BILL ANALYSIS                                                                                                                                                                                                    Ó



                                                                  SB 550
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          Date of Hearing:   June 28, 2011

              ASSEMBLY COMMITTEE ON BUSINESS, PROFESSIONS AND CONSUMER 
                                     PROTECTION
                                 Mary Hayashi, Chair
                     SB 550 (Padilla) - As Amended:  May 10, 2011

           SENATE VOTE  :   33-6
           
          SUBJECT  :   Business: manufactured optical disc.

           SUMMARY  :   Authorizes law enforcement officials to inspect 
          commercial optical disc manufacturing facilities to ensure 
          compliance with existing laws requiring certain identifying 
          marks on each disc, and increases the fines for individuals who 
          violate provisions regulating manufactured optical discs.  
          Specifically,  this bill  :

          1)Prohibits manufacturers of optical discs for commercial 
            purposes from:

             a)   Possessing, owning, controlling, or operating 
               manufacturing equipment or any optical disc mold unless it 
               has been adapted to apply the appropriate identification 
               mark or unique identifying code in accordance as specified, 
               or,

             b)   Making, possessing, or adapting any optical disc mold 
               for the purpose of applying to an optical disc a forged or 
               false identification mark or identifying code, or any mark 
               so similar to a manufacturer's identification mark or 
               identifying code as to be likely to deceive.

          2)Provides that any manufacturing equipment, optical disc mold, 
            or production part found on the premises of a commercial 
            manufacturer shall be deemed to be in the possession of the 
            manufacturer.

          3)Authorizes law enforcement officers to perform inspections at 
            commercial optical disc manufacturing facilities to verify 
            compliance, as specified.  

          4)Specifies that any inspection shall be conducted by officers 
            whose primary responsibilities include investigation of 
            high-technology crime or intellectual property piracy, during 








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            regular business hours, and limited to the areas of the 
            premises where manufacturing equipment is located and where 
            optical discs and production parts are manufactured and 
            stored.

          5)Limits the scope of the inspection to the physical review of 
            items and collection of information necessary to verify 
            compliance, as specified.

          6)Authorizes officers performing inspections to do so without 
            providing prior notice or obtaining a warrant, and to:

             a)   Take an inventory of all manufacturing equipment, 
               including the identification mark or unique identifying 
               code that any piece of equipment has been modified to 
               apply;

             b)   Review any optical disc, manufacturing equipment, 
               optical disc mold, or production part;

             c)   Review any record, book, or document, as specified, kept 
               in any format, electronic or otherwise, relating to the 
               business concerned;

             d)   Inspect, remove, and detain for the purpose of 
               examination for as long as reasonably necessary any optical 
               disc, production part, or record, book, or document, as 
               specified;

             e)   Seize any optical disc or production part manufactured 
               in violation of this bill; and,

             f)   Obtain and remove four samples each of the optical discs 
               molded by each mold that has been used or could be used to 
               manufacture optical discs.

          7)Prohibits individuals from evading, obstructing, or refusing 
            any inspection requested or being carried out by a law 
            enforcement officer to determine compliance with this bill. 

          8)Requires the manufacturer, and the employees, servants, or 
            agents of the manufacturer, to cooperate during the course of 
            the inspection by promptly:

             a)   Providing and explaining any record, book, or document, 








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               as specified;

             b)   Pointing out and providing access to all optical discs, 
               manufacturing equipment, optical disc molds, and production 
               parts and demonstrating to the satisfaction of the officer 
               that they include or have been adapted to apply the 
               required identification mark or unique identifying code; 
               and,

             c)   Providing and permanently surrendering four samples each 
               of the optical discs molded by each mold that has been used 
               or could be used to manufacture optical discs.

          9)Increases the fine for failing to properly mark an optical 
            disc manufactured for commercial purposes to a minimum of 
            $2,500 and maximum of $25,000 for a first offense, and a 
            minimum of $25,000 and maximum of $250,000 for a subsequent 
            offense.  

          10)Provides that the minimum fine for knowingly buying, selling, 
            or renting a disc without the proper mark is $1,000, as 
            specified.

          11)Provides that the minimum fine for knowingly removing, 
            covering, or altering the required mark is $1,000, as 
            specified.

          12)Requires individuals who manufacture optical discs for 
            commercial purposes to keep full and accurate records, 
            including specified information, of their manufacturing 
            equipment, and make them available to law enforcement for 
            inspection pursuant to this bill. 

          13)Requires individuals who manufacture optical discs for 
            commercial purposes to keep all of the following, for a period 
            of not less than five years from the date of production:

             a)   One sample of each optical disc title manufactured by 
               it;

             b)   One copy in a retrievable form of the content of each 
               production part manufactured by it; and,

             c)   The name and physical address of the customer, or if the 
               order was placed by an intermediary, the name and physical 








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               address of the actual customer who originated the order.

          14)Defines the following terms: 

             a)   "Commercial purposes" means the manufacture of at least 
               10 of the same or different optical discs in a 180-day 
               period by storing information on the disc for the purposes 
               of resale by that person or others;

             b)   "Manufacturer" means a person who replicates the 
               physical optical disc or produces the master used in any 
               optical disc replication process, not including a person 
               who manufactures optical discs for internal use, testing, 
               or review, or a person who manufactures blank optical 
               discs;

             c)   "Manufacturing equipment" means any machine, equipment, 
               or device, including mastering equipment, used for the 
               manufacture of optical discs or production parts in 
               accordance with this bill;

             d)   "Mastering equipment" means any machine, equipment, or 
               device used for the mastering of optical discs or 
               production parts consisting of a signal processor and laser 
               beam recorder or any other recorder, used to record data 
               onto the glass or polymer master disc from which production 
               parts are produced, or to record data directly onto a 
               production part;

             e)   "Optical disc" means a disc capable of being read by a 
               laser or other light source on which data is stored in 
               digital form, including compact discs (CD), digital video 
               discs (DVD), or related mastering source materials.  It 
               does not include blank optical discs;

             f)   "Production part" means the item usually referred to as 
               a stamper that embodies data in a digital form and is 
               capable of being used to mold optical discs, and includes 
               any other item, usually referred to as a master, father or 
               mother, embodying data from which a stamper may be produced 
               by means of an electroplating process; and,

             g)   "Professional organization" means an organization whose 
               membership consists wholly or substantially of intellectual 
               property rights owners, and which is mandated by those 








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               members to enforce their rights against counterfeiting and 
               piracy.

           EXISTING LAW  :

          1)Requires individuals who manufacture an optical disc, as 
            defined, for commercial purposes to permanently mark the 
            manufactured optical disc with an identification mark or a 
            unique identifying code, as specified. 

          2)Provides that a manufacturer that violates these provisions is 
            guilty of a misdemeanor and subject to a fine between $500 and 
            $5,000 for a first offense and between $5,000 and $50,000 for 
            a subsequent offense.

           FISCAL EFFECT  :   Unknown

           COMMENTS  : 

           Purpose of this bill  .  According to the author's office, "The 
          crime of illegal mass reproduction of music and movies is a 
          serious problem in California.  Last year alone, more than 
          820,000 illegal discs were seized by law enforcement authorities 
          in California.  

          "Music and movie piracy undermines the California economy and 
          deprives artists, record labels, and production companies of 
          hard earned revenue, resulting in job loss in California and 
          across the nation.  Legitimate music and movie retailers cannot 
          compete with pirates who fail to pay for the discs and fail to 
          pay local, state, and federal taxes. 

          "In a 2007 report, The Los Angeles Economic Development 
          Corporation estimated the economic losses in Los Angeles County 
          alone exceed $3 billion annually and deprives state and local 
          governments of nearly half a billion tax dollars a year.

          "The problem is growing worse.  The manufacture and distribution 
          of high quality counterfeit music and movie products on pressed 
          CDs and DVDs in California has grown exponentially in recent 
          years.  This trend has flooded California, and the nation, with 
          millions of professional grade counterfeit recordings that are 
          finding their way into retail locations.  

          "To make matters worse, pirates are now ordering pressed CDs 








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          containing hundreds of unauthorized mp3 files of hit songs by 
          popular artists of all genres.  This has the potential to 
          further undermine the music industry and the growing market for 
          digital music.  The plants that choose to manufacture such 
          illicit recordings also tend to produce illegal optical discs 
          and profit handsomely.  They work to ensure that the illegal 
          goods they produce at their facilities cannot be traced back to 
          them. 

          "Allowing for inspections of plant manufacturing equipment and 
          the collection of sample discs would allow state authorities to 
          verify compliance with existing regulations.  These safeguards 
          would advance the state's interest in creating a level playing 
          field amongst disc manufacturers and retailers and protect 
          California's global leadership in the entertainment industry."

           Background  .  The passage of AB 2633 (Murray), Chapter 712, 
          Statutes of 1998, made California the first state to require 
          optical disc manufacturers to permanently mark their discs with 
          identifying information.  The effort was intended to prevent the 
          loss of revenue due to pirated material by curtailing illegal 
          activity associated with the production, distribution, sale and 
          possession of counterfeit optical disks.  AB 2633 required disk 
          manufacturers to permanently mark each disc with the name of the 
          manufacturer and the state that the disc was manufactured in.    


           Support  .  The Recording Industry Association of America writes 
          in support, "For years, we have struggled with the problem of 
          counterfeiting as more and more illicit operations have found 
          profit in piracy.  This activity has not only affected the work 
          of those who create music - including artists, musicians, 
          songwriters, labels, and others - but has decimated the 
          thousands of jobs of those who bring the music to the public.

          "Exacerbating this already difficult problem is the increase in 
          counterfeit products produced by commercial CD manufacturers and 
          replicators in California.  Indeed, nine out of 10 infringing 
          CDs seized in California last year were manufactured by CD 
          plants - nearly tripling since 2006.  What makes this particular 
          piracy so damaging is the professional quality of the goods, 
          making it significantly harder for consumers to identify as 
          illegal, and for rights holders and authorities to enforce 
          against.









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          "While current law does prohibit unauthorized manufacture of 
          sound recordings at these facilities and requires manufacturers 
          to include proper information on the discs they press, there is 
          no mechanism to enforce such provisions.  Millions of illegal 
          CDs are now being made simply because the manufacturers can get 
          away with it.  Legitimate business, and California's economy, 
          suffers as a result.

          "That is why SB 550 is so necessary.  It is essential that we 
          close this loophole and ensure that manufacturers are complying 
          with regulations.  This legislation allows state authorities to 
          verify this compliance in an unobtrusive and narrowly defined 
          way, serving to identify the facilities operating illegally and 
          ensuring a legitimate marketplace for those businesses following 
          the law."

           Opposition  .  The American Civil Liberties Union of California 
          writes in opposition, "SB 550 would allow the warrantless 
          searches of businesses that create CDs, DVDs, or other optical 
          disks that contain music, films, computer programs, and other 
          expressive content, activity which is protected by the First 
          Amendment.  In general, the First Amendment looks with suspicion 
          on laws like this one that single-out publishers and impose 
          burdens on them that are equally imposed on other businesses.  
          And searches of entities engaged in protected speech are also 
          subject to heightened scrutiny.  The government therefore cannot 
          justify searches?because such 'businesses enjoy a degree of 
          First Amendment protection, the government probably could not 
          'closely regulate' them under the Burger line of cases without 
          running afoul of the First Amendment.'

          "In addition, the proposed amendment would authorize law 
          enforcement officials to seize any disks that they believe were 
          manufactured in violation of the statute.  This violates the 
          fundamental First Amendment principle that the government cannot 
          confiscate more than a single exemplar of expressive materials 
          without a final judgment that the materials are unprotected by 
          the First Amendment.  

          "Searches of businesses that are engaged in pressing optical 
          disks may endanger the First Amendment rights of the businesses 
          themselves and also of individuals who may hire a company to 
          manufacture a few hundred copies of a self-made video or other 
          work.  These businesses are not engaged in activities that may 
          pose an unusual danger to the health and safety of the public or 








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          of their employees; nor are they closely regulated in any sort 
          of comprehensive way."

           Previous legislation  .  AB 2633 (Murray), Chapter 712, Statutes 
          of 1998, requires manufacturers, as defined, to mark each 
          optical disc permanently with a specified identification mark, 
          and specifies penalties in connection with unlawful activities 
          related to manufacture, distribution or sale of unauthorized 
          optical disks.

           Double referred  .  This bill has been double-referred to the 
          Assembly Public Safety Committee.
           
          REGISTERED SUPPORT / OPPOSITION  :

           Support 
           
          American Association of Independent Music
          Hollywood Chamber of Commerce
          Los Angeles Area Chamber of Commerce
          Recording Industry Association of America
          Universal Music Group
          Valley Industry and Commerce Association
           
            Opposition 
           
          American Civil Liberties Union of California
          Electronic Frontier Foundation
          One individual

           Analysis Prepared by  :    Rebecca May / B.,P. & C.P. / (916) 
          319-3301