BILL ANALYSIS                                                                                                                                                                                                    






                                 SENATE HEALTH
                               COMMITTEE ANALYSIS
                         Senator Sheila J. Kuehl, Chair


          BILL NO:       SB 1603                                      
          S
          AUTHOR:        Calderon                                     
          B
          AMENDED:       April 7, 2008                               
          HEARING DATE:  April 16, 2008                               
          1
          REFERRAL:      Health and Judiciary Committees              
          6
          FISCAL:        Appropriations                               
          0
          CONSULTANT:                                                 
          3
          Rogers/cjt                                                 
                                        

                                     SUBJECT
                                         
                         Discount health care programs

                                     SUMMARY
                                         
          Provides for the licensure and regulation of discount  
          health care programs, as defined, under the Department of  
          Managed Health Care (DMHC).  Establishes numerous  
          conditions for licensure, including disclosure and contract  
          requirements and specified advertising, solicitation, and  
          marketing requirements, among other things. Authorizes the  
          department to suspend or revoke an operator's license or to  
          assess a $2,500 civil penalty for each violation of those  
          requirements if the operator has not corrected the  
          violation after 30 days. Would also make some of these  
          provisions applicable to solicitors, as defined, of  
          discount health care programs.

                             CHANGES TO EXISTING LAW  

          Existing law: 
          Existing law, the Knox-Keene Health Care Service Plan Act,  
          provides for the licensure and regulation of health care  
          service plans by the DMHC, and makes it unlawful for any  
                                                         Continued---



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          health care service plan to engage in business in the State  
          of California without having first obtained a license from  
          the director of the DMHC.  Existing law defines a health  
          care service plan as any person who undertakes to arrange  
          for the provision of health care services to subscribers or  
          enrollees, or to pay for, or to reimburse any part of the  
          cost for those services, in return for a prepaid or  
          periodic charge paid by, or on behalf of, the subscribers  
          or enrollees.   Existing law also provides for the  
          licensure and regulation of health insurers by the  
          California Department of Insurance.

          Existing law prohibits licensed health care providers from  
          offering discounts, or other consideration, as specified,  
          whether in the form of money or otherwise, as compensation  
          or inducement for referring patients, clients, or customers  
          to any person. 
          

          This bill: 
          This bill would define a discount health care program as a  
          business arrangement or contract in which a person, in  
          exchange for a prepaid or periodic charge, offers access to  
          health care services and products at rates that are  
          discounted from the usual prices charged by health care  
          providers.  

          This bill would require operators of discount health care  
          programs to obtain a license from the director of the  
          Department of Managed Health Care.  This bill would require  
          an application for licensure to include an unspecified fee  
          to be deposited in the Managed Care Fund, along with  
          certain documentation and financial disclosures regarding  
          the organization and individuals responsible for conducting  
          the applicant's affairs, as well as soliciting,  
          advertising, and subcontracting agents.  
            
          This bill would further require an application to include a  
          general statement regarding the services and products to be  
          offered; a copy of the form for all contracts to be made  
          with participating providers and soliciting, advertising,  
          or subcontracting agents; and a description of proposed  
          marketing methods and member complaint procedures.

          This bill would require the director to review an  




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          application upon receipt, to notify the applicant of any  
          deficiencies in the application, and to make a  
          determination regarding licensure within 90 days.  This  
          bill would provide that a license shall be effective for  
          one year and requires the department to renew the license  
          of a discount health care program that meets the specified  
          requirements.

          This bill would require a discount health care program  
          operator to review and approve its advertising, marketing  
          and solicitation materials, and states that marketing  
          materials shall be filed with the department upon request.   
          This bill would require all advertising and marketing  
          materials to clearly and conspicuously disclose that the  
          discount health program is not insurance, whether the  
          member must pay for all services at the time of service in  
          order to receive the discount, and that discount services  
          to members are limited to the providers who participate in  
          the program.  This bill would prohibit the use of  
          terminology that could reasonably mislead an individual  
          into believing that the program is insurance.

          This bill would require a discount health care program to  
          maintain a toll-free telephone number and Internet web  
          address for members to access an up-to-date directory of  
          participating providers by service and geographic region,  
          and specifies that it shall be updated at least once a  
          month and be available to prospective and existing members.  
           This bill would require the program to maintain a  
          toll-free customer assistance call center to assist members  
          in accessing providers, address complaints and grievances,  
          and confirm the discounted rates.

          This bill would provide that a discount health care program  
          operator shall be responsible for the acts of a solicitor  
          that are within the scope of its agency relationship.  

          This bill would provide that price advertising shall not be  
          fraudulent, deceitful or misleading, and shall be clearly  
          identifiable and include charges for any related  
          professional services unless the advertisement specifically  
          states otherwise.
          This bill would set forth the conditions under which a  
          member's enrollment may be cancelled or not renewed by the  
          program operator, including notice and refund requirements;  




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          and the protocol for cancellation by the member. 
           
          This bill would provide that a discount health care program  
          must provide interpreter services to persons with limited  
          English proficiency when the program has directed its  
          marketing activities toward that community, as defined.

          This bill would require an operator to maintain a net worth  
          of one hundred fifty thousand dollars ($150,000), or to  
          file a surety bond with the department in the amount of  
          fifty thousand dollars ($50,000).

          This bill would require that members receive written  
          disclosures in readily understood language regarding the  
          provisions of the program, including principal benefits,  
          exclusions and limitations, additional fees, as well as  
          potential changes in the terms of the program.
          This bill would require that discount health care program  
          operators maintain written contracts with each  
          participating provider, or indirectly through one or more  
          provider networks, or through another entity that maintains  
          written contracts with those networks. 

          This bill would provide that provider contracts shall  
          include a list of health care services and products  
          provided; as well as the amount or amounts of the discounts  
          or, alternatively, a discount fee schedule from the  
          provider.

          This bill would exempt discount health care program  
          operators from specified provisions in the Business and  
          Professions Code that have been interpreted by regulatory  
          entities as barring providers from participating in  
          discount health care programs.

          This bill would provide that the department may suspend or  
          revoke the license of the operator, or may assess a civil  
          penalty, not to exceed $2,500 for each violation, if an  
          operator or solicitor fails to comply with the requirements  
          of this chapter and does not correct that failure within 30  
          days following notification.  This bill would provide that  
          civil penalties will be paid into the Managed Care Fund.

                                  FISCAL IMPACT  





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          Unknown.

                            BACKGROUND AND DISCUSSION  

          The author states that discount health care programs, which  
          are noninsurance programs that allow consumers to directly  
          purchase health care services and products at discounted  
          rates, are becoming increasingly popular in this state.   
          The author states that there has been substantial confusion  
          over how existing law applies to these plans, and that this  
          bill is necessary in order to clear up the confusion and  
          ensure appropriate protections for consumers who want to  
          purchase discount health care programs.
          A discount health care program (also known as a discount  
          health plan) is a commercial entity that charges membership  
          fees in exchange for access to health care service  
          discounts which are provided by network providers such as  
          doctors, hospitals and pharmacies. 
          Discount health plans differ from health insurance and  
          health care plans in that they are not financially liable  
          for the health care services provided to subscribers.  
          Patients receive and pay all provider claims while the  
          program establishes contracts with a network of providers  
          who have agreed to provide members a discount on health  
          care services. 
           
          Discount health plans typically provide a list of  
          participating providers to subscribers and are not involved  
          in the subscriber's decision regarding which health care  
          provider to utilize or the provider's decision regarding  
          what services should be provided.  

          Some discount health plans specialize in a single health  
          care service such as dental, vision or prescription drugs.   
          These specialized programs are argued to be more easily  
          regulated than discount programs that offer a combination  
          of health care services, which may include physician and  
          hospital services whose prices vary and are potentially  
          inflated and difficult to assess. 

          Regulatory History
          On July 9, 1983, the Commissioner of the Department of  
          Corporations, Tom Franklin issued a finding that discount  
          health plans are subject to Section 1349 of the Knox-Keene  
          Act requiring health care service plans to be licensed.   




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          Under a clear regulatory structure, the discount health  
          care industry expanded in California.

          In January 2001, the Department of Managed Health Care,  
          under Director Daniel Zingale, rescinded the earlier  
          finding from Commissioner Franklin, determining that  
          discount health plans are not subject to DMHC jurisdiction  
          because they are not engaged in arranging for the provision  
          of health care services when, and to the extent, they  
          contract to obtain a fee discount on services their members  
          choose to receive from participating programs.  Director  
          Zingale stated numerous consumer protection concerns,  
          "first and foremost the legitimacy of the promised  
          discount," but nonetheless determined that the framework of  
          the Knox-Keen Act "is ill-adapted to address them because  
          its provisions are largely devoted to regulation of  
          activities with which the discount programs are not  
          involved."

          In September 2003, DMHC, under Director Cindy Ehnes, filed  
          cease and desist orders against two discount health plans  
          and began investigations into the business practices of 13  
          others, after receiving a large number of complaints by  
          consumers through the HMO Help Center.  The investigation  
          grew to include more than 100 companies over the following  
          three years and led to crack-downs on six firms.

          In December 2005, the DMHC rescinded the "Zingale Opinion"  
          and reinstated the opinion issued by Commissioner Franklin  
          in 1983.

          In January 2005, the department issued a new order  
          requiring plans to be licensed by the department and to  
          cease marketing their products as insurance.  In October  
          2006, the department issued the first license to a discount  
          health plan offering discounts for dental care.  At that  
          time, the department reported that it was still unable to  
          verify rates for non-dental medical plans, which  
          constituted the majority of the discount health industry.

          In February 2008, the department issued a preliminary draft  
          of proposed regulations regarding discount health plans,  
          which provided for their licensure.  The draft regulations  
          imposed requirements for disclosure, marketing, and  
          consumer grievance procedures, and provided that plans must  




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          demonstrate the provision of a bona-fide discount, among  
          other things.

          On March 27, 2008 the Senate Health Committee held an  
          informational hearing in which discount health care  
          programs were discussed in the context of consumer  
          protection under the Department of Managed Health Care.

          Actions taken by the Attorney General of California
          In January 1999, then-Attorney General (AG), Bill Lockyer  
          issued a decision declaring it illegal for a licensed  
          health care service plan to offer a "supplemental personal  
          purchasing program" that arranged discounted fees with a  
          network of providers for a specialty not covered by the  
          plan (specifically cosmetic medical services). The AG  
          further concluded that Section 650 of the Business and  
          Professions code expressly prohibited the offering of any  
          discount by a physician as inducement for the referral of  
          patients.
          In July 2001, the AG made another determination that "a  
          corporation may not charge an annual subscription fee,  
          including a reasonable profit, for furnishing a list of  
          physicians willing to provide medical services at  
          discounted rates to uninsured or indigent persons."
          
          Related legislation
          SB 1579 (Calderon) would create an exception to the  
          existing prohibition against providing consideration (i.e.  
          anything of value) for a referral.   Specifically, this  
          bill would provide that it is not unlawful for a physician  
          and surgeon to provide consideration for a referral in  
          certain instances.  This bill is currently in Senate  
          Business and Professions Committee.
          
          Prior legislation
          AB 562 (Levine) of 2005 would have authorized the  
          department to issue regulations regarding discount health  
          plans. Failed passage in the Assembly Appropriations  
          Committee.

          AB 1091 (Parra) of 2005 would have required discount health  
          plans to register with the DMHC. Failed passage in the  
          Assembly Appropriations Committee. 

          AB 2354 (Levine) of 2004 initially would have prohibited  




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          the provision of a list of providers for profit and was  
          amended to expand the existing prohibitions on referral for  
          profit.  Died on the inactive file in the Assembly.

          SB 1461 (Speier) of 2002 would have established a  
          regulatory structure for (non health plan) businesses  
          marketing discounts on health care products or services and  
          would have required these businesses to register with the  
          AG's office.  Referred but never heard in the Assembly  
          Health Committee.  

          SB 2010 (Alpert and Polanco) of 2002 would have created an  
          exemption for health care discount programs from the  
          provisions of existing law that this bill proposes to amend  
          regarding physician referrals.  The bill was amended in the  
          Assembly to require the Legislature to request the Senate  
          Office of Research to conduct a survey of discount health  
          programs and make recommendations about a regulatory  
          structure for the industry. SB 2010 was later amended to  
          address an unrelated issue. 

          SB 1181 (Polanco) of 2000 would have authorized health  
          plans to offer health care service discount programs. Bill  
          was held in the Assembly Appropriations Committee.  

          SB 173 (Alpert) of 2000 would have provided for the  
          regulation of consumer discount programs operated by  
          entities other than health plans.  Bill was held in the  
          Assembly Appropriations Committee.  

          Arguments in support
          The Consumer Health Alliance (CHA), a national trade  
          association representing discount healthcare programs and  
          the sponsor of the bill, states that this bill would enact  
          a regulatory and enforcement structure, which would be the  
          most rigorous in the nation.  CHA states that more than six  
          million Californians are members of CHA, and discount  
          health care programs make health care services and products  
          more affordable to members by enabling consumers to  
          directly purchase such services and products at discounted  
          prices.  The sponsor points out that many respected  
          organizations and businesses offer, or sponsor, discount  
          healthcare programs and that more than 27 states have  
          enacted laws to regulate the industry.





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          The sponsor states that this bill would provide a  
          comprehensive and detailed approach to regulating the  
          discount health care industry as a program would be  
          required to have a valid license; to review and approve  
          and, upon request, file with the department all advertising  
          and marketing materials; to have contracts with providers  
          or provider networks that set forth the services and  
          products to be provided and the amounts of discounts; to  
          clearly state that programs are not insurance; to maintain  
          a toll-free customer assistance call center during normal  
          business hours; to allow members a 30 day window to cancel  
          their membership; and to maintain a net worth of $150,000  
          or to file a surety bond with the department of $50,000. 

          Arguments in opposition
          Opponents argue that discount health plans are frequently  
          marketed as insurance to consumers and that the promised  
          discount that individuals pay a fee to access is illusory  
          and subject to abuse.  Specifically, critics of discount  
          health plans argue that the bill calls for no regulatory  
          oversight regarding whether the discount is real and  
          verifiable.  Additionally, opponents argue that, even with  
          regulatory authority, it would be difficult to determine a  
          baseline price from which to calculate a discount.  Critics  
          of the discount health plan model argue that the discounts  
          promised are inherently illusory since it is impossible for  
          consumers to verify the actual discounted price because  
          neither they nor the regulatory agency will know the  
          original price.   Opponents argue that providers are often  
          unaware that they are included in the network since program  
          operators often sign agreements with existing provider  
          networks and not with individual physicians.  

          The Western Center on Law and Poverty writes that many of  
          their low-income clients have purchased discount health  
          cards and have encountered all of the problems mentioned.   
          Additionally WCLP states that many discount plans market to  
          limited-English proficient (LEP) communities and should be  
          required to provide interpretation and other language  
          assistance services to their LEP members regardless of  
          whether an operator has expressly market to LEP  
          communities. 

          The California Medical Association (CMA) writes that  
          discount health plans offer no real benefit to patients and  




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          serve to discourage individuals from obtaining health care  
          coverage that adequately covers them.  CMA writes that  
          these plans undermine the viability and affordability of  
          Knox-Keene plans, since they take healthy patients away  
          from the insurance risk pools.  Furthermore, the CMA writes  
          that discount cards are designed to look like insurance  
          cards and use phrases typically associated with insurance  
          coverage so that a consumer could be misled into believing  
          that they are buying health insurance.

          
                              COMMENTS AND QUESTIONS
           
          1.  Bill omits some Knox-Keene standards.  The bill lacks  
          many consumer protection safeguards which apply to health  
          care service plans.  For example, the bill does not require  
          discount plan marketing and advertising materials to be  
          filed with the DMHC.  The bill's provisions for  
          cancellations of policies are less restrictive than those  
          that apply to health plans.  The bill also omits language  
          access protections which apply to health plans.  The bill  
          limits the department's enforcement powers and processes,  
          including its power to levy civil, criminal and  
          administrative fines and penalties, and allows a discount  
          plan a 30-day window before penalties are applied, which  
          does not apply to health plans.
          
          2.  Other consumer protections.  The bill also lacks other  
          consumer protections that are specific to the nature of  
          discount health care programs, which the DMHC has included  
          in the consent decree and preliminary draft regulations.   
          For example, the bill lacks a requirement that all  
          discounts shall be amenable to verification that they are  
          bona-fide discounts and not illusory.  This bill limits the  
          scope of regulatory oversight over provider networks and  
          contracts, which the department included in preliminary  
          draft regulations, and omits a prohibition against market  
          group subscriber contracts. The bill does not require  
          solicitors and agents to undergo training or to be licensed  
          insurance agents or brokers.

          3.  Real and verifiable discounts.  SB 1603 appears to  
          provide no authority to DMHC to ensure that a discount  
          health care plan is offering a real and verifiable discount  
          based on a determinable price.  Even if such regulatory  




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          authority is provided to the department, there is a  
          question as to whether a discount is amenable to being  
          verified at all.  

          4.  Eligibility for other discounts.  The bill does not  
          contain a disclosure or other requirements to ensure that  
          discount plan enrollees, who may be eligible for other,  
          possibly better, discounts, including charity care  
                                                          arrangements that do not require a subscriber fee, do not  
          purchase discount plans that they don't need.






                                    POSITIONS  

          Support:  Consumer Health Alliance
                    
          Oppose:  Health Access
                 California Medical Association
                 California Society of Plastic Surgeons
                 Western Center on Law and Poverty





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