BILL ANALYSIS                                                                                                                                                                                                    �



                                                                      



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          |SENATE RULES COMMITTEE            |                   SB 460|
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                                 THIRD READING


          Bill No:  SB 460
          Author:   Price (D)
          Amended:  5/31/11
          Vote:     21

           
           SENATE BUS, PROF & ECON DEVELOP COMMITTEE  :  9-0, 4/11/11
          AYES:  Price, Emmerson, Corbett, Correa, Hernandez, Negrete 
            McLeod, Vargas, Walters, Wyland

           SENATE APPROPRIATIONS COMMITTEE  :  8-0, 05/26/11
          AYES:  Kehoe, Walters, Alquist, Lieu, Pavley, Price, 
            Runner, Steinberg
          NO VOTE RECORDED:  Emmerson


           SUBJECT  :    International trade marketing and promotion

           SOURCE  :     Pacific Merchant Shipping Association


           DIGEST  :    This bill requires the Secretary of the 
          Business, Transportation and Housing Agency (BT&H) to 
          convene a statewide business partnership for international 
          trade marketing and promotion that includes, but is not 
          limited to, representatives of public airports, land ports 
          of entry, seaports, ocean carriers, marine terminal 
          operators, air carriers, warehouse operators, railroads, 
          trucking companies, foreign trade zones, and shippers, 
          specifically including agricultural exporters, 
          manufacturers, post-consumer secondary material handlers, 
          and retailers, and requires the partnership to advise the 
          Secretary of the BT&H on what role the state should play in 
                                                           CONTINUED





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          international trade marketing and promotion, as specified. 

           ANALYSIS  :    Existing law:

          1.Specifies that BT&H is the primary state agency 
            authorized to attract 
            foreign investments, cooperate in international public 
            infrastructure projects, and support California 
            businesses in accessing markets, and requires the 
            Secretary to develop an international trade and 
            investment policy. 

          2.Sets forth findings and declarations detailing:  (1) The 
            importance of strengthening collaborative linkages among 
            remaining California-based international trade and 
            investment promotion programs operated at federal, state, 
            regional and local levels in light of the repeal of the 
            statutory authority for the Technology, Trade and 
            Commerce Agency in 2003; (2) Data from 2000 shows that 
            international trade and investment activity in the state 
            supports one in every seven jobs; (3) Public Policy 
            Institute of California (PPIC) data as to the 
            productivity of export business; (4) California has 
            elements to form the foundation for a global 
            market-related economy; (5) California's multicultural 
            and ethnic populations offer unique opportunities for 
            international trade and investment; (6) High numbers of 
            California workers are employed by subsidiaries of 
            foreign companies; and, (7) California's trade and 
            investment policy is a living document that should be 
            regularly updated to reflect emerging business trends and 
            the changing needs of California businesses and workers. 

          3.Requires the Secretary to complete a study on the 
            potential roles of the state in global markets and a 
            strategy for international trade and investment. 

          4.Requires the Secretary to convene a statewide business 
            partnership for international trade and investment. 

          5.Sets forth criteria by which the Secretary can establish 
            international trade and investment offices and the 
            Controller can allocate funds for those offices.  








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          6.Specifies that the Governor is the primary state officer 
            representing California's interest in international 
            affairs; the Lieutenant Governor is the Chair of the 
            California Commission for Economic Development to improve 
            trade opportunities for California; the Attorney General 
            assists the federal government in defending against 
            international challenges to California law;  the 
            Secretary of State oversees the International Business 
            Relations Program which assists foreign business entities 
            with the various filing processes; the Department of Food 
            and Agriculture is the primary agency for the promotion 
            of California agriculture, fish and forest exports and; 
            BT&H is the agency responsible for international trade 
            and investment activities other than those covered by the 
            Department.

          7.The California Tourism Marketing Act establishes the 
            California Travel and Tourism Commission as a separate, 
            independent California nonprofit mutual benefit 
            corporation with the purpose of increasing the number of 
            persons traveling to and within California and requires 
            the Commission to prepare a written marketing plan.  

          This bill:

          1.Sets forth two new findings and declarations detailing:  
            (1) International trade, which accounts for nearly 25 
            percent of the state's economy, relies on airports, land 
            ports of entry, and the largest seaport facilities in the 
            U.S. to maintain California's status as a major gateway 
            for products entering and leaving the United States, 
            including such as industrial and postconsumer secondary 
            materials, originated in or destined for other states; 
            and, (2) According to the California Marine and 
            Intermodal Transportation System Advisory Council, more 
            than 40 percent of the total containerized cargo entering 
            the U.S. arrived at California ports, and almost 30 
            percent of the nation's exports flowed through ports in 
            this state which employ more than 500,000 people in 
            California and generate an estimated $7 billion dollars 
            in state and local taxes annually while nationwide, more 
            than two million jobs are linked to California's public 
            ports.








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          2.Assigns BT&H as the primary state agency to coordinate 
            international trade marketing and promotion strategies.

           Background
           
          Ports are local government agencies governed by port 
          commission that are responsible for developing, 
          maintaining, and overseeing  the operation of shoreside 
          facilities for the intermodal transfer of cargo between 
          ships, trucks, and railroads.  In some cases, certain ports 
          have jurisdiction over affiliated airports, build and 
          maintain terminals for the passenger cruise ship industry, 
          or manage marinas and other public facilities.  Existing 
          law establishes 11 ports in the state:  Hueneme, Humboldt 
          Bay, Long Beach, Los Angeles, Oakland, Redwood City, 
          Richmond, Sacramento, San Diego, San Francisco, and 
          Stockton.  The law allows each port to establish a general 
          plan and port system improvements and prescribe the 
          specifications for such improvements.  

          California's land, sea, and air ports of entry serve as key 
          international commercial gateways for products entering the 
          country.  California exported $120 billion in goods in 
          2009, ranking only second to Texas with $163 billion in 
          export goods.  Computers and electronic products were 
          California's top exports in 2008, accounting for 29.3 
          percent of all state exports, or $35 billion.  Prior to the 
          economic downturn of the past two years, California ports 
          were projected to experience tremendous growth, with some 
          estimating that cargo volumes would triple by 2020.

          According to information from a December 2010 article in 
          the  Los Angeles Business Journal  , officials at the ports of 
          Los Angeles and Long Beach are worried about the impact a 
          massive expansion of the Panama Canal could have on their 
          business.  The $5 billion project aims to widen the Panama 
          Canal by 2014 to accommodate larger cargo ships, called 
          Post Panamax vessels which could result in large freighters 
          loaded with goods from Asia destined for the Eastern U.S. 
          bypassing California all-together and instead using the 
          canal to reach the other side of the country.  The Panama 
          Canal Authority, which runs the canal, has entered into 
          memorandums of understandings with 20 ports on the Gulf and 
          East coasts, including New Orleans, Miami and Baltimore, 







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          that are intended to promote freight passage through the 
          canal to those ports.  In the absence of a California 
          effort to market opportunities throughout the state, ports 
          themselves, like the Port of Long Beach, are approaching 
          the Panama Canal Authority individually to enter into their 
          own memorandum.  There is some concern that California 
          ports now have to compete against one another since there 
          is no coordinated strategy at the state level to promote 
          all resources in California for international trade.

           FISCAL EFFECT  :    Appropriation:  No   Fiscal Com.:  Yes   
          Local:  No

          According to the Senate Appropriations Committee:

                          Fiscal Impact (in thousands)

           Major Provisions                2011-12     2012-13    
           2013-14   Fund  
          Study                                   $120 to $140 one 
          time           General

           SUPPORT  :   (Verified  5/31/11)

          Pacific Merchant Shipping Association (source) 
          California Trade Coalition

           ARGUMENTS IN SUPPORT  :    According to the Pacific Merchant 
          Shipping Association, California serves as the gateway to 
          the Pacific Rim, with its ports handling over 40 percent of 
          containerized cargo for the U.S.  PMSA notes that port 
          activity plays a critical role in the state's economy yet 
          there is no strategy to protect and promote it.  

          The California Trade Coalition, a collection of trade and 
          freight industries operating throughout the state writes in 
          support of this bill, noting that without the support of an 
          active business community, there will not be a strategy on 
          how best to promote the port and supply chain 
          infrastructure in this state.  The Coalition believes that 
          this bill will set the stage to explore options to change 
          missed opportunities for trade promotion.









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          JJA:nl  5/31/11   Senate Floor Analyses 

                         SUPPORT/OPPOSITION:  SEE ABOVE

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