BILL ANALYSIS                                                                                                                                                                                                    Ó



                                                                            



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                                 UNFINISHED BUSINESS


          Bill No:  SB 684
          Author:   Hill (D)
          Amended:  9/6/13
          Vote:     27 - Urgency

           
           SENATE TRANSPORTATION & HOUSING COMMITTEE  :  10-0, 4/30/13
          AYES:  DeSaulnier, Gaines, Beall, Cannella, Galgiani, Hueso,  
            Lara, Liu, Roth, Wyland
          NO VOTE RECORDED:  Pavley
           
          SENATE APPROPRIATIONS COMMITTEE  :  Senate Rule 28.8

           SENATE FLOOR  : 34-0, 05/20/13
          AYES: Anderson, Beall, Berryhill, Block, Calderon, Cannella,  
            Corbett, Correa, De León, DeSaulnier, Emmerson, Evans, Fuller,  
            Gaines, Galgiani, Hancock, Hernandez, Hill, Hueso, Huff,  
            Jackson, Knight, Leno, Liu, Monning, Nielsen, Padilla,  
            Steinberg, Torres, Walters, Wolk, Wright, Wyland, Yee
          NO VOTE RECORDED: Lara, Lieu, Pavley, Price, Roth, Vacancy

           ASSEMBLY FLOOR  :  Not available


           SUBJECT  :    Outdoor Advertising Act:  former redevelopment  
          agency project areas

           SOURCE  :     California Sign Association 
                      League of California Cities


           DIGEST  :    This bill amends the redevelopment agency (RDA)  
          exemption to the Outdoor Advertising Act (OAA) to reflect the  
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          elimination of redevelopment agencies.

           Assembly Amendments  (1) add language to specify if a federal  
          agency provides notice that the operation of a display will  
          result in the reduction of federal aid highway funds, then the  
          authorization of that display shall cease and the display owner  
          shall remove all advertising copy from the display within 60  
          days after the state notifies the display owner of the receipt  
          of the federal notice or be subject to a civil fine; (2) add  
          language to require the local jurisdiction annually, by 
          December 31, certify to the Department of Transportation  
          (Caltrans) certain information related to the display; (3) add  
          language to specify that if the local jurisdiction fails to  
          ensure that the displays remains in conformance after 30 days of  
          receipt of a written notice from Caltrans, the local  
          jurisdiction shall hold Caltrans harmless and indemnify it for  
          all costs incurred for compliance enforcement; and (4) define  
          "good cause" as specified.  
           
           ANALYSIS  :    

           Redevelopment Agencies  .  Historically, the Community  
          Redevelopment Law allowed a local government to establish a  
          redevelopment area and capture all of the increase in property  
          taxes generated within the area over a period of decades.  These  
          tax revenues were intended to address the blighted nature of a  
          project area, and if used effectively, therefore, should have  
          eventually ended the blight and become unnecessary.  Because of  
          this, over time these project areas were given expiration dates,  
          generally up to 40 years following their inception, until which  
          they were able to collect tax revenues and pay off debt.

          In 2011, the Legislature enacted AB 26X1 (Blumenfield, Chapter  
          5, Statutes of 2011-12 , First Extraordinary Session).  The bill  
          eliminated redevelopment agencies and established procedures for  
          winding down the agencies, paying off enforceable obligations,  
          and disposing of agency assets.  In addition, the bill  
          established successor agencies, typically the city that  
          established the agency, to take control of all RDA assets,  
          properties, and other items of value.  Successor agencies are to  
          dispose of an agency's assets as directed by an oversight board,  
          made up of representatives of local taxing entities, with the  
          proceeds transferred to the county auditor-controller for  
          distribution to taxing agencies within each county.

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           OAA  .  The OAA regulates the size, illumination, orientation, and  
          location of advertising displays adjacent to and within  
          specified distances of interstate or primary highways, and, with  
          some exceptions, specifically prohibits any advertising display  
          from being placed or maintained on property adjacent to a  
          section of landscaped highway.

          The OAA generally does not apply to "on premise" advertising  
          displays, which include those advertising the sale of the  
          property upon which it is placed or that advertise the business  
          conducted, services rendered, or goods produced or sold on the  
          property.  Local government regulates on-premise displays,  
          except for certain safety requirements.

          Existing law includes a number of exceptions to the OAA and  
          assigns the Department of Transportation (Caltrans) the  
          responsibility of reviewing and permitting signs which qualify  
          for these exceptions.  Under the OAA, displays advertising those  
          businesses and activities within the boundaries of an individual  
          RDA project area are considered on-premise displays for an  
          initial period of 10 years or until the project area expires,  
          whichever occurs first.  Caltrans may for good cause extend the  
          permits for these signs beyond the initial 10 years, but not  
          beyond the life of the redevelopment project.

          This bill:

           1. Allows an existing advertising display to be considered  
             on-premise if the display: 

              A.    Advertises those businesses and activities developed  
                within the former RDA project area boundaries, as those  
                boundaries existed on December 29, 2011; 

              B.    Is located within the boundary limits of the project; 

              C.    Was constructed before January 1, 2012; 

              D.    Does not cause the reduction in federal aid highway  
                funds. 

           2. Authorizes, on and after January 1, 2022, the applicable  
             city, county, or city and county to request, for good cause,  

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             from the Caltrans an extension beyond January 1, 2023, not to  
             exceed the expiration of the redevelopment project area. 

           3. Defines "good cause" as satisfying all of the following: 

              A.    There has been a finding by the applicable city,  
                county, or city and county that the advertising display  
                has had a positive economic impact on the redevelopment  
                project area and provides a public benefit. 

              B.    There have been no violations by the display owner or  
                operator of this section or of any applicable illumination  
                standards in the previous 10 years that have not been  
                corrected within 30 days of the date of mailing of a  
                violation notice to the owner or operator by Caltrans. 

              C.    There has been compliance by the owner and operator  
                with all other standards adopted by the applicable city,  
                county, or city and county, or by Caltrans. 

           4. Specifies that the applicable city, county, or city and  
             county shall be responsible for ensuring these advertising  
             displays are advertising qualifying businesses, are otherwise  
             being operated lawfully, and remain in the public's best  
             interest, but does specify that nothing in this provision  
             shall be construed to preclude any enforcement authority by  
             Caltrans. 

           5. Clarifies that if the United States Department of  
             Transportation, the Federal Highway Administration, or any  
             other applicable federal agency to the state provide notice  
             that the operation of that display will result in the  
             reduction of federal aid highway funds, then the  
             authorization of that display shall cease and the display  
             owner shall remove all advertising copy from the display  
             within 60 days after the state notifies the display owner of  
             the receipt of the federal notice 

           6. Specifies that failure to remove the advertising copy, as  
             specified, shall result in a civil fine of $10,000 per day  
             until the advertising copy is removed. 

           7. Specifies that Caltrans shall not assume any liability in  
             connection with the cessation of operation or removal of an  

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             advertising display. 

           8. Clarifies that if the owner or operator of the display is  
             not indicted on the display, the state is only required to  
             send the notice to the applicable city, county, or city and  
             county. 

           9. Clarifies that an advertising display may remain until  
             January 1, 2023, after which date the display shall be  
             removed, unless it otherwise qualifies as a lawful  
             advertising display, without the payment of any compensation  
             to the owner or operator. 

           10.Specifies that the applicable city, county, or city and  
             county shall annually, by December 31, certify to Caltrans  
             that the advertising copy of the advertising display is  
             advertising businesses or activities operating within the  
             boundaries of the redevelopment project area and that at  
             least 10% of the advertising copy, up to a maximum of 100  
             square feet, is used to display the address or location of  
             the business or activity, or to identify the route to the  
             business or activity from the nearest freeway off-ramp. 

           11.Allows Caltrans to independently review certification  
             compliance. 

           12.Specifies that that an advertising display shall be removed  
             if it is in violation more than three times within a 10-year  
             period and the violation has not been corrected within 30  
             days of the date of mailing of a violation notice to the  
             owner or operator by Caltrans. 

           13.Specifies that the city, county, or city and county fails to  
             ensure that the displays remain in conformance with all  
             provisions of the ordinance and this bill after 30 days of  
             receipt of a written notice from Caltrans, the city, county,  
             or city and county shall hold the department harmless and  
             indemnify Caltrans for all costs incurred by Caltrans to  
             ensure compliance with the ordinance and this bill or to  
             defend actions challenging the adoption of the ordinance  
             allowing displays.

           Background
           

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          Generally speaking, local governments established RDA project  
          areas in blighted areas that required some additional investment  
          to address the blight.  In theory, the investment should  
          eventually turn the neighborhood around and at some point no  
          longer be necessary.  As mentioned earlier, this theory led the  
          Legislature to assign expiration dates to all redevelopment  
          areas, expecting them either to achieve success and no longer be  
          needed or acknowledge the problems are not resolvable through  
          increased investment alone.

          According to proponents, legislation created the redevelopment  
          exemption to the OAA to allow businesses in these less-desirable  
          places to advertise for two reasons.  First, travelers on the  
          landscaped freeway who may have been reluctant to frequent the  
          businesses in the area because of the perceived blight would  
          consider doing so as redevelopment investment helped address the  
          blight issues.  Second, this new advertising opportunity could  
          be an additional tool to help a struggling business in the  
          project area become more successful.  In either case, the theory  
          behind the expiration of the redevelopment areas seems to hold  
          true with the expiration of the OAA exemption.  At some point,  
          either the blighted area has improved to the point that the  
          businesses no longer need the unique competitive advantage  
          provided by the sign or the problems are too large for the signs  
          to resolve.

           Permits in a "post-redevelopment" world  .  As mentioned earlier,  
          Caltrans enforces the OAA, which includes activities such as  
          maintaining a list of landscaped freeways, issuing permits for  
          signs allowed by statute to exist, and fining owners of  
          non-compliant signs.  Caltrans has issued 95 permits for  
          advertising displays along landscaped freeways in redevelopment  
          project areas throughout the state.  Many of these signs are  
          currently or will soon be in existence longer than 10 years and  
          therefore have permits which need to be extended.  With the  
          elimination of redevelopment agencies, however, Caltrans has  
          been unsure how to proceed and has not extended any permits.   
          Neither has Caltrans issued any fines to sign owners with  
          expired permits.  Instead, Caltrans has indicated that it is  
          waiting for further direction from the Legislature regarding the  
          state's position on these sign permits.

           FISCAL EFFECT  :    Appropriation:  No   Fiscal Com.:  Yes    
          Local:  Yes

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           SUPPORT  :   (Verified  9/10/13)

          California Sign Association (co-source)
          League of California Cities (co-source)
          Avant Outdoor Advertising
          California New Car Dealers Association
          California Professional Association of Specialty Contractors
          California State Association of Counties
          Cities of Huntington Beach, Inglewood, and Southgate

           OPPOSITION  :    (Verified  9/10/13)

          California State Outdoor Advertising Association

           ARGUMENTS IN SUPPORT  :    According to the author's office, this  
          bill addresses an issue inadvertently created when the  
          Legislature eliminated redevelopment agencies.  Existing law  
          allows Caltrans to permit advertising displays as on-premises  
          displays within redevelopment project areas for a period of 10  
          years and includes the possibility of extending those permits.   
          Now that the Legislature eliminated redevelopment agencies,  
          there is no mechanism to extend the permits for these signs.   
          This bill amends current law to allow these signs to continue to  
          function as on-premise displays and remain so as long as was  
          expected before the elimination of redevelopment.

          The League of California Cities states "Prior to the elimination  
          of redevelopment agencies, advertising displays were exempted  
          from the Outdoor Advertising Act and considered to be on the  
          premise anywhere within the limits of the redevelopment area.   
          The ability of the signs to receive an extension was contingent  
          upon approval of the redevelopment agency and CalTrans.  One of  
          the unintended consequences of the elimination of redevelopment  
          is that approval for the extension of these signs is impossible  
          since there is no redevelopment agency to consent.  This bill  
          simply seeks to clarify that the existing redevelopment signs  
          can continue with agreement of the designated agency and  
          CalTrans."

           ARGUMENTS IN OPPOSITION  :    California State Outdoor Advertising  
          Association (CSOAA) states this bill allows sign operators  
          within former RDA projects to evade regulation under the OAA and  
          compete unfairly against CSOAA member companies.  CSOAA states  

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          this bill could prove disastrous for the State of California.   
          CSOAA believes this bill promotes the improper use of offsite  
          advertising displays in RDA projects as purported "on-premises"  
          signs.  In so doing, this bill violates regulations adopted  
          pursuant to the federal Highway Beautification Act, 23 United  
          States Code Section 131.  Such violations could result in the  
          loss of 10% of California's federal highway funding.  
           

          JA:k  9/10/13   Senate Floor Analyses 

                           SUPPORT/OPPOSITION:  SEE ABOVE

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