BILL ANALYSIS                                                                                                                                                                                                    Ó






                             SENATE JUDICIARY COMMITTEE
                         Senator Hannah-Beth Jackson, Chair
                              2013-2014 Regular Session


          AB 2365 (Pérez)
          As Amended June 12, 2014
          Hearing Date: June 24, 2014
          Fiscal: Yes
          Urgency: No
          RD:rm


                                        SUBJECT
                                           
                            Contracts: unlawful contracts

                                      DESCRIPTION  

          This bill would provide that a contract or proposed contract for  
          the sale or lease of consumer goods or services is unlawful if  
          it includes a provision requiring the consumer to waive his or  
          her right to make any statement regarding the consumer's  
          experience with the seller or lessor or its employees or agents,  
          unless the waiver of this right was knowing, voluntary, and  
          intelligent.  The bill would also make it unlawful for a party  
          to threaten or to seek to enforce a provision in violation of  
          the above, or to otherwise penalize a consumer for making any  
          statement regarding the consumer's experience with a seller or  
          lessor, or its employees or agent, unless the consumer has  
          knowingly, voluntarily, and intelligently waived his or her  
          right to do so.  

          The bill would provide that any waiver of the above provisions  
          would be contrary to public policy, and would be void and  
          unenforceable. Any person who violates the above provisions  
          would be subject to specified penalties, among any other  
          applicable remedies that are available under existing law.  

                                      BACKGROUND  

          A non-disparagement clause generally restricts individuals from  
          making statements or taking any other action that negatively  
          impacts an organization, its reputation, products, services,  
          management, or employees.  In other words, it is essentially a  
          provision in a contract requiring one or more parties to agree  
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          not to make negative statements about the other party or parties  
          - a private party-enforced gag order of sorts.

          Earlier this year, a story was reported in the news about a Utah  
          couple's experience as a result of a non-disparagement clause,  
          highlighting how companies are using these clauses to prevent  
          customers from even speaking truthfully about their own personal  
          experiences.  Namely, it appears that in 2008, a customer by  
          name of John Palmer purchased Christmas gifts for his wife off  
          of a website, KlearGear.com.  The items never arrived and the  
          Palmers said the transaction was automatically canceled.   
          Reportedly, after repeat calls to the company to find out what  
          happened, the wife, Jen Palmer posted a review of the company on  
          another website, writing that "[t]here is absolutely no way to  
          get in touch with a physical human being. No extensions work."  
          Then, some three years later, the couple received an email  
          appearing to be from the company, stating that the couple would  
          be fined $3,500 if the negative review posted on that other site  
          was not removed within 72 hours-all because they had seemingly  
          signed away their right to post a review online after agreeing  
          to the company's non-disparagement clause forbidding them from  
          taking any action that negatively impacts the company. The  
          article notes that this couple is essentially "facing a $3,500  
          fine and a damaged credit score for doing what many people do  
          after a bad purchasing experience: posting an online review."  
          Moreover, CNN reported that"[l]egal experts warn that more and  
          more companies are adding this type of language in the fine  
          print as protection," giving an example of a similar clause on a  
          vacation rental company that threatened a charge of up to  
          $10,000 for online reviews containing "unreasonable negative  
          sentiment" (though after a report about the clause aired, the  
          company removed it from its terms and conditions).  (See CNN,  
          Pamela Brown, Couple Fined for Negative Online Review (Dec. 26,  
          2013)  
           [as of Jun. 16, 2014].)  

          This bill seeks to protect consumers' rights to make statements  
          regarding their experiences with any seller or lessor or its  
          employees or agents by: (1) prohibiting the use of  
          non-disparagement clause in a contract unless the waiver of this  
          right was knowing, voluntary, and intelligent; or (2) by  
          threatening to or seeking to enforce such a provision or  
          otherwise penalize a consumer, unless the consumer has  
          knowingly, voluntarily, and intelligently waived his or her  
          right to make such statements.  
                                                                      



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                                CHANGES TO EXISTING LAW
           
           Existing law  , the Unruh Civil Rights Act, provides that all  
          persons in California are free and equal, and regardless of a  
          person's sex, race, color, religion, ancestry, national origin,  
          disability, medical condition, genetic information, marital  
          status, or sexual orientation, everyone is entitled to the full  
          and equal accommodations, advantages, facilities, privileges, or  
          services in all business establishments.  (Civ. Code Sec. 51.)

           This bill  would provide that a contract or proposed contract for  
          the sale or lease of consumer goods or services is unlawful if  
          it includes a provision requiring the consumer to waive his or  
          her right to make any statement regarding the consumer's  
          experience with the seller or lessor or its employees or agents,  
          unless the waiver of this right was knowing, voluntary, and  
          intelligent.

           This bill  would provide that it is unlawful to threaten or to  
          seek to enforce a provision made unlawful under this section, or  
          to otherwise penalize a consumer for making any statement  
          regarding the consumer's experience with a seller or lessor, or  
          its employees or agent, unless the consumer has knowingly,  
          voluntarily, and intelligently waived his or her right to do so.

           This bill  would provide that the party that drafted the waiver  
          provision has the burden of proving that the waiver was knowing,  
          voluntary, and intelligent. This bill would provide that any  
          waiver of the provisions of this section is contrary to public  
          policy, and is void and unenforceable.

           This bill  would provide that any person who violates this  
          section shall be subject to a civil penalty not to exceed $2,500  
          for the first violation, and $5,000 for the second and for each  
          subsequent violation, to be assessed and collected in a civil  
          action brought by the consumer, by the Attorney General, or by  
          the district attorney or city attorney of the county or city in  
          which the violation occurred. When collected, the civil penalty  
          shall be payable, as appropriate, to the consumer or to the  
          general fund of whichever governmental entity brought the action  
          to assess the civil penalty. This bill would provide that,  
          additionally, for a willful, intentional, or reckless violation  
          of this section, a consumer or public prosecutor may recover a  
          civil penalty not to exceed $10,000.

                                                                      



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           This bill  would provide that the penalty provided above is not  
          an exclusive remedy, and does not affect any other relief or  
          remedy provided by law. 

           This bill  would prohibit the above provisions from being  
          construed to limit any authority otherwise provided by law of a  
          person or business to remove an online consumer statement that  
          is libelous, harassing, obscene, vulgar, or sexually explicit,  
          contains the personal information or likeness of a person other  
          than the consumer, or violates the Unruh Civil Rights Act.

                                        COMMENT
           
          1.    Stated need for the bill  

          According to the author: 

            I have been disturbed to learn that non-disparagement clauses  
            are finding their way into various on-line contracts, such  
            those for vacation home rentals on websites such as VRBO.com.   
            However, HomeAway which owns VRBO.com does not have the power  
            to prevent property owners from including non-disparagement  
            clauses in the rental agreements.  Also, CNN recently reported  
            that a Utah couple has been involved in a dispute with an  
            online retailer, over a negative review the couple posted  
            online after a bad shopping experience. When the company  
            discovered the review, it sent the couple an email demanding  
            that they remove the review or pay a $3,500 penalty, claiming  
            that the couple violated a non-disparagement clause in the  
            "Terms of Sale" contract that they had accepted when they  
            checked a box to complete their online order form. 

            Consumers should not be financially penalized for providing  
            honest on[-]line statements relative to their on line retail  
            transaction experience.  Honest feedback i[s] crucial to  
            assure consumer confidence in the on line retail environment. 

            Therefore consumers should not unknowingly or unwillingly give  
            up this right to speak freely about their on line retail  
            experience.  Such non-disparagement clauses go beyond an  
            embargo on business-oriented "trade secrets," but instead  
            represent an unreasonable limitation on individual freedom.   
            AB 2365 helps to ensure that this free flow of communication  
          occurs.  

          2.    Should private companies be able to contractually stop  
                                                                      



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            individuals from speaking honestly about their personal  
            experiences?  

          This bill seeks to ensure that consumers are able to make  
          statements about their consumer experience with a retailer,  
          unless that ability is knowingly, voluntarily, and intelligently  
          waived. 
           
          As explained by the Consumer Federation of California (CFC), in  
          support of this bill, "[a] non-disparagement clause generally  
          restricts individuals from making statements or taking any other  
          action that negatively impacts an organization, its reputation,  
          products, services, management or employees.  These clauses are  
          commonly and appropriately found in negotiated legal settlements  
          or employment agreements.  However, non-disparagement clauses  
          are more recently being included in consumer transactions and  
          various on-line contracts . . .  ."  CFC points out that  
          "[p]articularly in the currently on-line environment, consumers  
          tend to hit the accept button without fully reading and  
          understanding the provisions associated with that link."   

          Indeed, it appears that these clauses are, in fact, increasingly  
          becoming the norm, which is alarming given that it is common  
          practice for people to provide online reviews of their  
          experiences to friends and strangers.  While in the past it  
          might have been difficult to prove violation of a  
          non-disparagement clause where Sally tells her friend Sue about  
          a bad shopping experience online over a cup of coffee in  
          private, the use of these fine print non-disparagement clauses  
          can present (and have presented, as reflected below) a  
          significant problem in the current online environment. One need  
          only look to websites such as Yelp, Tripadvisor, CitySearch, or  
          HealthGrades, to see how prevalent it has become for people to  
          provide their recommendations and experiences to fellow  
          consumers.  

          Further demonstrating the need for this bill, in addition to the  
          example of the Utah couple discussed in the Background, the  
          author points to a story out of New York about a financial  
          corporation that required some struggling homeowners to agree  
          not to criticize the company in public if they want to have a  
          mortgage modified-and the company was not alone. Apparently,  
          more borrowers in litigation were being required to sign  
          non-disparagement clauses if they want the terms on their  
          mortgages eased.  Furthermore, in some cases, the servicers go  
          even further and demand that the clause be inserted into loans  
                                                                      



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          modified outside of litigation.  (See Reuters, Peter Rudegeair  
          and Michelle Conlin, Exclusive: New York regulator probes Ocwen  
          over reports of homeowner gag rule (May 21, 2014)  
           [as of Jun. 16, 2014].) 
          
          The author asserts that, unfortunately, "[t]here are no laws in  
          California that explicitly regulate the use of non-disparagement  
          clauses in retail on line transactions.  There are only general  
          laws regulating business practices that may apply.  AB 2365  
          makes it clear that the consumer should know if they are waiving  
          their opportunity to honestly tell of their sale or lease  
          experience."  CFC also points out that it is not clear if these  
          would be unenforceable in court.  This bill seeks to ensure that  
          they would be, except in the instance where the waiver has been  
          made knowingly, voluntarily, and intelligently by the consumer. 

          As a matter of public policy, a non-disparagement clause raises  
          the question of whether anyone should be contractually stopped  
          from talking about their personal experience with a company.   
          Such clauses also arguably raise a question as to why defamation  
          actions are not sufficient to address harms where the statements  
          are false and harm the other party's business reputation as that  
          recourse would not impose a gag order on customers for honest  
          reviews based not only on their perception of their experience,  
          but also based potentially on the objective facts (e.g. a review  
          along the lines of "my order was cancelled without further  
          explanation or attempt to replace my purchased items.") 

          In support of the bill, the Public Good Law Center argues that  
          not only would these clauses inevitably lead to huge amounts of  
          litigation, but also:

            The perils of these non-disparagement clauses to health and  
            safety, not to mention the marketplace, are not difficult to  
            imagine. A woman injured by a defective product cannot share  
            that news with anyone else.  A senior who suffers a severe  
            allergic reaction to a snack bar that contains undisclosed  
            ingredients faces severe financial penalties if she decides to  
            warn her friends and family.  This is an unacceptably  
            dangerous prospect.  It is chilling to think about how many  
            more injuries and deaths California would experience were  
            consumers legally prevented from sharing critical safety  
            information.  

            Non-disparagement [clauses] place difficult burdens on honest  
                                                                      



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            businesses as well. Customers of businesses with something  
            good to say about a company with a non-disparagement clause  
            may, of course speak freely-thereby creating a totally  
            distorted impression that all is well and that consumers  
            should rush to buy these products.  That is not only  
            dangerous, but it also distorts the marketplace.  Honest  
            businesses are put at a competitive disadvantage by their  
            unscrupulous competitors' use of non-disparagement clauses:   
            "We used to have great customer satisfaction numbers - only 1  
            [percent] of our customers had a complaint, compared to 25  
            [percent] of theirs; but now it looks like they have no  
            complaints at all, and our 1 [percent] puts us behind them?."  
            That's not a situation any upstanding business should be put  
            in. And it's not a marketplace that any California consumer  
            should be forced to contend with.

          Accordingly, this bill seeks to protect against such harms and  
          protect the right of the consumer to make any statement  
          regarding the consumer's experience with the seller or lessor or  
          its employees or agents by (1) prohibiting the use of  
          non-disparagement clause in a contract unless the waiver of this  
          right was knowing, voluntary, and intelligent, or (2) by  
          threatening to or seeking to enforce such a provision or  
          otherwise penalize a consumer, unless the consumer has  
          knowingly, voluntarily, and intelligently waived his or her  
          right to make such statements.  Any waiver of the above  
          provisions would be contrary to public policy, and would be void  
          and unenforceable under this bill, and any person who violates  
          these provisions would be subject to specified penalties, among  
          any other applicable remedies that might be available under  
          existing law.  Importantly, the bill would specify that the  
          above provisions shall not be construed to limit any authority  
          otherwise provided by law of a person or business to remove an  
          online consumer statement that is libelous, harassing, obscene,  
          vulgar, or sexually explicit, contains the personal information  
          or likeness of a person other than the consumer, or violates the  
          Unruh Civil Rights Act.  


           Support  :  California Retailers Association; Los Angeles City  
          Attorney;  Consumer Federation of California; Public Citizen;  
          Public Good Law Center; YELP; one individual

           Opposition  :  None Known 

                                        HISTORY
                                                                      



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           Source  :  Author

           Related Pending Legislation  : None Known

           Prior Legislation  :  None Known 

           Prior Vote  :

          Assembly Floor (Ayes 74, Noes 2)
          Assembly Appropriations Committee (Ayes 14, Noes 3)
          Assembly Judiciary Committee (Ayes 10, Noes 0)

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