BILL ANALYSIS                                                                                                                                                                                                    �



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          Date of Hearing:   April 9, 2013


           ASSEMBLY COMMITTEE ON ARTS, ENTERTAINMENT, SPORTS, TOURISM, AND  
                                   INTERNET MEDIA
                               Ian C. Calderon, Chair

                 AB 482 (Atkins) - As Introduced:  February 19, 2013
           
                        AS PROPOSED TO BE AMENDED IN COMMITTEE
           
          SUBJECT  :   California Cultural and Historic Endowment

           SUMMARY  :   This bill would transfer the California Cultural and  
          Historical Endowment (CCHE) from the California State Library to  
          the Natural Resources Agency.  It also authorizes the CCHE to  
          create a small museum competitive grant program as specified,  
          and would require the CCHE to apply to the California Department  
          of Motor Vehicles (DMV) for a specialized license plate using  
          the cartoon character Snoopy, as specified, to fund the grant  
          program.  Specifically,  this bill  :  

          1)Establishes in the Natural Resources Agency, the CCHE,  
            consisting of 10 members, as specified.

          2)Provides that the Secretary of the Natural Resources Agency  
            shall serve as chair of the endowment, or his or her designee.

          3)Continues the requirements in current law that the endowment  
            must undertake a comprehensive survey of the state of cultural  
            and historical preservation, accessibility, and interpretation  
            in California, as specified, and; that in conducting the  
            survey, the endowment shall coordinate with existing state  
            agencies, including the California Arts Council and the  
            Secretary of State. 

          4)Authorizes the endowment to create a competitive grant program  
            to support small capital projects in museums and establishes  
            priorities for grantee objectives.

          5)Requires that the grants be funded initially from any moneys  
            deposited in the California Cultural and Historical Endowment  
            Fund from the California Clean Water, Clean Air, Safe  
            Neighborhood Parks, and Coastal Protection Fund (Fund) for the  
            administration of the endowment.








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          6)Declares that once funding becomes available from the sale of  
            Snoopy specialized license plates (which this bill would  
            authorize) funding for the grant program shall only be made  
            from the funds collected from the specialized license plate  
            program.

          7)Requires that if the endowment creates the museum grant  
            program described above, the endowment shall apply, on or  
            before October 1, 2013, to the DMV for the purpose of creating  
            a specialized license plate program using the cartoon  
            character Snoopy.

          8)Requires that the additional fees collected from the sale of  
            the Snoopy specialized license plates shall be deposited in  
            the Fund.

          9)Limits the expenditures of the proceeds from the Snoopy  
            special license funding the competitive small museum grant  
            program created under the bill. 

          10)Requires that in seeking authorization from DMV for the  
            special Snoopy license plate, the endowment shall comply with  
            all of the requirements that apply to a state agency that  
            sponsors a specialized license plate program.

          11)Provides that this is an urgency measure. 

           EXISTING LAW  : 

          1)Establishes the California Cultural and Historical Endowment  
            within the California State Library, consisting of 10 members  
            as specified.  Require that those appointed be persons with  
            distinguished achievements in specified fields, representative  
            of diverse ethnic and other groups, and be geographically  
            balanced.  (Education Code Section 20053 and 20054.)

          2)Provides that the endowment may apply for and accept federal  
            grants, and allows the endowment to receive gifts, donations,  
            subventions, rents, royalties, and other financial support  
            from public and private sources.  (Education Code Section  
            20060.)

          3)Allows the endowment to award grants and loans on a  
            competitive basis to public agencies and non-profit  








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            organizations, including museums.  Requires that priority be  
            given, among others, to projects to preserve, interpret, and  
            enhance understanding and appreciation of the state's  
            subsequent cultural, social, and economic evolution.  Allows  
            the endowment to create financial and other incentives to  
            support specified projects.  (Education Code Section 20070.)

          4)Requires public agencies requesting a grant to provide a  
            matching amount of resources which may include resources  
            obtained from other funding agencies, and may include in-kind  
            resources.  (Education Code Section 20071.)

          5)Allows funds to be granted or loaned to a non-profit  
            organization if the non-profit organization enters into an  
            agreement with the endowment on such terms and conditions as  
            the endowment specifies.  Specify requirements relating to  
            non-profits and to grants for real property acquisition.   
            (Education Code Section 20073.)

          6)Requires the endowment, to the extent that funding is  
            available, to establish a program to assist and enhance the  
            services of the state's museums and of other groups and  
            institutions that undertake cultural projects that are rooted  
            in and reflective of previously underserved communities.  
            Specify priorities for the program.  (Education Code Section  
            20091.)

          7)Creates the California Cultural and Historical Endowment Fund,  
            and requires the endowment to report annually to the  
            Legislature on the condition and status of the fund.   
            (Education Code Section 20062.)

          8)Appropriated on a one time basis $128,415,000 from the Clean  
            Water, Clean Air, Safe Neighborhood Parks, and Coastal  
            Protection Act (Proposition 40) to the California State  
            Library for purposes of the endowment, as specified.  

          9)Allows any state agency to apply to DMV to sponsor a  
            specialized license plate program.  [Vehicle Code Section  
            5151(b).]

          10)Requires DMV to issue specialized license plates for that  
            program, if the agency complies with all statutory  
            requirements.  [Vehicle Code Section 5156(a)(1).]









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          11)Prohibits DMV from establishing a specialized license plate  
            program for an agency until it has received not less than  
            7,500 paid applications for that agency's specialized license  
            plates.  [Vehicle Code Section 5156(b).]

          12)Requires the agency to collect and hold applications for the  
            plates. Once the agency has received at least 7,500  
            applications, it must submit the applications, along with the  
            necessary fees, to DMV.  [Vehicle Code Section 5156(b).]

          13)Prohibits advance payment to DMV of its estimated or actual  
            administrative costs associated with the issuance of a  
            particular specialized license plate from constituting  
            compliance with the 7,500 application threshold requirement.   
            (Vehicle Code Section 5156.)

          14)Requires funds accruing to a sponsoring state agency from the  
            sale of specialized license plates to be expended exclusively  
            for projects and programs that promote that agency's official  
            policy, mission or work.  [Vehicle Code Section 5157(c).] 

          15)Allows specialized license plates to feature a distinctive  
            design, decal, or distinctive message in a two-inch by  
            three-inch space to the left of the plate's numerical sequence  
            and a space not larger than 5/8 inch in height below the  
            numerical series.  [Vehicle Code Section 5155(a).]

           FISCAL EFFECT  :  Unknown

           COMMENTS  :   

           1)Author and Supporter's Statement of Need for Legislation  :   
            According to the author's office, "The California Cultural and  
            Historical Endowment (CCHE) is winding down its grant program  
            that has funded 180 capital projects and planning grants with  
            approximately $122 million in Proposition 40 bond funds.  AB  
            482 would shift the agency's location from the State Library  
            to the Resources Agency, with a reduction in administrative  
            and facility costs. The bill has urgency because of the  
            potential savings. 

            "From the beginning, the Resources Agency played an important  
            role in the implementation of the CCHE program because of its  
            expertise in dealing with grants involving the California  
            Environmental Quality Act (CEQA), and overseeing grant  








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            programs involving public access to historic and cultural  
            sites.  Due to dwindling funding, the CCHE will gradually  
            reduce its staff over the next few years.  Shifting the CCHE  
            to the Resources Agency will reduce CCHE's administrative and  
            facility costs plus costs that the State Library has been  
            absorbing in housing the agency.

            "In May 2012 the CCHE Board voted to accept an offer by the  
            California Association of Museums to sponsor a "Snoopy"  
            specialty license plate, which would provide an ongoing new  
            funding source that could allow the agency to develop a  
            competitive grant program to support small capital projects in  
            museums, consistent with the original legislation that created  
            the CCHE."

            The California Association of Museums, add the following in  
            support, "This bill represents an opportunity for the State of  
            California to leverage residual funds from a voter-approved  
            bond, help strengthen the state's weakened economy, build the  
            capacity of museums to serve California's citizens, and lay  
            the foundation for a successful special license plate program  
            celebrating and benefiting museums.

            "Current funding for CCHE projects is from voter-approved  
            Proposition 40 bonds from the California Clean Water, Clean  
            Air, Safe Neighborhood Parks, and Coastal Protection Act of  
            2002.  Approximately $122 million was appropriated to CCHE to  
            distribute competitively for the acquisition, restoration,  
            preservation and interpretation of historical and cultural  
            resources.

            "With diminishing operating funds and a reduction in grant  
            administration duties, moving the CCHE to the Resources Agency  
            will allow minimal staffing and better leverage remaining  
            funds to enable a more efficient close-out of the current  
            program.  We endorse this cost-saving measure for CCHE and  
            support this move taking place immediately."

            They conclude by saying, "California is home to a great  
            variety of museums - from world renowned destinations to small  
            museums that preserve the unique histories and culture of our  
            state. CCHE and the California Association of Museums (CAM)  
            have a sustainable vision to support California museums and  
            the vital educational and preservation services they provide  
            without relying on the State's limited resources.  The Snoopy  








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            special license plate is the key to establishing a new and  
            self-sufficient grant program to support the success of  
            California museums."

           2)Background  : 

              a)   California Cultural and Historical Endowment  :

               The following is excerpted from the California State  
               Library CCHE webpage:

               The CCHE was established in 2002 when then-Governor Gray  
               Davis signed Assembly Bill 716, introduced by the late  
               Assemblyman Marco Firebaugh.  The CCHE was created to raise  
               the profile and scope of California's historic and cultural  
               preservation program in an era of dwindling historic  
               structures and cultural homogeneity.

               Since 2005, the CCHE has funded over 170 capital projects  
               and planning grants.  These projects span 48 different  
               counties in California.  The structures which have been  
               preserved with CCHE funding help tell the stories and  
               document the contributions of the many groups of people  
               that together comprise California's history.  The CCHE is  
               devoted to telling California's history as experienced by  
               the many diverse peoples of California and is intended to  
               help strengthen and deepen Californians' understanding of  
               the state's history, its present society, and themselves.

               The Legislature intended the CCHE to enhance California's  
               cultural heritage preservation program and perhaps  
               eventually to become a stand-alone entity in state  
               government without ties to any existing agency or  
               department, yet subject to the authority of the Governor.   
               The California State Library currently houses the CCHE.

              b)   Snoopy License Plate  :

               Prior to 2007, any new special interest license plate  
               required specific legislative authorization.  This practice  
               was held to be unconstitutional in that the Legislature  
               approved some of the plates, and rejected others, using no  
               standardized or objective criteria for those decisions.   
               Subsequently, as a result of AB 84 (Leslie), Chapter 91,  
               Statutes of 2006, an administrative process has been  








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               established wherein the DMV will issue specialized license  
               plates when they are sponsored by a state agency, the  
               plate's message and the revenues it generates support that  
               agency's program, and at least 7,500 paid applications have  
               been received.  The 7,500-application threshold was  
               previously put into statute for special interest license  
               plates and was arrived at in an attempt to assure that  
               DMV's startup costs would be fully covered by the portion  
               of the registration fee surcharge that is directed to the  
               department and to avoid a proliferation of different types  
               of plates, which can be troublesome from a law enforcement  
               perspective.

               According to information provided by the author, "The  
               California Association of Museums (CAM) requested the CCHE  
               serve as the state sponsor for a proposed new specialized  
               license plate featuring the image of Snoopy.  As the state  
               sponsor, the CCHE would receive a share of the plate  
               program revenue which it would use to administer a  
               competitive grant program for the benefit of California  
               museums.

               "Each new specialized license plate costs $50 in addition  
               to the cost of the regular plate. These standard issue  
               configuration plates or 'sequential' plates will have the  
               dancing Snoopy image to the left of the numbers and letters  
               that comprise a normal license plate.
               A 'personalized' or 'vanity' plate will cost an additional  
               $48 and it is estimated, based on historical data, that 80%  
               of individuals who buy a specialized plate will also buy a  
               personalized plate for a total cost of $98 ($50 for the  
               basic plate + $48 for the personalization).  These plate  
               prices are for new plates only.  All renewals drop the cost  
               by $10 per year for both the basic plate and the  
               personalized plate."

                i)     Revenue Projections  :

                 The stream of funding from the specialized Snoopy plates,  
                 net of DMV administrative fees, is expected to be $8.52  
                 million over just the first ten years, including the  
                 Pre-Sale Period when 7,500 plates must be sold.  The  
                 revenue is expected to build from a modest start of  
                 $663,000 with 7,500 plates to a high of $2.4 million with  
                 33,000 plates.  These projections include calculations  








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                 for personalized license plates which generate a separate  
                 funding stream for the Environmental License Plate (ELP)  
                 Fund, a fund which supports environmental programs.  
                 Historically, 80% of specialized license plate buyers  
                 also buy personalized license plates.  Over the first ten  
                 years of the Snoopy plate, the personalized plates are  
                 expected to generate over $7.2 million for the ELP Fund.   
                 This anticipated revenue stream resulting from the Snoopy  
                 plate is what sparked the Natural Resources Agency's  
                 interest to contribute to the CCHE's plate program with  
                 the $30,000 appropriation proposed in the CCHE's 2012-13  
                 BCP.

                ii)    Revenue Distribution Plan  :

                 The program revenues are proposed to be distributed as  
                 follows:

                  (1)       60% of the plate revenue will be made  
                    available for a grant program to benefit museums in  
                    California;

                  (2)       20% of the plate revenue will be made  
                    available for the CCHE to administer the grant  
                    program;

                  (3)       20% of the plate revenue will be made  
                    available to CAM as the licensing fee for the Snoopy  
                    image.

                 Revenue projections are estimates, subject to  
                 fluctuation.  CCHE and CAM have agreed that, if actual  
                 plate program revenues falls below projected levels, the  
                 funding distribution of 60% Museum Grants: 20% CCHE: 20%  
                 CAM would shift to guarantee the CCHE an operating budget  
                 of $180,000 before CAM receives their share.  $180,000 is  
                 an amount considered the minimum annual amount necessary  
                 for the CCHE to administer the grant program.  Similarly,  
                 in order to protect the State's interest, CCHE's  
                 obligation to oversee the grant program will be subject  
                 to funding from the plate program materializing and the  
                 CCHE could withdraw its position if funds don't  
                 materialize.

          3)    Shifting the CCHE From the State Library to Resources  








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          Agency :

            According to information provided by the author, "The CCHE is  
            winding down its grant program.  As the agency oversees the  
            completion of the last few projects and awards final grants as  
            funds allow, an opportunity arose to shift its location from  
            Library Services to the Resources Agency.  Indications are  
            that this move will significantly reduce administrative and  
            facility savings for the CCHE, plus eliminate costs currently  
            being absorbed by the State Library."  Resources Agency states  
            that the estimated savings per year would be approximately  
            $30,000, should the change take place.

            The author notes, "The Resources Agency has provided advice  
            and counsel to the agency since the CCHE was created in 2003.   
            Now that the CCHE is reducing its staff and experiencing a  
            shift in day-to-day activities, moving the CCHE to the  
            Resources Agency will facilitate a smooth transition to its  
            new role.  The cultural and historic expertise housed in the  
            Natural Resources Agency plus the applicability of mutual  
            roles and shared goals, makes this a good fit."

            This bill maintains the existing members of the Board of  
            Directors and all current activities, staffing and obligations  
            of the CCHE.  The current Chair of the Board is the State  
            Librarian. This bill would shift the Chair to the Secretary of  
            Natural Resources or his/her designee, and add the State  
            Librarian and his/her designee to the CCHE Board.


          4)    Urgency :

            This bill contains an urgency provision and, if adopted by the  
            Legislature and signed by the Governor will take effect  
            immediately.  The bill states that an urgency statute is  
            necessary for the immediate preservation of the public peace,  
            health, or safety within the meaning of Article IV of the  
            Constitution and shall go into immediate effect.  The facts  
            constituting the necessity are:  In order for the transfer of  
            the CCHE to the Natural Resources Agency be accomplished in a  
            timely, effective, and economical manner, it is necessary that  
            this act take immediate effect.
            Amendments:

          5)    Amendments  :








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            The attached amendments delete a reference which the bill  
            makes obsolete and add co-authors.

           Prior Related Legislation  

             a)   AB 1658 (Gatto), Chapter 720, Statutes of 2012, required  
               DMV to produce "replica" license plates upon receiving  
               7,500 paid applications. 

             b)   AB 1539 (Hayashi), of the 2011-12 Legislative Session,  
               would have required the DMV, in consultation with the State  
               Department of Education, to design and make available for  
               issuance specialized license plates that contain a message  
               that promotes the policy of the state that prohibits  
               discrimination, harassment, intimidation, and bullying  
               based on actual or perceived characteristics and  
               disability, gender, gender identity, nationality, race or  
               ethnicity, religion, sexual orientation, or association  
               with a person or group with one or more of these actual or  
               perceived characteristics, to be known as the "Antibullying  
               License Plate Program." Would have required the Department  
               of Education to transfer sufficient monies to DMV to  
               initiate the Antibullying License Plate Program.   AB 1539  
               was held in Assembly Transportation Committee.

             c)   AB 610 (Solorio), Chapter 9, Statutes of 2012, allowed  
               the Veterinary Medical Board an additional 12 months to  
               accumulate the required 7,500 applications for the  
               establishment of a Pet Lover's license plate. 

             d)   AB 1815 (Emmerson) of the 2009-10 Legislative Session,  
               would have allowed the establishment of a NASCAR plate,  
               with the proceeds benefitting the Bureau of Automotive  
               Repair's vehicle repair and retirement program. AB 1815 was  
               held in Senate Committee on Transportation and Housing  
               without being heard.

             e)   AB 716 (Firebaugh), Chapter 1126, Statutes of 2002,  
               established the CCHE within the California State Library,  
               described above, which the instant measure seeks to modify.

           REGISTERED SUPPORT / OPPOSITION  :   

           Support 








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          California Association of Museums (sponsor)
          Autry National Center
          Conference of California Historical Societies
          Bay Area Discovery Museum
          Escondido History Center
          Exhibit Envoy
          Santa Monica Museum of Art
          Valley Center History Museum
          William S. Hart Museum

           Opposition 
           
          None on file

           
          Analysis Prepared by  :    Dana Mitchell / A.,E.,S.,T. & I.M. /  
          (916) 319-3450