BILL ANALYSIS                                                                                                                                                                                                    Ó



                                                                  AB 623
                                                                  Page  1

          Date of Hearing:   March 30, 2011

                   ASSEMBLY COMMITTEE ON GOVERNMENTAL ORGANIZATION
                                 Isadore Hall, Chair
                   AB 623 (Williams) - As Amended:  March 24, 2011
           
          SUBJECT  :   Alcoholic beverage licensees: limited off-sale retail 
          wine license.

           SUMMARY  :    Creates a new limited off-sale retail wine license 
          to sell wine via the Internet, direct mail, or the telephone.  
          Specifically,  this bill  : 

          1)  Authorizes the issuance of a limited off-sale retail wine 
          license that would allow the licensee to sell wine only by 
          direct mail, the telephone, or the Internet.

          2)  Provides sales may not be conducted from a retail premises 
          open to the public.

          3)  Allows the holder of a limited off-sale retail wine license 
          to assist a nonprofit organization holding a temporary wine 
          license in conducting a winetasting event (donate, sell, and/or 
          pour), as defined.

          4)  Requires the new license type to accept returns of wine sold 
          to consumers and removed from the state.

          5)  Provides that the Department of Alcoholic Beverage Control 
          (ABC) may impose reasonable conditions upon the licensee as may 
          be needed in the interest of public health, safety, and welfare.

          6)  Requires the license applicant to pay an initial fee and an 
          annual renewal fee that is equal to the fee paid by off-sale 
          beer and wine licensees.

           EXISTING LAW  :

          1)  Establishes ABC and grants it the exclusive authority to 
          administer the provisions of the Act in accordance with laws 
          enacted by the Legislature.

          2)  Establishes a beer and wine wholesaler license.  Authorizes 
          a beer and wine wholesaler licensee to obtain an off-sale beer 
          and wine license, but limits sales to those accepted via mail, 








                                                                  AB 623
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          telephone, or computer and prohibits operations conducted from a 
          retail store open to the public. 

          3)  Provides for various annual fees for the issuance of 
          alcoholic beverage licenses that vary depending upon the type of 
          license issued.

          4)  Prohibits ABC from issuing a wholesale license to any person 
          who does not in good faith actually carry on or intend to carry 
          on a bona fide wholesale business by sale to retail licensees of 
          the alcoholic beverage designated in the wholesale license, and 
          authorizes ABC to revoke any wholesale license when the licensee 
          fails for a period of 45 days to actively and in good faith to 
          engage in the wholesale business
           
          FISCAL EFFECT  :   Unknown.

           COMMENTS  :  

          This measure allows ABC to issue an off-sale retail wine license 
          to entrepreneurs who do not have a physical store to sell wine 
          directly to consumers.  This concept recognizes the realities of 
          the changing wine industry and the growing use of the Internet, 
          direct mail, and the telephone in purchasing products and 
          services.  The bill establishes a $100 initial fee with a $246 
          annual renewal fee for this new limited off-sale Internet retail 
          wine license, which is consistent with         the current "beer 
          and wine retailer" license fees.  All revenue would be deposited 
          into the ABC Fund to cover ABC's costs.  

          Presently, ABC issues two licenses to facilitate Internet retail 
          sales: a beer and wine wholesaler/Type 17 together with an 
          off-sale beer and wine/Type 20.  Current law requires the holder 
          of a wholesale license to operate as bona fide wholesaler "in 
          good faith".  This means that they must sell to retailers other 
          than themselves.  Many Internet retailers have no desire to act 
          as wholesaler, but are either forced to do so or face 
          disciplinary action against their licenses.  

          In addition, because the license is the same one issued to 
          retail stores (open to the public) such as grocery stores, 
          mini-marts and gas stations, the license counts against 
          concentration limitations imposed by law, thus preventing other 
          businesses that do wish to operate a retail store from obtaining 
          a license.  AB 623 creates a new license to alleviate the 








                                                                  AB 623
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          problem for those that only want to sell directly to consumers 
          while enhancing the marketing of California produced wine.

           In support  :  According to the Family Winemakers of California 
          (FWC), "currently, many custom crush producers operate under a 
          Type 17/20 combo license that allows them to sell wine directly 
          to consumers by taking orders only through mail, telephone or 
          the Internet.  Holding a Type 17 wholesalers license requires a 
          good faith effort to sell to a retailer every 45 days.  However, 
          many wine Internet retailers have no desire to act as 
          wholesalers, but are either forced to do so or face disciplinary 
          action against their licenses."  This bill will be effective in 
          codifying current practices in existing law into one 
          well-defined license under the ABC Act.

           REGISTERED SUPPORT / OPPOSITION  :   

           Support 
           
          Chambers of Commerce Alliance of Ventura and Santa Barbara 
          Counties
          Family Winemakers of California

           Opposition 
           
          None on file
           

          Analysis Prepared by  :    Eric Johnson / G. O. / (916) 319-2531