BILL ANALYSIS Ó
AB 680
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Date of Hearing: May 6, 2015
ASSEMBLY COMMITTEE ON APPROPRIATIONS
Jimmy Gomez, Chair
AB
680 (Atkins) - As Introduced February 25, 2015
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|Policy |Jobs, Economic Development, |Vote:|9 - 0 |
|Committee: |and the Economy | | |
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Urgency: No State Mandated Local Program: NoReimbursable: No
SUMMARY:
This bill requires the Governor's Office of Business and
Economic Development (GO-Biz) to develop a plan to market the
business and investment opportunities available in California.
The plan shall be developed in partnership with the California
AB 680
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Travel and Tourism Commission (Visit California).
FISCAL EFFECT:
Unknown costs, likely in the millions of dollars, for GO-Biz to
develop a marketing plan. The current marking plan for Visit
California is $100 million. The final cost of this bill would
be dependent on the marketing strategy, the frequency of the
plan and its implementation, the number and location of markets
targeted, and the types of media that would be used to deliver
the marketing messaging. Costs would also be incurred for plan
development and execution of plan deliverables.
COMMENTS:
1)Background. GO-Biz serves as the lead state entity for
economic strategy and marketing of California on issues
relating to business development, private sector investment,
and economic growth. The Office of Tourism within GO-Biz
provides for the establishment of the California Travel and
Tourism Commission (now known as Visit California) through
industry referendum as a nonprofit mutual benefit corporation.
The Office of Tourism and Visit California work
collaboratively to increase the number of persons traveling to
and throughout California.
2)Purpose. According to the author, California struggles with
its image as a place for companies to do business. Moreover,
news of companies leaving California continues to tarnish the
state's image. This bill will require GO-Biz and Visit
California to work together to develop a strategic plan to
market the business and investment opportunities available in
California. This plan will encourage business development and
investment in the state as well as further improve
California's job market and economic recovery.
AB 680
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Analysis Prepared by:Misty Feusahrens / APPR. / (916)
319-2081