BILL NUMBER: AB 1139	CHAPTERED  10/10/07

	CHAPTER  407
	FILED WITH SECRETARY OF STATE  OCTOBER 10, 2007
	APPROVED BY GOVERNOR  OCTOBER 10, 2007
	PASSED THE SENATE  SEPTEMBER 7, 2007
	PASSED THE ASSEMBLY  JUNE 6, 2007
	AMENDED IN ASSEMBLY  JUNE 1, 2007
	AMENDED IN ASSEMBLY  APRIL 17, 2007

INTRODUCED BY   Assembly Member Emmerson

                        FEBRUARY 23, 2007

   An act to add Section 1656.5 to the Vehicle Code, relating to
vehicles.



	LEGISLATIVE COUNSEL'S DIGEST


   AB 1139, Emmerson. Department of Motor Vehicles: display systems:
advertising.
   Existing law specifies the duties and responsibilities of the
Department of Motor Vehicles.
   This bill would authorize the department to enter into a contract
with a private vendor for the purpose of acquiring and utilizing
message display systems that may be used on the department's mailings
or other department property. The contract vendor would be allowed
to utilize a portion of the available time and space for the purpose
of advertising products or services. Advertising on a message display
system would be limited to 15 minutes or less in a 60-minute period.



THE PEOPLE OF THE STATE OF CALIFORNIA DO ENACT AS FOLLOWS:

  SECTION 1.  Section 1656.5 is added to the Vehicle Code, to read:
   1656.5.  (a) The Legislature finds that the department, by virtue
of its interaction with millions of California drivers and vehicle
owners each year, represents a valuable resource for the disbursement
of important public safety and consumer information.
   (b) The department may enter into a contract with a private vendor
for the purpose of acquiring and utilizing message display systems.
These systems may be used on the department's mailings or other
property owned, leased, or controlled by the department. The
information displayed shall be of appropriate benefit to the motoring
public and the state's consumers, as determined by the department.
   (c) A vendor under contract with the department may utilize a
portion of the available time and space on the display systems that
it provides for the purpose of advertising products or services. The
advertising on a message display system shall not exceed 15 minutes
in a 60-minute period. The extent of the access shall be established
under the terms of the contract.
   (d) The department shall determine whether a vendor's advertised
product or service is consistent with and appropriate to the best
interests of the motoring public. The department shall not enter into
a contract with a vendor whose advertised product or service the
department determines is not consistent with or appropriate to the
best interests of the motoring public.