BILL NUMBER: ACR 166	INTRODUCED
	BILL TEXT


INTRODUCED BY   Assembly Member Chu

                        APRIL 12, 2016

   Relative to California Travel and Tourism Month.


	LEGISLATIVE COUNSEL'S DIGEST


   ACR 166, as introduced, Chu. California Travel and Tourism Month.
   This measure would proclaim the month of May 2016, and every May
thereafter, as California Travel and Tourism Month to celebrate the
leadership of California's tourism industry in growing California's
economy and improving the quality of life for all Californians.
   Fiscal committee: no.



   WHEREAS, Travel and tourism is an impressive engine for economic
growth and well-being in California as the state welcomes millions of
travelers each year to fulfill their California dream, offering
diverse experiences, including legendary natural wonders, world-class
attractions, and unparalleled opportunities for recreation and
learning; and
   WHEREAS, Travel is a significant pillar of California's economy
and is its second largest export industry, injecting $121.2 billion
in direct annual spending that generates critical tax revenue that
the state and local economies need to thrive; and
   WHEREAS, California's travel and tourism industry created Visit
California as a public-private partnership in 1998 as a global
platform to market the California dream and attract visitors from
across the United States and international markets; and
   WHEREAS, Tourism, which supports over one million California jobs,
is one of the few industries that is significant in all parts of
California, from urban to rural, and is an important hedge against
economic downturn and labor market changes because jobs in the
industry are largely hands-on and cannot be moved overseas or
replaced by technology; and
   WHEREAS, Californians benefit from quality tourism job and career
pathways, as the industry is a leading provider of employment for
individuals looking to work while attending school or raising a
family and also provides a diverse array of opportunities at entry,
intermediate, and executive level positions; and
   WHEREAS, The industry continues to show leadership by implementing
innovative strategies to encourage environmental conservation and
sustainability by reducing water use, investing in energy efficient
equipment, training staff on best sustainability practices, and
educating visitors on the need to protect the California environment
during their stay; and
   WHEREAS, Tourism serves an important cultural purpose by bringing
individuals from around the world together to foster an important
exchange of customs, traditions, and ideas and promote acceptance and
understanding; now, therefore, be it
   Resolved by the Assembly of the State of California, the Senate
thereof concurring, That the Legislature proclaims the month of May
2016, and every May thereafter, as California Travel and Tourism
Month to celebrate the leadership of California's tourism industry in
growing California's economy and improving the quality of life for
all Californians; and be it further
   Resolved, That the Chief Clerk of the Assembly transmit copies of
this resolution to the author for appropriate distribution.