BILL ANALYSIS                                                                                                                                                                                                    Ó



                                                                  AB 1871
                                                                  Page  1


          ASSEMBLY THIRD READING
          AB 1871 (Dickinson)
          As Amended  May 23, 2014
          Majority vote 

           AGRICULTURE         6-0         APPROPRIATIONS      12-0        
           
           ----------------------------------------------------------------- 
          |Ayes:|Eggman, Olsen, Dahle,     |Ayes:|Gatto, Bocanegra,         |
          |     |Pan, Quirk, Yamada        |     |Bradford,                 |
          |     |                          |     |Ian Calderon, Campos,     |
          |     |                          |     |Eggman, Gomez, Holden,    |
          |     |                          |     |Pan, Quirk,               |
          |     |                          |     |Ridley-Thomas, Weber      |
          |-----+--------------------------+-----+--------------------------|
          |     |                          |     |                          |
           ----------------------------------------------------------------- 
           SUMMARY  :  Recasts and expands the requirements, exemptions, and  
          fees for Certified Farmers' Markets (CFM), their operators and  
          vendors, and adjacent non-agricultural markets, and increases  
          penalties for violations.  This bill deletes the January 1, 2018  
          sunset provisions for this chapter, making its provisions  
          permanent.  Specifically,  this bill  : 

          1)Creates and modifies crimes for misleading statements or  
            representations with respect to the area of production,  
            identity of producer, or manner of production, or use of the  
            term "California Grown," punishable by a fine of up to $2,500  
            or six months in county jail, or both.

          2)Provides that, in lieu of prosecution, the Secretary of the  
            California Department of Food and Agriculture (CDFA) or county  
            agricultural commissioner (CAC) may levy a civil penalty  
            against violators of not less than $500 and not more than  
            $5,000 for each violation.  Additionally, allows CDFA or CAC  
            to modify, suspend, revoke, or refuse, or condition the  
            issuance of a permit, registration, or certification, issued  
            under this chapter.

          3)Creates the Direct Agricultural Marketing Penalty Account  
            (DAMPA) and requires all penalties collected under this  
            chapter to be deposited into DAMPA for use in investigations  
            and enforcement actions related to this chapter; authorizes a  
            continuous appropriation of DAMPA funds without regard to  








                                                                  AB 1871
                                                                  Page  2


            fiscal year.

          4)Increases the CFM vendor fee from $0.60 per day, per stall, to  
            $2.00 per day, per stall, and expands the payment base from  
            CFM vendors to all vendors selling goods under the authority  
            of the CFM operator; allows the CFM operator to recover those  
            fees from vendors.

          FISCAL EFFECT  :  According to the Assembly Appropriations  
          Committee, this bill has overall costs relating to oversight of  
          county programs and enforcement to be approximately $1.35  
          million to the CDFA Agriculture Fund, consisting of new  
          oversight and enforcement personnel at CDFA, as well as,  
          reimbursement to counties for investigative work at CFMs and the  
          point of production through cooperative agreements.  The fee  
          revenue over the last five years, CDFA has collected between  
          $240,000 and $270,000 per year in vendor fees under the current  
          $0.60 fee.  Assuming the number of markets and vendors remain  
          consistent, the $2.00 vendor fee would generate revenue between  
          $800,000 and $900,000 per year to CDFA.  However, given that the  
          universe of vendors paying fees will expand to include all  
          vendors selling goods under the authority of the CFM operator,  
          total fee revenues to the CDFA Agriculture Fund is expected to  
          be $1.35 million.

           COMMENTS  :  CFMs have become established in many California  
          communities, as have other outlets for direct marketing, such as  
          farm stands and community supported agriculture.  There are  
          roughly 800 farmers' markets in California, a significant number  
          of which operate year-round.  Following the enactment of the  
          Federal Farmer to Consumer Direct Marketing Act of 1976, CDFA  
          enacted regulations that exempted farmers from packing, sizing  
          and labeling requirements for fresh fruits, nuts, and  
          vegetables, and enabled them to sell products they grow at CFMs,  
          provided they receive certification from CAC.  The certification  
          process is to guarantee the consumer that the product is grown  
          by the seller.

          The success of CFMs has created community events around them.   
          Many CFMs have adjacent non-agricultural markets selling all  
          types of homemade and commercial products.  There have been some  
          non-CFMs that sell agricultural products in competition with the  
          farmers within the CFM.









                                                                  AB 1871
                                                                  Page  3


          As CFMs have become more popular, the willingness of a few  
          producers to sell whatever they could became a concern to many  
          CFM operators.  In 1999, they came to the Legislature and  
          enacted a daily per stall fee of $0.60, intending it to be used  
          by CDFA and CAC for inspections and enforcement purposes.  Due  
          to the growth of the program and reductions in the General Fund  
          to CDFA, and reductions to CACs budgets, the fee has had to be  
          used to administer the program and not for inspection and  
          enforcement, as it was intended.  

          This bill establishes a specific inspection and enforcement fee,  
          while increasing the amount of the daily stall fee, as well as  
          broadening the pool of payers to include those that participate  
          in adjacent non-agricultural markets.  It prohibits the sale of  
          fresh whole agricultural products being sold at the adjacent  
          market, and it requires the producers to declare that they are  
          "selling what they grow," thereby creating a claim that can be  
          pursued by district attorneys or citizens, being modeled after  
          Business and Professions Code false advertising statutes.  

          See policy committee analysis for more details and specifics of  
          this bill.

           
          Analysis Prepared by  :    Jim Collin / AGRI. / (916) 319-2084 


                                                                FN: 0003722