BILL ANALYSIS                                                                                                                                                                                                    Ó







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        |Hearing Date:April 11, 2011        |Bill No:SB                         |
        |                                   |550                                |
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                      SENATE COMMITTEE ON BUSINESS, PROFESSIONS 
                               AND ECONOMIC DEVELOPMENT
                          Senator Curren D. Price, Jr., Chair
                                           

                         Bill No:        SB 550Author:Padilla
                     As Introduced:  February 17, 2011  Fiscal:Yes

        
        SUBJECT:  Business:  manufactured optical disc.
        
        SUMMARY:  Allows law enforcement officials to inspect commercial 
        optical disc (CD or DVD) manufacturing facilities to ensure compliance 
        with existing laws that require certain identifying marks on each 
        disc.  Prohibits the possession of optical disc manufacturing 
        equipment that has not been adapted to apply the required identifying 
        marks.  Requires optical disc manufacturers to keep certain records.  
        Increases fines applicable to a person who violates the provisions 
        regulating manufactured optical discs.

        Existing law:
        
        1)Requires a person who manufactures optical discs (including but not 
          limited to CDs or DVDs) for commercial purposes to permanently mark 
          each disc with either the name of the manufacturer and the state 
          where the disc was manufactured, or a unique identification code, 
          (referred to in the industry as a "Source Identification Code" or 
          "SID Code") that is visible without magnification or a special 
          device.  (Division 8, Chapter 11.5, Section 21800 of the  Business 
          and Professions Code (BPC)) 

        2)Makes a person who manufactures optical disks without these required 
          marks guilty of a misdemeanor punishable by a fine between $500 and 
          $5000 for a first offense, and up to $50,000 for a second or 
          subsequent offense.  (BPC§ 21804)

        3)Makes a person who buys, sells, or rents an optical disc knowing 
          that the required identification mark is missing or has been 
          removed, defaced, destroyed guilty of a misdemeanor, punishable by a 





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          jail term of up to one year or a fine up to $10,000, or by both fine 
          and imprisonment.  (BPC § 21805)  

        4)Makes a person who knowingly removes, covers, or alters the 
          identification mark guilty of a misdemeanor punishable by a jail 
          term of up to one year and a maximum fine of $10,000. (BPC § 21806)

        5)Specifies that a person "manufactures an optical disc for commercial 
          purposes" if that person manufactures at least 10 of the same or 
          different optical discs in a 180-day period for purposes of resale. 
          (BPC § 21802)

        This bill:

        1)Prohibits anyone who manufactures optical discs for commercial 
          purposes from owning or operating an optical disc mold unless it is 
          equipped to apply the required identification mark. 

        2)Defines, for the purposes of the chapter: 

           a)   "Commercial purposes" as the manufacture of at least 10 of the 
             same or different optical discs in a 180-day period by storing 
             information on the disc for the purposes of resale by that person 
             or others.

           b)   "Manufacturer" as a person who replicates the physical optical 
             disc or produces the master used in any optical disc replication 
             process.  It does not include a person who manufactures optical 
             discs for internal use, testing, or review, or a person who 
             manufactures blank optical discs.

           c)   "Manufacturing Equipment" as any machine, equipment, or 
             device, including mastering equipment, used for the manufacture 
             of optical discs or production parts in accordance with this 
             chapter.

           d)   "Mastering Equipment" as any machine, equipment, or device 
             used for the mastering of optical discs or production parts 
             consisting of a signal processor and laser beam recorder or any 
             other recorder, used to record data onto the glass or polymer 
             master disc from which production parts are produced, or to 
             record data directly onto a production part.

           e)   "Optical Disc" as a disc capable of being read by a laser or 
             other light source on which data is stored in digital form.  It 
             includes, but is not limited to, discs known as CDs, DVDs, or 





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             related mastering source materials.  It does not include blank 
             optical discs.

           f)   "Production Part" as the item usually referred to as a stamper 
             that embodies data in a digital form and is capable of being used 
             to mold optical discs, and includes any other item, usually 
             referred to as a master, father or mother, embodying data from 
             which a stamper may be produced by means of an electroplating 
             process.

           g)   "Professional organization" as an organization whose 
             membership consists wholly or substantially of intellectual 
             property rights owners, and which is mandated by those members to 
             enforce their rights against counterfeiting and piracy.

        3)Increases the fine for failing to properly mark an optical disc 
          manufactured for commercial purposes to a range of $2500 - $25,000 
          for a first offense and a maximum of $250,000 for a subsequent 
          offense.  

        4)Increases the fine for knowingly buying, selling, or renting a disc 
          without the proper mark to a range of $1,000 - $10,000.

        5)Increases the fine for knowingly removing, covering, or altering the 
          required mark to a range of $1,000 - $10,000.

        6)Requires that a person who manufactures optical discs for commercial 
          purposes keep full and accurate records and inventory of its 
          manufacturing equipment and make these records available to law 
          enforcement for inspections.

        7)Requires that a person who manufactures optical discs keep each of a 
          following for at least five years from the date of production:

           a)   A sample of each optical disc title manufactured.

           b)   A retrievable copy of the content of each master 

           c)   The name and physical address of the customer who originated 
             the order.

        8)Allows law enforcement officers to perform inspections at commercial 
          optical disc manufacturing facilities to ensure compliance.
        9)Specifies that a search of a manufacturing facility by law 
          enforcement must take place during regular business hours and be 
          limited to inspection of physical items and collection of 





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          information necessary to verify compliance.  

        10)Provides that officers may perform inspections without giving prior 
          notice or obtaining a warrant. 

        11)Authorizes law enforcement officials to do all of the following 
          when performing an inspection:

           a)   Take an inventory of all manufacturing equipment, including 
             the identification mark or code that any piece of equipment has 
             been modified to apply.  

           b)   Review any optical disc or equipment involved in manufacturing 
             the disk.

           c)   Review any physical or digital records or documents relating 
             to the business concerned.

           d)   Inspect, remove, or detain specified equipment, records, or 
             documents for purposes of examination for as long as reasonably 
             necessary.

           e)   Seize any optical disc or production part in violation of this 
             chapter.

           f)   Obtain and remove up to four samples each of the optical discs 
             molded by each mold that has been used or could be used to 
             manufacture optical discs. 

        12)Prohibits any person from evading, obstructing, or refusing any 
          inspection requested or being carried out by a law enforcement 
          officer to determine compliance with this chapter.

        13)Requires that the manufacturer and the manufacturer's employees or 
          agents: 

           a)   Provide and explain any record book required to be maintained 
             pursuant to this act

           b)   Point out and provide access to all optical discs, 
             manufacturing equipment, etc. and demonstrating to the 
             satisfaction of the officer that they include or have been 
             adapted to apply the required identification mark or unique 
             identifying code.  
        
        FISCAL EFFECT:  Unknown.  Legislative Counsel has keyed this bill 





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        "fiscal."

        COMMENTS:
        
        1. Purpose.  This bill is sponsored by the  Recording Industry 
           Association of America (RIAA)  .  According to the Author, "this bill 
           will help address piracy in the music industry, as well as motion 
           picture industry, by placing enforcement and penalty actions around 
           those using commercial replicators to illegally produce copies of 
           intellectual property Ýsuch as] music, movies and software, for 
           sale on the streets."  Economic Impact of Pirated Discs.  The film, 
           music, and software industries are vital to California's economy.  
           Since the rise of digital technology, piracy of DVDs, music CDs, 
           and software discs has cost these industries, and the California 
           economy, billions of dollars.  Although exact figures regarding the 
           cost of piracy to the economy are difficult to calculate, a 2007 
           study by the Institute for Policy Innovation, a libertarian-leaning 
           think tank based in Texas, estimated that the sale of bootlegged 
           discs across the globe costs the U.S. recording and film industries 
           an estimated $1.6 billion per year.

           The RIAA claims that the problem of optical disc pirating has grown 
           in recent years due to the increasing number of high-quality, 
           mass-produced CDs and DVDs on the market.  These discs are being 
           produced using professional-grade equipment that does not comply 
           with California's requirement that the discs be properly marked.  
           The RIAA also claims that there has been a rise in the sale of 
           discs filled with compressed music files, with hundreds of pirated 
           songs on every disc.  The RIAA claims that even some legitimate 
           disc manufacturers have been "duped" into producing discs with 
           pirated material.  It is unclear how many of the pirated discs are 
           manufactured in California. 

           Law enforcement officials are, however, cracking down on the 
           manufacture and sale of pirated discs.  In the last two months 
           alone, law enforcement officials have made arrests in three major 
           disc piracy rings involving California:  

                     On April 3, 2011 a Sacramento man pleaded guilty to 
                federal charges of having bootlegged more than 87,000 American 
                movies and songs worth a retail value of more than $1.3 
                million.  The pirated discs were allegedly sold and rented at 
                four video retail and rental stores in the Sacramento region.

                     On March 23 in Oceanside, California, police arrested 7 
                people and seized more than 3,400 allegedly bootlegged items 





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                that were being sold at a swap meet.  

                     On February 14, 2011, Utah officials announced that they 
                had busted a disc piracy operation that involved 21,000 
                pirated CDs and 8,100 DVDs valued at $346,000 that were sent 
                from California to Utah and distributed out of Mexican food 
                markets and then sold by individuals at flea markets, swap 
                meets and on the street.

           This bill is intended to allow for stronger enforcement of 
           California's existing requirements that disc manufacturers properly 
           mark their discs to help law enforcement officials track down the 
           source of these illegally manufactured discs that contain pirated, 
           copyrighted material.  

        1. History of Disc Piracy Protection in California.  The passage of  AB 
           2633  (Murray, Chapter 712, Statutes of 1998) made California the 
           first state to require optical disc manufacturers to permanently 
           mark their discs with identifying information.  The effort was 
           intended to prevent the loss of revenue due to pirated material by 
           curtailing illegal activity associated with the production, 
           distribution, sale and possession of counterfeit optical disks.  AB 
           2633 required disk manufacturers to permanently mark each disc with 
           the name of the manufacturer and the state that the disc was 
           manufactured in.    


           Supporters of the bill included software, motion picture, video, 
           and recording industry associations who collectively argued that 
           the billions of dollars lost by their companies justified the 
           approach taken in the bill.  They noted that the ability to copy 
           the digital information on optical discs without any degradation in 
           quality made optical discs different from other technologies often 
           pirated.  The supporters asserted that the bill would increase the 
           ability of industries using optical disc technology to identify 
           those individuals who counterfeit copyrighted information, and that 
           California's dominance in these industries necessitated early state 
           action.


        2. Source Identification Code (SID Code).  Two years later,  SB 1384  
           (Business and Professions Committee, Chapter 120, Statutes of 2000) 
           was passed in order to give disc manufacturers "more flexibility in 
           meeting the labeling requirements of AB 2633."  SB 1384 allowed 
           manufactured discs to be marked with a "Source Identification 
           Code," or "SID Code," an industry-wide standard code employed by CD 





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           and DVD manufacturing plants to identify all discs mastered and/or 
           replicated in a particular plant.  Each participating CD-, DVD- 
           manufacturing facility around the world has their own unique code 
           and this enables the entertainment industries to trace the origin 
           of optical discs.  According to the International Federation of the 
           Phonographic Industry (IFPA), the SID Code has now been implemented 
           in over 80% of the world's optical disc plants, representing over 
           90% of worldwide optical disc manufacturing capacity.  The SID Code 
           can be used to identify all discs mastered and/or replicated in its 
           plant as well as the individual Laser Beam Recorder ("LBR") signal 
           processor or mold that produced a particular stamper or disc.
           The prevalence of marking discs with an SID code helps law 
           enforcement officials track the source of any illegally produced 
           discs produced on equipment that uses the SID Code.  This bill 
           gives law enforcement officials tools to more effectively enforce 
           manufacturer compliance with the disc-marking requirement, and may 
           lead to more effective prevention of the piracy that is hurting 
           California's economy.  

        3. Arguments in Support. According to the sponsor of the bill, the 
            Recording Industry Association of America (RIAA)  , California has a 
           serious problem with the crime of music piracy.  RIAA claims that 
           street vendors and retail locations offer illicit sound recordings 
           openly throughout the state, many of which are supplied by large 
           scale manufacturing and distribution operations.  The group 
           believes that music piracy is a devastating economic crime that 
           deprives artists and record labels of hard earned profits, 
           resulting in losses of jobs in California and across the nation.  
           Further, legitimate music retailers throughout the state are forced 
           to compete with music pirates that undercut their businesses by 
           failing to pay for music, and failing to pay local, state, and 
           federal taxes.  

           RIAA believes that current law needs to be updated in recognition 
           of the evolution of the problem faced and new provisions are 
           "absolutely necessary to further the disc identification 
           regulations imposed by existing law," and to advance the state's 
           interest in creating a level playing field for law-abiding optical 
           disc manufacturers and protecting the vibrant entertainment 
           industry of this state.

         NOTE  :  Double-referral to Public Safety Committee (second).
        

        SUPPORT AND OPPOSITION:
        





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         Support:  

        Recording Industry Association of America (Sponsor)

         Opposition:  

        None on file as of April 5, 2011



        Consultant:Sarah Mason/Chris Belsky