BILL ANALYSIS                                                                                                                                                                                                    Ó



                                                                      



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          |SENATE RULES COMMITTEE            |                    SB 39|
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                              UNFINISHED BUSINESS


          Bill No:  SB 39
          Author:   Padilla (D), et al.
          Amended:  6/7/11
          Vote:     21

           
           SENATE GOVERNMENTAL ORGANIZATION COMM  :  8-3, 03/22/11
          AYES:  Wright, Calderon, Corbett, De León, Evans, Padilla, 
            Wyland, Yee
          NOES:  Anderson, Cannella, Strickland
          NO VOTE RECORDED:  Berryhill, Hernandez

           SENATE APPROPRIATIONS COMMITTEE  :  Senate Rule 28.8

           SENATE FLOOR  :  24-14, 04/25/11
          AYES:  Alquist, Calderon, Corbett, Correa, De León, 
            DeSaulnier, Evans, Hancock, Hernandez, Kehoe, Leno, Lieu, 
            Liu, Lowenthal, Negrete McLeod, Padilla, Pavley, Price, 
            Rubio, Simitian, Steinberg, Vargas, Wright, Yee
          NOES:  Anderson, Berryhill, Blakeslee, Cannella, Dutton, 
            Fuller, Gaines, Harman, Huff, La Malfa, Runner, 
            Strickland, Walters, Wyland
          NO VOTE RECORDED:  Emmerson, Wolk

           ASSEMBLY FLOOR  :  49-26, 07/11/11 - See last page for vote


           SUBJECT  :    Alcoholic beverages:  caffeinated beer 
          beverages

           SOURCE  :     Author


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           DIGEST  :    This bill prohibits the importation, production, 
          manufacture, distribution, or sale of beer to which 
          caffeine has been directly added as a separate ingredient 
          at retail locations in California, as defined.

           Assembly Amendments  were technical and clarifying in 
          nature.

           ANALYSIS  :    The Alcoholic Beverage Control Act contains 
          various provisions regulating the application for, the 
          issuance of, the suspension of, and the conditions imposed 
          upon, alcoholic beverage licenses by the Department of 
          Alcoholic Beverage Control (ABC).  A violation of the act 
          is a misdemeanor, except as otherwise specified.

          This bill: 

          1.Provides that beer to which caffeine has been directly 
            added as a separate ingredient shall not be imported into 
            this state, produced, manufactured, or distributed within 
            this state, or sold by a licensed retailer within this 
            state. 

          2.Provides that ABC may require licensees to submit product 
            formulas as it determines to be necessary to implement 
            and enforce this law, as specified. 

           Comments
           
          Federal response to caffeinated alcoholic beverages: On 
          November 12, 2009, the Food and Drug Administration (FDA) 
          notified nearly 30 manufacturers of certain alcoholic 
          beverages containing added caffeine of its intent to look 
          into the safety and legality of their products.  The list 
          of manufacturers was provided to FDA in a letter from the 
          co-chairs of the National Association of Attorneys General 
          Youth Access to Alcohol Committee.  

          The FDA requested that the companies produce evidence of 
          their rationale, with supporting data and information, for 
          concluding that the use of caffeine in their product is 
          Generally Recognized As Safe (GRAS) or prior sanctioned.  
          For a substance to be GRAS there must be evidence of its 
          safety at the levels used and a basis to conclude that this 

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          evidence is generally known and accepted by qualified 
          experts.  FDA informed each company that if it determined 
          that the use of caffeine in each alcoholic beverage is not 
          GRAS or prior sanctioned, FDA would take appropriate action 
          to ensure that the products are removed from the 
          marketplace.  FDA's action was not directed at products 
          that are flavored with coffee.  The beverages that were the 
          subject of FDA's request for information are characterized 
          by the intentional addition of caffeine to alcoholic 
          beverages by the manufacturer.  FDA stated that "a decision 
          regarding the use of caffeine in alcoholic beverages could 
          take some time." 

          More recently, in a letter dated November 17, 2010, the FDA 
          advised four companies (New Century Brewing Company, 
          Boston, MA - product known as "Moonshot;" Phusion Projects, 
          LLC., Chicago, IL - product known as "Four Loko;" Charge 
          Beverage Corporation, Lake Oswego, OR - product known as 
          "Core High Gravity HG Green," "Core High Gravity HG 
          Orange," "Lemon Lime Core Spiked;" and, United Brands 
          Company, La Mesa, CA - product known as "Joose" and "Max") 
          that it had reviewed the regulatory status of their 
          products, each of which contained caffeine that had been 
          directly added to an alcoholic beverage and packaged in 
          combined caffeine and alcohol form.  The FDA letter warned 
          the companies that as it was used in their products, 
          caffeine is an unsafe food additive, and therefore the 
          products are adulterated, unsafe, and illegal under the 
          Federal Food, Drug, and Cosmetic (FFDC) Act and mislabeled 
          under the Federal Alcohol Administration (FAA) Act.  The 
          companies were given a specific time-frame to submit 
          detailed steps that would be taken to correct the situation 
          and assure that similar violations would not occur.  

          The Tobacco Trade and Tax Bureau (TTB) also issued letters 
          to the same four companies and asked them to submit 
          detailed steps that would be taken to correct any 
          violations of the FAA Act.  In November 2010, Phusion 
          Projects, the creators of Four Loko, announced before 
          receiving the warning letter from the FDA that they would 
          be reformulating their malt beverage and would remove 
          caffeine from the product.  Two manufacturers are still 
          awaiting approval or have not applied for permits to sell 
          their reformulated drinks.  In addition, two companies have 

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          decided to stop making their malt beverages altogether.  

           Flavored malt beverages
           
          Flavored malt beverages (FMBs) are considered to be 
          malt-based beverages, similar to beer, and for the most 
          part are regulated and marketed like beer products.  
          Because they are deemed to be malt-based beverages they are 
          taxed by most states, including California, and the federal 
          government as beer.  The current tax rate on beer is $0.20 
          per gallon, while the current tax rate on distilled spirits 
          under 100 proof is $3.30 per gallon.  A TTB regulation 
          permits the addition of flavors and other non-beverage 
          materials containing alcohol to beers and malt beverages.  
          Malt beverages that contain no more than six percent 
          alcohol by volume may derive no more than 49 percent of 
          their alcohol content from flavors and other non-beverage 
          materials.  If a malt beverage contains more than six 
          percent alcohol by volume, not more than 1.5 percent of the 
          volume of the finished product may consist of alcohol 
          derived from flavors and other non-beverage ingredients 
          containing alcohol.  

          According to the author's office, caffeinated alcoholic 
          drinks have certainly made headlines over the past year 
          including a highly publicized incident at Central 
          Washington University involving approximately 10 students 
          who were hospitalized after drinking a product called "Four 
          Loko" at a party.  Some states (e.g., New York, 
          Massachusetts, Michigan, Kansas, Utah, Oklahoma, and 
          Washington) have even taken steps to ban the products.  

          According to the author, combining alcohol with caffeine 
          and other stimulants does not ameliorate alcohol's negative 
          effects on one's motor coordination and visual reaction 
          times.  Recent science has revealed that adding caffeine 
          and other stimulants to alcohol is harmful because these 
          additives impair one's ability to judge their own level of 
          intoxication as well as the ability to judge the level of 
          intoxication in someone else.  This results in increased 
          alcohol consumption and can lead drinkers to wrongly 
          conclude that they are capable of engaging in risky and 
          potentially dangerous activities, like operating a motor 
          vehicle or engaging in risky sexual behavior.  

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          The author emphasizes that there is no general consensus 
          among health professionals and the scientific research 
          community that the use of caffeine in alcoholic beverages 
          has been demonstrated to be safe.  Alcoholic energy drinks 
          are known for hiding true impairment.  Alcohol is a 
          depressant, and the high amounts of caffeine in these 
          drinks counteract the exhaustion of the alcohol but they do 
          not counteract the impairment.  This can lead to a person 
          not feeling they are impaired as they truly are, and 
          tragedy can result.  

          Proponents also contend that "manufacturers of these 
          products appear to be targeting underage people through 
          youth-orientated media marketing.  

           Prior/Related Legislation
           
          AB 1598 (Beall), 2009-10 Session, prohibited the sale, 
          production, importation, manufacture or distribution of a 
          caffeinated malted beverage, as defined.  (Failed passage 
          in Assembly G.O. Committee)

          AB 346 (Beall), Chapter 624, Statutes of 2008, requires 
          that any container of beer or alcoholic beverage that 
          derives 0.5 percent or more of its alcoholic content by 
          volume from flavors or other ingredients containing 
          distilled alcohol and that is sold by a manufacturer or 
          importer to a wholesaler or retailer within this state to 
          bear a label or a firmly affixed sticker that includes 
          specified information regarding its alcohol content and its 
          status as an alcoholic beverage.

          AB 345 (Saldana), 2007-08 Session, required the State Board 
          of Equalization (BOE), for calendar years beginning on or 
          after January 1, 2008, to calculate the total amount of all 
          surtaxes, interest, and penalties that would be collected 
          as a result of a reclassification of any alcoholic beverage 
          from beer to a distilled spirit, as specified.  (Died in 
          Assembly G.O. Committee)

          AB 417 (Aghazarian), of the 2005-06 Session, modified the 
          definition of beer to include any alcoholic beverage that 
          qualifies as a malt beverage under federal law.  (Vetoed, 

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          in his veto message, the Governor encouraged "All 
          interested parties, particularly health professionals, law 
          enforcement and the producers of flavored malt beverages, 
          to use this opportunity for public debate and serious 
          consideration of the policy issues surrounding this 
          beverage.")

          AB 1657 (Chan), 2003-04 Session, limited the sale of any 
          prepackaged alcoholic beverage product made with a 
          "gelatin" base to businesses that prohibit the presence of 
          persons under the age of 21 on the premises.  (Failed 
          passage in Senate G.O. Committee) 

           FISCAL EFFECT  :    Appropriation:  No   Fiscal Com.:  Yes   
          Local:  Yes

          According to the Assembly Appropriations Committee, ABC 
          investigations are primarily complaint driven.  Therefore 
          any enforcement of this legislation would be through 
          complaints.  ABC does not anticipate a high volume of 
          complaints about caffeinated beer.  Therefore, the costs 
          associated with ABC investigating complaints, reviewing 
          product formulas, and possibly having products tested, 
          would be minor and absorbable within existing resources. 

           SUPPORT  :   (Verified  7/12/11)

          Alameda County Board of Supervisors
          California Association of Alcoholism and Drug Abuse 
          Counselors 
          California Medical Association
          California Narcotic Officers Association
          California Police Chiefs Association
          California Society of Addiction Medicine
          City of Fresno Police Chief Jerry Dyer
          Consumer Federation of California
          County Alcohol and Drug Program Administrators Association 
          of California
          Health Officers Association of California
          Mothers Against Drunk Driving
          Ventura County Board of Supervisors
          Village Nation

           ARGUMENTS IN SUPPORT  :    The Alameda County Board of 

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          Supervisors states, "There are currently a number of 
          caffeinated malt beverage products on the market that are 
          targeted in packaging and advertising to young people and 
          these products impair the ability of a person to judge 
          their own level of intoxication or to judge the 
          intoxication of someone else.  SB 39 will help reduce the 
          rates of alcohol-related traffic accidents, violence, 
          sexual assaults, and suicides, particularly among young 
          people." 

          Also writing in support, the County Alcohol and Drug 
          Program Administrators Association of California 
          (Association) states, "The beverages are often flavored 
          with fruit, and typically come in large, flashy cans that 
          use graphic images to promote partying and heavy drinking." 
          The Association also writes, "Underage drinking remains one 
          of the most pressing public health concerns for the State - 
          it costs the citizens of California an estimated $7.3 
          billion each year in medical care, work loss, and pain and 
          suffering stemming from alcohol related youth violence, 
          traffic accidents, property crime and other injuries." 

          The California Police Chiefs Association and the California 
          Narcotic Officers Association note that, "These products 
          typically come in large, flashy 24 oz. cans with graphic 
          images and consuming one can has beompared to drinking 5 
          cans of beer and one cup of coffee." 

          Note: The California Council on Alcohol Problems (CCAP) 
               submitted a letter supporting the overall concept of 
               banning such products; however, they believe that this 
               bill does not go far enough to protect California 
               youth.  CCAP would like to see the bill amended to 
               include other stimulants (e.g., guarana, ginseng and 
               taurine).  


           ASSEMBLY FLOOR  :  49-26, 07/11/11
          AYES:  Alejo, Allen, Ammiano, Atkins, Block, Blumenfield, 
            Bradford, Brownley, Buchanan, Butler, Charles Calderon, 
            Campos, Carter, Cedillo, Chesbro, Cook, Davis, Dickinson, 
            Eng, Feuer, Fong, Fuentes, Furutani, Galgiani, Gatto, 
            Gordon, Hall, Hayashi, Roger Hernández, Hill, Hueso, 
            Huffman, Lara, Bonnie Lowenthal, Ma, Mendoza, Nestande, 

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            Pan, Perea, V. Manuel Pérez, Portantino, Skinner, 
            Solorio, Swanson, Torres, Wieckowski, Williams, Yamada, 
            John A. Pérez
          NOES:  Achadjian, Bill Berryhill, Conway, Donnelly, 
            Fletcher, Beth Gaines, Garrick, Grove, Hagman, Halderman, 
            Harkey, Huber, Jeffries, Jones, Knight, Logue, Mansoor, 
            Miller, Morrell, Nielsen, Norby, Olsen, Silva, Smyth, 
            Valadao, Wagner
          NO VOTE RECORDED:  Beall, Bonilla, Gorell, Mitchell, 
            Monning


          PQ:nl  7/12/11   Senate Floor Analyses 

                         SUPPORT/OPPOSITION:  SEE ABOVE

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