BILL NUMBER: SB 1453	AMENDED
	BILL TEXT

	AMENDED IN SENATE  MAY 20, 2010
	AMENDED IN SENATE  MAY 13, 2010
	AMENDED IN SENATE  APRIL 14, 2010
	AMENDED IN SENATE  MARCH 24, 2010

INTRODUCED BY   Senator Price
   (Coauthor: Assembly Member Ma)

                        FEBRUARY 19, 2010

   An act to add Section 1656.6 to the Vehicle Code, relating to
vehicles.



	LEGISLATIVE COUNSEL'S DIGEST


   SB 1453, as amended, Price. Vehicles: digital electronic license
plates.
   Existing law requires the Department of Motor Vehicles, upon the
registration of a vehicle, to issue to the owner of the vehicle
 ,  license plates meeting specified requirements
for the vehicle.
   This bill would authorize the department to take specified actions
for the purposes of developing and evaluating the use of digital
electronic license plates, as defined. The bill would authorize the
department to contract with a private vendor for the purposes of
researching, reporting, developing, acquiring, and exploring the
utilization of the digital electronic license plates. The bill would
require the department, on or before January 1, 2013, to submit to
the Legislature a report on its investigation on the utilization of
the digital electronic license plates.
   Vote: majority. Appropriation: no. Fiscal committee: yes.
State-mandated local program: no.


THE PEOPLE OF THE STATE OF CALIFORNIA DO ENACT AS FOLLOWS:

  SECTION 1.  The Legislature finds and declares both of the
following:
   (a) The Department of Motor Vehicles, by virtue of its interaction
with millions of California drivers and vehicle owners each year,
represents a valuable resource to the state and an important public
safety advocate and partner.
   (b) The department, as are all state agencies and departments, is
experiencing budget reductions, furloughs, and other cost-saving
measures aimed at alleviating the current and expected budget
financial crisis of the state.
  SEC. 2.  Section 1656.6 is added to the Vehicle Code, to read:
   1656.6.  (a) The department may consider the use and development
of existing or emerging technologies for the creation of a digital
electronic license plate for the purpose of generating revenue for
the department and state.
   (b) For the purposes of developing and evaluating the potential
use of a digital electronic license plate, the department may enter
into any of the following:
   (1) A request for proposals.
   (2) A memorandum of understanding.
   (3) A letter of intent.
   (4) Other instruments deemed appropriate by the department.
   (c)  (1)    The department may enter into a
contract with a private vendor for the purposes of researching,
reporting, developing, acquiring, and exploring the utilization of a
digital electronic license plate. 
   (2) The contract shall include a requirement that the private
vendor pay for the costs of all activities identified in paragraph
(1) and any additional related costs identified by the department.

   (d)  (1)    On or before January
1, 2013, the department shall submit to the Legislature pursuant to
Section 9795 of the Government Code a report on its investigation of
the utilization of digital electronic license plates containing all
of the following information: 
   (A) 
    (1)  An explanation of how digital electronic license
plates could function as both a vehicle identifier and a mobile
message display unit, including all of the following: 
   (i) 
    (A)  Restrictions the department may impose upon the
message displayed on the digital electronic license plate. 
   (ii) 
    (B)  The control that a registered owner may have over
the message displayed on the digital electronic license plate.

   (iii) 
    (C)  Options for the driver of the vehicle to display
and to change the messages displayed on the digital electronic
license plate. 
   (B) 
    (2)  The effects of the use of the digital electronic
license plates on traffic safety, including, in consultation with the
Department of California Highway Patrol, a consideration of the
onroad safety impacts of digital electronic license plates through
onroad testing of these plates authorized by the Department of the
California Highway Patrol. 
   (C) 
    (3)  The revenues to the state that may be generated by
the use of the digital electronic license plates, if any. 
   (D) 
    (4)  Cost savings that may be realized by the department
through improved efficiency in the registration of vehicles, if any.

   (E) 
    (5)  The security and reliability of the digital
electronic license plates. 
    (F) 
    (6)  Recommendations on the future use of digital
electronic license plates. 
   (2) The private vendor shall pay for the costs related to the
report prepared pursuant to paragraph (1) as a part of the contract
entered into pursuant to subdivision (c). 
   (e) For purposes of this section, "digital electronic license
plate" is a license plate that may be used secondarily as a mobile
message display unit and that complies with Article 7 (commencing
with Section 4850) of Chapter 1 of Division 3 while in vehicle
identification mode.