BILL ANALYSIS                                                                                                                                                                                                    Ó



                                                                  AB 224
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          Date of Hearing:   May 1, 2013

                          ASSEMBLY COMMITTEE ON AGRICULTURE
                           Susan Talamantes Eggman, Chair
                    AB 224 (Gordon) - As Amended:  April 25, 2013
           
          SUBJECT  :  Agricultural products: direct marketing:  
          community-supported agriculture.

           SUMMARY  :  Includes community-supported agriculture (CSA) to the  
          California Grown legislative findings and declarations to have  
          the California Department of Food and Agriculture (CDFA) assist  
          in their organizing, as specified; creates definitions dealing  
          with CSAs; and, authorizes a fee be established by regulation  
          for specified purposes.  Specifically,  this bill  :  

          1)Adds CSA to the legislative findings and declarations,  
            suggesting that CDFA assist producers in organizing by  
            providing technical advice on marketing and complying with  
            direct marketing regulations.

          2)Creates new definitions affecting CSAs as follows:

             a)   Defines a "CSA program" to mean a program whereby a  
               registered California direct marketing producer (CDMP) , or  
               a group of registered CDMPs, growing food for a group of  
               California consumer shareholders or subscribers who pledge  
               or contract to buy, on a prepayment basis, a portion of  
               future crops, animal production, or both, from these  
               registered CDMPs;

             b)   Defines a "single-farm CSA program" to mean a program  
               through which all products originate from one registered  
               CDMP; 

             c)   Defines a "multi-farm CSA" as a group of registered  
               CDMP, which declare their association annually when  
               certification takes place, and all delivered farm products  
               originate from one or more of the CDMP farm group; and,

             d)   Defines "farm" to mean a farm operated by a registered  
               CDMP.

          3)Requires any registered CDMP that markets whole produce, shell  
            eggs, or processed foods through a single-farm or multifarm  








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            CSA to comply with the following:

             a)   Requires annual registration with CDFA or county  
               agricultural commissioners as a registered CDMP, including  
               the following:

               i)     A statement specifying if the producer is part of a  
                 single-farm or multi-farm CSA program; and,

               ii)    A signed statement that the producer is in  
                 compliance with on-farm food safety good agricultural  
                 practices, as defined by CDFA, in cooperation with the  
                 direct marketing producer industry.

             b)   Label the consumer box or container used for delivery of  
               farm products to consumers with the name and address of the  
               farm delivering it;

             c)   Maintain the consumer boxes or containers in a condition  
               that prevents contamination;

             d)   Inform consumers, either by including a printed list in  
               the consumer box or container or by delivering a list  
               electronically to the consumer, of the farm of origin or  
               each item in the consumer box or container;

             e)   Maintain records that document the contents and origin  
               of all items included in each consumer box or container;  
               and, 

             f)   Comply with all labeling and identification requirements  
               for shell eggs and processed foods imposed pursuant to the  
               provisions of the Health and Safety Code (HSC), including,  
               but not limited to, the farm's name, physical address and  
               telephone number.

          4)Requires a registered CDMP that complies with registration, in  
            accordance with item 3) a) above, to be deemed an approved  
            source, as defined in Section 113735 of the HSC.

          5)Prohibits anything in this section to be construed to remove  
            the requirements of a CSA program from obtaining all required  
            permits and licenses, including, but not limited to, a produce  
            handler license or cottage food license.









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          6)Requires an annual registration fee, not to exceed fifty  
            dollars ($50), be established by CDFA through regulation that  
            covers actual costs of registration processing and  
            enforcement.

          7)Requires registration fees collected to be deposited in the  
            CDFA fund and be used to administer this article as follows:

             a)   Create and maintain an online data filing system process  
               for producers to register; 

             b)   Reimburse county agricultural commissioners for expenses  
               incurred implementing or aiding in the registration  
               process; and,

             c)   Coordinate expenses occurring from meetings and actions  
               of any ad hoc direct marketing advisory committee created  
               by CDFA.

          8)Requires waiver of all or a portion of this annual  
            registration fee for a CDMP registration or processing, when  
            registration for CDMP is combined with other annual  
            registration or certification processes where a fee is  
            extracted under the purview of this division.

          9)Requires the provisions of this article to be complied with  
            regardless of granting any waiver of fees.

          10)Includes disclaimer of reimbursement to local agencies or  
            school districts.

           EXISTING LAW  makes legislative findings and declarations on  
          direct marketing of agricultural products as being beneficial to  
          the industry and the consumer, a good public relations tool, and  
          suggesting CDFA maintain a direct marketing program; encourage  
          the sale of California grown fresh produce; develop a regulatory  
          scheme providing flexibility that makes this a viable marketing  
          system; and, CDFA is to assist producers in organizing Certified  
          Farmers Markets (CFM) and other forms of direct marketing with  
          technical and regulatory assistance.  Statutes provide  
          exemptions for direct sales from standard size, standard pack,  
          container, and labeling requirements at CFMs and retail stand  
          locations, as specified, but are subject to compliance with  
          regulations governing maturity and quality, federal and state  
          marketing orders, health and safety laws, regulations, or  








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          ordinances, and requires all products sold in closed containers  
          to be labeled with the producers name, address and zip code, as  
          well as, a declaration of commodity identity and net quality in  
          the package.  Statutes provide for a certification process for  
          growers and CFMs, to ensure producers grow what they are  
          selling.

           FISCAL EFFECT  :  Unknown.  Legislative Counsel has keyed this  
          bill fiscal.

           COMMENTS  :  CSA has been a growing marketing method over the last  
          two decades.  Originally, participating consumers would prepay  
          the farmer for the produce, thereby providing the financing to  
          the farmer to operate.  While this model is still used, several  
          other models of CSAs have developed, including paying for  
          weekly, bimonthly, or monthly box deliveries, discounts for  
          assisting with planting or harvesting, providing consumers many  
          different options and flexibility.

          This one time neighborly sharing of produce grown by farmers,  
          has fledged into a flourishing business model.  According to the  
          author, the "rapid expansion of CSAs in recent years along with  
          the adaptation to the original CSA model demonstrates that CSAs  
          are in need of definitions and parameters for its regulation."  

          While CDFA has been given legislative direction for working with  
          all types of direct marketing, little oversight has been given  
          to CSAs due to CDFAs lack of financial support.  Some  
          entrepreneurs have taken advantage of this by providing produce  
          that has been purchased or not grown in California, while using  
          names that suggest they are growers or producers of the products  
          they offer.

          With the 2010 passage of the federal Food Safety Modernization  
          Act, among many of the new food safety requirements, having food  
          come from an approved source is one.  CDFA will need to develop  
          what are considered to be "on-farm, food safety, good  
          agricultural practices" for producers to follow, as required by  
          this bill.  This is an important element for food safety.

          The committee may wish to consider adding to the single-farm and  
          multi-farm definitions after, "originate" the words "and  
          produced", in order to ensure the products are grown on site.   
          (Page 4, lines 4 and 9)









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          The committee may wish to consider stating a time line such as,  
          two or three calendar years, for the maintenance of records and  
          permitting access to those records upon the request of any  
          government official.  (Page 5, line 2)

          The committee may wish to consider, if a registered CDMP is to  
          be deemed an "approved source", in accordance with HSC  
          requirements, that they comply with this entire article, rather  
          than just the registration requirements.  (Page 5, line 9)

          The committee may wish to consider rewording Sec. 47062 (b) (1)  
          and (c) as follows to clarify its purpose: 

               47062 (b) (1) Create and maintain an online data filing and  
               registration system for producers.  (Page 5, lines 25 and  
               26)

               47062 (c) All or part of this annual registration fee shall  
               be waived, if fees are paid by a California Direct  
               marketing producer for registration or certification of any  
               other program under the purview of this division.  (Page 5,  
               lines 33 through 37)

          AB 996 and this bill both amend FAC Section 47000 but  
          differently.  The committee may ask the authors to work out  
          these differences or there will be chaptering out of one or the  
          other's language.

          AB 996 and AB 224 both provide new provisions for direct  
          marketing producers to register, but with different terms and  
          code locations.  The committee may wish to consider which policy  
          language to adopt.

           RELATED LEGISLATION  :  AB 996 (Dickinson) 2013-14 Session,  
          recasts and expands Certified Farmers' Market laws,  
          requirements, and fees; and, increases penalties for violations.

          SB 599 (Evans) 2013-14 Session, extends the sunset date to  
          January 1, 2018 for the collection of certified farmers' market  
          operator fees and enforcement provisions of direct marketing.

          SB 513 (Cannella), Chapter 337, Statutes of 2011, extended the  
          sunset CFM fees to January 1, 2014.

          REGISTERED SUPPORT / OPPOSITION  :  








                                                                  AB 224
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           Support 
           
          Community Alliance with Family Farms (Sponsor)
          California Farm Bureau Federation
          California Federation of Certified Farmers' Markets

           Opposition 
           
          None on file.

           
          Analysis Prepared by  :    Jim Collin / AGRI. / (916) 319-2084