BILL ANALYSIS �
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|SENATE RULES COMMITTEE | SB 667|
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THIRD READING
Bill No: SB 667
Author: Roth (D)
Amended: 4/1/13
Vote: 21
SENATE HEALTH COMMITTEE : 7-1, 4/17/13
AYES: Hernandez, Beall, De Le�n, DeSaulnier, Monning, Nielsen,
Wolk
NOES: Anderson
NO VOTE RECORDED: Pavley
SENATE APPROPRIATIONS COMMITTEE : Senate Rule 28.8
SUBJECT : Healthy eating program
SOURCE : Author
DIGEST : This bill requires the Department of Public Health
(DPH) to establish a healthy eating program, as specified, to
promote public awareness of the need to eat healthy, and
specifies that this bill does not prohibit contributions to the
healthy eating program by certain marketing orders issued by the
Department of Food and Agriculture (DFA).
ANALYSIS :
Existing law:
1.Establishes DPH to protect and improve the health of
communities through education, promotion of healthy
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lifestyles, and research for disease and injury prevention.
2.Requires DPH to establish and implement the Five-A-Day - For
Better Health! (Five-A-Day) program to promote public
awareness of the need to eat more fruits and vegetables in
order to improve health and prevent major chronic diseases.
3.Establishes the DFA to protect and promote California
agriculture.
4.Authorizes the DFA to provide administrative direction and
oversight for marketing programs for agricultural commodities
including the promotion, advertising, education, production
research, quality standards and inspection of those
commodities.
This bill:
1.Requires DPH to establish and implement a healthy eating
program, based on the state Five-A-Day program, the United
States Department of Agriculture's (USDA's) MyPlate food icon,
or other similar healthy eating campaign programs for the
purpose of promoting public awareness of the need to eat
healthy and increase consumption of fruits and vegetables as
part of a low-fat, high-fiber diet in order to improve health
and prevent major chronic diseases, including diet-related
cancers.
2.Requires DPH to implement these healthy eating programs to the
extent funds are available through public and private sources,
including application for public and private grants.
3.Permits DPH to receive contributions to these healthy eating
programs through the marketing orders issued by DFA.
Background
State programs to promote healthy eating . DPH currently has
several programs that promote healthy eating. The goal of DPH's
Nutrition Education and Obesity Prevention Branch (NEOP) is to
foster collaborative partnerships that engage Californians,
especially low-income families, to create environments that
encourage healthy eating and physical activity and thus reduce
obesity and chronic diseases and improve overall health. NEOP
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is currently operating several major healthy eating initiatives
including, but not limited to, the following (1) California
Obesity Prevention Program, (2) Network for a Healthy California
(Network), and (3) California Project LEAN.
DPH and DFA also currently collaborate to increase access to
healthy food options through such efforts as the California
Women, Infants and Children Farmer's Market Nutrition Program.
Five-A-Day and MyPlate food icon programs. Established by DPH
in 1988, the Five-A-Day campaign program became a national
social marketing initiative that was modeled across the country.
The goal of the program was to empower Californians to eat five
to nine servings of fruit and vegetables and get at least 30
minutes of physical activity a day by creating environments
where these behaviors are socially supported and easy to adopt.
MyPlate is a new icon created by USDA with the intent to prompt
consumers to think about building a healthy plate at meal times
and emphasizes the fruit, vegetable, grains, protein and dairy
food groups consistent with the 2010 Dietary Guidelines for
America.
DFA Marketing Orders. Under the general enabling authority
provided in the California Marketing Act of 1937 and implemented
through rules and regulations of DFA, marketing orders are
essentially advisory boards to DFA that govern the promotion,
advertising, education, production research, quality standards
and inspection of individual California commodities. Marketing
orders raise money for their administration and activities
through levying and collecting assessments from commodity
producers and handlers based on a percentage of the gross volume
of sales of their particular commodity. All marketing order
decisions are subject to the approval of DFA.
Prior Legislation
SB 1360 (Senate Health and Human Services Committee, Chapter
415, Statutes of 1995), requires DPH to establish and implement
the Five-A-Day - For Better Health! (Five-A-Day) program to
promote public awareness of the need to eat more fruits and
vegetables in order to improve health and prevent major chronic
diseases.
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FISCAL EFFECT : Appropriation: No Fiscal Com.: Yes
Local: No
SUPPORT : (Verified 4/30/13)
California Grocers Association
ARGUMENTS IN SUPPORT : According to the author's office, this
bill clarifies California code to allow for the greatest
flexibility for DPH to promote healthy eating. Current statutes
reference an outdated program. This bill allows for new
programs to be created at the federal level without the need for
further amendments to the California code.
The California Grocers Association (CGA), a statewide trade
association representing the food industry, writes in support
that they are an active supporter of programs promoting healthy
eating. CGA maintains that authorizing DFA marketing orders to
partner with DPH will only enhance the state's ability to
promote healthy eating.
JL:nl 5/1/13 Senate Floor Analyses
SUPPORT/OPPOSITION: SEE ABOVE
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