BILL NUMBER: AB 1887	CHAPTERED  06/25/04

	CHAPTER  72
	FILED WITH SECRETARY OF STATE  JUNE 25, 2004
	APPROVED BY GOVERNOR  JUNE 24, 2004
	PASSED THE SENATE  JUNE 21, 2004
	PASSED THE ASSEMBLY  APRIL 29, 2004
	AMENDED IN ASSEMBLY  APRIL 21, 2004

INTRODUCED BY   Assembly Member Nakanishi

                        FEBRUARY 5, 2004

   An act to amend Section 13534 of the Business and Professions
Code, relating to motor fuel advertising.


	LEGISLATIVE COUNSEL'S DIGEST


   AB 1887, Nakanishi.  Motor fuel:  signage.
   Existing law regulates the advertising of motor fuel and motor
oil, and specifies the content of advertising that may be used in
connection with the sale of motor fuel and motor oil.  Existing law
provides that it is unlawful to place any additional advertising
matter on price signs for motor fuel or motor oil, except as
specified.
   This bill would make this law regulating the placement of
additional advertising matters on motor fuel signs inapplicable to
electronic changeable message centers when the advertising content
includes both the product offered for sale and its price in a single
advertising message, or when the product and price components of the
advertising message clearly relate to one another and the price
neither starts nor ends the message.


THE PEOPLE OF THE STATE OF CALIFORNIA DO ENACT AS FOLLOWS:


  SECTION 1.  Section 13534 of the Business and Professions Code is
amended to read:
   13534.  (a) Except as provided by subdivision (b), and
subdivisions (b), (c), and (d) of Section 13532, it is unlawful for
any person to place any additional advertising matter on any
advertising medium referred to in this article except:
   (1) A description of the products offered for sale in letters or
numerals not larger than the price numerals.
   (2) Methods of sale, such as self-serve or full-serve, in letters
not less than one-third the size of the price numerals.
   (3) Words describing the type of services offered at the place of
business, such as food market, carwash, tune up, and the registered
trademark or trade name of the service, but not the price of the
service.
   (b) Subdivision (a) does not apply to electronic changeable
message centers when the advertising content includes both the
product offered for sale and its price in a single advertising
message, or when the product and price components of the advertising
message clearly relate to one another and the price neither starts
nor ends the message.