BILL ANALYSIS                                                                                                                                                                                                    Ó



                                                                  AB 623
                                                                  Page  1

          Date of Hearing:   April 13, 2011

                        ASSEMBLY COMMITTEE ON APPROPRIATIONS
                                Felipe Fuentes, Chair

                   AB 623 (Williams) - As Amended:  April 6, 2011 

          Policy Committee:                              Governmental 
          Organization Vote:                            14 - 0 

          Urgency:     No                   State Mandated Local Program: 
          Yes    Reimbursable:              No

           SUMMARY  

          This bill creates a new limited off-sale retail license category 
          that allows licensees to sell wine via the Internet, direct 
          mail, or the telephone. Specifically, this bill: 

          1)Authorizes the issuance of a limited off-sale retail wine 
            license that would allow the licensee to sell wine only by 
            direct mail, the telephone, or the Internet.

          2)Requires the license applicant to pay an initial fee and an 
            annual renewal fee that is equal to the fee paid by off-sale 
            beer and wine licensees, $100 and $246 respectively. 

           FISCAL EFFECT  

          There are currently 1,500 licensees who hold combined beer and 
          wine wholesaler/off-sale beer and wine licenses that are 
          currently required in order to conduct Internet sales in the 
          state.  If one-third of these licensees shift to the new license 
          rather than maintaining two licenses, the loss in revenue for 
          the Department of Alcoholic Beverage Control (ABC) could reach 
          $150,000 (ABC fund). However, that loss could be partially 
          offset by new licensees who are taking advantage of the 
          simplified licensing structure to establish Internet and 
          mail-order wine businesses. Every 100 new licenses will bring in 
          an additional $25,000 in revenue (ABC fund).

           COMMENTS  

           1)Purpose  . This measure authorizes ABC to issue an off-sale 
            retail wine license that would allow entrepreneurs who do not 








                                                                  AB 623
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            have a physical store to sell directly to consumers.  
            According to the author, this concept recognizes the realities 
            of the changing wine industry and the growing use of the 
            Internet, direct mail, and the telephone in purchasing 
            products and services.  The bill establishes a $100 initial 
            fee with a $246 annual renewal fee for this new limited 
            off-sale internet retail wine license, which is consistent 
            with the current Beer and Wine Retailer license fees.  

           2)Current Licensing Requirements  . Under current law, a licensee 
            who wishes to sell wine directly to retail customers through 
            the mail, the Internet, or telephone sales and does not want 
            to maintain a store-front must obtain two separate ABC 
            licenses: a beer and wine wholesaler license (Type 17) and an 
            off-sale beer and wine license (Type 20).  In addition, any 
            licensee who obtains a wholesaler license must in good faith 
            operate as a wholesaler.  This means that Internet wine 
            retailers who have no interest in acting as wholesalers must 
            do so or face disciplinary action from the ABC. 
                
            3)ABC Staffing  . There are approximately 82,000 permanently 
            licensed establishments in California, with an average of 
            12,000 applications for license transfers and new businesses 
            made each year.  On average, an additional 33,000 temporary 
            "special event" licenses are issued to non-profit and 
            charitable organizations for their events annually.  Although 
            the majority of these businesses/venues are run in an orderly 
            fashion, some present significant public safety problems.

            As of March 2011, ABC is authorized 142 sworn investigators to 
            conduct its enforcement operations to police the activities at 
            these 115,000 licensed venues.  Currently, there are 45 vacant 
            investigator positions which have not been filled due to 
            several factors, including hiring freeze restrictions in place 
            since July 2010.  If ABC were able to maintain a zero percent 
            vacancy rate, each investigator would be responsible for 
            approximately 810 licensed venues.  
                
            4)Related Legislation  . This bill is identical to language 
            included in AB 1896 (Jeffries) in 2010. While that bill was 
            ultimately chaptered, this language was removed while the bill 
            was on suspense in this committee. 

           Analysis Prepared by  :    Julie Salley-Gray / APPR. / (916) 
          319-2081 








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