ACR 99 Assembly Concurrent Resolution

BILL NUMBER: ACR 99	AMENDED
	BILL TEXT

	AMENDED IN SENATE  AUGUST 13, 2012
	AMENDED IN ASSEMBLY  MARCH 21, 2012

INTRODUCED BY   Assembly Member Fuentes

                        FEBRUARY 6, 2012

   Relative to  National Coupon Month.   the
Great Wall of Los Angeles. 


	LEGISLATIVE COUNSEL'S DIGEST


   ACR 99, as amended, Fuentes.  National Coupon Month.
  The   Great Wall of Los Angeles. 
   This measure would recognize  September 2012 as National
Coupon Month and would acknowledge the value of coupons in achieving
significant savings for California's consumers   the
importance of the Great Wall of Los Angeles to the people of
California and would request that the Department of Transportation
erect informational signs on State Highway Route 170, in the County
of Los Angeles, directing motorists to the Great Wall of Los Angeles,
consistent with the signing requirements for the state highway
system and upon receiving donations from nonstate sources sufficient
to cover the cost  .
   Fiscal committee:  no   yes  .


   
   WHEREAS, The one-half-mile long mural referred to as the Great
Wall of Los Angeles and its adjoining viewing trails and parks are a
public monument depicting the stories, from the prehistoric era
through the 1950s, of California's diverse ethnic groups who have
historically been underrepresented in public monuments and historical
markers; and  
   WHEREAS, The Great Wall of Los Angeles is a mural that began
during the Civil Rights era of the 1970s and 1980s by distinguished
University of California, Los Angeles (UCLA) Professor and cofounder
of the Social and Public Art Resource Center (SPARC), Judith F. Baco,
as part of an effort by the United States Army Corp of Engineers to
construct a concrete arroyo in an attempt to control the flooding of
the Los Angeles River. The expansive concrete walls provided a blank
canvas for artists and community volunteers; and  
   WHEREAS, The Great Wall of Los Angeles is recognized as a seminal
work of public art created during California's Chicano Mural Art
Renaissance, the participants of which highlighted the rich, ethnic
diversity of California; and  
   WHEREAS, The Great Wall of Los Angeles is considered a cultural
icon and a tourist destination for local, regional, national, and
international visitors; now, therefore, be it  
   Resolved by the Assembly of the State of California, the Senate
thereof concurring, That the Legislature recognizes the importance of
the Great Wall of Los Angeles to the people of California, and
requests that the Department of Transportation erect informational
signs on the southbound portion of State Highway Route 170 leading to
the Burbank Boulevard exit, and the northbound portion of State
Highway Route 170 leading to the Burbank Boulevard exit, in the
County of Los Angeles, directing motorists to the Great Wall of Los
Angeles, consistent with the signing requirements for the state
highway system and upon receiving donations from nonstate sources
sufficient to cover the costs; and be it further 
    
   Resolved, That the Chief Clerk of the Assembly transmit copies of
this resolution to the Department of Transportation and to the author
for appropriate distribution. 
    
   WHEREAS, According to the U.S. Mid-Year 2011 Consumer Packaged
Goods Coupon Industry Facts Report, in total, consumers saved $2
billion in the first six months of 2011 by using coupons; and
 
   WHEREAS, In the first half of 2011, coupon redemption volume
reached $1.75 billion, a moderate 2.9 percent increase compared to
the first half of 2010; and  
   WHEREAS, The average face value of coupons in the first half of
2011 was up 5.4 percent to $1.57 billion compared to $1.49 billion
for the first half of 2010; and  
   WHEREAS, Consumer packaged goods (CPG) manufacturers offered
consumers $485 billion in savings in 2010, representing a 13.9
percent increase over the prior year and 47.4 percent growth compared
to five years ago; and  
   WHEREAS, In 2010, marketers once again distributed more CPG
coupons than the prior year, reaching $332 billion, the largest
single-year distribution quantity ever recorded in the United States,
exceeding the prior record set in 2009 by 6.8 percent; and 

   WHEREAS, CPG marketers continued to allocate the largest share of
coupons distributed, 89.6 percent, to the free-standing insert (FSI)
in the first half of 2011; and  
   WHEREAS, Sixty percent of consumers are becoming more focused on
the price of groceries as gas prices climb; and  
   WHEREAS, Seventy-six percent of consumers say their grocery bills
have increased up to $50 weekly; 41 percent have seen a weekly
increase of $20 to $50, inclusive; and  
   WHEREAS, Phil Lempert, the Supermarket Guru®, indicates that 93
percent of consumers have seen prices rise on items they buy in the
grocery store and are employing tactics to save money, including 84
percent who are using coupons; and  
   WHEREAS, Eighty-four percent of consumers are eating out less
frequently to save money and 52 percent redeem coupons; and 

   WHEREAS, Ninety-six percent of consumers said that they would
still use coupons if they struck it big in the lottery. This reflects
the value-oriented mindset that took root at the onset of the
recession. This learned behavior was shared by shoppers whether their
annual income was $20,000 or over $150,000; and  
   WHEREAS, Fifty-six percent of 13- to 17-year-olds use coupons or
coupon codes, according to the parents of these teens, who are savers
themselves. Teens, however, are using coupons and coupon codes for
items most important to them. For example, 25 percent use coupons on
clothing, 19 percent use coupons on entertainment, and 18 percent use
coupons for beauty care and grooming; and  
   WHEREAS, Seventy-seven percent of consumers say they use the money
they save with coupons on basic necessities, a 20-percent increase
from the prior year; and  
   WHEREAS, Seventy-eight percent of consumers report using coupons
regularly, up 14.7 share points from prerecession levels, and
one-third said that they used more coupons in 2010 than the prior
year; and  
   WHEREAS, Once consumers adopt frugal habits, they quickly discover
that they like the feeling of saving money. Acceptance of these new
habits can be seen in the largest share of response for increased
coupon usage in the NCH Marketing Service, Inc.'s 2010 Annual
Consumer Survey, 29.3 percent of consumers stated they are using more
coupons for the enjoyment of saving, an increase of 11.7 share
points over those stating that reason the prior year; and 

   WHEREAS, Fifty-eight percent of consumers use cents-off coupons
received in the mail, newspapers, or magazines; and 

   WHEREAS, Seventy-five percent of consumers who consider the
Internet to be their primary advertising source are now using coupons
in newspaper inserts; now, therefore, be it  
   Resolved by the Assembly of the State of California, the Senate
thereof concurring, That the Legislature recognizes September 2012 as
National Coupon Month and acknowledges the value of coupons in
achieving significant savings for California's consumers; and be it
further 
    
   Resolved, That the Chief Clerk of the Assembly transmit copies of
this resolution to the author for distribution.