BILL ANALYSIS                                                                                                                                                                                                    Ó



                                                                  SB 1170
                                                                  Page  1

          Date of Hearing:   August 8, 2012

                        ASSEMBLY COMMITTEE ON APPROPRIATIONS
                                Felipe Fuentes, Chair

                      SB 1170 (Leno) - As Amended:  May 1, 2012 

          Policy Committee:                              InsuranceVote:13 
          - 0 
                        Judiciary                             10 - 0 

          Urgency:     No                   State Mandated Local Program: 
          No     Reimbursable:              

           SUMMARY  

          This bill expands consumer protections governing the sale of 
          insurance to any person 65 years of age or older, and adds 
          specific protections for senior veterans.  Specifically, this 
          bill:   

          1)Makes it an unfair sales practice to fail to disclose to a 
            veteran, in connection with advertising for events, seminars, 
            workshops and related activities concerning veteran's 
            benefits, that the promoters are not authorized to represent 
            veterans in the application for, or appeal of, the denial of 
            veteran's benefits.

          2)Makes it an unfair sales practice for any advertising for a 
            veteran's event, seminar, workshop and related activities that 
            is not sponsored by the California Department of Veterans 
            Affairs or the United States Department of Veterans Affairs 
            (VA), or other congressionally designated veteran's 
            organization, to fail to contain a specific statement that the 
            event is not sponsored by these governmental agencies.

          3)Prohibits an insurance agent who is not an attorney from 
            delivering to any person 65 years of age or older a living 
            trust or other legal document if the purpose is to sell the 
            senior an insurance product.

          4)Prohibits an insurance agent who is an attorney from 
            delivering a living trust or other legal document to a person 
            65 years of age or older, if the purpose is to sell the senior 
            an insurance product, unless a detailed disclosure that is 








                                                                  SB 1170
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            currently required of attorneys is provided by the insurance 
            agent.

          5)Prohibits use of terminology in written materials that could 
            lead the prospective senior purchaser to believe the policy is 
            offered by a veteran's organization.

          6)Prohibits advertising for products intended to be sold to 
            seniors to imply the sale is endorsed or associated with the 
            Social Security Administration or Department of Veterans 
            Affairs.

           FISCAL EFFECT  

          Costs associated with this legislation are minor and would be 
          absorbable within existing California Department of Insurance 
          (CDI) resources. 

           COMMENTS  

           1)Rationale  . This bill, sponsored by California Advocates for 
            Nursing Home Reform (CANHR), seeks to establish consumer 
            protections for seniors who reportedly are being targeted by 
            companies aggressively marketing insurance and other financial 
            products under the guise of veterans' benefits.  

            Specifically, the bill expands protections for senior citizens 
            against deceptive or misleading insurance advertisements 
            regarding veteran's benefits assistance.  The author notes 
            that this bill is necessary to address reported scams by 
            so-called trust mills that target senior veterans who may be 
            eligible for benefits under the Veterans Aid and Attendance 
            (VAA) program.  The VAA program is administered by the United 
            States Department of Veterans Affairs and provides 
            supplemental income to veterans or their surviving spouses if 
            their combined income is less than $15,493 per year and they 
            own assets less than $80,000, excluding a residence.  

            Proponents of this bill report that self-described veterans 
            advocates are targeting senior veterans to sell them financial 
            services and products (e.g. deferred annuities) for the 
            purpose of hiding the veteran's assets to qualify for 
            veteran's benefits.  The veteran's advocate is incentivized 
            because he may receive a commission on the sale of financial 
            products to the veteran.  To bring greater transparency to 








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            such transactions, this bill would first extend existing 
            advertisement disclosure requirements for the sale of 
            insurance products to seniors to include advertisements 
            relating to veteran's benefits.  In addition, this bill would 
            expand the Consumer Legal Remedies Act (CLRA) to specifically 
            prohibit misleading advertising regarding veteran's benefits 
            sent to persons age 65 or older.  

           2)Related Legislation  . SB 1184 (Corbett) would prohibit an 
            insurance agent from having a financial interest in an entity 
            to which he or she refers a client in connection with 
            veteran's benefits.  The bill is currently pending in this 
            committee.



           Analysis Prepared by  :    Julie Salley-Gray / APPR. / (916) 
          319-2081