BILL ANALYSIS                                                                                                                                                                                                    Ó



                                                                            



           ----------------------------------------------------------------- 
          |SENATE RULES COMMITTEE            |                       AB 1710|
          |Office of Senate Floor Analyses   |                              |
          |1020 N Street, Suite 524          |                              |
          |(916) 651-1520         Fax: (916) |                              |
          |327-4478                          |                              |
           ----------------------------------------------------------------- 
           
                                           
                                    THIRD READING


          Bill No:  AB 1710
          Author:   Dickinson (D) and Wieckowski (D)
          Amended:  7/1/14 in Senate
          Vote:     21


           SENATE JUDICIARY COMMITTEE  :  5-2, 6/24/14
          AYES:  Jackson, Corbett, Lara, Leno, Monning
          NOES:  Anderson, Vidak

           ASSEMBLY FLOOR  :  43-25, 5/27/14 - See last page for vote


           SUBJECT  :    Personal information:  privacy

           SOURCE  :     Author


           DIGEST  :    This bill enacts various changes to the Data Breach  
          Notification Law, including implementing a specific encryption  
          standard for the law's safe harbor provisions, expanding the  
          notification required by those who "maintain" but do not "own"  
          personal information, and requiring the source of the breach to  
          offer appropriate identity theft prevention and mitigation  
          services at no cost.  This bill also explicitly bans the sale,  
          advertising for sale, or offering for sale of an individual's  
          social security number.

           ANALYSIS  :    Existing law requires a business that owns or  
          licenses personal information about a California resident to  
          implement and maintain reasonable security procedures and  
          practices appropriate to the nature of the information, to  
          protect the personal information from unauthorized access,  
                                                                CONTINUED





                                                                    AB 1710
                                                                     Page  
          2

          destruction, use, modification, or disclosure.

          Existing law further provides that a business that discloses  
          personal information about a California resident pursuant to a  
          contract with a nonaffiliated third party shall require by  
          contract that the third party implement and maintain reasonable  
          security procedures and practices appropriate to the nature of  
          the information, to protect the personal information from  
          unauthorized access, destruction, use, modification, or  
          disclosure.

          Existing law requires any agency, person, or business that owns  
          or licenses computerized data that includes personal information  
          to disclose a breach of the security of the system to any  
          California resident whose unencrypted personal information was,  
          or is reasonably believed to have been, acquired by an  
          unauthorized person.  The disclosure must be made in the most  
          expedient time possible and without unreasonable delay,  
          consistent with the legitimate needs of law enforcement, as  
          specified.

          Existing law requires any agency, person, or business that  
          maintains computerized data that includes personal information  
          that the agency, person, or business does not own to notify the  
          owner or licensee of the information of any security breach  
          immediately following discovery if the personal information was,  
          or is reasonably believed to have been, acquired by an  
          unauthorized person.

          Existing law defines "personal information," for purposes of the  
          breach notification statute, to include the individual's first  
          name or first initial and last name in combination with one or  
          more of the following data elements, when either the name or the  
          data elements are not encrypted:  social security number;  
          driver's license number or California Identification Card  
          number; account number, credit or debit card number, in  
          combination with any required security code, access code, or  
          password that would permit access to an individual's financial  
          account; medical information; or health insurance information.   
          "Personal information" does not include publicly available  
          information that is lawfully made available to the general  
          public from federal, state, or local government records.

          This bill applies the above security practices and notification  

                                                                CONTINUED





                                                                    AB 1710
                                                                     Page  
          3

          requirements to businesses that maintain personal information.

          This bill requires a person or business that maintains  
          computerized data that includes personal information to notify  
          subject persons affecting 500 or more of the breach of the  
          security when credit card or debit card data was, or is  
          reasonably believed to have been, acquired by an unauthorized  
          person at the same time that notice is given to the owner or  
          licensee by United States mail if the person or business has a  
          mailing address for the subject persons or email notice if the  
          person or business has an email address for the subject persons.  
           If the subject persons cannot be notified by mail or email,  
          this bill requires the person or business to provide notice by  
          the following methods:

           Conspicuous posting of the notice on the Internet Web site  
            page of the person or business, if the person or business  
            maintains an Internet Web site page, for at least 30 days; and

           Notification to major statewide media.

          This bill authorizes the owner or licensee of computerized data  
          that includes personal information and a person or business that  
          maintains computerized data that includes personal information  
          to agree based on a written contractual agreement which party  
          will notify subject persons of the breach of the security whose  
          personal information was, or is reasonably believed to have been  
          acquired by an unauthorized person.

          This bill requires, if the person or business providing the  
          notification was the source of the breach, an offer to provide  
          appropriate identity theft prevention and mitigation services,  
          if any, to be provided at no cost to the affected person for not  
          less than 12 months, along with all information necessary to  
          take advantage of the offer to any person whose information was  
          or may have been breached if the breach exposed or may have  
          exposed personal information.

          Existing law prohibits businesses from requesting or requiring  
          as a condition to accepting a credit card as payment, any  
          personal identification information related to the cardholder,  
          but authorizes a business that accepts credit cards to require,  
          as a condition of accepting the card that the cardholder  
          provides reasonable forms of identification, including, but not  

                                                                CONTINUED





                                                                    AB 1710
                                                                     Page  
          4

          limited to, a driver's license or state identification card,  
          provided that the identification is not written or recorded.

          Existing law prohibits a person or entity from publicly posting  
          or publicly displaying a person's social security number (SSN)  
          and defines "publicly post" or "publicly display" to mean  
          intentionally communicating or otherwise making available to the  
          general public.

          Existing law prohibits a person or entity from taking specified  
          actions that might compromise an individual's SSN, including  
          printing an SSN on any card required to access goods or  
          services, requiring a person to transmit an SSN over the  
          Internet without a secure connection or encryption, requiring a  
          person to use his/her SSN to access an Internet Web site, except  
          as specified, or printing an individual's SSN on any materials  
          that are mailed to the individual, unless the SSN is required to  
          be on the mailed document by state or federal law.

          This bill prohibits a person or entity from selling, advertising  
          for sale, or offering to sell an individual's SSN. 

          This bill provides that "sell" does not include the release of  
          an individual's SSN if the release of the SSN is incidental to a  
          larger transaction and is necessary to identify the individual  
          in order to accomplish a legitimate business purpose.

          This bill also provides that "sell" does not include the release  
          of an individual's SSN for a purpose specifically authorized or  
          specifically allowed by federal or state law.

          This bill clarifies that the release of an SSN for the purpose  
          of marketing is not a legitimate business purpose.

           Background
           
          On December 19, 2013, Target Corporation announced that it had  
          suffered a major data breach.  During the height of the  
          Christmas shopping season, hackers infiltrated the retailer's  
          point-of-sale network and stole the debit and credit card  
          information of an estimated 40 million Target shoppers.  As  
          forensic investigations into the breach progressed, Target  
          announced that the personally identifying information of  
          approximately 70 million Target customers had also been stolen  

                                                                CONTINUED





                                                                    AB 1710
                                                                     Page  
          5

          from the retailer's computer network.  According to press  
          reports, it appeared that the hackers behind the breach  
          successfully penetrated and lurked within Target's systems  
          months before the breach occurred, remaining undetected while  
          waiting for the start of the holiday shopping season before  
          striking.

          The Target data breach - the second largest in United States  
          history - will have wide-ranging impacts on both consumers and  
          industry for a long time to come.  In the short-term, an untold  
          number of Californians whose card numbers or personal  
          information was stolen will be at greater risk of identity theft  
          and payment card fraud.  Financial institutions have already  
          expended over $170 million to reissue over 17 million credit and  
          debit cards that were compromised by the breach, a number likely  
          to grow over time.  (See http://www.cbanet.org.)  Multiple  
          class-action lawsuits have also been filed in jurisdictions  
          across the country, and the Attorneys General of several states  
          have initiated investigations into the breach.  Businesses that  
          were not directly affected by the breach are re-examining their  
          internal security, and many are likely to redouble efforts to  
          protect their networks from similar sorts of intrusions.

          Both the upscale retailer Neiman Marcus and the craft store  
          Michaels also reported data breaches during the 2013 holiday  
          season.  Indeed, in a notification circulated to certain  
          retailers in January, the Federal Bureau of Investigation  
          revealed that the point-of-sale networks of no fewer than twenty  
          retailers were attacked by hackers in 2013.  Furthermore, the  
          scope of computer networks targeted by hackers intent on  
          stealing sensitive personal and financial information extends  
          far beyond the retail sector.  According to a database of  
          breaches maintained by the Privacy Rights Clearinghouse, nearly  
          200 different organizations were subject to malicious hacking  
          during the 13 months that began in January 2013.  (See  
          http://www.privacyrights.org/data-breach.)  Besides retail, the  
          affected organizations spanned across the hospitality,  
          education, health care, telecommunications, news media, social  
          media, financial, and gaming sectors.  Since 2005, over 660  
          million records have been compromised in more than 4,100  
          publicly acknowledged data breaches.

          The scale of recent attacks against major retailers has drawn  
          particular attention to the vulnerability of electronic payment  

                                                                CONTINUED





                                                                    AB 1710
                                                                     Page  
          6

          systems and to fraud prevention and data security efforts within  
          the retail environment.  Fundamentally, electronic payment  
          systems cannot function without the trust of those who use them.  
           Customers want assurances that their personal information is  
          safe when they swipe a credit or debit card at a point-of-sale  
          terminal, or when they provide credit or debit card information  
          to a merchant online.  Retailers, card issuers, card networks,  
          and payment processors want assurances that customers who use a  
          card or card number in a transaction actually own or are  
          authorized to use the card.

          The task of safeguarding consumers' personal and financial  
          information has become a multi-billion dollar industry populated  
          by thousands of participants, each with a slightly different  
          role in a vast and extremely complex payment network.  The  
          variation and complexity of the payment card space and the  
          multitude of different entities that occupy it cannot and should  
          not be underestimated, but must be understood if policymakers  
          are to ensure the security of sensitive information within the  
          retail environment.

          On February 25, 2014, the Senate Banking and Financial  
          Institutions Committee and the Senate Judiciary Committee  
          jointly convened an informational hearing titled, "Beyond the  
          Breach:  Protecting Consumers' Personal Information in the  
          Retail Environment."  That joint hearing reviewed retail  
          electronic payment systems and gave members of the Committees  
          and other interested parties an opportunity to ask experts from  
          across the industry about efforts to combat fraud, prevent data  
          breaches, and keep sensitive personal and financial information  
          safe.  The Assembly Banking and Finance Committee and the  
          Assembly Judiciary Committee also held an oversight hearing to  
          discuss the current process for data breaches and how California  
          can improve this process, titled, "Is Our Personal Data Really  
          Safe and Secure:  A Review of the Recent Data Breaches."

           Prior Legislation
           
          SB 46 (Corbett, Chapter 396, Statutes of 2013) revised certain  
          data elements included within the definition of personal  
          information under California's Data Breach Notification Law, by  
          adding certain information that would permit access to an online  
          account and imposed additional requirements on the disclosure of  
          a breach of the security of the system or data in situations  

                                                                CONTINUED





                                                                    AB 1710
                                                                     Page  
          7

          where the breach involves personal information that would permit  
          access to an online or email account.

          AB 555 (Salas, Chapter 103, Statutes of 2013) provided an  
          exemption from the prohibition on posting or publicly releasing  
          a person's SSN for an adult state correctional facility, an  
          adult city jail, or an adult county jail, that releases an  
          inmate's SSN, with the inmate's consent and upon request by the  
          county veterans service officer or the United States Department  
          of Veterans Affairs, for the purposes of determining the  
          inmate's status as a military veteran and his/her eligibility  
          for federal, state, or local veterans' benefits or services.

          SB 24 (Simitian, Chapter 197, Statutes of 2011) required any  
          agency, person, or business that is required to issue a security  
          breach notification pursuant to existing law to fulfill certain  
          additional requirements pertaining to the security breach  
          notification, and required any agency, person, or business that  
          is required to issue a security breach notification to more than  
          500 California residents to electronically submit a single  
          sample copy of that security breach notification to the Attorney  
          General.

          AB 1950 (Wiggins, Chapter 877, Statutes of 2004) required a  
          business that owns or licenses personal information about a  
          California resident to implement and maintain reasonable  
          security procedures and practices to protect personal  
          information from unauthorized access, destruction, use,  
          modification, or disclosure.  AB 1950 also required a business  
          that discloses personal information to a nonaffiliated third  
          party, to require by contract that those entities maintain  
          reasonable security procedures.

          AB 763 (Liu, Chapter 532, Statutes of 2003) prohibited a SSN  
          that is otherwise permitted to be mailed from being printed, in  
          whole or in part, on a postcard or other mailer or visible on  
          the envelope or without the envelope having been opened.

          SB 1936 (Peace, Chapter 915, Statutes of 2002) enacted  
          California's Data Breach Notification Law and required a state  
          agency, or a person or business that conducts business in  
          California, that owns or licenses computerized data that  
          includes personal information to disclose any breach of the  
          security of the data to California's residents whose unencrypted  

                                                                CONTINUED





                                                                    AB 1710
                                                                     Page  
          8

          personal information was, or is reasonably believed to have  
          been, acquired by an unauthorized person.  SB 1936 permitted  
          notifications to be delayed if a law enforcement agency  
          determines that it would impede a criminal investigation, and  
          required an agency, person, or business that maintains  
          computerized data that includes personal information owned by  
          another to notify the owner or licensee of the information of  
          any breach of security of the data.

          SB 168 (Bowen, Chapter 720, Statutes of 2001) prohibited any  
          person or entity, not including a state or local agency, from  
          using an individual's SSN in certain ways, including posting it  
          publicly or requiring it for access to products or services.

           FISCAL EFFECT  :    Appropriation:  No   Fiscal Com.:  No   Local:  
           No

           SUPPORT  :   (Verified  7/1/14)

          American Civil Liberties Union
          Consumer Attorneys of California
          Consumer Federation of California
          Consumer Watchdog
          Privacy Rights Clearinghouse

           OPPOSITION  :    (Verified  7/1/14)

          California Bankers Association
          California Chamber of Commerce
          California Grocers Association
          California Hotel and Lodging Association
          California Restaurant Association
          California Retailers Association
          Direct Marketing Association
          Motion Picture Association of America

           ARGUMENTS IN SUPPORT  :    The author writes:

          AB 1710 stems from the recent mega data breaches affecting  
          specified retailers.  Following these mega data breaches, the  
          Assembly Banking and Finance Committee and the Assembly  
          Judiciary Committee held an oversight hearing to discuss the  
          current process for data breaches and how California can improve  
          this process, titled, "Is Our Personal Data Really Safe and  

                                                                CONTINUED





                                                                    AB 1710
                                                                     Page  
          9

          Secure: A Review of the Recent Data Breaches."  AB 1710  
          addresses the issues raised at this hearing and reflects the  
          areas of law that need clarification.  The recent examples of  
          mega data breaches emphasized the importance of disclosure and  
          accountability.  All too often, data breaches happen and  
          consumers receive a notice in the mail from a financial  
          institution stating their personal information may have been  
          breached.  The consumer is not made aware where the personal  
          information was compromised and might interpret the letter to  
          believe the breach occurred at the financial institution.  Under  
          existing law, financial institutions are considered the owners  
          of personal information and therefore must provide the  
          notification, although the breach most often did not occur at a  
          bank or credit union.  AB 1710 will provide clarity to consumers  
          because it will require the maintainers of personal information  
          which could be a retailer to disclose to a consumer that a  
          breach occurred and their personal information may have been  
          breached.  This allows a consumer to:  (1) be proactive by  
          contacting their financial institution and/or credit reporting  
          agency; and (2) have the option to not shop at a retail  
          establishment that may not maintain personal information in a  
          safe and secure manner. 

           ARGUMENTS IN OPPOSITION  :    Opponents assert that the new  
          requirements and prohibitions on entities that maintain personal  
          and payment card information establish new operational burdens  
          and will result in unnecessary dual notification of data  
          breaches to consumers.  Further, opponents argue that the  
          identify theft mitigation requirements are unnecessary because  
          of existing industry services.  Further, opponents argue that  
          government entities should not be exempt from the provisions of  
          this bill since they are a large repository of personal  
          information.

           ASSEMBLY FLOOR  :  43-25, 5/27/14
          AYES:  Alejo, Ammiano, Bloom, Bocanegra, Bonilla, Bonta,  
            Bradford, Ian Calderon, Campos, Chau, Chesbro, Cooley,  
            Dababneh, Dickinson, Fong, Garcia, Gatto, Gomez, Gonzalez,  
            Gordon, Gray, Hall, Roger Hernández, Holden, Jones-Sawyer,  
            Levine, Lowenthal, Mullin, Nazarian, Perea, John A. Pérez,  
            Quirk, Rendon, Ridley-Thomas, Rodriguez, Skinner, Stone, Ting,  
            Weber, Wieckowski, Williams, Yamada, Atkins
          NOES:  Achadjian, Allen, Bigelow, Chávez, Conway, Dahle,  
            Donnelly, Fox, Beth Gaines, Gorell, Grove, Hagman, Harkey,  

                                                                CONTINUED





                                                                    AB 1710
                                                                     Page  
          10

            Jones, Linder, Logue, Maienschein, Mansoor, Melendez,  
            Muratsuchi, Nestande, Olsen, Wagner, Waldron, Wilk
          NO VOTE RECORDED:  Brown, Buchanan, Daly, Eggman, Frazier,  
            Medina, Pan, Patterson, V. Manuel Pérez, Quirk-Silva, Salas,  
            Vacancy


          AL:e  7/2/14   Senate Floor Analyses 

                           SUPPORT/OPPOSITION:  SEE ABOVE

                                   ****  END  ****

































                                                                CONTINUED