BILL ANALYSIS                                                                                                                                                                                                    Ó



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          Date of Hearing:  April 22, 2014

                            ASSEMBLY COMMITTEE ON HEALTH
                                 Richard Pan, Chair
                    AB 1560 (Gorell) - As Amended:  April 2, 2014
           
          SUBJECT  :  California Health Benefit Exchange: confidentiality of  
          personal information.

           SUMMARY  :  Prohibits the California Health Benefit Exchange  
          (Exchange, now known as Covered California) from disclosing an  
          individual's personal information to third parties, except under  
          certain circumstances.  Contains an urgency clause to ensure  
          that the provisions of this bill go into immediate effect upon  
          enactment.  Specifically,  this bill  :  

          1)Prohibits the Exchange, including employees and board members,  
            from disclosing an individual's personal information to third  
            parties for the purpose of determining eligibility for, or  
            enrolling the individual in, health care coverage.  Includes  
            in this prohibition any information that identifies or  
            describes an individual, including: name; social security  
            number; physical description; home address; home telephone  
            number; education; financial matters; medical or employment  
            history; and statements made by, or attributed to, the  
            individual.

          2)Provides an exception to the prohibition in 1) above if both  
            of the following requirements are satisfied prior to the  
            disclosure:

             a)   The individual confirms his or her eligibility for a  
               qualified health plan offered by the Exchange and receives  
               a cost estimate for plans offered; and 

             b)   The Exchange obtains written consent from the individual  
               on a stand-alone item in 12-point font that requests the  
               individual's consent for disclosure of personal information  
               to third parties for the purposes of determining  
               eligibility for, or enrolling the individual in, health  
               care coverage.

          3)Requires the Exchange to immediately notify the public of any  
            breach of the security of personal information, regardless of  
            severity and regardless of whether the information was  








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            actually accessed by an unauthorized person.  

           EXISTING LAW  :  

          1)Establishes the Exchange as an independent public entity in  
            state government.  Requires the Exchange to compare and make  
            available through selective contracting health insurance for  
            individual and small business purchasers as authorized under  
            the Patient Protection and Affordable Care Act (ACA).

          2)Requires, under the ACA, an applicant for insurance coverage  
            or for a premium tax credit or cost-sharing reduction to be  
            required to provide only the information strictly necessary to  
            authenticate identity, determine eligibility, and determine  
            the amount of the credit or reduction.  Requires, under the  
            ACA, any person who receives such information provided by an  
            applicant to use the information only for ensuring the  
            efficient operation of the Exchange.

          3)Allows, under federal regulations effective May 12, 2014, an  
            Exchange to use or disclose personally identifiable  
            information to carry out functions other than determining  
            eligibility for enrollment, affordability programs, or  
            exemptions, provided that the U.S.  Secretary of Health and  
            Human Services (HHS) determines those functions are in  
            compliance with the ACA, and the individual provides consent.

          4)Requires, under federal regulations, each Exchange to  
            establish and implement written privacy and security standards  
            in accordance with certain principles, including: allowing  
            individuals to access and correct their own personal  
            information; maintaining openness and transparency of  
            policies; ensuring data quality and integrity, protection of  
            personal information with reasonable safeguards; and  
            appropriate monitoring to detect and mitigate non-adherence  
            and breaches.

          5)Requires, under federal regulations, each Exchange's policies  
            and procedures regarding the creation, collection, use, and  
            disclosure of personally identifiable information to be in  
            writing, be available to the Secretary of HHS upon request,  
            and identify applicable law governing collection, use, and  
            disclosure of personally identifiable information.

          6)Requires, under federal regulations, entities such as  








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            navigators, agents, and brokers that have access to  
            applicants' or enrollees' personal information in the course  
            of performing their functions to be subject to the same  
            privacy or security provisions that govern the Exchange.  

          7)Creates, under the ACA, a civil penalty of not more than  
            $25,000 per person or entity, per use or disclosure, for use  
            or disclosure of personal information in violation of the ACA.

          8)Requires the Exchange to perform fingerprint-based background  
            checks of all employees, prospective employees, contractors,  
            subcontractors, employees of contractors, volunteers, or  
            vendors whose duties include access to confidential, personal,  
            or financial information, or any other information as required  
            by federal law or guidance.  

          9)Under the federal Health Insurance Portability and  
            Accountability Act of 1996 (HIPAA), provides protections for  
            individually identifiable health information held by covered  
            entities and their business associates and gives patients an  
            array of rights with respect to that information.  HIPAA also  
            permits the disclosure of certain health information as needed  
            for patient care and certain other purposes, including: public  
            health activities, research, prevention of a serious threat to  
            health or safety, law enforcement purposes, and judicial and  
            administrative proceedings.  Covered entities under the HIPAA  
            Privacy Rule are health care providers, health plans, and  
            health care clearinghouses.

          10)Under the Information Practice Act of 1977, prohibits state  
            agencies from disclosing any personal information in a manner  
            that would link the information disclosed to the individual to  
            whom it pertains.  Provides several exceptions to this  
            prohibition, including:

             a)   Information is disclosed with prior written voluntary  
               consent by the individual to whom the record pertains; or,

             b)   Information is disclosed to a person or another agency  
               as necessary for the performance of the transferee agency's  
               duties; the use is compatible with a purpose for which the  
               information was collected; and an accurate accounting is  
               made of the date, nature, and purpose of the transfer.

          11)Under the Information Practices Act, requires state agencies  








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            that own or license data that include personal information to  
            disclose any security breach to any California resident whose  
            personal information was obtained by an unauthorized person.   
            Requires this disclosure in the most expedient time possible  
            and without unreasonable delay, consistent with the legitimate  
            needs of law enforcement or any measures necessary to  
            determine the scope of the breach and restore the reasonable  
            integrity of the data system.

          12)Under the Confidentiality of Medical Information Act,  
            prohibits providers of healthcare, health care service plans,  
            their contractors, and any business organized for the purpose  
            of maintaining medical information, from using medical  
            information for any purpose other than providing health care  
            services, except as expressly authorized by the patient or as  
            otherwise required or authorized by law.  

           FISCAL EFFECT  :  This bill has not yet been analyzed by a fiscal  
          committee.

           COMMENTS  :

           1)PURPOSE OF THIS BILL  .  The author of this bill contends that  
            Covered California recently violated the reasonable  
            expectation of consumer privacy by sharing personally  
            identifiable information with insurance companies without the  
            express consent of consumers.  Customers' names and contact  
            information were provided to firms and insurance agents, and  
            consumers received unsolicited calls from agents working for  
            commission.  The author argues that Covered California, like  
            other state exchanges, will increase consumers' vulnerability  
            to data breaches.  The author argues that, at a time when data  
            theft is more prevalent than ever, Californians deserve to  
            know their data is secure.  

           2)BACKGROUND  .  

             a)   Enrollment counselors and agents.  Certified enrollment  
               counselors are certified by the Exchange to provide  
               culturally and linguistically appropriate one-on-one  
               counseling and assistance to consumers in need of help with  
               applying for Covered California programs.  Certified  
               enrollment counselors must be registered with either the  
               In-Person Assistance Program or the Navigator Program and  
               are often referred to as in-person assisters or navigators.  








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                Counselors work for certified enrollment entities, which  
               are community-based organizations that conduct outreach and  
               enrollment activities, and are not employees of the  
               Exchange.  Counselors must pass a fingerprint-based  
               criminal background check; receive training in a range of  
               topics, including privacy and security standards for  
               consumers' personal information; and comply with the  
               Exchange's privacy and security standards established  
               pursuant to federal regulations.

             All insurance agents interested in selling QHPs offered  
               through the Exchange must be trained and certified by  
               Covered California.  Covered California indicates that all  
               of certified insurance agents sign a confidentiality  
               agreement that prohibits the use of consumer information  
               for any purposes beyond the scope of the contract; pass a  
               fingerprint-based criminal background check; agree to  
               follow federal and state privacy laws; and are required to  
               implement safeguards that are at least as strong as those  
               required of the Exchange.
             As of April 8, 2014, Covered California has 5,598 certified  
               enrollment counselors and 12,236 certified insurance  
               agents.  During the open enrollment period, the role of  
               certified enrollment counselors increased substantially,  
               from completing 3% of total enrollments in October through  
               December to 12% of total enrollment in January through  
               March.  Over the entire enrollment period, certified  
               enrollment counselors and agents together accounted for  
               roughly half of all enrollments in QHPs through the  
               Exchange.  Latino applicants account for 48% of individuals  
               enrolled by certified enrollment counselors compared to 22%  
               of individuals who self-enrolled.  

             b)   Covered California privacy policy.  Covered California's  
               website provides an extensive notice of privacy practices.   
               The notice informs consumers that personal information  
               collected by the website includes contact information,  
               social security numbers, demographic information, health  
               information, financial information, and alien status.  The  
               notice further states that the collection of personal  
               information is limited to what is relevant and necessary to  
               accomplish the Exchange's lawful purpose, defined in the  
               California ACA.  

               The privacy policy further states that a consumer's  








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               personal information may be disclosed to: a) other  
               governmental agencies that determine eligibility for  
               premium assistance or other insurance affordability  
               programs; b) contractors that manage health plan enrollment  
               and other Exchange operations (e.g., health plans and  
               information technology contractors); and c) contractors  
               like insurance agents or enrollment counselors that  
               facilitate enrollment and contact consumers when necessary.  
                The policy further states that information may also be  
               used in order to create a more personalized experience.   
               The privacy policy additionally provides that personal  
               information may be shared to help with public health and  
               safety; to do research; to respond to lawsuits and legal  
               actions; and to comply with state or federal law, including  
               responding to a Public Records Act request.

               According to Covered California, the privacy policy was  
               adapted from a model notice of privacy practices for HIPAA  
               covered entities issued by the HHS Office of Civil Rights  
               earlier this year.  Covered California indicates that this  
               template was modified to reflect its unique operational  
               activities.  In addition, Covered California indicates that  
               it has a separate set of privacy and security standards  
               that it uses internally, in compliance with federal  
               regulations.  Covered California indicates it is currently  
               in the process of updating these standards.

             c)   Enrollment Follow-up Program.  Covered California states  
               that, when it saw that thousands of consumers who were  
               interested in coverage had not yet completed their  
               enrollments, it enlisted roughly 2,100 certified insurance  
               agent subcontractors to offer additional assistance to  
               roughly 41,000 households.  According to Covered  
               California, basic contact information (name, telephone  
               number, etc.) was securely transmitted to certified  
               insurance agents, with instructions to quickly contact  
               consumers to ensure that they were offered additional  
               assistance to complete their enrollments.  Consumer  
               information was carefully protected: each agent who  
               participated in the program was given only a small batch of  
               leads at a time, according to their capacity to reach  
               consumers, and results were reported back.  Covered  
               California indicates it is still evaluating the enrollment  
               follow-up program, and that it has focused its follow-up  
               efforts on targeted direct mail and email outreach to  








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               consumers letting them know that there are certified  
               representatives near them who can help them complete their  
               applications.

              3)   CENTER FOR DEMOCRACY AND TECHNOLOGY ARTICLE  .  A 2012  
               article published by the Center for Democracy and  
               Technology provides an overview of state and federal laws  
               and privacy rules that may be relevant for California's  
               Exchange, including the federal Privacy Act of 1974,  
               California's Information Privacy Act, the California  
               Confidentiality of Medical Information Act, and HIPAA.  The  
               article notes, because the Exchange will give consumers a  
               single online portal to access private health insurance,  
               Medi-Cal, and children's health programs, Exchange  
               operations will require new and unique exchanges of data  
               among state agencies, the federal government, private  
               health plans, businesses, individuals, and the Exchange.   
               The paper concludes, to build trust in the Exchange,  
               California must create specific policies that implement  
               fair information practices and adhere to ACA requirements.   
               The paper urges the state to work with consumers and other  
               stakeholders to begin developing strong policies and best  
               practices to govern information collected and shared by the  
               state's Exchange.  

           4)PROPOSED FEDERAL REGULATIONS  .  On March 14, 2014, the federal  
            Centers for Medicare and Medicaid Services released a proposed  
            regulation titled "Patient Protection and Affordable Care Act:  
            Exchange and Insurance Market Standards for 2015 and Beyond"  
            that includes proposed processes for the imposition of civil  
            penalties by HHS for improper use or disclosure of  
            information.  HHS states the intent of this proposed rule is  
            to create appropriate penalties for any person who does not  
            comply with relevant statutory and regulatory provisions which  
            limit the ways in which information provided by an applicant  
            or from a federal agency can be used.  HHS further states that  
            it intends to work in collaboration with states to oversee,  
            monitor, and enforce compliance to protect consumers, avoid  
            duplication of efforts, and provide consistent enforcement  
            practices.  The proposed regulations also include new  
            standards for navigators and non-navigator assistance  
            personnel for consumer contact, interaction, and marketing  
            practices, with the intent to ensure that practices are  
            protective of the privacy and security interests of the  
            consumers they serve.








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          5)BUREAU OF STATE AUDITS REPORT  .  Current law authorizes the  
            State Auditor to establish a high-risk audit program, to issue  
            reports with recommendations for improving issues it  
            identifies as high risk, either due to vulnerability to fraud,  
            waste, abuse, and mismanagement, or because an issue is of  
            particular interest to the citizens of the state or has  
            potentially significant effects on public health, safety, and  
            economic well-being.  In July 2013, the State Auditor, due to  
            potential financial challenges, added Covered California's  
            operations to its list of high-risk issues.  The audit report  
            finds that, within the limits of the information it currently  
            has, Covered California appears to have engaged in a  
            deliberate, thoughtful financial planning effort to anticipate  
            the several contingencies it may face.  

          The report notes that Covered California's financial  
            sustainability is wholly dependent on enrollment in QHPs  
            offered through the Exchange.  The report notes enrollment in  
            QHPs is, in turn, largely dependent upon the success of  
            outreach efforts.  Accordingly, one of the report's  
            recommendations is for Covered California to track the effect  
            of outreach and marketing activities and of the assister  
            program.  Covered California agreed with this recommendation  
            (and the report's other recommendations) and indicated it will  
            use various data components generated throughout the customer  
            relationship to track key metrics such as organizational  
            awareness, media campaign drivers, response rates, Website  
            visits, lead generation, and ultimately enrollment.  Covered  
            California indicates its goal is to use insights from these  
            data to allocate and adjust outreach efforts to have the best  
            possible enrollment for the investment.  

           6)OPPOSITION  .  The Electronic Frontier Foundation, with a  
            position of "oppose unless amended," argues that this bill is  
            silent on larger privacy, security, and accountability issues  
            that federal rules mandate, and requests an amendment to  
            address the full range of privacy and security requirements in  
            federal regulations.  In opposition, the American Federation  
            of State, County and Municipal Employees (AFSCME) writes it is  
            important to balance consumers' privacy rights with the need  
            of the Exchange to facilitate outreach and enrollment in  
            coverage.  AFSCME asserts this bill fails to recognize the  
            need for outreach and enrollment entities to reach potentially  
            eligible people to get them enrolled.  Health Access  








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            California, in opposition, writes this bill, as drafted, may  
            prevent the sharing of marketing leads with outreach grantees,  
            thus hamstringing its marketing and outreach and denying  
            Californians access to low cost or no cost coverage.  Health  
            Access further notes this bill may be premature in light of  
            recently proposed federal privacy regulations for Exchanges.  

          The California State Council of the Service Employees  
            International Union (SEIU), with a position of "oppose unless  
            amended," writes that this bill, as drafted, requires an  
            individual to confirm his or her eligibility for a qualified  
            health plan offered by the Exchange prior to the individual's  
            information being shared.  SEIU states that this bill  
            therefore would prohibit Covered California from sharing any  
            information about Medi-Cal eligible individuals with counties  
            who are required to make Medi-Cal eligibility determinations  
            and enrollments.  SEIU writes that, by interfering with the  
            transfer of information between Covered California and  
            counties, this bill creates a "wrong door" for these  
            individuals, violating one of the core principles of the ACA.   
            SEIU therefore requests amendments to more narrowly address  
            the problem, to only apply to eligibility determinations and  
            enrollments in QHPs through Covered California, and to exclude  
            county human services departments from the individuals with  
            whom information is shared under this bill.  

          SEIU further asserts that its experience over the past six  
            months has been that individuals, interested in getting  
            additional information and assistance, have been frustrated by  
            existing barriers to sharing information among Covered  
            California's employees, agents, subcontractors,  
            representatives, or partners.  Under privacy protections  
            already in place, leads were sent to Covered California with  
            no ability for community partners to assess the outcome of  
            those leads, making it difficult for these partners to provide  
            consumers the help they requested.  

           7)RELATED LEGISLATION  .  

             a)   AB 1428 (Conway), Chapter 561, Statutes of 2013,  
               clarifies criminal background check requirements for  
               employees, contractors, and vendors who facilitate  
               enrollment in the Exchange.

             b)   AB 1829 (Conway) prohibits the Exchange from hiring or  








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               contracting with individuals who have been convicted of  
               certain felonies or violations if the person would be  
               facilitating enrollment or have access to financial or  
               medical information.  AB 1829 is pending in this Committee  
               and is set for hearing April 22, 2014.

             c)   AB 1830 (Conway) prohibits the Exchange from using or  
               disclosing personal information except as necessary to  
               carry out the Exchange's functions under the ACA and  
               creates a civil penalty of up to $25,000 per individual or  
               entity, per use or disclosure.  AB 1830 is pending in this  
               Committee and is set for hearing April 22, 2014.

             d)   AB 2147 (Melendez) requires agencies to obtain an  
               individual's prior written voluntary consent before  
               releasing the individual's personal information to an  
               independent contractor or other worker who is not an agency  
               employee.  AB 2147 is pending in the Assembly Judiciary  
               Committee.

             e)   AB 2301 (Mansoor) requires the Exchange to report on a  
               quarterly basis on enrollments and disenrollments under  
               QHPs purchased through the Exchange by specified  
               categories.  AB 2301 is pending in this Committee and is  
               set for hearing April 22, 2014.

             f)   SB 509 (DeSaulnier and Emmerson), Chapter 10, Statutes  
               of 2013, requires fingerprint-based background checks for  
               all Exchange employees, contractors, volunteers, or vendors  
               with access to enrollees' personal information.  

             g)   SB 974 (Anderson) prohibits the Exchange from disclosing  
               an individual's personal information to any other person or  
               entity without explicit permission and requires the  
               Exchange to report a disclosure in violation of this  
               provision within five business days.  SB 974 is pending in  
               the Senate Appropriations Committee.

           8)PREVIOUS LEGISLATION  .  AB 1602 (John A. Pérez), Chapter 655,  
            Statutes of 2010, and SB 900 (Alquist), Chapter 659, Statutes  
            of 2010, establish the Exchange and its powers and duties.

           9)DOUBLE REFERRED  .  This bill is double referred, should it pass  
            out of this Committee, it will be referred to the Assembly  
            Committee on Judiciary.








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           10)POLICY COMMENTS  .  

             a)   This bill creates a broad prohibition on the sharing of  
               consumer information by Covered California.  In addition to  
               the limitations this places on Covered California's  
               partnership with Medi-Cal raised by the opposition, this  
               prohibition could be detrimental to the financial  
               sustainability of Covered California, which depends on an  
               enrollment strategy that includes third party enrollment  
               entities and insurance agents.
              
              b)   Proposed federal regulations governing civil penalties  
               for privacy and security violations and creating standards  
               for navigators and non-navigator assistance personnel are  
               still pending.  Because these regulations may or may not be  
               adopted in their current proposed form (comments are being  
               accepted through April 18, 2014), this bill may be  
               premature. 
              
          REGISTERED SUPPORT / OPPOSITION  :  

           Support 
           
          None on file.
           
          Opposition 
           
          American Civil Liberties Union of California (unless amended)
          American Federation of State, County and Municipal Employees
          California Coverage and Health Initiatives
          Electronic Frontier Foundation (unless amended)
          Health Access California (unless amended)
          Service Employees International Union, California State Council  
          (unless amended)
          Service Employees International Union Local 1000 (unless  
          amended)
          Western Center on Law and Poverty (unless amended)
           
          Analysis Prepared by  :    Ben Russell / HEALTH / (916) 319-2097