BILL ANALYSIS Ó AB 1871 Page 1 ASSEMBLY THIRD READING AB 1871 (Dickinson) As Amended May 23, 2014 Majority vote AGRICULTURE 6-0 APPROPRIATIONS 12-0 ----------------------------------------------------------------- |Ayes:|Eggman, Olsen, Dahle, |Ayes:|Gatto, Bocanegra, | | |Pan, Quirk, Yamada | |Bradford, | | | | |Ian Calderon, Campos, | | | | |Eggman, Gomez, Holden, | | | | |Pan, Quirk, | | | | |Ridley-Thomas, Weber | |-----+--------------------------+-----+--------------------------| | | | | | ----------------------------------------------------------------- SUMMARY : Recasts and expands the requirements, exemptions, and fees for Certified Farmers' Markets (CFM), their operators and vendors, and adjacent non-agricultural markets, and increases penalties for violations. This bill deletes the January 1, 2018 sunset provisions for this chapter, making its provisions permanent. Specifically, this bill : 1)Creates and modifies crimes for misleading statements or representations with respect to the area of production, identity of producer, or manner of production, or use of the term "California Grown," punishable by a fine of up to $2,500 or six months in county jail, or both. 2)Provides that, in lieu of prosecution, the Secretary of the California Department of Food and Agriculture (CDFA) or county agricultural commissioner (CAC) may levy a civil penalty against violators of not less than $500 and not more than $5,000 for each violation. Additionally, allows CDFA or CAC to modify, suspend, revoke, or refuse, or condition the issuance of a permit, registration, or certification, issued under this chapter. 3)Creates the Direct Agricultural Marketing Penalty Account (DAMPA) and requires all penalties collected under this chapter to be deposited into DAMPA for use in investigations and enforcement actions related to this chapter; authorizes a continuous appropriation of DAMPA funds without regard to AB 1871 Page 2 fiscal year. 4)Increases the CFM vendor fee from $0.60 per day, per stall, to $2.00 per day, per stall, and expands the payment base from CFM vendors to all vendors selling goods under the authority of the CFM operator; allows the CFM operator to recover those fees from vendors. FISCAL EFFECT : According to the Assembly Appropriations Committee, this bill has overall costs relating to oversight of county programs and enforcement to be approximately $1.35 million to the CDFA Agriculture Fund, consisting of new oversight and enforcement personnel at CDFA, as well as, reimbursement to counties for investigative work at CFMs and the point of production through cooperative agreements. The fee revenue over the last five years, CDFA has collected between $240,000 and $270,000 per year in vendor fees under the current $0.60 fee. Assuming the number of markets and vendors remain consistent, the $2.00 vendor fee would generate revenue between $800,000 and $900,000 per year to CDFA. However, given that the universe of vendors paying fees will expand to include all vendors selling goods under the authority of the CFM operator, total fee revenues to the CDFA Agriculture Fund is expected to be $1.35 million. COMMENTS : CFMs have become established in many California communities, as have other outlets for direct marketing, such as farm stands and community supported agriculture. There are roughly 800 farmers' markets in California, a significant number of which operate year-round. Following the enactment of the Federal Farmer to Consumer Direct Marketing Act of 1976, CDFA enacted regulations that exempted farmers from packing, sizing and labeling requirements for fresh fruits, nuts, and vegetables, and enabled them to sell products they grow at CFMs, provided they receive certification from CAC. The certification process is to guarantee the consumer that the product is grown by the seller. The success of CFMs has created community events around them. Many CFMs have adjacent non-agricultural markets selling all types of homemade and commercial products. There have been some non-CFMs that sell agricultural products in competition with the farmers within the CFM. AB 1871 Page 3 As CFMs have become more popular, the willingness of a few producers to sell whatever they could became a concern to many CFM operators. In 1999, they came to the Legislature and enacted a daily per stall fee of $0.60, intending it to be used by CDFA and CAC for inspections and enforcement purposes. Due to the growth of the program and reductions in the General Fund to CDFA, and reductions to CACs budgets, the fee has had to be used to administer the program and not for inspection and enforcement, as it was intended. This bill establishes a specific inspection and enforcement fee, while increasing the amount of the daily stall fee, as well as broadening the pool of payers to include those that participate in adjacent non-agricultural markets. It prohibits the sale of fresh whole agricultural products being sold at the adjacent market, and it requires the producers to declare that they are "selling what they grow," thereby creating a claim that can be pursued by district attorneys or citizens, being modeled after Business and Professions Code false advertising statutes. See policy committee analysis for more details and specifics of this bill. Analysis Prepared by : Jim Collin / AGRI. / (916) 319-2084 FN: 0003722