BILL ANALYSIS                                                                                                                                                                                                    Ó



                                                                            



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                                    THIRD READING


          Bill No:  AB 636
          Author:   Hall (D)
          Amended:  As introduced
          Vote:     21


           SENATE GOVERNMENTAL ORGANIZATION COMMITTEE  :  11-0, 6/11/13
          AYES:  Wright, Nielsen, Berryhill, Calderon, Cannella, Correa,  
            De León, Galgiani, Hernandez, Lieu, Padilla

           SENATE APPROPRIATIONS COMMITTEE  :  7-0, 6/24/13
          AYES:  De León, Walters, Gaines, Hill, Lara, Padilla, Steinberg

           ASSEMBLY FLOOR  :  75-0, 5/9/13 (Consent) - See last page for vote


           SUBJECT  :    Alcoholic beverages:  tied-house restrictions

           SOURCE  :     Author


           DIGEST  :    This bill permits, under specified conditions and  
          until January 1, 2016, the appearance of a person for the  
          purpose of providing autographs at an instructional event for  
          consumers that a winegrower, California winegrower's agent,  
          importer, or other specified parties conduct, or participate in,  
          that is held at a retailer's premises featuring wines produced  
          by or for the winegrower or, imported by the wine importer.





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          ANALYSIS  :    

          Existing law:

          1.Provides for the licensing of individuals and businesses  
            associated with the manufacture, importation and sale of  
            alcoholic beverages in this state and the collection of  
            license fees.

          2.Separates the alcoholic beverage industry into three component  
            parts, or tiers, of manufacturer (including breweries,  
            wineries and distilleries), wholesaler, and retailer (both  
            on-sale and off-sale).  This is known as the "tied-house" law.

          3.Permits, until January 1, 2016, the appearance of a person  
            employed or engaged by an authorized licensee at a promotional  
            event held at the premises of an off-sale retail licensee for  
            the purposes of providing autographs to consumers at the  
            event, subject to specified conditions.

          4.Prohibits a winegrower, a California winegrower's agent,  
            importer, or other specified parties from providing a licensee  
            alcoholic beverages as a free good as a part of any sale or  
            transaction involving alcoholic beverages or furnishing  
            anything of value to a licensee for specified purposes.   
            Existing law excepts from this prohibition a winegrower,  
            California winegrower's agent, importer, or other specified  
            parties when conducting or participating in an instructional  
            event for consumers held at a retailer's premises featuring  
            wines produced by or for the winegrower or imported by the  
            importer, subject to specified conditions.


          5.Defines an "on-sale" license as authorizing the sale of all  
            types of alcoholic beverages:  namely, beer, wine and  
            distilled spirits, for consumption on the premises (such as at  
            a restaurant or bar).  An "off-sale" license authorizes the  
            sale of all types of alcoholic beverages for consumption off  
            the premises in original, sealed containers.

          6.Provides that a violation of any of the provisions of the ABC  
            Act, for which another penalty or punishment is not  

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            specifically provided, is a misdemeanor.

          This bill permits, under specified conditions and until January  
          1, 2016, the appearance of a person for the purpose of providing  
          autographs at an instructional event for consumers that a  
          winegrower, California winegrower's agent, importer, or other  
          specified parties conduct, or participate in, that is held at a  
          retailer's premises featuring wines produced by or for the  
          winegrower or, imported by the wine importer.  The conditions  
          that must be adhered to provide that (1) a fee is not charged,  
          (2) the event is less than four hours long, ( 3) autographs must  
          be given on items provided by the consumer, (4) advertising for  
          the event is limited, (5) the wholesaler does not contribute to  
          the costs of the event, and (6) the licensee notifies the  
          Department of Alcoholic Beverage Control (ABC) 30 days in  
          advance.

           Prior Legislation
           
          AB 2184 (Hall, Chapter 480, Statutes of 2012) created a new  
          tied-house exception in the ABC Act that authorizes, until  
          January 1, 2016, wine, beer and spirits producers to participate  
          in promotional events held at an off-sale retail licensed  
          location for the purpose of providing autographs on bottles or  
          other items to consumers.

           FISCAL EFFECT  :    Appropriation:  No   Fiscal Com.:  Yes    
          Local:  Yes

          According to the Senate Appropriations Committee, the Department  
          of ABC indicates the need for one PY (personnel year) annually  
          in the Trade Enforcement Unit at a cost of $98,000 (Special).

           SUPPORT  :   (Verified  6/25/13)

          Family Winemakers of California
          Wine Institute

           ARGUMENTS IN SUPPORT  :    The author's office notes that this  
          bill is a modest extension of AB 2184 (Hall).  AB 636 simply  
          provides an opportunity for a consumer to obtain an autograph on  
          a bottle at an additional type of event, namely an instructional  
          "winemaker dinner" - conducted at a bona fide eating venue which  
          holds an on-sale license.  The author's office emphasizes that  

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          existing law contains built-in safeguards.  Wine producers are  
          expected to use this new marketing tool to build brand awareness  
          and loyalty.

           ASSEMBLY FLOOR  :  75-0, 5/9/13
          AYES:  Achadjian, Alejo, Allen, Ammiano, Atkins, Bigelow, Bloom,  
            Blumenfield, Bocanegra, Bonilla, Bonta, Bradford, Brown,  
            Buchanan, Ian Calderon, Campos, Chau, Chávez, Chesbro, Conway,  
            Cooley, Dahle, Daly, Dickinson, Eggman, Fong, Fox, Frazier,  
            Beth Gaines, Garcia, Gatto, Gomez, Gordon, Gorell, Gray,  
            Grove, Hagman, Hall, Harkey, Roger Hernández, Jones,  
            Jones-Sawyer, Levine, Linder, Lowenthal, Maienschein, Mansoor,  
            Medina, Melendez, Mitchell, Morrell, Mullin, Muratsuchi,  
            Nazarian, Nestande, Olsen, Pan, Patterson, Perea, V. Manuel  
            Pérez, Quirk, Quirk-Silva, Rendon, Salas, Skinner, Stone,  
            Ting, Torres, Wagner, Weber, Wieckowski, Wilk, Williams,  
            Yamada, John A. Pérez
          NO VOTE RECORDED:  Donnelly, Holden, Logue, Waldron, Vacancy


          MW:ej  6/25/13   Senate Floor Analyses 

                           SUPPORT/OPPOSITION:  SEE ABOVE

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