BILL ANALYSIS                                                                                                                                                                                                    Ó



                                                                  SB 488
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          PROPOSED CONFERENCE REPORT NO.  1   - August 16, 2012 
          SB 488 (Correa)
          As Amended  August 15, 2011
          2/3 vote

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          |SENATE: |28-7 |(May 31, 2011)  |ASSEMBLY: |65-12|(August 30,    |
          |        |     |                |          |     |2011)          |
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           SENATE CONFERENCE VOTE  :   2-0    ASSEMBLY CONFERENCE VOTE  :2-1  
           
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          |Ayes:|Lieu, Correa             |Ayes:|Bonilla, Fong             |
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          |     |                         |Nays:|Hagman                    |
          |     |                         |     |                          |
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          Original Committee Reference:   E. & R.  

           SUMMARY  :  Requires a slate mailer that represents the position 
          of a public safety organization to include specified information 
          about the organization's membership.  Prohibits the use of a 
          logo of a governmental organization or of specified 
          non-governmental organizations in a slate mailer without the 
          written consent of the organization.  Specifically,  the 
          conference committee amendments  add the term "sheriff" to a list 
          of terms enumerated in the bill that trigger a requirement that 
          a slate mailer or other mass mailing sent by a slate mailer 
          organization must disclose the total number of members in the 
          nongovernmental organization that the slate mailer or mass 
          mailing represents.

           AS PASSED BY THE SENATE  , this bill:

          1)Required a slate mailer organization to obtain express written 
            consent from a governmental agency prior to using the logo, 
            insignia, emblem, or trademark of the agency, or a 
            substantially similar logo, insignia, emblem, or trademark, in 
            a slate mailer or other mass mailing, if the use of the item 
            would reasonably be understood to imply the participation or 
            endorsement of that agency.








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          2)Requires a slate mailer organization to obtain express written 
            consent from a nongovernmental organization that represents 
            law enforcement, firefighting, emergency medical, or other 
            public safety personnel, prior to using the logo, insignia, 
            emblem, or trademark of the organization, or a substantially 
            similar logo, insignia, emblem, or trademark, in a slate 
            mailer or other mass mailing, if the use of the item would 
            reasonably be understood to imply the participation or 
            endorsement of that organization.

          3)Requires a slate mailer organization that sends a slate mailer 
            or other mass mailing that identifies itself or its source 
            material as representing a nongovernmental organization with a 
            name that includes the term "officer," "peace officer," 
            "reserve officer," "deputy," "deputy sheriff," "police," 
            "highway patrol," "California Highway Patrol," "law 
            enforcement," "firefighter," "fire marshal," "paramedic," 
            "emergency medical technician," "public safety," or any other 
            term that would reasonably be understood to imply that the 
            organization is composed of, or affiliated with, law 
            enforcement, firefighting, emergency medical, or other public 
            safety personnel, to disclose the total number of members in 
            the organization identified in the slate mailer or mass 
            mailing.  Requires this disclosure to be included on the 
            outside of each piece of mail and on at least one of the 
            inserts in no less than 12-point roman type, in a color or 
            print that contrasts with the background so as to be easily 
            legible.
           
          The Assembly amendments  : 

          1)Deleted a requirement that a slate mailer that purported to 
            represent public safety organizations must include the number 
            of members working or living within the county in which the 
            slate mailer or mass mailing was being delivered.

          2)Removed the term "officer" from a list of terms enumerated in 
            the bill that trigger a requirement that a slate mailer or 
            other mass mailing sent by a slate mailer organization must 
            disclose the total number of members in the nongovernmental 
            organization that the slate mailer or mass mailing represents.
           
          FISCAL EFFECT  :  According to the Assembly Appropriations 








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          Committee:

          1)Minor absorbable costs to the Fair Political Practices 
            Commission (FPPC) for enforcement related to violations of the 
            bill's requirements, offset to some extent by fine revenues.

          2)Potential minor absorbable costs to the Attorney General and 
            potential nonreimbursable costs to local prosecutors for 
            enforcement, offset to some extent by fine revenues.

           COMMENTS  :  According to the author, "ÝS]late mailers can claim 
          to represent just about any group or cause under the sun.  SB 
          488 is an attempt to shed some light on slate mailers that claim 
          to represent law enforcement, firefighting, and other public 
          safety personnel.  This bill would require slate mail 
          organizations to obtain prior consent before using a logo or 
          other emblem that is identical or substantially similar to one 
          used by a government agency or other organization that 
          represents any of these public safety groups.  This bill would 
          also require that a slate mailer purporting to represent one of 
          these groups disclose the total number of members in their 
          organization and the number of members working or living within 
          the county where the slate mailer is sent.  Unauthorized use of 
          these logos in slate mailers can mislead the public as they 
          attempt to distinguish between legitimate public safety 
          communications and political advertisements." 

          This measure could be interpreted as a violation of the United 
          States and California Constitutions' rights to free speech.  
          While the right to freedom of speech is not absolute, when a law 
          burdens core political speech, the restrictions on speech 
          generally must be "narrowly tailored to serve an overriding 
          state interest," McIntyre v. Ohio Elections Commission (1995), 
          514 US 334.  The United States Supreme Court has been 
          particularly wary of laws that compel political speech.  In 
          McIntyre, the United States Supreme Court found that an Ohio law 
          that prohibited the distribution of anonymous campaign 
          literature was unconstitutional.  

          A federal district court cited McIntyre in two separate cases 
          that raised questions about the constitutionality of California 
          laws that required certain information to be included on slate 
          mailers.  In light of these decisions, the provisions of this 
          bill may be susceptible to challenge on the grounds that the 








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          bill's requirements impermissibly burden the First Amendment 
          rights of slate mailer organizations and of those candidates and 
          other individuals who use slate mailers to communicate with 
          voters.  The requirement for certain slate mailers to include a 
          disclosure of the number of members of the organization sending 
          the mailer on the mailer itself could be particularly 
          susceptible to a court challenge.

          The provisions of this bill apply only when a slate mailer 
          organization is using the logo of, or purports to represent, 
          public safety organizations.  Nothing in this bill protects 
          private organizations that are not public safety organizations 
          from the misuse of their logos in campaign mailers, nor does 
          this bill require membership figures to be disclosed on slate 
          mailers purporting to represent organizations that are not 
          public safety organizations.

          California voters passed an initiative, Proposition 9, in 1974, 
          that created the FPPC and codified significant restrictions and 
          prohibitions on candidates, officeholders and lobbyists.  That 
          initiative is commonly known as the Political Reform Act (PRA).  
          Amendments to the PRA that are not submitted to the voters, such 
          as those contained in this bill, must further the purposes of 
          the initiative and require a two-thirds vote of both houses of 
          the Legislature.

          Please see the policy committee analysis for a full discussion 
          of this bill.


           Analysis Prepared by  :    Ethan Jones / E. & R. / (916) 319-2094 


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