BILL ANALYSIS                                                                                                                                                                                                    Ó






                                                       Bill No:  AB  
          2010
          
                 SENATE COMMITTEE ON GOVERNMENTAL ORGANIZATION
                           Senator Lou Correa, Chair
                           2013-2014 Regular Session
                                 Staff Analysis

          
          AB 2010  Author:  Gray
          As Amended:  June 12, 2014
          Hearing Date:  June 24, 2014
          Consultant:  Art Terzakis

                                     SUBJECT  
             Alcoholic Beverages: beer returns: duplicate licenses

                                   DESCRIPTION
           
          AB 2010 adds beer that a brewer considers to have "product  
          quality" issues to the list of conditions under which beer  
          may be returned to a wholesaler or manufacturer.  In  
          addition, AB 2010 repeals an existing Section of the  
          Alcoholic Beverage Control (ABC) Act relating to duplicate  
          licenses and the sale and delivery of beer from branch  
          offices and recasts those provisions, as specified.   
          Specifically, this measure:

          1)Permits the return of beer by a retailer to a seller and  
            by a seller to a manufacturer or importer, if the beer  
            has product quality issues.

          2)Provides that a seller of beer may exchange with the  
            manufacturer or importer the returned beer that was  
            recalled or considered to present product quality issues.  
             Also, provides that the returned beer may be exchanged  
            for identical product, if safe inventory or  
            quality-controlled product inventory is available or the  
            seller of beer may elect to receive either a refund or be  
            issued a credit memorandum by the manufacturer or  
            importer.

          3)Stipulates that returns for manufacturer or importer  
            quality issues are subject to ABC approval and shall not  
            include the return of beer due to aging.





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          4)Deletes an existing Section of law within the ABC Act  
            that requires the Department of ABC to issue a duplicate  
            license to a beer manufacturer if the beer manufacturer  
            applies for a duplicate license that permits the beer  
            manufacturer to sell and deliver beer at or from branch  
            offices and instead, authorizes the department to issue  
            to a beer manufacturer a duplicate of its original  
            license where specified privileges are to be exercised at  
            the branch office. 

          5)Prohibits the sale or tasting of alcoholic beverages to  
            consumers at more than  6  branch office locations and  
            allows  2  of the branch office locations to be bona fide  
            eating places owned and operated by and for the beer  
            manufacturer, as specified.  Also, provides that beer  
            manufacturers who are conducting these activities under  
            an existing duplicate license issued prior to January 1,  
            2015 will not be affected by the limitations imposed by  
            this measure. 

          6)Prohibits a branch office location where consumer  
            tastings or sales for on or off premises consumption are  
            authorized from selling or serving alcoholic beverages  
            other than beer that is produced and bottled by, or  
            produced and packaged for, the beer manufacturer. 

          7)Also, specifies that a branch office location where the  
            sale of beer and wine to consumers for consumption on the  
            premises of a bona fide public eating place is authorized  
            shall not sell or serve alcoholic beverages other than:  
            (a) beer and wine that is produced and bottled by, or  
            produced and packaged for, the beer manufacturer and (b)  
            beer and wine that is purchased by the beer manufacturer  
            from a licensed wholesaler that is not owned, either  
            alone or under common ownership, by the beer  
            manufacturer.

          8)In order to obtain a duplicate license, with or without  
            certain privileges as specified, a beer manufacturer must  
            submit any application forms as ABC may require and, upon  
            request, shall be issued a temporary permit for use at a  
            branch office location during the period the application  
            for a duplicate license is pending.

          9)Provides that any duplicate license issued shall be  
            contingent on the beer manufacturer consenting to make no  




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            changes in the character or mode of operation of the  
            branch office premises that would directly or indirectly  
            expand the privileges under the duplicate license and  
            specifies that any such changes shall require  
            reapplication and reissuance of the duplicate license.

          10)Provides that, in the event any protest is received by  
            ABC concerning the issuance of the duplicate license, the  
            protest shall be considered as an accusation against the  
            licensee and a hearing had thereon as if an accusation  
            had been filed.

          11)Permits a beer manufacturer to continue to exercise  
            privileges at all of its licensed branch offices that  
            were in existence and authorized by ABC prior to the  
            effective date of this bill's provisions, including any  
            privileges resulting from any renewal or transfer of the  
            duplicate licenses for the branch locations, that it was  
            authorized to exercise prior to that date. 

          12)Eliminates the existing 30-day prohibition on retail  
            sales of beer for a branch office with a duplicate  
            license.

                                   EXISTING LAW

           Existing law establishes the Department of Alcoholic  
          Beverage Control (ABC) and grants it exclusive authority to  
          administer the provisions of the ABC Act in accordance with  
          laws enacted by the Legislature.  This involves licensing  
          individuals and businesses associated with the manufacture,  
          importation and sale of alcoholic beverages in this state  
          and the collection of license fees.  

          Existing law permits the return of beer for errors in  
          delivery, health and safety recalls and the identical  
          exchange of out-of-code products.  
          Existing law also authorizes a wholesaler or manufacturer  
          of beer to accept the return of quantities of discontinued  
          or seasonal brands of beer from a retail licensee, provided  
          that the returned beer is exchanged for a quantity of beer  
          of a brand produced or sold by the same manufacturer with a  
          value not greater than the original sales price to the  
          retail licensee of the returned beer.

          Existing law permits a wholesaler or manufacturer to accept  




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          the return of beer from a retailer only if the beer is  
          returned in exchange for the identical quantity and brand  
          of beer. Existing law provides for exceptions to that  
          provision, including permitting the return of beer from a  
          seasonal or temporary licensee or an annual licensee  
          operating on a temporary basis, permitting the return of  
          unsold and unopened beer from an organization that obtained  
          a specified temporary license, and permitting the return of  
          beer that is recalled or presents a health and safety issue  
          as provided.

          Existing law permits a licensed beer manufacturer to sell  
          and deliver beer to consumers from branch offices located  
          away from the licensee's place of manufacture and exercise  
          all privileges, other than manufacture, at or from the  
          branch offices.  Existing law requires ABC to issue a  
          duplicate license to a beer manufacturer if the beer  
          manufacturer applies for a duplicate license. Under  
          existing law, for 30 days from the date of the issuance of  
          a duplicate license, retail sales of beer are prohibited at  
          a branch office for which the duplicate license was issued.  
          The act provides that a violation of its provisions is a  
          misdemeanor, unless otherwise specified.

          Existing law, known as the "tied-house" law, separates the  
          alcoholic beverage industry into three component parts of  
          manufacturer, wholesaler, and retailer.  The original  
          policy rationale for this body of law was to prohibit the  
          vertical integration of the alcohol industry and to protect  
          the public from predatory marketing practices.  Generally,  
          other than exemptions granted by the Legislature, the  
          holder of one type of license is not permitted to do  
          business as another type of licensee within the  
          "three-tier" system.

          Existing law (Business & Professions Code Section 25503.28)  
          provides a narrow tied-house exception that permits the  
          holder of no more than  six  on-sale licenses to also own a  
          licensed beer manufacturer holding a license, as specified.  
           This particular tied-house exception provides that the  
          on-sale licensee shall purchase no alcoholic beverages for  
          sale in this state other than from a wholesale or  
          winegrower licensee, except for any alcoholic beverages  
          manufactured by the licensed beer manufacturer at a single  
          location contiguous or adjacent to the premises of the  
          on-sale licensee. 




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                                    BACKGROUND
           
           Purpose of AB 2010:   According to the author's office, this  
          measure limits the existing expedited duplicate licensing  
          process to the licensure of a beer manufacturer's storage  
          facility and its operations that are conducted for this  
          purpose alone. Also, AB 2010 requires a beer manufacturer's  
          duplicate license for a taproom or bona fide public eating  
          place to undergo the same local review and approval process  
          that every bar, tavern and restaurant owner must comply  
          with in order to be licensed. In addition, AB 2010 limits  
          the number of duplicate licenses to a maximum of 6  
          taprooms, and of these, up to 2 may be for bona fide eating  
          places. The author's office states that a beer manufacturer  
          who is now conducting these on-premises activities under  
          any existing duplicate license issued prior to January 1,  
          2015 will not be affected by AB 2010.  Furthermore, the  
          author's office emphasizes that this measure is simply  
          intended to update the beer manufacturer's duplicate  
          license by leveling the playing field between duplicate  
          licenses and all other retail licensees. 

          The author's office points out that the second component of  
          AB 2010 is intended to address at least two recent  
          instances in which beer manufacturers have identified  
          "product quality issues" in beer that had been delivered to  
          retailers.  Although the beer at issue did not present  
          health and safety concerns when consumed, the yeast in the  
          beer had soured its flavor, and as a result, the beer did  
          not achieve the quality the brewers desired and consumers  
          expected to enjoy.  The producers asked their distributors  
          to remove this beer from retail accounts but existing law  
          did not permit that action.  In response, ABC granted a  
          one-time waiver to each brewer to accept the return of the  
          beer from retailers. The author's office contends that AB  
          2010 would remedy this situation and permit beer removal  
          for product quality concerns, subject to ABC approval.

                            PRIOR/RELATED LEGISLATION
           
           AB 782 (Bocanegra), Chapter 242, Statutes of 2013.   Added a  
          new provision to the ABC Act that authorizes a licensed  
          caterer who has obtained a caterer's event permit to return  
          unsold beer to the beer distributor or manufacturer for  
          credit, thereby eliminating the need for a beer distributor  




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          or manufacturer to continuously exchange out-of-code beer  
          involving catered events. 

          SB 1393 (Negrete McLeod), Chapter 163, Statutes of 2012.    
          Allowed an alcoholic beverage licensee to accept the return  
          of unsold and unopened beer from organizations that obtain  
          a particular license, as specified, and allowed the return  
          of beer that is recalled or that is considered to present a  
          health and safety issue by the manufacturer, importer, or  
          governmental entity if distributed, offered for sale, or  
          sold in the state.  Also, allowed for the exchange of beer  
          or a credit memorandum.  

          AB 517 (Hall), Chapter 12, Statutes of 2012.   As  
          introduced, would have allowed a wholesaler or manufacturer  
          to accept the return of unsold and unopened beer from an  
          organization that obtained a specified temporary license,  
          as provided.  This measure was eventually gutted and  
          amended in the Senate to contain a tribal gaming compact  
          for the Federated Indians of Graton Rancheria.
           
          SB 487 (Negrete McLeod), 2011-12 Session.   Would have added  
          a new provision to the ABC Act authorizing the return of  
          unsold and unopened beer from an organization that obtained  
          a temporary license. (Held in Assembly G.O. Committee at  
          author's request)
           
          AB 3071 (Governmental Organization), Chapter 508, Statutes  
          of 2008.   Among other things, authorized beer that is  
          recalled for health or safety issues to be accepted for  
          return at any time from a retailer and be picked up by the  
          seller of beer.  Also, permitted the seller of beer to  
          exchange the returned beer for identical product, issue a  
          deferred exchange memorandum showing the beer was picked-up  
          and is to be replaced when inventory is available, or issue  
          a credit to the retailer for the returned beer.  

           SB 1035 (Perata), Chapter 657, Statutes of 2001.   Allowed a  
          person in possession of a stock of lawfully acquired  
          alcoholic beverages following the revocation or voluntary  
          surrender of, or failure to renew, an alcoholic beverage  
          license to sell that stock to licensees, as authorized by  
          the Department of ABC.

           SB 452 (Maddy), Chapter 273, Statutes of 1998.   Among other  
          things, authorized a wholesaler or manufacturer of beer to  




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          accept the return of discontinued or seasonal brands of  
          beer from a retail licensee, provided that the returned  
          beer is exchanged for a quantity of beer of a brand  
          produced or sold by the same manufacturer with a value not  
          greater than the original sales price to the retail  
          licensee of the returned beer.

           SUPPORT:   As of June 20, 2014:

          Anheuser-Busch In-Bev
          California Beer and Beverage Distributors (sponsor)
          California Craft Brewers Association
          MillerCoors

           OPPOSE:   None on file as of June 20, 2014

           FISCAL COMMITTEE:   Senate Appropriations Committee

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