BILL ANALYSIS                                                                                                                                                                                                    Ó



                                                                  SB 684
                                                                  Page  1

          Date of Hearing:   August 12, 2013

               ASSEMBLY COMMITTEE ON HOUSING AND COMMUNITY DEVELOPMENT
                                   Ed Chau, Chair
                      SB 684 (Hill) - As Amended:  May 15, 2013

           SENATE VOTE  :   34-0
           
          SUBJECT  :   Advertising displays: redevelopment agency project  
          areas 

           SUMMARY  :  Establishes a process for an advertising display in a  
          former redevelopment project area to continue to exist if  
          specified conditions are met. Specifically,  this bill  :   

          1)Allows an advertising display located in a former  
            redevelopment project area that advertises businesses and  
            activities in the project area to continue to exist and be  
            treated as an on-premises display if the following conditions  
            are met:

             a)   The advertising display is located within the boundaries  
               of the former project area as they existed on December 29,  
               2011;

             b)   The advertising display was constructed, under  
               construction, or approved for construction by the former  
               redevelopment agency on or before January 1, 2012; and 

             c)   The advertising display does not cause the reduction of  
               federal highway funds.

          1)Allows an advertising display to continue to exist as an  
            on-premises display until January 1, 2023.

          2)Beginning January 1, 2022, allows a designated agency to  
            petition the California Department of Transportation  
            (Caltrans) for an extension for the advertising display, not  
            to exceed the life of former redevelopment project area, if  
            the designated agency can show good cause for the extension. 

          3)Requires a designated agency to ensure that an advertising  










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            display provides a public benefit and advertises business and  
            activities in the former project area. 

          4)Includes an urgency clause. 

           EXISTING LAW  

          1)Allows advertising signs that are located within the  
            boundaries of a redevelopment project area to be considered  
            on-premises signs anywhere within the limits of the project if  
            the project area is contiguous or is separated only by a  
            public highway or public facilities developed or relocated for  
            inclusion in the project and for a period not to exceed 10  
            years or the completion of the project, whichever occurs first  
            (Business and Professions Code Section 5273).

          2)Specifies that after the 10-year period, the sign is no longer  
            considered on-premises, but authorizes the redevelopment  
            agency to apply to Caltrans for an extension for good cause  
            (Business and Professions Code Section 5273).

          3)Defines an "on-premises advertising display" to mean any  
            structure, housing, sign, device, figure, statuary, painting,  
            display, message placard, or other contrivance, or any part  
            thereof, that has been designed, constructed, created,  
            intended, or engineered to have a useful life of 15 years or  
            more, and intended or used to advertise, or to provide data or  
            information in the nature of advertising, for any of the  
            following purposes:

             a)   To designate, identify, or indicate the name or business  
               of the owner or occupant of the premises upon which the  
               advertising display is located; and

             b)   To advertise the business conducted, services available  
               or rendered, or the goods produced, sold, or available for  
               sale upon the property where the advertising display has  
               been lawfully erected (Business and Professions Code  
               Section 5490).
           
           1)Dissolves redevelopment agencies and institutes a process for  
            winding down their activities (Health and Safety Code Section  










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            34170).
           
          FISCAL EFFECT  :   None. 

           COMMENTS  :   

           Background  :  In 2011, facing a severe budget shortfall, the  
          Governor proposed eliminating redevelopment agencies in order to  
          deliver more property taxes to other local agencies. Statewide,  
          redevelopment redirected 12% of property taxes away from schools  
          and other local taxing entities and into community development  
          and affordable housing. Ultimately, the Legislature approved and  
          the Governor signed two measures, ABX1 26 (Blumenfield) and 
          ABX1 27 (Blumenfield), that together dissolved redevelopment  
          agencies as they existed at the time and created a voluntary  
          redevelopment program on a smaller scale. In response the  
          California Redevelopment Association (CRA) and the League of  
          California Cities, along with other parties, filed suit  
          challenging the two measures. The Supreme Court denied the  
          petition for peremptory writ of mandate with respect to ABX1 26.  
          However, the Court did grant CRA's petition with respect to ABX1  
          27. As a result, all redevelopment agencies were required to  
          dissolve as of February 1, 2012.  The city or county that  
          established the redevelopment agency is responsible for  
          establishing a successor agency to wind down the affairs of the  
          redevelopment agency. 

          Until redevelopment agencies were dissolved, existing law  
          allowed advertising displays (signs) advertising businesses in a  
          redevelopment project area and considered them to be on-premises  
          signs as long as they were located within the limits of the  
          project area. Caltrans estimates that there are 95 advertising  
          signs that were located through this authority. Redevelopment  
          agencies could permit advertising signs in redevelopment project  
          areas for 10 years, after which they were regulated by Caltrans  
          and the general Outdoor Advertising Act (OAA) unless the  
          redevelopment agency and Caltrans agreed to an extension for  
          good cause. The dissolution of redevelopment agencies raised  
          questions about how existing signs would be treated by CalTrans  
          because there is no longer a redevelopment agency to negotiate  
          an extension with Caltrans.











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           Purpose of this bill:  According to the author, "due to the  
          elimination of redevelopment agencies one of the unintended  
          consequences is that the sign agreements formerly authorized by  
          redevelopment agencies can no longer be extended because there  
          is no redevelopment agency to authorize the extension. In  
          additional to the benefit to local businesses, signs in  
          pre-existing redevelopment areas provide several sources of  
          income to local government: they encourage continued economic  
          investment in the former redevelopment area, they offer  
          potential adverting revenue opportunities for municipal general  
          funds, and they are often taxed as real property improvements." 

           Outside Advertising Act ( OAA)  :  The OAA regulates the size,  
          illumination, orientation, and location of advertising displays  
          adjacent to and within specified distances of interstate or  
          primary highways, and, with some exceptions, specifically  
          prohibits any advertising display from being placed or  
          maintained on property adjacent to a section of landscaped  
          highway.

          The OAA generally does not apply to "on premises" advertising  
          displays, which include those advertising the sale of the  
          property upon which it is placed or that advertise the business  
          conducted, services rendered, or goods produced or sold on the  
          property.  Local governments regulate on-premises displays,  
          except for certain safety requirements.  Existing law includes a  
          number of exceptions to the OAA and assigns Caltrans the  
          responsibility of reviewing and permitting signs that qualify  
          for these exceptions.  Under the OAA, displays advertising those  
          businesses and activities within the boundaries of an individual  
          redevelopment agency project area are considered on-premises  
          displays for an initial period of 10 years or until the project  
          area expires, whichever occurs first.  Caltrans may for good  
          cause extend the permits for these signs beyond the initial 10  
          years, but not beyond the life of the redevelopment project  
          area.

           Exemption from the OAA for redevelopment agencies:  Redevelopment  
          agencies were formed after World War II to eradicate blight by  
          freezing the property tax rate in a project area and divert any  
          increase in property taxes toward redeveloping the project area.  
           Agencies were required to make a finding that blight existed  










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          before establishing a project area. Redevelopment agencies were  
          given an exception to the OAA in an effort to give the  
          businesses in the project area an advantage in attracting  
          travelers who may have avoided the blighted areas. The exception  
          allowed the signs to be considered an on premise sign, subject  
          to approval by the redevelopment agency, and located anywhere in  
          the project area, including along the right-of-way of a highway.  
          The theory was that helping businesses in the project area to  
          succeed would help to achieve the goal of redevelopment to  
          reduce blight. Signs were initially permitted by the  
          redevelopment agency for 10 years, after which they became  
          subject to the OAA and Caltrans oversight, and could receive an  
          extension if local governments and Caltrans agreed to the  
          extension for good cause.  The sign could only be in place for  
          as long as the project area existed which was generally up to 40  
          years.  

           Enforcement  :  Advertising signs in redevelopment project areas  
          are limited to advertising businesses in the project area.   
          There have been abuses of this restriction in the past and to  
          address this issue this bill would require the successor agency,  
          usually the city or county that created the redevelopment  
          agency, to enforce this limitation and ensure that the sign  
          provides a public benefit.  The author's intent is that Caltrans  
          continue to have authority to cite signs that are out of  
          compliance with OAA.  The committee may wish to clarify this  
          point. 

           Good cause  : This bill allows a successor agency, beginning in  
          2023, to apply to Caltrans for an extension to allow an  
          advertising sign to continue to exist if the successor agency  
          can show good cause. Good cause is not defined in the bill,  
          leaving it up to the successor agency to decide if the sign  
          should continue. The committee may wish to consider whether the  
          bill should define good cause to include the existence of  
          blight. Alternatively, the extension could be restricted if the  
          successor agency was found to have violated the prohibition on  
          advertising businesses outside of the project area.

           Arguments in opposition  : The California State Outdoor  
          Advertising Association (CSOAA) is opposed to SB 684 because  
          they believe that the bill has removed Caltrans' oversight and  










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                                                                  Page  6

          enforcement responsibilities and shifted the job to the  
          successor agency. CSOAA argues that the better approach is to  
          use the current regulations in Caltrans Outdoor Advertising Act  
          to allow conversion of the displays to private companies. This  
          would allow advertising displays in former redevelopment project  
          areas to be treated like other billboards.   
           
          Committee amendment:  

          On page 3, line 18 insert the following after "benefit", "  This  
          shall not be interpreted to preclude any Caltrans enforcement  
          authority under The Outdoor Advertising Act."
            
           Double referred  :  The bill passed the Committee on Governmental  
          Organization on August 7, 2013, by a vote of 15-0.
           
          REGISTERED SUPPORT / OPPOSITION  :

           Support 
           
          California Sign Association (Co-Sponsor)
          League of California Cities (Co-Sponsor) 
          California New Car Dealers Association
          California State Association of Counties
          Circle Automotive Group, Santa Ana
          City of Huntington Beach
          City of Inglewood
          City of South Gate

           Opposition 
           
          California State Outdoor Advertising Association

           Analysis Prepared by  :    Lisa Engel / H. & C.D. / (916) 319-2085