BILL ANALYSIS                                                                                                                                                                                                    Ó



                                                                SB 1170
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        SENATE THIRD READING
        SB 1170 (Leno)
        As Amended  May 1, 2012
        Majority vote 

         SENATE VOTE  :38-0  
         
         INSURANCE           13-0        JUDICIARY           10-0        
         
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        |Ayes:|Solorio, Hagman,          |Ayes:|Feuer, Wagner, Atkins,    |
        |     |Bradford, Fong, Carter,   |     |Dickinson, Gorell, Huber, |
        |     |Feuer, Beth Gaines,       |     |Jones, Monning,           |
        |     |Hayashi, Miller, Olsen,   |     |Wieckowski, Bonnie        |
        |     |Skinner, Torres,          |     |Lowenthal                 |
        |     |Wieckowski                |     |                          |
        |-----+--------------------------+-----+--------------------------|
        |     |                          |     |                          |
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         APPROPRIATIONS      17-0                                        
         
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        |Ayes:|Fuentes, Harkey,          |     |                          |
        |     |Blumenfield, Bradford,    |     |                          |
        |     |Charles Calderon, Campos, |     |                          |
        |     |Davis, Donnelly, Gatto,   |     |                          |
        |     |Hall, Hill, Lara,         |     |                          |
        |     |Mitchell, Nielsen, Norby, |     |                          |
        |     |Solorio, Wagner           |     |                          |
        |     |                          |     |                          |
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         SUMMARY  :  Expands consumer protections governing the sale of 
        insurance to seniors, and adds specific protections for senior 
        veterans.  Specifically,  this bill  :   

        1)Makes it an unfair sales practice to fail to disclose to a 
          veteran, in connection with advertising for events, seminars, 
          workshops and related activities concerning veterans benefits, 
          that the promoters are not authorized to represent veterans in the 
          application for or appeal of the denial of veteran's benefits.

        2)Requires this disclosure to be made in at least the same size type 
          as the word "veteran" or similar word is used in the advertising, 
          and requires the disclosure to be repeated both orally and in 








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          writing at the beginning of the event.

        3)Makes it an unfair sales practice for any advertising for a 
          veterans event, seminar, workshop and related activity that is not 
          sponsored by the California Department of Veterans Affairs or the 
          United States Department of Veterans Affairs (VA), or other 
          Congressionally designated veterans organization, to fail to 
          contain a specific statement that the event is not sponsored by 
          these governmental agencies.

        4)Prohibits an insurance agent who is not an attorney from 
          delivering to any person 65 years of age or older a living trust 
          or other legal document if the purpose is to sell the senior an 
          insurance product.

        5)Prohibits an insurance agent who is an attorney from delivering a 
          living trust or other legal document to a person 65 years of age 
          or older, if the purpose is to sell the senior an insurance 
          product, unless a detailed disclosure that is currently required 
          of attorneys is provided by the insurance agent.

        6)Expands the definition of "advertisement" in the senior insurance 
          consumer protection law.

        7)Adds veterans' organizations to the list of entities whose logos 
          may not be copied or used, or similar images created, in a manner 
          that implies endorsement by or a connection with that 
          organization.

        8)Prohibits use of terminology in written materials that is similar 
          to or could deceive the prospective senior purchaser that the 
          policy is offered by a veterans' organization.

        9)Prohibits advertising for products intended to be sold to seniors 
          to imply that the sale is endorsed or associated with the Social 
          Security Administration or Department of Veterans Affairs.

        10)Requires a specified notice, that current law requires to be 
          provided at least 24 hours before a visit to the home of a senior 
          to sell insurance, be provided no earlier than 14 days prior to 
          the visit, and requires this notice to be in at least 16-point 
          font in a stand-alone document.

        11)Requires this notice to contain the agent's full name, license 








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          number, telephone number and address, and contain specific 
          statements that "I am a licensed insurance agent" and "My purpose 
          for coming to your home is to sell, discuss, or deliver" an 
          insurance product.

         FISCAL EFFECT  :  The Assembly Appropriations Committee determined 
        that costs associated with this legislation are minor and would be 
        absorbable within existing California Department of Insurance 
        resources. 

         COMMENTS  :  According to the author, despite certain consumer 
        protections for veterans in connection with various veterans' 
        benefits, insurance agents have been targeting higher wealth 
        veterans with misleading and abusive marketing strategies that have 
        less to do with legitimate financial management and more to do with 
        selling these veterans insurance products.  In addition, the bill is 
        aimed at preventing inappropriate charges for "assisting" veterans 
        in the application for, or appeal of the denial of, veterans' 
        benefits.

        The Aid and Attendance Program is a federal VA program designed for 
        low-wealth veterans who cannot afford medical supplies or in-home 
        care services.  According to a recent General Accounting Office 
        (GAO) study, the program is being abused by insurance agents and 
        others who arrange with wealthier veterans to have their assets 
        placed in trusts or deferred annuities, thereby qualifying them for 
        benefits.  The GAO report also found that inappropriate fees were 
        being charged to these veterans despite the federal program's ban on 
        fees to assist a veteran to apply for benefits.

        For the past decade, there has been an ongoing legislative focus on 
        the financial abuse of seniors, but these efforts have not focused 
        specifically on some of the issues that directly affect veterans.  
        It appears that efforts to protect seniors generally have focused 
        some of the less scrupulous market participants who find unique ways 
        to take advantage of certain seniors, in this case those who might 
        be eligible for federal benefits.


         Analysis Prepared by  :    Paul Riches / INS. / (916) 319-2086 


                                                                    FN: 
                                                                    0004814








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