BILL NUMBER: AB 395	CHAPTERED  08/31/01

	CHAPTER  207
	FILED WITH SECRETARY OF STATE  AUGUST 31, 2001
	APPROVED BY GOVERNOR  AUGUST 30, 2001
	PASSED THE ASSEMBLY  AUGUST 20, 2001
	PASSED THE SENATE  JULY 21, 2001
	AMENDED IN SENATE  JULY 5, 2001
	AMENDED IN ASSEMBLY  APRIL 17, 2001

INTRODUCED BY   Assembly Member Briggs

                        FEBRUARY 20, 2001

   An act to amend Section 25611.1 of the Business and Professions
Code, relating to alcoholic beverages.


	LEGISLATIVE COUNSEL'S DIGEST


   AB 395, Briggs.  Alcoholic beverages:  tied-house restrictions:
signs.
   The Alcoholic Beverage Control Act provides that any manufacturer,
winegrower, manufacturer's agent, rectifier, distiller, bottler,
importer, or wholesaler, or any officer, director, or agent of any of
those persons, may furnish, give, lend, or rent specified types of
signs, including signs relating to advertising beer.
   This bill would revise these provisions by specifying that the
interior signs advertising beer shall remain the property of the beer
wholesaler who authorized and furnished them, unless the signs are
given or sold to the retail licensee.


THE PEOPLE OF THE STATE OF CALIFORNIA DO ENACT AS FOLLOWS:


  SECTION 1.  Section 25611.1 of the Business and Professions Code is
amended to read:
   25611.1.  Any manufacturer, winegrower, manufacturer's agent,
rectifier, distiller, bottler, importer, or wholesaler, or any
officer, director, or agent of any of these persons may furnish,
give, lend, sell, or rent:
   (a) Interior signs, advertising either wine or distilled spirits,
for use in on-sale retail premises, each of which shall not exceed
630 square inches in size.  This limitation on the size of interior
signs, advertising either wine or distilled spirits, shall not be
applicable to off-sale retail premises.
   (b) Interior signs advertising beer in on-sale or off-sale retail
premises which shall bear conspicuous notice of the beer manufacturer'
s name, brand name, trade name, slogans, markings, trademarks, or
other symbols commonly associated with and generally used by the beer
manufacturer in identifying the beer manufacturer's name or product,
and which may bear graphic or pictorial advertising representations.
  These signs shall include, but are not limited to, posters,
placards, stickers, decals, shelf strips, wall panels, plaques,
shadow boxes, mobiles, dummy bottles, bottle toppers, case wrappers,
brand-identifying statuettes, tap markers, and table tents.  These
interior signs advertising beer shall not be deemed of intrinsic or
utilitarian value and shall remain the property of the beer
wholesaler who authorized and furnished them, unless given or sold to
the retail licensee.
   (c) Interior signs advertising beer for use in on-sale or off-sale
retail premises, which are illuminated or mechanized, and which
shall principally bear a conspicuous notice of the beer manufacturer'
s name, brand name, trade name, slogans, markings, trademarks, or
other symbols commonly associated with and generally used by the beer
manufacturer in identifying the beer manufacturer's name or product,
and which may bear graphic or pictorial advertising representations.
  These illuminated or mechanized interior signs advertising beer
shall not be deemed of intrinsic or utilitarian value and shall
remain the property of the beer wholesaler who authorized and
furnished them, unless given or sold to the retail licensee.
   (d) Signs or other advertising matter for exterior use at any
on-sale or off-sale retail premises as may be permitted by this
division and rules of the department adopted pursuant thereto.