BILL ANALYSIS                                                                                                                                                                                                    



                                                                  AB 2695
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          Date of Hearing:   April 14, 2010

                          ASSEMBLY COMMITTEE ON AGRICULTURE
                              Cathleen Galgiani, Chair
               AB 2695 (Hernandez) - As Introduced:  February 19, 2010
           
          SUBJECT  :  California Nursery Producers Commission.

           SUMMARY :  Creates the California Nursery Producers Commission  
          (CNPC) with prescribed membership, powers, duties and  
          responsibilities, and requires positive referendum vote by  
          nursery product producers, as specified, to activate.   
          Specifically,  this bill  :  

          1)Provides declarations and general provisions for CNPC,  
            including stating that CNPC is necessary for efficient  
            management of research, public education, and marketing  
            programs; and, carrying out a commitment to responsible  
            stewardship and environmental protection.   

          2)Provides definitions including defining a producer as a person  
            who operates under a California state nursery license who  
            produces or causes to be produced nursery products; who  
            produces a gross value of five million dollars or more of  
            nursery products in the preceding marketing season; and, who  
            allows the dollar amount to be raised by a 2/3 vote of the  
            commission or lowered by a referendum vote of all producers,  
            including those who would become producers under the lowering  
            of the dollar amount.

          3)Establishes CNPC, composed of 14 producers, one public member,  
            and ex officio members.  The producers are to be elected by  
            all state producers.  The public member is to be appointed by  
            the Secretary (Secretary) of the California Department of Food  
            and Agriculture (CDFA) from nominees recommended by CNPC.

          4)Provides each member, except for ex officio members, shall  
            have an alternate elected in the same fashion as the member.   
            Vacancies are to be filled by appointment for the unexpired  
            term of office, by a majority vote of CNPC.  Designates a  
            quorum as a majority of CNPC members, while a majority vote of  
            members present at a meeting, at which a quorum is present,  
            constitutes an act of CNPC. 

          5)Provides that the Secretary and other appropriate members, as  








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            determined by CNPC, shall be ex officio members.

          6)Permits the Secretary to correct or cease the activities or  
            functions of CNPC when it is determined they are not in the  
            public interest or in violation of this Chapter, by specified  
            procedures.

          7)Requires the Secretary, on decisions needing concurrence, to  
            respond within 15 working days of notification.

          8)Requires CNPC to reimburse the Secretary for all expenditures  
            incurred in carrying out this Chapter.

          9)Requires all proceeds from assessments be deposited in  
            designated banks and disbursement ordered by CNPC be by  
            designated agents of CNPC.

          10)Establishes that the state is not liable for acts of CNPC or  
            its agents, and that no CNPC member, alternate member, or  
            employees of CNPC shall be personally liable or individually  
            responsible for errors, omissions, or acts of CNPC, except for  
            their own individual acts of dishonesty or crime.

          11)Establishes CNPC's duties and powers to include, but not be  
            limited to, the following:

             a)   Adopt, alter, rescind, modify and amend bylaws rules,  
               regulations and orders to carryout this Chapter.  Includes  
               rules for appeals;

             b)   Administer, enforce, perform all acts and exercise all  
               powers incidental to the purpose of this Chapter;

             c)   Appoint officers with powers and duties delegated to  
               them by CNPC;

             d)   Hire personnel to manage and carry out the functions of  
               CNPC, including compensation;

             e)   Appoint committees of CNPC members and non-members to  
               advise CNPC;

             f)   Establish offices, enter into contracts and agreements,  
               create liabilities, borrow funds, keep accurate books,  
               records and accounts subject to annual audits, which are to  








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               be part of the annual report and be submitted to the  
               Legislature.  Further, permits the Secretary to conduct a  
               fiscal and compliance audit when determined to be  
               necessary;

             g)   Authorizes, in regards to nursery production,  
               advertising, market expansion including foreign markets,  
               education and instruction of wholesale and retail trade,  
               market surveys, negotiations with state, federal and  
               foreign agencies for nursery production promotion,  
               scientific research and to accept private, state and  
               federal funds for such; and,

             h)   Establishes an assessment to defray operating costs and  
               an annual budget, that is concurred in by the Secretary,  
               plus an annual statement of contemplated activities.

          12) Requires the Secretary, within 60 days of a request from any  
            producer, to establish a list of producers and handlers  
            eligible for a referendum vote, but the chapter is not  
            operative except for the referendum vote.  For the referendum  
            to pass, it must meet the following criteria:

             a)   At least 40% by number of the total producers from the  
               list must participate in the vote and either of the  
               following must occur:

               i)     65% of the producers who voted in the referendum  
                 voted in favor of the referendum, and the producers so  
                 voting represent a majority of nursery products in the  
                 preceding marketing year by all producers voting; or,

               ii)    A majority of producers who voted in the referendum  
                 voted in favor of the referendum, and those producers so  
                 voting produced 65% of the nursery products in the  
                 preceding marketing year by all producers voting.

          13)Provides that prior to the referendum, the proponents of the  
            referendum shall deposit funds to cover the cost of the  
            referendum with the Secretary. 

          14)Requires CNPC to establish an assessment for the following  
            marketing season no later than January 1 of each year.   Once  
            established, the assessment may be changed with a 2/3 vote of  
            CNPC.  Establishes procedures for collection, payment,  








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            tracking and reporting, including penalties of 10% for failure  
            to pay with an interest rate on unpaid balances of 1.5% per  
            month. 

          15)Requires any person who produces nursery products for market,  
            whether or not they are producers as defined in this Chapter,  
            to keep records of the nursery products produced and sold and  
            aggregated data on customers and trading partners in a method  
            prescribed by CNPC.  Requires the records to be kept for three  
            years and made available to CNPC upon written demand.   
            Information collected shall be confidential and not made  
            public unless under court order.

             a)   Information required for reports to governments,  
               financial reports to CNPC or aggregate sales and inventory  
               information, if stripped of an individual's information,  
               may be disclosed by CNPC.

          16)Establishes a civil violation for the following:

             a)   Willfully render or furnish a false report, statement,  
               or record required by CNPC;

             b)   Fail to render or furnish a report, statement, or record  
               required by CNPC; or,

             c)   Secrete, destroy, or alter records required to be kept  
               under this Chapter.

          17)Provides methods for continuation or suspension or  
            termination of CNPC, including requiring the Secretary, after  
            five years of implantation, to hold a hearing to determine  
            whether it should continue, which may prompt another  
            referendum, or by a 2/3 vote of CNPC to terminate this  
            chapter; CNPC may recommend suspension of CNPC to the  
            Secretary.

          18)Makes a legislative declaration that information required to  
            be submitted to CNPC that is personal or sensitive business  
            information is protected as confidential information.

           EXISTING LAW  authorizes various marketing and promotion  
          commissions (commissions) to promote the production and  
          marketing of California agricultural commodities.  Commissions  
          have a variety of powers covering promotion, advertising,  








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          education, production or post-harvest research, and quality  
          standards and inspections.  Commissions cover a variety of  
          commodities (Food and Agriculture Code Section 64001-79304)

           FISCAL EFFECT  :  This bill is keyed fiscal by Legislative  
          Counsel. 

           COMMENTS  :  According to the author, California nurseries face  
          numerous regulatory, research and marketing issues in  
          California.  The industry sees a need for a unified voice to  
          educate the public and regulatory entities about the role  
          California's nursery industry plays in a variety of areas,  
          including water use, reuse and conservation, pest exclusion,  
          economic development, land use and trade.  A commission will  
          bring together this diverse industry under a common entity to  
          assist in accomplishing its goals.  According to the sponsor,  
          there are roughly 600 producers in California, as defined by  
          this bill.
          
          According to CDFA, the purpose of marketing programs is to  
          provide agricultural producers and handlers an organizational  
          structure, operating under government sanction, which allows  
          them to solve production and marketing problems collectively  
          that they could not address individually. Current marketing  
          programs' activities include commodity promotion, research, and  
          maintenance of quality standards.  Commissions provide a  
          structure for solving problems and also provide a vehicle for  
          collecting funds to support activities.

          For accomplishing the purposes stated by the author for this  
          industry, a commission may be an appropriate entity.  Current  
          commissions and marketing orders have been successful in  
          expanding markets, improving product quality, and providing more  
          research for pests and disease prevention.  In recent years, one  
          commission was terminated by the industry and another had an  
          audit by the Secretary, which revealed potential misuse of  
          funds.  This bill has language requiring annual audits, and upon  
          determination of the need, the Secretary may conduct a fiscal  
          and administrative audit of CNPC. 

          There are two issues the Committee may wish to consider, as  
          follows:

          1)On page 16 lines 25-27, this bill requires CNPC to establish  
            an assessment for the following market season, but does not  








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            set a maximum amount.  All other commissions have a maximum  
            amount of assessments set in California Code.  Assessment have  
            been based on a specific dollar amount per weight, carton or  
            acre, or based on a percentage of gross dollar value (GDV) of  
            sales.  Current GDV based assessment rates range from one  
            percent for the Cut Flower Commission to six and a half  
            percent for the Avocado Commission. This bill defines  
            producers in part based on producing at least $5 million GDV  
            worth of products. The committee may wish to consider placing  
            a maximum assessment based on GDV for CNPC. 

          2)On line 19, line 1-2, this bill makes it a civil violation to  
            render false reports, fail to render reports upon CNPC's  
            request or to falsify records required by CNPC.  This bill  
            does not state the amount of the civil violation.  The most  
            recent commission law, AB 606 (Ma), chapter 366, statutes of  
            2009, lists a civil violation up to $1,000.  The committee may  
            wish to consider if this bill should list a civil violation up  
            to $1,000 to conform to recent law.
          
           PENDING LEGISLATION  :  AB 1912 (Evans) of 2010 creates the  
          California Apiary Research Commission (CARC) with prescribed  
          membership, powers, duties and responsibilities, and requires  
          positive referendum vote by beekeepers, as specified, to  
          activate.  
           
          PREVIOUS LEGISLATION  :  AB 606 (Ma), Chapter 366, Statutes of  
          2009, created the California Blueberry Commission with  
          prescribed membership, powers, duties and responsibilities, and  
          required a positive referendum vote by blueberry producers and  
          handlers, as specified, to activate.

          SB 303 (Chesbro), Chapter 597, Statutes of 2005, authorized the  
          Mendocino County Winegrape and Wine Commission (MCWWC), and  
          provided that, upon approval of a referendum of producers and  
          processors, MCWWC may establish and collect an assessment from  
          Mendocino winegrape producers and processors in order to further  
          research and facilitate the successful and orderly marketing of  
          Mendocino County winegrapes.  

          SB 1540 (Alpert), Chapter 973, Statutes of 2002, created the  
          California Sea Urchin Commission (CSUC) with a prescribed  
          membership, and specifies the powers, duties and  
          responsibilities of CSUC, which is authorized to carry out  
          programs of education, promotion, marketing, and research  








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          relating to sea urchins.  Authorized CSUC to levy an assessment,  
          as specified, on sea urchin divers and handlers and authorizes  
          the expenditure of those funds for the purposes of carrying out  
          the provisions of CSUC.

           REGISTERED SUPPORT / OPPOSITION  :   

           Support 
           
          California Association of Nurseries and Garden Centers

           Opposition 
           
          None on file.
           

          Analysis Prepared by  :    Victor Francovich / AGRI. / (916)  
          319-2084