BILL ANALYSIS                                                                                                                                                                                                    



                                                                  AB 2695
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          ASSEMBLY THIRD READING
          AB 2695 (Hernandez)
          As Amended  April 15, 2010
          Majority vote 

           AGRICULTURE         7-0         JUDICIARY           8-2         
           
           ----------------------------------------------------------------- 
          |Ayes:|Galgiani, Conway, Fuller, |Ayes:|Feuer, Tran, Brownley,    |
          |     |Hill, Ma, Mendoza, Yamada |     |Evans, Jones,  Swanson,   |
          |     |                          |     |Monning, Nava             |
          |     |                          |     |                          |
          |-----+--------------------------+-----+--------------------------|
          |     |                          |Nays:|Hagman, Knight            |
          |     |                          |     |                          |
           ----------------------------------------------------------------- 
           APPROPRIATIONS      14-3                                        
           
           -------------------------------- 
          |Ayes:|Fuentes, Conway, Ammiano, |
          |     |Bradford, Charles         |
          |     |Calderon, Coto, Davis,    |
          |     |Monning, Ruskin, Harkey,  |
          |     |Skinner, Solorio,         |
          |     |Torlakson, Torrico        |
          |     |                          |
          |-----+--------------------------|
          |Nays:|Miller, Nielsen, Norby    |
          |     |                          |
           -------------------------------- 
           SUMMARY  :  Creates, subject to approval by an industry  
          referendum, the 16-member California Nursery Producers  
          Commission (CNPC) within the Department of Food and Agriculture  
          (CDFA) to serve the marketing and research interests of the  
          nursery industry in the state. Specifically,  this bill  : 

          1)Provides that CNPC shall be composed of 14 producers, one  
            public member, and one ex officio member.

          2)Requires the Secretary (Secretary) of CDFA, within 60 days of  
            a request from any producer, to establish a list of producers  
            eligible to vote on implementation of this legislation.

          3)Authorizes an industry assessment of not more than six-tenths  








                                                                  AB 2695
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            of one cent per dollar of sales, to cover the costs of the  
            commission, including workload costs associated with CDFA  
            administering CNPC. 

          4)Establishes procedures for collection, payment, tracking and  
            reporting, including penalties of 10% for failure to pay, with  
            an interest rate on unpaid balances of 1.5% per month.

           EXISTING LAW  authorizes various marketing and promotion  
          commissions (commissions) to promote the production and  
          marketing of California agricultural commodities.  Commissions  
          have a variety of powers covering promotion, advertising,  
          education, production or post-harvest research, and quality  
          standards and inspections.  Commissions cover a variety of  
          commodities (Food and Agriculture Code Section 64001-79304)

           FISCAL EFFECT  :  According to the Assembly Appropriations  
          Committee, this bill would cost CDFA $25,000 to $30,000 per  
          year, paid for by CNPC. 

           COMMENTS  :  According to the author, California nurseries face  
          numerous regulatory, research and marketing issues in  
          California.  The industry sees a need for a unified voice to  
          educate the public and regulatory entities about the role  
          California's nursery industry plays in a variety of areas,  
          including water use, reuse and conservation, pest exclusion,  
          economic development, land use and trade.  A commission will  
          bring together this diverse industry under a common entity to  
          assist in accomplishing its goals.  According to the sponsor,  
          there are roughly 600 producers in California, as defined by  
          this bill.
          
          According to CDFA, the purpose of marketing programs is to  
          provide agricultural producers and handlers an organizational  
          structure, operating under government sanction, which allows  
          them to solve production and marketing problems collectively  
          that they could not address individually. Current marketing  
          programs' activities include commodity promotion, research, and  
          maintenance of quality standards.  Commissions provide a  
          structure for solving problems and also provide a vehicle for  
          collecting funds to support activities.

          For accomplishing the purposes stated by the author for this  
          industry, a commission may be an appropriate entity.  Current  








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          commissions and marketing orders have been successful in  
          expanding markets, improving product quality, and providing more  
          research for pests and disease prevention.  In recent years, one  
          commission was terminated by the industry and another had an  
          audit by the Secretary, which revealed potential misuse of  
          funds.  This bill has language requiring annual audits, and upon  
          determination of the need, the Secretary may conduct a fiscal  
          and administrative audit of CNPC. 

           Pending legislation  :  AB 1912 (Evans) of 2010 would create the  
          California Apiary Research Commission (CARC) with prescribed  
          membership, powers, duties and responsibilities, and require  
          positive referendum vote by beekeepers, as specified, to  
          activate.  

           
          Analysis Prepared by  :    Victor Francovich / AGRI. / (916)  
          319-2084 

                                                               FN:  0004644