BILL ANALYSIS                                                                                                                                                                                                    



          SENATE COMMITTEE ON GOVERNMENTAL ORGANIZATION
                              Senator Isadore Hall, III
                                        Chair
                                2015 - 2016  Regular 

          Bill No:           AB 501           Hearing Date:    6/28/2016    
            
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          |Author:    |Levine                                               |
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          |Version:   |6/21/2016    Amended                                 |
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          |Urgency:   |No                     |Fiscal:      |No              |
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          |Consultant:|Arthur Terzakis                                      |
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          SUBJECT: State fabric


            DIGEST:    This bill designates "denim" as the official state  
          fabric.

          ANALYSIS:
          
          Existing law designates the following as official state  
          insignia:

                 State Flower - "Golden Poppy" (Added by Stats.1903, c.  
               69)
                 State Bird - "California Valley Quail" (Added by  
               Stats.1931, c. 777)
                 State Tree - "California Redwood" includes both the  
               coast redwood (Sequoia empervirens) and the Sierra big tree  
               (Sequoia gigantea) - (Added by Stats.1943, c. 134; Amended  
               by Stats.1953, c. 1140) 
                 State Theatre - "Pasadena Playhouse" (Added by  
               Stats.1937, Res. Chapter 45)
                 State Fish - "California Golden Trout" (Added by  
               Stats.1947, Res. Chapter 90)
                 State Song - "I Love You California" (Added by  
               Stats.1951, Res. Chapter 87)
                 State Animal - "California Grizzly" (Added by  
               Stats.1953, c. 1140)
                 State Motto - "Eureka" (Added by Stats.1963, c. 1237)







          AB 501 (Levine)                                    Page 2 of ?
          
          
                 State Rock - "Serpentine" (Added by Stats.1965, c. 89)
                 State Mineral - "Native Gold" (Added by Stats.1965, c.  
               89)
                 State Nickname - "Golden State" (Added by Stats.1968, c.  
               66)
                 State Reptile - "Desert Tortoise" (Added by Stats.1972,  
               c. 683)
                 State Insect - "California Dogface Butterfly" (Added by  
               Stats.1972, c. 521)
                 State Fossil - "Sabre-Tooth Cat" (Added by Stats.1973,  
               c. 792)
                 State Historical Society - "California Historical  
               Society" (Added by Stats.1979, c. 52) 
                 State Marine Mammal - "California Gray Whale" (Added by  
               Stats.1975, c. 328)
                 State Gemstone - "Benitoite" (Added by Stats.1985, c.  
               1365)
                 State Folk Dance - "Square Dance" (Added by Stats.1988,  
               c. 1645)
                 State Dance - "West Coast Swing" (Added by Stats.1988,  
               c. 1645)
                 State Prehistoric Artifact - "Chipped Stone Bear" (Added  
               by Stats.1991, c. 73)
                 State Marine Fish - "Garibaldi" (Added by Stats.1995, c.  
               948)
                 State Soil - "San Joaquin Soil" (Added by Stats.1997, c.  
               331)
                 State Fife and Drum Band - "California Consolidated Drum  
               Band" (Added by Stats.1997, c. 58) 
                 State Tartan - "Based on the family tartan of the  
               revered John Muir" (blue and green with red, gold, and blue  
               seams) (Added by Stats.2001, c. 100)   
                 State Gold Rush Ghost Town - "Town of Bodie" (Added by  
               Stats.2002, c. 365)
                 State Tall Ship - "Californian" (Added by Stats.2003, c.  
               113)
                 State Grass - "Nassella Pulchra" - commonly referred to  
               as "purple needlegrass" (Added by Stats. 2004, c. 243)
                 State Silver Rush Ghost Town - "Calico" (Added by  
               Stats.2005, c. 90)
                 Official Marine Reptile - "Pacific Leatherback Sea  
               Turtle" (Added by Stats.2012, c. 591)
                 State Amphibian - "California Red-Legged Frog" (Added by  
               Stats.2014, c. 77) 
                 State Pet - "Shelter Pet" (Added by Stats. 2015, Res.  








          AB 501 (Levine)                                    Page 3 of ?
          
          
               Chapter 184)
                 State Lichen - "Lace Lichen" (Added by Stats. 2015, c.  
               113)   

          This bill designates denim as the official state fabric.

          Background

          Summary of Findings. Denim's history is interwoven with  
          California's history from the 1850s through today.  Since the  
          17th century through the present day, denim has been used to  
          make upholstery, tents, blankets, wagon covers, and pants known  
          as jeans.  With the news of the Gold Rush, Bavarian business  
          owner Levi Strauss moved to San Francisco to open a branch of  
          his family's dry goods store.  In partnership with tailor Jacob  
          Davis, Levi Strauss eventually invented the first pair of denim  
          jeans in 1873. 

          Denim jeans were designed as practical working attire, but they  
          eventually became a symbol of not only California culture, but  
          also American culture.  Through the decades, gold miners,  
          cowboys, farm workers, rock stars, beatniks, hippies, and people  
          of all walks of life wore denim jeans. 

          The first Hollywood silent films featured actors who wore jeans,  
          especially in westerns and war films.  As the film industry  
          grew, famous actors such as John Wayne, Bing Crosby, Marlon  
          Brando, James Dean, and Marilyn Monroe, were photographed and  
          filmed wearing denim jeans. 

          Today, California is responsible for about 75% of the premium  
          denim jeans sold throughout the world.   The industry employs  
          more than 200,000 people in Southern California alone, making it  
          the largest fashion manufacturing hub in the United States.   
          Denim jeans represent an estimated $60 billion global market for  
          retailers.  Celebrities, U.S. Presidents, music artists, models,  
          business people, government officials, legislators, and  
          Californians of all ages wear denim - in fact, denim can be  
          found in the wardrobes of 96% of American consumers.  

          Several denim companies are now looking into the future and  
          making sustainability a core principle of their business model.   
          California's denim industry has also worked to shrink its carbon  
          and water footprints.  









          AB 501 (Levine)                                    Page 4 of ?
          
          
          According to a writer for American Fabrics magazine in 1969,  
          "Denim is one of the world's oldest fabrics, yet it remains  
          eternally young."

          Purpose of AB 501.  The author's office points out existing law  
          provides for several "official" state emblems that are well  
          known - the Great Seal of the State of California, the Bear Flag  
          and Golden Poppy.  Additionally, the existing list of state  
          insignia goes further and includes among other things, the state  
          fish, the state insect, the state reptile, the state tartan, the  
          state grass, the state soil, the state folkdance, and the state  
          marine mammal.  AB 501 recognizes denim as the official state  
          fabric of California.   The author's office contends that denim  
          represents more than just a fabric - it represents California's  
          diversity, culture, and economic and technological development  
          since the Gold Rush.  

          Prior/Related Legislation
          
          AB 1528 (Committee on Water, Parks, and Wildlife, Chapter 113,  
          Statutes of 2015) among other things, declared "Lace Lichen"  
          (Ramalina menziesii) the official State Lichen.

          ACR 56 (Linder, Resolution Chapter184, Statutes of 2015)  
          declared a "shelter pet" as the official State Pet. 

          AB 2364 (V. Manuel Perez, Chapter 77, Statutes of 2014)  
          designated the "California Red-Legged Frog" (Rana draytonii) as  
          the official State Amphibian.

          AB 1776 (Fong, Chapter 591, Statutes of 2012) designated the  
          Pacific Leatherback Sea Turtle as the official marine reptile of  
          the State of California and established October 15 as Pacific  
          Leatherback Sea Turtle Conservation Day.  

          SB 906 (Ashburn, Chapter 90, Statutes of 2005) designated  
          "Calico" in San Bernardino County as the official State Silver  
          Rush Ghost Town.

          SB 1226 (Machado, Chapter 243, Statutes of 2004) designated  
          "purple needlegrass," or Nassella Pulchra, as the official State  
          Grass.

          AB 965 (Kehoe, Chapter 113, Statutes of 2003) established the  
          "Californian" as the official State Tall Ship.








          AB 501 (Levine)                                    Page 5 of ?
          
          
           
           AB 1757 (Leslie, Chapter 365, Statutes of 2002) designated  
          "Bodie" as the official State Gold Rush Ghost Town.

          FISCAL EFFECT:                 Appropriation:  No    Fiscal  
          Com.:             No           Local:          No


            SUPPORT:  

          California Cotton Ginners and Growers Associations
          Gap Inc.

          OPPOSITION:

          None received