BILL NUMBER: AB 2384 INTRODUCED BILL TEXT INTRODUCED BY Assembly Member Leno FEBRUARY 23, 2006 An act to add Article 1.5 (commencing with Section 104601) to Chapter 2 of Part 3 of Division 103 of the Health and Safety Code, relating to nutrition. LEGISLATIVE COUNSEL'S DIGEST AB 2384, as introduced, Leno Nutrition: Healthy Food Purchase Pilot Program. Existing law requires the State Department of Health Services to establish and implement, to the extent funds are available that are other than state general funds, a "5 A Day--For Better Health" program for the purpose of promoting public awareness of the need to increase the consumption of fruits and vegetables as part of a low-fat, high-fiber diet in order to improve health and prevent major chronic diseases, including diet-related cancers. This bill would require the department to develop a "Healthy Food Purchase" pilot program to increase the sale and purchase of fresh fruits and vegetables in low-income communities, as specified. Vote: majority. Appropriation: no. Fiscal committee: yes. State-mandated local program: no. THE PEOPLE OF THE STATE OF CALIFORNIA DO ENACT AS FOLLOWS: SECTION 1. The Legislature finds and declares all of the following: (a) The new federal dietary guidelines encourage all Americans to eat more fruits and vegetables, and for most people, the new recommended amount was double the previous guidelines. (b) Clear and overwhelming evidence indicates that eating more fruits and vegetables can help reduce the risk of diet-related chronic diseases, such as heart disease, stroke, and many cancers, as well as help to maintain a healthy body weight. (c) Recent research in California confirms that, healthier foods, including fresh fruits and vegetables, are less available and more costly in low-income communities, and that the higher cost and lower availability inhibit their purchase by food stamp recipients and other low-income individuals. (d) The State Department of Health Services is currently required by state law to establish and implement the California 5 a Day--for Better Health (5 a Day) program to increase consumption of fruits and vegetables in order to improve health and prevent major chronic diseases, including diet-related cancers. (e) Current funding restrictions prohibit the 5 a Day program from implementing important marketing and promotion activities in retail and grocery stores where consumers make their food choices. (f) The pilot program established pursuant to this act is aimed at improving the health and nutrition of low-income Californians by responding to the problem of limited local and affordable access to fresh fruits and vegetables. The primary strategies tested in the pilot program will be aimed at increasing the availability of fresh fruits and vegetables at small neighborhood grocery stores, and making fresh produce purchases a smart economic choice for those with very limited food budgets. SEC. 2. Article 1.5 (commencing with Section 104601) is added to Chapter 2 of Part 3 of Division 103 of the Health and Safety Code, to read: Article 1.5. Healthy Food Purchase Pilot Program 104601. (a) The department shall develop a "Healthy Food Purchase" pilot program to increase the sale and purchase of fresh fruits and vegetables in low-income communities. (b) The department shall design the program to include the following two components: (1) Strategies aimed at small grocers in targeted low-income neighborhoods to increase the offerings of fresh fruits and vegetables in those communities. In selected pilot program communities, the department shall provide targeted food retailers with support to obtain refrigerated produce display cases through the assessment of the feasibility of a variety of financing methods including, but not limited to, leasing, lending, small business and economic development support, and others. The department shall also provide technical assistance to targeted retailers on the purchase, storage, marketing, and display of fresh produce. (2) Strategies aimed at food stamp recipients to increase their purchase of fresh fruits and vegetables by making those products more affordable, including the development and implementation of financial incentives. The department shall seek any necessary federal government approvals to allow use of the Food Stamp Electronic Benefits Card, as provided in Chapter 3 (commencing with Section 10065) of Part 1 of Division 9 of the Welfare and Institutions Code, to provide those incentives. (c) The department shall seek all necessary approvals to establish the pilot program, and shall apply for available federal matching funds to fund the pilot program. (d) The department shall develop a process for evaluating the effectiveness of the program, and shall make recommendations to the Legislature regarding the possible expansion of the pilot program.