BILL ANALYSIS                                                                                                                                                                                                    Ó



                                                                  AB 837
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          ASSEMBLY THIRD READING
          AB 837 (Nestande)
          As Amended  May 11, 2011
          Majority vote 

           NATURAL RESOURCES   7-0         APPROPRIATIONS      11-3        
           
           ----------------------------------------------------------------- 
          |Ayes:|Chesbro, Knight,          |Ayes:|Fuentes, Blumenfield,     |
          |     |Brownley, Dickinson,      |     |Bradford, Charles         |
          |     |Huffman, Monning, Skinner |     |Calderon, Davis, Gatto,   |
          |     |                          |     |Hall, Hill, Lara,         |
          |     |                          |     |Mitchell, Solorio         |
          |     |                          |     |                          |
          |-----+--------------------------+-----+--------------------------|
          |     |                          |Nays:|Donnelly, Nielsen, Norby  |
          |     |                          |     |                          |
           ----------------------------------------------------------------- 
           SUMMARY  :  Prohibits a manufacturer or supplier from selling a 
          plastic food or beverage container that is advertised with a 
          specific recycling content amount unless the manufacturer or 
          supplier is able to provide certification of that claim in a 
          format that is easy to understand and scientifically accurate.  
          Specifically,  this bill:
           
          1)Requires a manufacturer or supplier to provide information and 
            documentation verifying the recycling content of a plastic 
            food or beverage container within 90 days of a request for 
            such information made by a member of the public or a state 
            agency.

          2)Defines "manufacturer" as a person, firm, association, 
            partnership, or corporation that produces a plastic food or 
            beverage container.

          3)Defines "supplier" as a person who purchases plastic food or 
            beverage containers for sale or distribution in this state.

          4)Authorizes a city, county, or the state to impose civil 
            liability in the amount of $500 for the first violation of the 
            bill, $1,000 for the second violation, and $2,000 for the 
            third and any subsequent violation.

           EXISTING LAW  :








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          1)Imposes civil liability and criminal penalties for any 
            unlawful, unfair, or fraudulent business act or any unfair, 
            deceptive, untrue, or misleading advertising.

          2)Prohibits a person from selling a food or beverage container 
            that is labeled "compostable" or "marine degradable" unless 
            the container meets specific American Society for Testing and 
            Materials standards.  Authorizes a city, county, or the state 
            to impose civil liability in the amount of $500 for the first 
            violation of this law, $1,000 for the second violation, and 
            $2,000 for the third and any subsequent violation.

           FISCAL EFFECT  :  According to the Assembly Appropriations 
          Committee:

          1)Minor penalty revenue, likely less than $25,000 annually 
            starting in 2011-12, to the Department of Justice resulting 
            from imposition of these civil penalties (GF).  

          2)Minor penalty revenue, likely less than $50,000 annually 
            statewide starting in 2011-12, to the offices of city 
            attorneys, city prosecutors, and district attorneys (Local 
            accounts).

           COMMENTS  :  According to the author, this bill promotes truth in 
          advertising and helps stop the practice of "greenwashing."  
          Greenwashing refers to a false or inaccurate suggestion that 
          products, brands or corporate policies are ecologically 
          conscious.  Existing state law prohibits a person from falsely 
          labeling a plastic food or beverage container as compostable.  
          In a similar way, this bill would prohibit a person from falsely 
          advertising the recycled content of a plastic food or beverage 
          container.

          The Integrated Waste Management Act and Global Warming Solutions 
          Act establish policies that support recycling for the purpose of 
          diverting waste from landfills and reducing greenhouse gas 
          emissions.  Many California consumers consciously advance these 
          policies by supporting products made from recycled materials.  
          This bill protects these conscientious consumers by deterring 
          fraud in the marketplace as it relates specifically to plastic 
          food and beverage containers.  This bill also promotes a level 
          playing field among producers of plastic food and beverage 








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          containers.  

          Under federal law, unfair or deceptive acts or practices in or 
          affecting commerce are declared unlawful.  15 U.S.C. § 45.  The 
          Federal Trade Commission has published guides that help explain 
          the effect this law has on environmental advertising and 
          marketing practices, such as claims regarding degradability and 
          recycling content.  The guides provide specific examples of 
          claims that demonstrate how the law works. 

          AB 2147 (Harman) Chapter 349, Statutes of 2006, prohibits the 
          sale of a plastic food or beverage container that is labeled as 
          "biodegradable," "compostable," "degradable," or otherwise 
          unless the container meets current American Society for Testing 
          Materials standard specifications for the term used on the 
          label.  AB 2071 (Karnette) Chapter 570, Statutes of 2008, 
          imposes penalties for failure to comply with AB 2147.

           
          Analysis Prepared by  :  Mario DeBernardo / NAT. RES. / (916) 
          319-2092 


                                                                FN: 0001084