BILL ANALYSIS                                                                                                                                                                                                    Ó






                                 SENATE HEALTH
                               COMMITTEE ANALYSIS
                       Senator Ed Hernandez, O.D., Chair


          BILL NO:       SB 615                                      
          S
          AUTHOR:        Calderon                                    
          B
          AMENDED:       April 13, 2011                              
          HEARING DATE:  May 4, 2011                                 
          6
          CONSULTANT:                                                
          1              
          Chan-Sawin                                                 
          5              
                                     SUBJECT
                                         
             Health care service plans: accident and health agents: 
                                   licensure


                                     SUMMARY  

          Requires, as of July 1, 2012, all sales of health care 
          services plans (health plans). licensed and regulated under 
          the Department of Managed Health Care (DMHC), to be 
          conducted by licensed insurance agents, subject to 
          Department of Insurance (CDI) licensing, education and 
          disciplinary authority.  


                             CHANGES TO EXISTING LAW 

          Existing federal law:
          Existing law, the federal Patient Protection and Affordable 
          Care Act (PPACA), (Public Law 111-148), among other things, 
          requires each state, by January 1, 2014 to establish an 
          American Health Benefit Exchange that makes qualified 
          health insurance products available to qualified 
          individuals and qualified employers.  If a state does not 
          establish an exchange, the federal government administers 
          the exchange.  
          
           Requires, pursuant to PPACA, that state exchanges establish 
          a navigator program that will help people who are eligible 
                                                         Continued---



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          to purchase coverage through the Exchange learn about their 
          new coverage options and enroll, and 

          Requires any entity that serves as a navigator to meet 
          specific duties, including:
                 Conducting public education activities to raise 
               awareness of the availability of qualified health 
               plans (QHPs);
                 Distributing fair and impartial information 
               concerning enrollment in QHPs, and the availability of 
               premium tax credits and cost-sharing reductions;
                 Facilitating enrollment in QHPs;
                 Providing referrals to any applicable health 
               insurance consumer assistance or health insurance 
               ombudsman office, as specified, or any other 
               appropriate state agency or agencies; and
                 Providing information in a manner that is 
               culturally and linguistically appropriate to the needs 
               of the population being served by the exchange.

          Requires the federal Secretary of Health and Human Services 
          (Secretary) to establish standards for navigators, 
          including provisions to ensure that any private or public 
          entity that is selected as a navigator is qualified and 
          licensed, if appropriate, to engage in the navigator 
          activities established in PPACA and to avoid conflicts of 
          interest.  

          Requires the Secretary to establish procedures under which 
          a state may allow agents or brokers to enroll individuals 
          and employers in any qualified health plans in the 
          individual or small group market, as specified; and to 
          assist individuals in applying for premium tax credits and 
          cost-sharing reductions for plans sold through an Exchange.

          Specifies that a navigator shall not be a health insurance 
          issuer, or receive any consideration directly or indirectly 
          from any health insurance issuer in connection with the 
          enrollment of any qualified individual or employees of a 
          qualified employer in a QHP.

          Requires the Secretary, in collaboration with states, to 
          develop standards to ensure that information made available 
          by navigators is fair, accurate, and impartial.





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          Existing state law:
          Provides for the regulation of health plans by DMHC, under 
          the Knox-Keene Health Care Service Plan Act of 1975 
          (Knox-Keene Act), and for the regulation of health insurers 
          by CDI.  
          

          Establishes the California Health Benefit Exchange 
          (Exchange) within state government, and specifies the 
          duties and authority of the Exchange, including to 
          facilitate, by means of an organized and competitive 
          insurance marketplace, the ability of individuals and small 
          businesses to compare plans and buy health insurance on the 
          private market.


          Licensure and regulation of agents and brokers
          Provides for the transaction of accident and sickness 
          insurance, and health insurance, by life and disability 
          insurance companies.  

          Defines "health insurance" to mean individual or group 
          disability insurance policies providing coverage for 
          hospital, medical or surgical benefits.  Benefits under 
          these lines of insurance are provided on the basis of 
          indemnification or reimbursement for medical expenses 
          incurred by their policyholders.

          Requires an individual transacting the business of life, 
          accident and health insurance to meet certain specified 
          requirements, including licensure requirements, continuing 
          education requirements and subjects them to disciplinary 
          measures for failure to meet the licensing requirements and 
          obligations under the Insurance Code. 

          Defines "transact" to include the solicitation and 
          execution of a contract of insurance, negotiations 
          preliminary to execution, and transactions of matters 
          subsequent to execution of the contract and arising out of 
          it.

          Defines an "insurance broker" as a person who, for 
          compensation and on behalf of another person, transacts 
          insurance other than life, disability, or health insurance 
          with, but not on behalf of, an admitted insurer. 




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           Defines a "life licensee" as a person who is authorized to 
          act as a life agent for placement of life, and/or accident 
          and health insurance policies.

          Requirements under the Knox-Keene Act
          Specifies that health plans may only provide health care 
          services. This means health plans may not offer auxiliary 
          types of disability coverage, such as income protection, 
          credit disability coverage, or accidental death and 
          dismemberment coverage. Such auxiliary lines of coverage, 
          while excluded from the statutory definition of "health 
          insurance" under the Insurance Code, are classes of 
          disability insurance.

          Defines "solicitation" as any presentation or advertising 
          conducted by, or on behalf of, a plan, where information 
          regarding the plan, or services offered and charges 
          therefor, is disseminated for the purpose of inducing 
          persons to subscribe to, or enroll in, the plan.  

          Defines "solicitor" as any person who engages in the act of 
          solicitation.

          Requires that solicitors, solicitor firms, and principal 
          persons engaged in the supervision of solicitation for 
          plans that meet such reasonable and appropriate standards 
          with respect to training, experience, and other 
          qualifications as the director finds necessary and 
          appropriate in the public interest or for the protection of 
          subscribers, enrollees, and plans. For such purposes, the 
          director may require individuals to pass examinations 
          prescribed by the Director of DMHC.

          Authorizes the Director of DMHC to:

                 Enforce prohibitions on the use of any advertising 
               or solicitation which is untrue or misleading, or any 
               form of evidence of coverage which is deceptive;
                 Oversee market conduct, including enforcing a 
               prohibition on any plan, or solicitor, or 
               representative using or permitting the use of any 
               verbal statement which is untrue, misleading, or 
               deceptive or make any representations about coverage 
               offered by the plan or its cost that does not conform 




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               to fact.  All verbal statements are held to the same 
               standards as those for printed matter; and,
                 Administer a system of prior approval of 
               advertising concerning plan terms and conditions.  
                 Administer a system of standardized disclosures 
               concerning plan features and coverage.
           
          Navigators in the California Health Benefits Exchange 
           Requires the Exchange board to take specified actions 
          required of Exchanges by PPACA including, among other 
          things, establishing the navigator program to conduct 
          public education and facilitate enrollment in QHPs.  

          Specifies that any entity chosen by the Exchange as a 
          navigator shall meet the five specific duties established 
          in PPACA.
          
          This bill:
          Prohibits, as of July 1, 2012, for purposes of both the 
          Knox-Keene Act and the Insurance Code, any person from 
          soliciting, negotiating or selling of health plan 
          contracts, specialized health plan contracts, Medicare 
          Advantage Plans under Medicare Part C, or Medicare 
          Supplement contracts unless the person is licensed by the 
          Insurance Commissioner as an accident and health agent.

          Effective July 1, 2012, revises the scope of a life 
          licensee under the Insurance Code to include authority to 
          transact health plan contracts, specialized health plan 
          contracts, Medicare Advantage Plans under Medicare Part C, 
          or Medicare Supplement contracts.

          Specifies that applicants for initial licensure and license 
          renewal as an accident and health agent are subject to the 
          same pre-licensing education standards and continuing 
          education requirements, respectively, as all other accident 
          and health agents.

          Authorizes the Insurance Commissioner to adopt necessary 
          rules and regulations to implement these requirements.

          Gives the Insurance Commissioner sole authority to enforce 
          the licensure requirement added by this act.  Further 
          precludes the Director of the DMHC from enforcing these 
          provisions.




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          Notwithstanding the exclusive enforcement authority, 
          requires the Insurance Commissioner and the Director of 
          DMHC to share information with regard to investigations, 
          discipline and enforcement of violations.

          Provides that this Act shall not affect the application or 
          enforcement by the Director of the DMHC of standards and 
          requirements imposed on solicitors established in state 
          law, or any other provision of the Health and Safety Code 
          that relates to solicitors and that is not intended to 
          supersede any other requirement or regulation that applies 
          to solicitors or solicitor firms.

          Specifies that nothing in the bill shall apply to 
          qualifications for navigators to conduct public education 
          activities to raise awareness of the availability of 
          qualified health plans.


                                  FISCAL IMPACT  

          This bill has not been analyzed by a fiscal committee.


                            BACKGROUND AND DISCUSSION  

          According to the author, a consumer's purchase of health 
          insurance, whether a health insurance product or a health 
          plan, is a serious matter with serious consequences.  For 
          this reason, consumers need a basis for confidence in those 
          persons selling health plans. All 49 other states require 
          that only licensed agents sell health insurance products or 
          health plans.  In California, one must be a licensed agent 
          in order to sell health insurance products, but there is no 
          such requirement for health plans.  
          Senate Bill 615 would address the licensure gap of 
          California law by requiring all persons who transact health 
          plan and related products to be licensed by CDI as an 
          accident and health agent.  The author contends that the 
          bill would also provide the same protections to those in 
          the health maintenance organization (HMO) marketplace as 
          currently provided to consumers purchasing other types of 
          health insurance.





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          Agents versus brokers
          Health insurance agents and brokers, collectively called 
          "producers" by insurance companies, assist consumers and 
          small employers in choosing and enrolling in health 
          insurance products, and are licensed and regulated by the 
          states. An agent is an individual or company who acts on 
          behalf of the health plan or insurer to market, sell, and 
          service insurance.  The agent has a contract with the plan 
          or insurer in order to transact this business and has a 
          fiduciary responsibility to the plan or insurer. In 
          comparison, a broker is a person who also contracts with 
          health plans or insurers, but officially acts on behalf of, 
          and has a fiduciary responsibility to, the client.  

          All 50 states have licensure requirements for individuals 
          selling insurance products.  Licensure also provides a 
          process for consumer complaints, and allows the Insurance 
          Commissioner to ensure that anyone not meeting state 
          licensure requirements be disciplined or have his or her 
          license revoked.

          According to the Bureau of Labor Statistics, there were 
          approximately 434,800 agent and broker jobs across the U.S. 
          in 2008, with about 73 percent being independent, meaning 
          that they are either self-employed or working for an 
          independent agency or brokerage, and about 21 percent being 
          captive agents that are direct employees of a plan or 
          insurer.  The remainder work for banks and other financial 
          services companies that have an insurance business segment. 
           Captive agents may also receive a salary, but all agents 
          and brokers are generally paid sales commissions that are 
          usually higher in the first year of a new sale.  Although 
          commissions on subsequent years are generally lower than 
          the first year, the agent or broker continue to accrue 
          commissions each year the individual or family remains 
          enrolled.  A recent article in Kaiser Health News noted 
          that plans and  insurers tend to directly compensate agents 
          and brokers, usually paying six to eight percent of annual 
          premiums in the plan's first year as agent commissions, and 
          four to six percent of premiums in subsequent years in the 
          large group market.  In the individual market, first-year 
          commissions are typically higher, and can be as high as 20 
          percent of the annual premium. 

          California law requires insurance agents and brokers, in 




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          general, to be licensed and regulated by the state.  
          California law also requires insurance products be marketed 
          and sold by licensed agents or brokers.  State law also 
          requires agents and brokers to be knowledgeable and 
          ethical, to take continuing education courses, and to meet 
          minimum licensure standards, both initially and ongoing.  
          According to CDI, it currently licenses approximately 
          203,000 accident and health agents.  State law does not 
          currently allow for the licensure of health insurance 
          brokers.  

          Health insurance in California
          The business of health insurance in California is subject 
          to a complex patchwork of federal and state regulations.  
          Different rules apply, depending on whether insurance 
          coverage is purchased directly by individuals or on behalf 
          of a group, as in job-based health insurance. Among groups, 
          rules differ depending on group size.  

          California has a bifurcated legal and regulatory system for 
          health insurance products.  Regulation and oversight of 
          fully insured employee health benefit plans is split 
          between two state departments, CDI and DMHC.  DMHC 
          primarily regulates HMOs under the Knox-Keene Act, but also 
          has jurisdiction over some Preferred Provider Organization 
          (PPO) plans.  CDI has jurisdiction over all other types of 
          health insurance, including plans that offer traditional 
          health insurance products, such as indemnity plans, and 
          some PPO plans. Some companies have subsidiaries licensed 
          by both departments, which adds to the complexity that 
          confronts consumers.  The two regulatory models, and their 
          deficiencies and strengths, are the result of history, 
          changing political circumstances, and sweeping marketplace 
          trends over a half-century.

          According to a July 2003 California Health Care Foundation 
          report, the two departments approach regulation from 
          different legal and regulatory perspectives. DMHC focuses 
          on the accessibility and adequacy of health plan provider 
          networks; internal quality systems; health plan financial 
          solvency; consumer rights and disclosure requirements; and 
          complaint resolution, including complaints related to the 
          adequacy of the care provided.  CDI focuses on the 
          financial ability of insurers to pay claims; market 
          conduct; consumer rights and disclosure requirements; and 




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          consumer complaints, primarily related to the payment of 
          claims.  CDI has no legal authority to resolve complaints 
          related to the quality of care.  A key distinction between 
          the two regulatory approaches is that the Knox-Keene 
          regulatory framework is based on direct involvement of the 
          health plan in providing or arranging for the delivery of 
          health services.  The insurance regulatory framework, in 
          contrast, focuses primarily on a system of payment or 
          reimbursement for services once they have been delivered.  

          Impact of federal medical loss ratio requirements
          PPACA requires health plans and insurers offering coverage 
          in the large group market to meet a medical loss ratio 
          (MLR) of 85 percent, and health plans and insurers offering 
          coverage in the small group market or in the individual 
          market to meet a MLR of 80 percent, or such higher 
          percentage as a state may by regulation determine.  The 
          amount of money that a health plan or health insurer spends 
          on medical care versus administrative expenses and profit 
          is referred to in the health care industry as a MLR, or a 
          minimum loss ratio.

          According to the October 2010 report by the Congressional 
          Research Service, the federal MLR provisions in PPACA may 
          provide an incentive for health insurance companies to 
          reduce their compensation to, and use of, agents and 
          brokers as they seek to reduce their administrative costs 
          in relation to their medical costs.  Moreover, the MLR 
          requirements will place downward pressures on 
          administrative expenses, including the use of insurance 
          agents. This provides an incentive for insurance companies 
          to cut back on the use of agents or reduce their 
          commissions in order to rein in their administrative 
          expenses, as has occurred recently.  Insurance commission 
          schedules that took effect this year sliced commissions by 
          as much as half.



          State health exchanges
          PPACA requires each state, by no later than January 1, 
          2014, to establish an American Health Benefit Exchange that 
          facilitates the purchase of QHPs, and provides for the 
          establishment of a Small Business Health Options Program 
          (or SHOP Exchange) that is designed to assist small 




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          employers in facilitating the enrollment of their employees 
          in QHPs offered in the small group market in the state.  
          Pursuant to federal and state law, the Exchange is also 
          charged with several duties, including screening and 
          enrolling individuals in other public programs, 
          establishing a toll-free hotline and website, assigning a 
          quality and price rating to each health plan, granting 
          exemptions from the federal requirement to have health 
          insurance, providing an online calculator to determine the 
          actual cost of coverage after federal tax subsidies are 
          considered, and awarding grants to navigators to conduct 
          public education and facilitate in QHPs.  

          State exchanges represent a new market for health insurance 
          agents. However, their role in the exchanges is not 
          guaranteed by law, and other information sources, such as 
          the mandated consumer web portal, could provide 
          alternatives to the traditional relationship between agents 
          and health insurance consumers. The exchange is intended to 
          standardize information on insurance options and to provide 
          independent help for prospective enrollees in the form of 
          navigators. Given the role and duties of the exchange to 
          make it easier to shop for different health insurance for 
          individuals and small employers, the exchange itself may 
          reduce the demand for assistance from agents and brokers.  

          California was the first state in the nation to pass 
          legislation to establish a state exchange.  Currently, four 
          out of five Exchange board members have been appointed.  
          Although the fifth member has yet to be named, the Exchange 
          board conducted its first meeting on April 20, 2011.

          Federal guidance on state exchanges and navigators
          According to the White House website on health reform, the 
          navigator provisions in PPACA will be implemented by the 
          federal Health and Human Services Agency (HHSA) as part of 
          its overall implementation of state health insurance 
          exchanges.  HHSA issued a request for information (RFI) in 
          August, 2010.  In this RFI, the HHS Office of Consumer 
          Information and Insurance Oversight (OCIIO) noted that the 
          navigator standards would be developed by the HHS Secretary 
          in collaboration with states.  OCIIO specifically sought 
          comments on the types of consumer education and outreach 
          states expected to conduct, the types of federal supports 
          that would be useful, and the extent to which existing 




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          state programs could be adapted to perform navigator 
          functions. OCIIO also sought input on how to coordinate 
          Exchange outreach with outreach for other forms of public 
          assistance.  

          In addition, HHSA has released initial guidance on state 
          exchanges. The guidance stated that the first Notice of 
          Proposed Rulemaking, which will address many of the basic 
          federal requirements, is scheduled for publication in the 
          spring of 2011.  Additional federal regulations are 
          scheduled for publication later in 2011 and in 2012.
          
          Other federal efforts
          Introduced by Representatives Mike Rogers (R-Michigan) and 
          John Barrow (D-Georgia), the U.S. House of Representatives 
          is expected to consider a bill this year (H.R. 1206) that 
          would exempt insurance agent and broker's commissions from 
                                                                  being classified as administrative costs under federal MLR 
          rules.  

          Related legislation
          SB 51 (Alquist), among other things, would require health 
          plans and insurers to meet federal MLR requirements in 
          certain provisions of the federal health care reform law, 
          as specified.  Pending hearing in Senate Appropriations 
          Committee.

          AB 736 (Calderon), among other things, would authorize a 
          person licensed to transact accident and health insurance 
          to be an agent, a broker, or both, and removes the 
          restriction that a life licensee only be a life agent.  
          Pending hearing in Assembly Appropriations Committee.

          Prior legislation
          SB 900 (Alquist), Chapter 659, Statutes of 2010, 
          established the Exchange as an independent public entity 
          within state government, required the Exchange to be 
          governed by a board composed of the Secretary of California 
          Health and Human Services, or his or her designee, and four 
          other members appointed by the Governor and the Legislature 
          who meet specified criteria.  

          AB 1602 (J. Perez), Chapter 655, Statutes of 2010, 
          specifies the powers and duties of the Exchange, including 
          directing the Exchange board to establish the navigators 




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          program to conduct public education and facilitate 
          enrollment in QHPs.

          AB 720 (De Leon), Chapter 270, Statutes of 2007, 
          establishes two new insurance agent license types, a 
          life-only agent license and an accident and health agent 
          license, in place of the current life agent license 
          allowing the licensee to transact both life and 
          disability/health insurance.  Defines the authorities of 
          each license type, and specifies the requirements for 
          licensure and post-licensing continuing education, as 
          specified.

          AB 393 (Scott), Chapter 321, Statutes of 2000, requires 
          insurers to comply with the insurance agent licensing laws 
          with regard to employees or contractors who solicit, 
          negotiate, or effect insurance; prohibits a person from 
          soliciting, negotiating or effecting contracts of insurance 
          without a valid license; and, creates a personal lines 
          broker-agent license and a credit insurance agent license.

          Arguments in support
          According to the California Association of Health 
          Underwriters (CAHU), co-sponsor of SB 615, PPACA requires 
          that all navigators be trained and licensed, if 
          appropriate, to enroll individuals and small groups in the 
          Exchange.  The Insurance Commissioner currently regulates 
          the specific curriculum for a health and accident insurance 
          license, as well as the institutions that provide the 
          actual courses.  The current requirement is 20 hours of 
          pre-licensing course work and an additional 12 hours of 
          ethics and code.  In addition, the applicant must complete 
          an exam administered by the Insurance Commissioner and pass 
          a background check.  This ensures that all applicants 
          actually have the requisite knowledge to place an 
          individual or employer in a health insurance product and 
          are in compliance with the consumer protection 
          requirements.  Everything is already in place to provide 
          the necessary training and licensing as required by the 
          PPACA
          The National Association of Insurance and Financial 
          Advisors (NAIFA), also a co-sponsor, states the bill will 
          ensure that consumers receive the best possible services 
          when they are purchasing health care coverage.  SB 615 will 
          require that all persons who sell any health care coverage 




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          - whether an insurance policy or a health plan - must be 
          trained and licensed, and will conform California law to 
          the licensing requirements of the other 49 states - all of 
          which require (unlike California) a license to sell health 
          plans.  NAIFA also indicates that purchases of health care 
          coverage are life-impacting acquisitions, so it is 
          essential that consumers be secure in the knowledge that 
          the persons who are facilitating the purchase be competent 
          and accountable for the advice they give to consumers.  SB 
          615 will prevent the nightmare scenario of a consumer being 
          sold useless insurance coverage by someone who bears no 
          accountability for that transaction.

          Insurance Brokers & Agents of the West (IBA West) supports 
          the bill, stating that many large health plans require 
          licensees to sell HMO products, and that such a requirement 
          is good consumer protection, as most consumers do not 
          readily understand the difference between PPO and HMO 
          products.  Insurance professionals provide a valuable 
          service in assisting their customers in choosing from both 
          traditional insurance products and HMO plans.

          Arguments in opposition
          Health Access argues that it is unclear what problem is 
          being fixed by SB 615, and states that requiring health 
          plans regulated by DMHC to use licensed agents or brokers 
          who are regulated by CDI would be a "recipe for regulatory 
          confusion about which department has responsibility."  
          Health Access further notes the CDI has no expertise in the 
          requirements of the Knox-Keene Act, which Health Access 
          states is as a very different body of law than the 
          insurance law.  Health Access states that it would support 
          requiring solicitors regulated by DMHC to have regulatory 
          standards and training comparable to the standards and 
          training for insurance agents and brokers, but since the 
          Knox-Keene Act includes tough standards for marketing as 
          well as tough scrutiny of marketing materials, Health 
          Access is opposed to SB 615 unless it is amended to require 
          that agents and health insurers are subject to the same 
          marketing standards and scrutiny of marketing materials 
          that is currently required for health plans and their 
          solicitors. 

          The 100% Campaign, a coalition to increase health access 
          for children which includes the Children's Partnership, 




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          PICO California, the California Children's Health 
          Initiatives, Children Now, the Children's Defense Fund - 
          California, and the United Ways of California, states that 
          this legislation could unnecessarily restrict the ability 
          of Californians to access health insurance coverage through 
          managed care plans, and believes the bill fails to 
          sufficiently consider opportunities that will be available 
          as California implements PPACA and its Exchange.  The 100% 
          Campaign states California is moving quickly to implement 
          PPACA by expressing its interest in creating a "culture of 
          coverage" and by establishing the first-in-the-nation 
          Exchange under PPACA.  This will require moving roughly 4.7 
          million Californians into health coverage, either through 
          Medi-Cal or coverage delivered through the Exchange by 
          2014.  The Campaign asserts most of these newly eligible 
          Californians will be enrolled in health plans, and it is 
          important not to impede efforts to provide consumers with 
          information in this process.  

          The Congress of California Seniors (CCS) argues that, under 
          current law, insurance agents and brokers sell health 
          insurance coverage that does not include maternity 
          coverage, and then directs those consumers who become 
          pregnant to public programs.  CCS states that this is 
          deliberate steering of consumers to public programs, and 
          the compensation of agents and brokers must be designed to 
          eliminate or minimize steering of risk that tends to reward 
          adverse selection against the Exchange.  If insurers or 
          plans are allowed to pay agents and brokers better for 
          healthier patients than the Exchange pays, then agents and 
          brokers will face significant finical incentives to steer 
          risk. 

          The California Pan Ethnic Health Network (CPEHN) states 
          that recent estimates suggest that more than two-thirds of 
          the subsidized individual enrollees in the Exchange will be 
          persons of color and that about a third will have limited 
          proficiency in English.  CPEHN argues for provisions 
          specifically addressing the need for cultural and 
          linguistic expertise if the needs of California's 
          ethnically and linguistically diverse population is to be 
          adequately served.

          Local Health Plans of California argues that the 
          requirement to use licensed agents would disproportionately 




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          hurt non-profit health plans, such as the local 
          initiatives, which may wish to participate in California's 
          Exchange.  Local health plans currently do not use licensed 
          agents, and SB 615 would place them at a disadvantage with 
          commercial plans that already have these relationships in 
          place.  Additionally, the fees that must be paid to 
          licensed agents can be absorbed by multi-state, for-profit 
          health insurers, but are unsustainable for non-profit 
          health plans.  
           
          
                                     COMMENTS
          
          1.  Should all health coverage be purchased through an 
          agent?  Agents and brokers provide a service to those 
          seeking to purchase individual or group health coverage 
          products.  Agents and brokers serve as the de facto 
          benefits offices for many small businesses, providing firms 
          with a range of services, including assistance with health 
          insurance, disability coverage, life insurance, and other 
          ancillary lines of coverage.  Many businesses rely on 
          agents and brokers to sort through their health coverage 
          options, provide health plan recommendations at the time of 
          renewal, and serve as their agent in dealing with insurers. 
           However, over time, internet portals and general education 
          efforts associated with the Exchange and health reform 
          undertaken by governments and many other stakeholders will 
          provide purchasers with more information to make decisions 
          about their health care coverage.  Although there continues 
          to be a role for agents and brokers, it is unclear why an 
          educated consumer or employer should not be allowed to 
          purchase health coverage directly without going through an 
          agent.

          2.  Implications for county eligibility workers, certified 
          application assistors, and Maximus employees processing 
          applications for state-funded programs.  California has a 
          diverse set of local and regional education, outreach and 
          enrollment networks, varying substantially across 
          communities, including county social service offices, local 
          initiatives, community clinics, consumer organizations, 
          health insurance agents, hospitals, local health plans, 
          legal service providers, and other providers of care.  
          Currently, many such entities employ individuals to help 
          families and consumers access health care coverage, 




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          particularly for local and state coverage programs such as 
          Healthy Families and Medi-Cal Managed Care.  It is unclear 
          if such individuals would be required to be licensed agents 
          under SB 615.  
          3.  Role of agents in PPACA unknown.  PPACA establishes a 
          federal role in developing standards for agents in the 
          exchanges by requiring that the Secretary promulgate 
          procedures under which a state may allow agents to enroll 
          individuals and employers in QHPs and assist eligible 
          individuals in applying for premium tax credits and 
          cost-sharing reductions for plans sold through an exchange. 
           PPACA also requires that the Secretary promulgate 
          regulations establishing criteria for the certification of 
          health plans as QHPs, including marketing requirements.  
          Thus, federal standards for agents may be established by 
          regulating how QHPs use them for marketing purposes.  A 
          state may also establish additional rules for its exchange, 
          but the state rules may not conflict with or prevent the 
          application of regulations promulgated by the Secretary.  
          The federal guidelines in this area are not expected to be 
          published until sometime in 2011, possibly 2012.

          4.  Definition and regulation of navigators unknown.  In 
          addition to pending federal guidance further defining the 
          roles of navigators and agents related to the Exchange and 
          QHPs, the Exchange itself has not yet been established.  
          Furthermore, AB 1602 (J. Perez) directs the Exchange Board 
          to determine the requirements and roles of navigators.  It 
          is not clear at this point whether and how the role of the 
          navigator differs from that of an agent, particularly in 
          relation to the Exchange.

          5.  Should agents have a primary fiduciary responsibility 
          to the consumers instead of the plan or insurer?  Advocates 
          argue that the first duty of any individual or entity 
          selling coverage should be to the consumer, not to the 
          insurer or the health plan and that this should be the 
          standard applicable to insurance licensees.  Under SB 615, 
          the duty of an accident and health agent continues to be to 
          the plan or insurer he or she represents.

          6.  Ensuring adequate training.  Advocates have raised 
          concerns that the training requirements of insurance agents 
          are centered on commercial insurance products.  If brokers 
          and agents are intended to transact coverage in the 




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          Exchange, it may be appropriate to require them to be 
          trained in public programs, in a manner that matches the 
          training currently provided with respect to insurance.  
          Further, if agents and brokers are authorized to provide 
          assistance within the Exchange along with navigators, it 
          may be possible to have a misalignment in training between 
          two groups providing similar services to the same 
          population.

          7.  Clarifying amendment.  Recent amendments exempt 
          navigators from the provisions of the bill, but the 
          amendment that was drafted provides a more narrow exemption 
          than intended, by only applying to navigators in the 
          context of providing public education activities to raise 
          awareness of the availability of QHPs.

               a.     On page 4, lines 37, strike-out:
                 "paragraph (1) of"
                       

                                    POSITIONS  

          Support:  California Association of Health Underwriters 
          (co-sponsor)
                    Insurance Brokers & Agents of the West 
                    (co-sponsor)
                    National Association of Insurance and Financial 
                         Advisors-California (NAIFA) (co-sponsor)
          Oppose:   100% Campaign
                    American Federation of State, County and 
                    Municipal Employees
                    California Children's Health Initiatives
                    California Pan-Ethnic Health Network
                    CALPIRG
                    Children Now
                    Children's Defense Fund California
                    Community Health Councils, Inc.
                    Congress of California Seniors
                    Consumers Union
                    Health Access California
                    Local Health Plans of California
                    PICO California
                    The Children's Partnership
                    United Ways of California
                    Western Center on Law and Poverty




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