Amended in Assembly May 9, 2016

California Legislature—2015–16 Regular Session

Assembly Concurrent Resolution No. 166

Introduced by Assembly Member Chu

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(Coauthors: Assembly Members Achadjian, Alejo, Travis Allen, Arambula, Atkins, Baker, Bigelow, Bloom, Bonilla, Bonta, Brough, Brown, Burke, Calderon, Campos, Chang, Chau, Chávez, Chiu, Cooley, Cooper, Dababneh, Dahle, Daly, Dodd, Eggman, Frazier, Gallagher, Cristina Garcia, Gatto, Gipson, Gomez, Gonzalez, Gordon, Gray, Grove, Hadley, Harper, Roger Hernández, Holden, Irwin, Jones, Jones-Sawyer, Kim, Lackey, Levine, Linder, Lopez, Low, Maienschein, Mathis, Mayes, McCarty, Medina, Melendez, Mullin, Nazarian, Obernolte, O’Donnell, Olsen, Patterson, Quirk, Rendon, Ridley-Thomas, Rodriguez, Salas, Santiago, Steinorth, Mark Stone, Thurmond, Ting, Wagner, Waldron, Weber, Wilk, Williams, and Wood)

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April 12, 2016

Assembly Concurrent Resolution No. 166—Relative to California Travel and Tourism Month.

LEGISLATIVE COUNSEL’S DIGEST

ACR 166, as amended, Chu. California Travel and Tourism Month.

This measure would proclaim the month of May 2016, and every May thereafter, as California Travel and Tourism Month to celebrate the leadership of California’s tourism industry in growing California’s economy and improving the quality of life for all Californians.

Fiscal committee: no.

WHEREAS, Travel and tourism is an impressive engine for
economic growth and well-being in California as the state
welcomes millions of travelers each year to fulfill their California
dream, offering diverse experiences, including legendary natural
wonders, world-class attractions, and unparalleled opportunities
for recreation and learning; and

WHEREAS, Travel is a significant pillar of California’s
economy and is its second largest export industry, injecting $121.2
billion in direct annual spending that generates critical tax revenue
that the state and local economies need to thrive; and

WHEREAS, California’s travel and tourism industry created
Visit California as a public-private partnership in 1998 as a global
platform to market the California dream and attract visitors from
across the United States and international markets; and

WHEREAS, Tourism, which supports over one million
California jobs, is one of the few industries that is significant in
all parts of California, from urban to rural, and is an important
hedge against economic downturn and labor market changes
because jobs in the industry are largely hands-on and cannot be
moved overseas or replaced by technology; and

WHEREAS, Californians benefit from quality tourism job and
career pathways, as the industry is a leading provider of
employment for individuals looking to work while attending school
or raising a family and also provides a diverse array of
opportunities at entry, intermediate, and executive level positions;
and

WHEREAS, The industry continues to show leadership by
implementing innovative strategies to encourage environmental
conservation and sustainability by reducing water use, investing
in energy efficient equipment, training staff on best sustainability
practices, and educating visitors on the need to protect the
California environment during their stay; and

WHEREAS, Tourism serves an important cultural purpose by
bringing individuals from around the world together to foster an
important exchange of customs, traditions, and ideas and promote
acceptance and understanding; now, therefore, be it

Resolved by the Assembly of the State of California, the Senate
thereof concurring, That the Legislature proclaims the month of
May 2016, and every May thereafter, as California Travel and
Tourism Month to celebrate the leadership of California’s tourism
industry in growing California’s economy and improving the
quality of life for all Californians; and be it further

Resolved, That the Chief Clerk of the Assembly transmit copies
of this resolution to the author for appropriate distribution.