BILL ANALYSIS                                                                                                                                                                                                    Ó



                                                                  AB 996
                                                                  Page  1

          Date of Hearing:   May 1, 2013

                          ASSEMBLY COMMITTEE ON AGRICULTURE
                           Susan Talamantes Eggman, Chair
                   AB 996 (Dickinson) - As Amended:  April 25, 2013
           
          SUBJECT  :  Certified Farmers' Markets.

           SUMMARY  :  Recasts and expands Certified Farmers' Market (CFM)  
          laws, requirements, and fees; and, increases penalties for  
          violations.  Specifically,  this bill :  

          1)Increases the misdemeanor fee, punishable by county jail not  
            exceeding six (6) months, or a fine not exceeding two thousand  
            five hundred dollars ($2,500), or both, for any person or  
            entity that intentionally makes a statement, representation,  
            or assertion, by any means, that relates the sale or  
            availability of agricultural products that is false,  
            deceptive, or misleading regarding the following:

             a)   Area of production of the agricultural product;

             b)   Identity of the producer of the agricultural product;  
               and,

             c)   Manner and method of production of the agricultural  
               product.

          2)Provides that, in lieu of prosecution, the Secretary of the  
            California Department of Food and Agriculture (CDFA), or a  
            county agricultural commissioner (CAC) under CDFA's authority,  
            may levy a penalty against violators amounting to not less  
            than five hundred dollars ($500) nor more than five thousand  
            dollars ($5,000) per violation, based upon the violation's  
            scope, seriousness, impact of penalty on violator, and  
            deterrent effect of future violations.  An appeal process is  
            provided for through CDFA for any penalties, including  
            applicable civil remedies.

          3)Provides that, in lieu of the above actions, CDFA or CAC are  
            permitted to modify, suspend, revoke, or refuse or condition  
            the issuance of a license, permit, registration, or  
            certification issued pursuant to this code, based on the same  
            criteria previously stated and subject to due process and  
            civil remedies.








                                                                  AB 996
                                                                  Page  2


          4)Creates the Direct Agricultural Marketing Penalty Account  
            (DAMPA) and requires all penalties collected pursuant to this  
            chapter to be deposited into DAMPA, and requires them to be  
            used to conduct investigations and enforcement of compliance  
            with this chapter.  Permits DAMPA funds to be used to contract  
            with CAC for the same purpose, and authorizes DAMPA to be  
            continuously appropriated, without regard to fiscal year.   
            Directs all penalties collected by CAC to be paid to the  
            respective county treasurers.

          5)Precludes concurrent or subsequent proceedings for the same  
            violation by a governmental agency under provisions of  
            Business and Professions Code (BPC), section 17500, dealing  
            with false advertising, when violation proceeding are brought  
            using this chapter,.

          6)Conforms the misdemeanor language and fines for misuse of the  
            term California grown, or similar terms, to the provision and  
            penalties set forth above.

          7)Adds a finding to the Direct Marketing statutes that CFMs are  
            the essential core and foundation for ancillary but contiguous  
            nonagricultural vending activities.

          8)Defines "agricultural product" to mean fresh or processed  
            product produced in California, including raw vegetative and  
            animals items; and, other homemade, processed, or manufactured  
            products are not agricultural products for purposes of this  
            chapter.

          9)Defines "practice of the agricultural arts" to mean the  
            undertaking of responsibility for the various phases of  
            producing and harvesting a vegetative or animal agricultural  
            product.

          10)Defines "producer" to mean a person, partnership, corporation  
            or other legal farm or ranch producing agricultural products  
            by the practice of the agricultural arts upon the legal  
            possession of land that can be documented.  Declares a person  
            or entity that possesses property for the period of harvest is  
            not a producer under provisions of this chapter.

          11)Requires CDFA, through regulations, create or recognize any  
            legal mechanism, relationship or entity that would allow  








                                                                  AB 996
                                                                  Page  3

            producers to jointly, in cooperative, labor-saving, or cost  
            sharing manner, sell to the public agricultural products  
            produced by them, exempt form size, standard pack, container,  
            and labeling requirements.

          12)Permits CDFA to contract with any CAC to carry out provisions  
            of this chapter, including assistance pertaining to direct  
            marketing producers and outlet; to categorize contract, set  
            compensation, fees, and rates for contracts; and, require them  
            to be paid from assessments and fees collect pursuant to this  
            chapter.

          13)Permits a CFM operator to contract with a CAC for  
            verification inspections of fields or storage sites of a  
            producer selling at the CFM operator's market, but requires  
            prior to the inspection there be a reasonable suspicion of a  
            violation of this chapter.

          14)Requires a producer, not otherwise registered or certified  
            and intending to direct market to the California public, to  
            register annually with CDFA, providing contact information,   
            marketing methods, and outlets.  Requires a signed statement  
            that producer is in compliance with any on-farm, food-safety,  
            good agricultural practices defined by CDFA, thereby making  
            the products from an approved source in accordance with Health  
            and Safety Code requirements.

          15)Authorizes CDFA to create a registration fee, not to exceed  
            fifty dollars ($50), by regulation that is reflective of  
            actual cost of processing; fees are to be deposited into CDFA  
            fund and be used for administration of this section, as  
            specified.  Requires this annual fee to be waived if a  
            registrant is registered or certified and pays a fee pursuant  
            to other sections of this division.

          16)Recasts CFM requirements to include requirements for  
            non-agricultural venders; requirements of posting of signage  
            stating "we grow what we sell" or similar language;  
            requirements to meet specified labeling, in accordance with  
            state and federal law; violations are subject to penalties  
            previously stated; prohibits the selling of the same products  
            in adjacent non-agricultural markets as are sold in the CFM;  
            record keeping and reporting requirements; and, authority for  
            local rules to be more restrictive than state laws and  
            regulations.








                                                                  AB 996
                                                                  Page  4


          17)Deletes existing appeal process for violators.

          18)Reduces the CFM Advisory Committee from 17 to 14 members and  
            alternates, requiring six to be producers or their  
            representative organization, six to be CFM operators or their  
            representative organization, one public member and one CAC,  
            serving two year terms at the pleasure of CDFA.  Makes other  
            conforming changes and with a sunset of January 1, 2015.

          19)Recasts CFM operator and CFM producer registration and  
            certification procedures and requirements; deletes CAC per  
            hour rate, replacing it with reimbursement to be equal to  
            actual expenses incurred; adds the requirement of a signed  
            statement by the producer stating them to be in compliance  
            with any applicable on-farm, food safety, good agricultural  
            practices, as defined by CDFA, thereby, making their product  
            to be from an approved source, as defined in Health and Safety  
            Code Section 113735; adds requirements for processed  
            agricultural products; and, adds recordkeeping requirements  
            for producers.

          20)Requires all vendors selling at a CFM or adjacent  
            non-agricultural operated by the same CFM operator, to pay a  
            per day per stall fee of fifty cents ($0.50) and extends the  
            sunset of the fee from January 1, 2014 to January 1, 2016.

          21)Creates a new one dollar ($1.00) fee for all venders to be  
            used to fund investigation and enforcement, except for CFM  
            operators in counties that, in the previous year issued less  
            than five CFM certificates or for CFMs that only sell products  
            produced within their county, then the fee shall be fifty  
            cents ($0.50).  Requires these fees to be used exclusively for  
            investigations and enforcement of violations of item #1 above.  
             Provides a sunset of this fee on January 1, 2016.

           EXISTING LAW  exempts farmers that market direct to consumers  
          from standard pack and size requirements; establishes  
          requirements for CFMs and producers to be certified; authorizes  
          CDFA to adopt regulations to permit the direct selling of  
          certified agricultural products to consumers; authorizes the  
          collection of up to sixty cents ($0.60) per farmer per market  
          day to be used for administration, inspection and enforcement;  
          provides for an appointed of a 17 member advisory committee;  
          permits CFMs to establish rules and procedures that are more  








                                                                  AB 996
                                                                  Page  5

          restrictive than the state rules; provides for civil penalties  
          for violations of rules; and, provides for appeal and decision  
          process by CDFA.  Creates a crime by establishing violation and  
          provides enforcement provisions that sunset January 1, 2014.   
          Permits CDFA to appoint ad hoc advisory committees to assist in  
          the administration of programs under this authority.

           FISCAL EFFECT  :  Unknown.  Legislative Counsel has keyed this  
          bill fiscal.

           COMMENTS  :  Certified farmers' markets have become established in  
          many California communities, as have other outlets for direct  
          marketing, such as farm stands and community supported  
          agriculture.  There are roughly 800 farmers' markets in  
          California, a significant number of which operate year-round.   
          Direct marketing was commonplace during the 19th century but  
          decreased in popularity when improved transportation and  
          refrigeration technologies made it possible to ship fresh food  
          farther distances.  Following the enactment of the Federal  
          Farmer to Consumer Direct Marketing Act of 1976, CDFA enacted  
          regulations that exempted farmers from packing, sizing and  
          labeling requirements for fresh fruits, nuts, and vegetables and  
          enabled them to sell products they grow at farmers' markets,  
          provided they receive certification from the county agricultural  
          commissioner.  The certification process is to guarantee the  
          consumer that the product is grown by the seller.

          The success of CFMs has created community events around them.   
          Many CFMs have adjacent non-agricultural markets selling all  
          types of homemade and commercial products.  There has been some  
          that sell agricultural products in competition with the farmers  
          within the CFM.

          As CFMs have become more popular, the willingness of a few  
          producers to sell whatever they could became a concern to many  
          CFM operators.  In 1999 they came to the Legislature and enacted  
          a daily per stall fee of sixty cents, intending it to be used by  
          CDFA and CAC for inspections and enforcement purposes.  Due to  
          the growth of the program and reductions in general fund to  
          CDFA, as well as reductions to CACs budgets, the fee has had to  
          be used to administer the program and not for inspection and  
          enforcement as it was intended.  

          A few years ago a Los Angeles television station did an  
          undercover story exposing a certified producer was not producing  








                                                                  AB 996
                                                                  Page  6

          what he was selling, causing much concern to the publics'  
          confidence in buying from CFMs.  CDFA put a task force together  
          to attempt to evaluate the program and develop new requirements  
          for operating and participating in a CFM.  

          AB 996 uses the task force recommendations to restructure and  
          expand the requirements for CFMs, producers, and adjacent  
          non-agricultural markets.  It establishes a specific inspection  
          and enforcement fee, while reducing the daily stall fee by  
          broadening the pool of payers to include those that participate  
          in adjacent non-agricultural markets.  It prohibits the sale of  
          agriculture product being sold at the CFM, at the adjacent  
          market, and it requires the producers to declare that they are  
          'selling what they grow'; creating a claim that can be pursued  
          by district attorneys or citizens, being modeled after BPC false  
          advertising statutes.  

          With the 2010 passage of the federal Food Safety Modernization  
          Act, among many of the new food safety requirements, having food  
          come from an approved source is one.  CDFA will need to develop  
          what are considered to be "on-farm, food safety, good  
          agricultural practices" for producers to follow, as required by  
          this bill.  This is an important element for food safety.

          AB 224 (Gordon) and this bill both amend FAC Section 47000 but  
          differently.  This bill is also in conflict with SB 599 (Evans)  
          dealing with the sunset extension.  The committee may ask the  
          authors to work out these differences or there will be  
          chaptering out of one or the other's language.

          AB 996 and AB 224 both provide new provisions for direct  
          marketing producers to register, but with different terms and  
          code locations.  The committee may wish to consider which policy  
          language to adopt.

           RELATED LEGISLATION  :  AB 224 (Gordon), 2013-14 Session, includes  
          community-supported agriculture (CSA) to the California Grown  
          legislative findings and declarations to have the CDFA assist in  
          their organizing, as specified; creates definitions dealing with  
          CSAs; and, authorizes a fee be established by regulation for  
          specified purposes.

          SB 599 (Evans) 2013-14 Session, extends the sunset date to  
          January 1, 2018, for the collection of certified farmers' market  
          operator fees and enforcement provisions of direct marketing.








                                                                  AB 996
                                                                  Page  7


          SB 513 (Cannella), Chapter 337, Statutes of 2011, extended the  
          sunset CFM fees to January 1, 2014.

           REGISTERED SUPPORT / OPPOSITION  :   

           Support 
           
          California Federation of Certified Farmers' Markets
          Pacific Coast Farmers' Market Association 
          Raw Inspiration
          Southern California Certified Farmers' Market managers Working  
          Group
          Urban Village Farmers' Market Association
          Ventura County Certified Farmers; Markets

           Opposition 
           
          None on file.
           

          Analysis Prepared by  :    Jim Collin / AGRI. / (916) 319-2084