BILL ANALYSIS Ó
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ASSEMBLY THIRD READING
ACR
166 (Chu)
As Introduced April 12, 2016
Majority vote
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|Committee |Votes|Ayes |Noes |
| | | | |
| | | | |
| | | | |
|----------------+-----+----------------------+--------------------|
|Arts |7-0 |Chu, Obernolte, | |
| | |Hadley, Levine, Low, | |
| | |Medina, Nazarian | |
| | | | |
| | | | |
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SUMMARY: Would proclaim the month of May 2016, and every May
thereafter, as California Travel and Tourism Month to celebrate
the leadership of California's tourism industry in growing
California's economy and improving the quality of life for all
Californians. Specifically, this resolution makes the following
findings and declarations:
1)Travel and tourism is an impressive engine for economic growth
and well-being in California as the state welcomes millions of
travelers each year to fulfill their California dream,
offering diverse experiences, including legendary natural
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wonders, world-class attractions, and unparalleled
opportunities for recreation and learning.
2)Travel is a significant pillar of California's economy and is
its second largest export industry; injecting $121.2 billion
in direct annual spending that generates critical tax revenue
that the state and local economies need to thrive.
3)California's travel and tourism industry created Visit
California as a public-private partnership in 1998 as a global
platform to market the California dream and attract visitors
from across the United States and international markets.
4)Tourism, which supports over one million California jobs, is
one of the few industries that is significant in all parts of
California, from urban to rural, and is an important hedge
against economic downturn and labor market changes because
jobs in the industry are largely hands-on and cannot be moved
overseas or replaced by technology.
5)Californians benefit from quality tourism job and career
pathways, as the industry is a leading provider of employment
for individuals looking to work while attending school or
raising a family and also provides a diverse array of
opportunities at entry, intermediate, and executive level
positions.
6)The industry continues to show leadership by implementing
innovative strategies to encourage environmental conservation
and sustainability by reducing water use, investing in energy
efficient equipment, training staff on best sustainability
practices, and educating visitors on the need to protect the
California environment during their stay.
7)Recognizes that tourism serves an important cultural purpose
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by bringing individuals from around the world together to
foster an important exchange of customs, traditions, and ideas
and promote acceptance and understanding.
8)Proclaims the month of May 2016, and every May thereafter, as
California Travel and Tourism Month to celebrate the
leadership of California's tourism industry in growing
California's economy and improving the quality of life for all
Californians.
FISCAL EFFECT: None. This resolution is keyed non-fiscal by
the Legislative.
COMMENTS: According to the author, "The multi-billion dollar
travel industry in California is a vital part of the state and
local economies. The industry is represented primarily by
retail and service firms, including lodging establishments,
restaurants, retail stores, gasoline service stations, and other
types of businesses that sell their products and services to
travelers. The money that visitors spend on various goods and
services while in California produces business receipts at these
firms, which in turn employ California residents and pay their
wages and salaries. State and local government units benefit
from travel as well. The state government collects taxes on the
gross receipts of businesses operating in the state, as well as
sales and use taxes levied on the sale of goods and services to
travelers. Local governments also collect sales and use taxes
generated from traveler purchases."
This resolution is sponsored by Visit California, which provides
the following information on their webpage
(visitcalifornia.com), "Visit California (also known as the
California Travel & Tourism Commission) is a non-profit
organization with a mission to develop and maintain marketing
programs - in partnership with the state's travel industry -
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that keep California top-of-mind as a premier travel
destination. According to a recent Visit California study,
travel and tourism expenditures totaled $121.2 billion in 2015
in California, supporting jobs for 1,058,000 Californians and
generating $9.7 billion in state and local tax revenues.
"California is a place like no other, a land of abundance and
opportunity-where residents and visitors alike can experience
life to the fullest. This is what distinguishes California from
other destinations... The best and the brightest industry
leaders provided invaluable assistance in creating a marketing
plan that will fortify the California brand and capitalize on
emerging opportunities. California's travel and tourism
industry is operating in a new landscape-driven by sustained
economic challenges, evolving demographics, emerging technology
and shifts in consumer travel patterns. We see this as an
opportunity to strategically market California in a way that is
responsive, creative and forward-thinking. The 2011-2016
Strategic Marketing Plan is our roadmap for getting there."
Please see Assembly Arts, Entertainment, Sports, Tourism, and
Internet Media Committee analysis for a full discussion of the
measure.
Analysis Prepared by:
Dana Mitchell / A.,E.,S.,T., & I.M. / (916)
319-3450
FN: 0002851
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