BILL ANALYSIS                                                                                                                                                                                                    Ó



                                                                    AB 2178


                                                                    Page  1





          Date of Hearing:  April 4, 2016


                      ASSEMBLY COMMITTEE ON BANKING AND FINANCE


                               Matthew Dababneh, Chair


          AB 2178  
          (Chiu) - As Introduced February 18, 2016


          SUBJECT:  Securities transactions:  qualifications by permit:   
          liability


          SUMMARY:  Creates a new qualification by permit under  
          California's Corporate Securities Law of 1968 to allow  
          equity-crowdfunding.    Specifically, this bill:  


          1)Provides that any offer or sale of any security that meets the  
            following criteria may be qualified by permit:


             a)   An applicant may file an application for a  
               "crowdfunding" permit if the applicant meets the following  
               conditions:


               i)     The applicant is a California corporation or a  
                 foreign corporation, as specified; the applicant is not  
                 issuing fractional undivided interests in oil and gas  
                 rights, or a similar interest in other mineral rights;  
                 the applicant is not an investment company subject to the  
                 Investment Company Act of 1940; and the applicant is not  
                 subject to the reporting requirements of as specified in  
                 the Securities Exchange Act of 1934. 








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               ii)    Provides that the total offering of securities by  
                 the applicant to be sold in a 12-month period, within or  
                 outside this state, is limited to $1,000,000, less the  
                 aggregate offering price for all securities sold within  
                 the 12 months before the start, and during the offering  
                 of the securities.  


               iii)   Offers and sales cannot be integrated with prior  
                 offers or sales of securities or subsequent offers or  
                 sales of securities, as specified.


               iv)    Prohibits the securities sold during a 12-month  
                 period to any investor from exceeding the lesser of  
                 $5,000 or 10% of the net worth of that natural person or  
                 such amount as the Commissioner of the Department of  
                 Business Oversight (DBO) may provide by rule or order.


                  (1)       States "net worth" shall be determined  
                    exclusive of home, home furnishings, and automobiles.   
                    Other assets included in the computation of net worth  
                    may be valued at the fair market value.  


               v)     Requires the applicant to take reasonable steps to  
                 ensure that each investor who is a natural person who is  
                 not an accredited investor has knowledge and experience  
                 in financial business matters that he or she is capable  
                 of evaluating the merits and risks of the prospective  
                 investment. 


               vi)    Requires the applicant to file with the commissioner  
                 and provide to investors a disclosure document, as  
                 defined, and a Small Company Offering Registration (SCOR)  








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                 disclosure document on Form U-7, no less than 10 business  
                 days prior to the commencement of the offering of  
                 securities.  



               vii)   Provides a three day right of rescission.  


               viii)  Prohibits an applicant from direct solicitation.


                  (1)       Defines "direct solicitation" as any in person  
                    face to face conversation between the applicant or any  
                    of its founder, promoters, officers, directors,  
                    controlling persons, agents, or other persons acting  
                    directly or indirectly on behalf of the applicant and  
                    any investor or prospective or any person acting  
                    directly or indirectly on behalf of, or in regular  
                    communication with, the investor.  


               ix)    Requires the applicant to set aside in a separate  
                 third-party escrow account all funds raised as part of  
                 the offering to be held in escrow until that time of  
                 minimum offering amount is reached.  The issuer shall  
                 return all funds if the minimum offering amount is not  
                 reached within one year.  


               x)     Prohibits an applicant from conducting unsolicited  
                 telephone calls.


               xi)    Place a fiduciary obligation on the applicant to any  
                 investor or prospective investor.  


               xii)   Prohibits an applicant and others as specified from  








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                 being disqualified as a "bad actor" under federal  
                 regulations.  


               xiii)  Prohibits stock splits, stock dividends, spinoffs,  
                 or mergers for a period of two years from the close of  
                 the offering.  


               xiv)   Any other requirement set forth by rule adopted by  
                 the commissioner of DBO. 


          2)Requires DBO to either issue or deny the permit within 60 days  
            of receipt of the application otherwise the applicant can  
            demand a hearing with DBO to explain why the permit has not  
            been granted.  


          3)Imposes a filing fee of $200 plus 1/5th of 2% of the aggregate  
            value of the securities sought to be sold in California for  
            qualification of the sale of securities by permit.  


          4)Requires the court to award reasonable attorney's fees and  
            costs, and authorizes the award of treble and punitive  
            damages, to a prevailing purchaser in an action brought  
            against any person who violates conditions of qualification by  
            permit.  


          5)Provides that a plaintiff is not required to plead or prove  
            that the defendant acted with scienter. 


          EXISTING FEDERAL LAW:  


          1)Pursuant to the Jumpstart Our Business Startups (JOBS) Act (Public  








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            Law 112-106), authorizes the use of general solicitation and  
            general advertising in certain circumstances not previously  
            authorized.  Title II of the JOBS Act, operative September 23,  
            2013, lifted the restriction against use of general solicitation  
            and general advertising, when sales are made only to accredited  
            investors and other requirements are met.  Title III of the JOBS  
            Act, otherwise known as the CROWDFUND Act, lifted the restriction  
            against use of general solicitation and general advertising to  
            both accredited and non-accredited investors.   
           2)Provide for the Securities Act of 1933, which establishes a  
            framework for regulating the offer and sale of securities and  
            ensuring the protection of investors that purchase those  
            securities.  Generally speaking, the Securities Act of 1933  
            requires the offer or sale of all securities to be registered with  
            the Securities and Exchange Commission (SEC) and to be structured  
            as prescribed in federal law and regulation, unless the offer or  
            sale is covered by an exemption.  This federal act also require  
            those who offer (i.e., market) and sell securities to be licensed  
            as investment advisers or broker-dealers, unless either the  
            transaction or the activity being undertaken is exempt.
           
           3)Provides for Regulation D, one of the regulations promulgated by  
            the SEC to implement the Securities Act of 1933.  Regulation D  
            authorizes a series of exemptions from the registration  
            requirements of the Securities Act of 1933 and includes eight  
            rules, denoted Rules 501 through 508, which are codified as 17 CFR  
            230.501 through 230.508.   
           
              a)   Rule 501 of Regulation D defines accredited investors as,  
               among other things, financial institutions, securities  
               broker-dealers, large pension plans, corporate entities with  
               assets in excess of $5 million, and other large, financially  
               sophisticated entities.  An accredited investor also includes:
              
                i)     Any natural person whose individual net worth, or joint  
                 net worth with that person's spouse, exceeds $1 million at  
                 the time of their purchase of securities, exclusive of their  
                 primary residence; or,
                








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                ii)    Any natural person with an individual income in excess  
                 of $200,000 in each of the two most recent years, or joint  
                 income with that person's spouse in excess of $300,000 in  
                 each of those years, together with a reasonable expectation  
                 of reaching the same income level in the current year.
                
              b)   Rule 504 of Regulation D authorizes the offer and sale of up  
               to $1 million in securities by an issuer, as long as the offer  
               and sale are made: 
              
                i)     Exclusively in one or more states that provide for the  
                 registration of the securities, and require the public filing  
                 and delivery to investors of a substantive disclosure  
                 document before the sale of the securities (this is the  
                 provision of Rule 504 applicable to this bill);
                
                   (1)       In one or more states that have no provision for  
                    the registration of the securities or the public filing or  
                    delivery of a disclosure document before sale, if the  
                    securities have been registered in at least one state that  
                    does provide for such registration, public filing and  
                    delivery before sale, as specified; or,
                   
                   (2)       Exclusively according to state law exemptions from  
                    registration that permit general solicitation and general  
                    advertising, as long as sales are made only to accredited  
                    investors (this is the provision of Rule 504 that was  
                    applicable to prior bills sponsored by this bill's  
                    sponsor).  
                   
          EXISTING STATE LAW:


          1)Provides that it is unlawful for any person to offer or sell  
            any security in this state, unless such offering or sale has  
            been qualified by the commissioner, as specified, or unless  
            the offering or sale is covered by an express exemption.  
            [Corporations Code Section 25110]









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          2)Authorizes the qualification by notification of any security  
            issued by a person that is the issuer of a security registered  
            under Section 12 of the Securities Exchange Act of 1934 or  
            issued by an investment company registered under the  
            Investment Company Act of 1940. [Corporations Code, Section  
            25112]

             a)   Requires an application for qualification by  
               notification to contain the maximum amount of securities  
               proposed to be offered in California; consent to service of  
               process; information about any adverse order, judgment, or  
               decree entered in connection with the offering by another  
               state regulator, the SEC, or a court (if applicable); and  
               any additional information required by rule of the  
               Commissioner. 

             b)   Provides that if no stop order or other order postponing  
               or suspending the effectiveness of any qualification is in  
               effect, qualification of the sale of the securities  
               automatically becomes effective, and the securities may be  
               offered and sold in accordance with the application, on the  
               10th business day after the application is filed or last  
               amended, or at an earlier time specified by the  
               Commissioner.  

          3)Establishes "qualification by permit" which states all  
            securities, whether or not eligible for qualification by  
            coordination under Section 25111 or qualification by  
            notification under Section 25112, may be qualified by permit  
            under this section.  An application for a permit under this  
            section shall contain any information and be accompanied by  
            any documents as shall be required by rule of the  
            commissioner, in addition to the information specified in  
            Section 25160 and the consent to service of process required  
            by Section 25165. For this purpose, the commissioner may  
            classify issuers and types of securities. [Corporations Code,  
            Section 25113]

          4)Contains several exemptions from the requirement immediately  








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            above.  Two of the most relevant exemptions for purposes of  
            this bill include Corporations Code Sections 25102(f) and  
            25102(n).

             a)   25102(f) provides an exemption for any offer or sale of  
               any security in a transaction that meets all of the  
               following criteria:  i) sales of the security are made to  
               an unlimited number of accredited investors and up to 35  
               other persons, who are not accredited investors; ii) all  
               purchasers either have a pre-existing personal or business  
               relationship with the offeror, or can reasonably be assumed  
               to have the capacity to protect their own interests in  
               connection with the transaction, by reason of their  
               business or financial experience, or the business or  
               financial experience of their professional advisers; iii)  
               each purchaser represents that he or she is purchasing for  
               his or her own account, and not with a view to or for sale  
               in connection with any distribution of the security; and  
               iv) the offer and sale of the security is not accomplished  
               through the publication of any advertisement.  

             25102(n) provides an exemption for any offer or sale of any  
               security in a transaction that meets all of the following  
               criteria:  i) the issuer is not a blind pool issuer, as  
               that term is defined by the commissioner; ii) sales of  
               securities are made only to qualified purchasers or other  
               persons the issuer reasonably believes to be qualified  
               purchasers; iii) each purchaser represents that he or she  
               is purchasing for his or her own account, and not with a  
               view to or for sale in connection with any distribution of  
               the security; iv) each natural person purchaser is provided  
               with a disclosure statement that meets the disclosure  
               requirements of federal Regulation D, at least five  
               business days before they purchase or commit to purchase  
               the security; v) the offer and sale of the security is made  
               by way of a general announcement, whose content is strictly  
               limited; and vi) telephone solicitation by the issuer is  
               not permitted, until and unless the issuer determines that  
               the prospective purchaser being solicited is a qualified  








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               purchaser.  

             Qualified purchasers are those who meet one or more of  
               several criteria listed in subdivision (n).  Generally  
               speaking, these criteria describe persons with some degree  
               of financial sophistication, though the qualified purchaser  
               bar is lower than the accredited investor bar.  As an  
               example, an individual is a qualified purchaser if that  
               person individually, or jointly with their spouse, has a  
               minimum net worth of $250,000 and had, during the  
               immediately preceding tax year, gross income in excess of  
               $100,000, and reasonably expects gross income in excess of  
               $100,000 during the current tax year.  Alternately, the  
               term applies to individuals who have a minimum net worth of  
               $500,000, exclusive of their home, home furnishings, and  
               automobiles.  Natural persons are limited to investing no  
               more than 10% of their net worth in any 25012(n)  
               investment.

          5)Provides a fee of $2,500 for filing an application for  
            qualification of the sale of securities by permit.   
            [Corporations Code, Section 25608]

          FISCAL EFFECT:  Unknown.


          COMMENTS:  





          This bill is sponsored by Small Business California, to allow  
          small businesses and start-ups to more readily access capital.  













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          AB 2178 is the same bill that moved through the legislative  
          process last year, AB 722 (Perea, May 5, 2015 version).  AB 722  
          passed out of this committee and passed out of Assembly  
          Judiciary with additional investor protections and was held in  
          the Assembly Appropriations Committee.  While this measure may  
          have more protections than what was previously voted on in this  
          committee, it is important to highlight that since AB 722 passed  
          this committee, the SEC finalized the rules for federal  
          Crowdfunding.  This poses the question, why is this measure  
          necessary and why does California need to create its own  
          Crowdfunding framework? 





          This measure allows applicants to "qualify by permit" under  
          which applicants also known as issuers can use general  
          solicitation and general advertising with the exception of  
          direct solicitation and unsolicited telephone calls to attract  
          both accredited and non-accredited investors.  





          Under existing law, there are only three ways to qualify a  
          securities offering, all of which require significant review of  
          the offering by either the SEC or DBO.  These three ways include  
          coordination (Corporations Code Section 25211; involves  
          offerings registered under the Federal Securities Act of 1933);  
          notification (Section 25212; involves securities registered  
          under Section 12 of the Securities Exchange Act of 1934 or  
          investment companies registered under the Investment Company Act  
          of 1940); and permitting (a rigorous and often costly process in  
          which applicants apply to DBO for a permit that is good for one  
          year; Section 25213; according to DBO, only 125 permit  
          applications were filed with the DBO  in 2015).  









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          AB 2178 takes the third approach of permitting.  An applicant  
          turns in a permit application to offer securities.  The DBO has  
          60 days to approve or deny a permit otherwise the applicant can  
          ask for a hearing from the DBO.





          Crowdfunding: 


          


          AB 2178 uses the term "crowdfunding" in the measure.  Whether or  
          not AB 2178 is actually crowdfunding is debatable.  Crowdfunding  
          is a collective cooperation of people who network and pool their  
          money and resources together, via the internet, to support  
          efforts initiated by other organizations. Crowdfunding literally  
          attracts a "crowd" of people, each of whom takes a small stake  
          in a business idea by contributing towards an online funding  
          target.  Crowdfunding has become a popular and alternative  
          method of raising finance for a business, real estate  
          investments, projects or ideas and has become popularized online  
          by sites such as Kickstarter, Wefunder, Crowdfunder and  
          RockthePost.





          Crowdfunding is a means to raise money by attracting relatively  
          small individual contributions from a large number of people. In  
          recent years, crowdfunding websites have proliferated to raise  








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          funds for charities, artistic endeavors and businesses. These  
          sites did not offer securities, such as an ownership interest or  
          share of profits in a business; rather, money was contributed in  
          the form of donations, or in return for the product being made.   






          While the goal of this measure is admirable, providing increased  
          access to capital for small businesses, the risks associated  
          with the measure could be at the expense of those most  
          vulnerable, un-sophisticated non-accredited and accredited  
          investors.  AB 2178 does have a cap of $5,000 which weakens the  
          ability for an issuer to take an investor's lifesavings but  
          small business investments have even greater risk than normal.   
          About 50 % of all small businesses fail within the first five  
          years according to a crowdfunding warning document issued by the  
          North American Securities Administrators Association (NASAA).   





          AB 2178 does not provide for a platform or portal to solicit  
          accredited and non-accredited investors.  AB 2178 does require  
          issuers to place the investment in a third-party escrow account  
          instead but the measure is vague on who the escrow holder would  
          be, what protections would exist and what disclosures would be  
          required by the escrow holder.  Since a platform is not used it  
          is not clear what method an issuer would use as far as general  
          solicitation and general advertising under AB 2178.  Federal  
          Crowdfunding along with AB 2178 expands securities to  
          equity-based crowdfunding.  The public most often views  
          crowdfunding as donation based.  


          








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          Chart below lays out important pieces of the federal  
          Crowdfunding Act and AB 2178
          


           ------------------------------------------------------------------ 
          |                        |      Federal       |      AB 2178       |
          |                        |  Crowdfunding ACT  |                    |
          |------------------------+--------------------+--------------------|
          |Nature of Authorization |Exemption from      |Qualification by    |
          |                        |registration        |Permit              |
          |                        |requirements of the |                    |
          |                        |Securities Act of   |                    |
          |                        |1933                |                    |
          |------------------------+--------------------+--------------------|
          |Maximum Total Value of  |$1 million per      |$1 million per      |
          |Securities That May Be  |12-month period     |12-month period     |
          |Sold In Reliance on the |                    |                    |
          |Authorization           |                    |                    |
          |------------------------+--------------------+--------------------|
          |Maximum Aggregate Value |Investors with      |Non-accredited      |
          |of Securities That May  |annual income or    |investors:  $5,000  |
          |Be Sold to a Single     |net worth <$100K:   |or a greater amount |
                                                        |Investor                |greater of $2K or   |as determined by    |
          |                        |5% of annual income |the commissioner.   |
          |                        |or net worth.       |                    |
          |                        |                    |Accredited          |
          |                        |Investors with      |investors:  No      |
          |                        |annual income or    |limit other than    |
          |                        |net worth of $100K  |the $1 million cap. |
          |                        |or more:  10% of    |                    |
          |                        |annual income or    |                    |
          |                        |net worth, not to   |                    |
          |                        |exceed $100K.       |                    |
          |------------------------+--------------------+--------------------|
          |Is An Intermediary      |Yes.  Transactions  |No                  |
          |Required?               |must be conducted   |                    |
          |                        |through a           |                    |
          |                        |registered broker   |                    |








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          |                        |or a registered     |                    |
          |                        |funding portal.     |                    |
          |------------------------+--------------------+--------------------|
          |Requirements Applicable |Broker or portal    |N/A                 |
          |to Intermediaries       |must register with  |                    |
          |                        |the SEC and FINRA;  |                    |
          |                        |provide specified   |                    |
          |                        |disclosures to      |                    |
          |                        |investors; ensure   |                    |
          |                        |that each investor  |                    |
          |                        |reviews specified   |                    |
          |                        |education           |                    |
          |                        |information that    |                    |
          |                        |will be established |                    |
          |                        |by the SEC by       |                    |
          |                        |regulation and      |                    |
          |                        |affirms that they   |                    |
          |                        |understand the      |                    |
          |                        |risks of the        |                    |
          |                        |investment they are |                    |
          |                        |about to undertake; |                    |
          |                        |perform background  |                    |
          |                        |checks on persons   |                    |
          |                        |with key management |                    |
          |                        |roles in the        |                    |
          |                        |issuer's            |                    |
          |                        |organization; make  |                    |
          |                        |key information     |                    |
          |                        |provided by the     |                    |
          |                        |issuer available to |                    |
          |                        |investors; ensure   |                    |
          |                        |that all offering   |                    |
          |                        |proceeds are only   |                    |
          |                        |provided to the     |                    |
          |                        |issuer when the     |                    |
          |                        |aggregate capital   |                    |
          |                        |raised from all     |                    |
          |                        |investors is equal  |                    |
          |                        |to or greater than  |                    |








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          |                        |a target offering   |                    |
          |                        |amount, and allow   |                    |
          |                        |investors to cancel |                    |
          |                        |their commitments   |                    |
          |                        |to invest in        |                    |
          |                        |accordance with     |                    |
          |                        |rules to be         |                    |
          |                        |promulgated by the  |                    |
          |                        |SEC; undertake      |                    |
          |                        |efforts to ensure   |                    |
          |                        |that no individual  |                    |
          |                        |investor exceeds    |                    |
          |                        |the maximum         |                    |
          |                        |allowable purchase  |                    |
          |                        |of crowdfunding     |                    |
          |                        |offerings; protect  |                    |
          |                        |the privacy of      |                    |
          |                        |information         |                    |
          |                        |collected from      |                    |
          |                        |investors; refrain  |                    |
          |                        |from compensating   |                    |
          |                        |promoters, finders, |                    |
          |                        |or lead generators  |                    |
          |                        |for providing the   |                    |
          |                        |broker or funding   |                    |
          |                        |portal with         |                    |
          |                        |personal            |                    |
          |                        |identifying         |                    |
          |                        |information about   |                    |
          |                        |any potential       |                    |
          |                        |investors; and      |                    |
          |                        |prohibit its        |                    |
          |                        |directors,          |                    |
          |                        |officers, or        |                    |
          |                        |partners from       |                    |
          |                        |having any          |                    |
          |                        |financial interest  |                    |
          |                        |in an issuer using  |                    |
          |                        |its services.       |                    |








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          |------------------------+--------------------+--------------------|
          |Requirements Applicable |Issuers must file   |Applicants must     |
          |to Issuers/Applicants   |with the SEC and    |file with the       |
          |                        |provide to          |commissioner and    |
          |                        |investors and the   |provide to          |
          |                        |broker or funding   |investors a Small   |
          |                        |portal all of the   |Company Offering    |
          |                        |following: key      |Registration Form   |
          |                        |information about   |U-7.  The U-7 is a  |
          |                        |the identity of the |37-page document    |
          |                        |issuer, its key     |(not including      |
          |                        |owners and          |attachments) that   |
          |                        |management          |includes            |
          |                        |personnel, its      |information about   |
          |                        |business plan, a    |the applicant, its  |
          |                        |description of the  |management, and its |
          |                        |financial condition |business plan, and  |
          |                        |of the issuer (see  |about the offering, |
          |                        |detail below); a    |including a         |
          |                        |description of the  |description of the  |
          |                        |stated purpose and  |purpose and         |
          |                        |intended use of the |intended use of the |
          |                        |proceeds of the     |proceeds of the     |
          |                        |offering; the       |offering.           |
          |                        |target offering     |                    |
          |                        |amount, deadline to |Applicants must     |
          |                        |reach the target    |return all money    |
          |                        |offering amount,    |raised from         |
          |                        |and regular updates |investors, if they  |
          |                        |regarding the       |do not raise enough |
          |                        |progress of the     |to meet their       |
          |                        |issuer in meeting   |minimum offering    |
          |                        |the target          |amount.             |
          |                        |offering; the price |                    |
          |                        |to the public of    |Prohibits direct    |
          |                        |the securities      |solicitation.       |
          |                        |being offered; a    |                    |
          |                        |description of the  |                    |
          |                        |ownership and       |                    |








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          |                        |capital structure   |                    |
          |                        |of the issuer, and  |                    |
          |                        |including a         |                    |
          |                        |description of      |                    |
          |                        |specified risks to  |                    |
          |                        |purchasers.         |                    |
          |                        |                    |                    |
          |                        |Issuers are         |                    |
          |                        |prohibited from     |                    |
          |                        |advertising the     |                    |
          |                        |terms of the        |                    |
          |                        |offering, except    |                    |
          |                        |through notices     |                    |
          |                        |that direct         |                    |
          |                        |investors to the    |                    |
          |                        |broker or funding   |                    |
          |                        |portal.  Direct     |                    |
          |                        |solicitation of     |                    |
          |                        |investors is not    |                    |
          |                        |allowed.            |                    |
          |                        |                    |                    |
          |                        |Issuers are         |                    |
          |                        |prohibited from     |                    |
          |                        |compensating or     |                    |
          |                        |committing to       |                    |
          |                        |compensate,         |                    |
          |                        |directly or         |                    |
          |                        |indirectly, any     |                    |
          |                        |person to promote   |                    |
          |                        |its offerings       |                    |
          |                        |through             |                    |
          |                        |communication       |                    |
          |                        |channels provided   |                    |
          |                        |by a broker or      |                    |
          |                        |funding portal,     |                    |
          |                        |without taking      |                    |
          |                        |steps to ensure     |                    |
          |                        |that the person     |                    |
          |                        |clearly discloses   |                    |








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          |                        |receipt, past or    |                    |
          |                        |prospective, of     |                    |
          |                        |such compensation.  |                    |
           ------------------------------------------------------------------ 
          



          General Solicitation & General Advertising:
           


           As their names imply, general solicitation and general  
          advertising are not targeted.  They reach an audience that  
          includes both accredited and non-accredited investors.   
          According to the SEC, general solicitation includes  
          advertisements published in newspapers and magazines, public  
          websites, communications broadcasted over television and radio,  
          and seminars where attendees have been invited by general  
          solicitation or general advertising.  Use of an unrestricted,  
          and therefore publicly available, website also constitutes  
          general solicitation.  General advertising is general  
          solicitation made by means of an advertisement.  


          


          SCOR:



          California, under existing law, already has the SCOR program  
          which was established through legislation in 1986.  California  
          requires that SCOR offerings ($1 million or less) must be  
          qualified by the Commissioner of DBO.  Applicants that satisfy  
          SCOR conditions can use the Form U-7 disclosure document from  
          the NASAA.  However, SCOR applicants must provide the financial  
          information required by the DBO rather than those required by  








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          Form U-7.  The current SCOR program is perceived as time  
          consuming and burdensome and is looked upon as unsuccessful.   
          Over the years, DBO has received very few applications on an  
          annual basis. 





          AB 2178, instead of working within the SCOR program and  
          improving the existing qualification by permit, AB 2178 layers a  
          new permit application process on top of the SCOR program. The  
          SCOR program also only applies intrastate while AB 2178 states  
          "within or outside the state."  


          


          Background:


          


          On April 5, 2012, President Obama signed landmark legislation,  
          H.R. 3606, the Jumpstart Our Business Startups Act (the "JOBS  
          Act").  The JOBS Act makes it easier for startups and small  
          businesses to raise funds.  This legislation passed Congress  
          through a 73-26 Senate vote and a 380-41 House vote.  As far as,  
          AB 2178 is concerned, Title III of the JOBS Act required the SEC  
          to develop new rules permitting capital raising by  
          "crowdfunding."  





          In October of 2013, the SEC issued the proposed crowdfunding  








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          rules in a 585 page document.  The SEC struggled to create the  
          final rules that respected the flexible and democratic nature of  
          crowdfunding (which makes it so appealing to very small and  
          early stage start-up companies) while also implementing  
          sufficient regulation to satisfy consumer and investor  
          protection critics who fear that investment crowdfunding is far  
          too open to abuse and fraud.  





          On October 30, 2015, the SEC adopted final rules under Title III  
          of the JOBS Act. The JOBS Act provided for a new exemption under  
          the Securities Act of 1933 that will permit securities-based  
          crowdfunding by private companies without registering the  
          offering with the SEC.  The final rules become effective in May  
          2016 except that the forms enabling funding portals to register  
          with the SEC became effective on January 29, 2016.    
          Additionally, the SEC staff must submit a report to the SEC no  
          later than three years following the effective date of  
          crowdfunding on the impact of the regulation on capital  
          formation and investor protection. 


          Key features of the SEC's final rules:



           A company will only be able to raise a maximum aggregate  
            amount of $1 million through crowdfunding offerings per  
            12-month period.

           Companies raising less than $500,000 through crowdfunding  
            within any 12-month period will need to share financial  
            statements and income-tax returns with their investors and  
            those raising more than $500,000 will be obligated to provide  
            audited financial statements to investors.









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           Investors with an annual income or net worth of less than  
            $100,000 will be permitted to invest a maximum of $2,000 or 5%  
            of their annual income or net worth (whichever is greater) per  
            12-month period.



           Investors with an annual income or net worth equal to or  
            greater than $100,000 will be permitted to invest up to 10% of  
            their annual income or net worth (whichever is greater) per  
            12-month period up to a total maximum of $100,000 in  
            securities.



           Companies conducting a crowdfunding offering will need to file  
            certain information with the SEC, the relevant intermediary  
            facilitating the crowdfunding offering and potential  
            investors.



           Private crowdfunding offerings will be conducted exclusively  
            online through a registered broker or funding platform  
            (portal). Funding platforms will be required to register with  
            the SEC. Non-US crowdfunding platforms will be able to  
            register with the SEC, subject to an on-site examination.



           Private crowdfunding offerings will be conducted exclusively  
            online through broker or funding platforms developed in  
            partnership with the Financial Industry Regulatory Authority  
            (FINRA) and registered with the SEC.











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                                                                    Page  22







          NASAA


          


          AB 2178 requires an issuer to file with the administrator  
          (Commissioner of DBO) a small company offering registration  
          disclosure document on Form U-7.  The form is found at the NASAA  
          website:   
          http://www.nasaa.org/industry-resources/corporation-finance/scor- 
          overview/scor-forms/.   The form goes into detail, among other  
          things, the type of investment, potential risks to the investor,  
          the offering amount, and the deadline to reach the offering. 


          


          Federal Regulation A+:





          On March 24, 2015, the SEC adopted final rules to implement the  
          rulemaking mandate of Title IV of the JOBS Act by adopting  
          amendments to Regulation A.  In December 2013, the SEC had  
          released a proposed rule that essentially retained the current  
          framework of Regulation A and expanded if for larger exempt  
          offerings.  Existing Regulation A provided an exemption from the  
          registration requirement of Section 5 for certain smaller  
          securities offering by private companies.  The securities sold  
          in Regulation A offering are not considered "restricted  
          securities" and are freely transferable.  The "New" Regulation A  
          provides an exemption for U.S. companies to raise up to  
          $50,000,000 in a 12-month period.  The final rules create two  








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          tiers:  Tier 1 for smaller offerings raising up to $20,000,000  
          in any 12 month period and Tier 2 for offerings raising up to  
          $50,000,000.  Tier 1 will be subject to both SEC and state blue  
          sky pre-sale review.  





          The finalized rules of Regulation A+ should be very appealing to  
          small businesses.  


          


          Questions & Concerns:





          1)The federal Crowdfunding rules became final in October, 2015.   
            We now have a process set up in place nationwide to conduct  
            equity crowdfunding.  Why does California need its own  
            crowdfunding process?  Considering, these final rules are so  
            new, isn't it too early to cast a shadow on federal  
            Crowdfunding.  The SEC is required to issue a report in 3  
            years.  Should California wait to reevaluate the success or  
            lack of success of federal Crowdfunding after the first report  
            is released?  



          2)AB 2178, if enacted, would allow and promote "regulation  
            shopping."  Issuers/Applicants can determine whether to  
            register to adhere to federal regulations or state securities  
            regulations.  Even if California's crowdfunding has better  
            investor protections, why would this point matter, since  








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            issuers would have the ability to choose the weaker  
            regulations? 



          3)The economy is continuing to recover, the unemployment rate is  
            down, the federal government acted, is there still a need to  
            act on a statewide level to produce what could be perceived as  
            "risky" ways to raise capital?  The U.S. Treasury gave the  
            California State Treasurer a total of $168 million in federal  
            funds from the JOBS Act to provide access to capital to small  
            businesses through the California Pollution Control Financing  
            Authority and the California Infrastructure and Economic  
            Development Bank.  The programs guarantee loans made by banks  
            to small businesses that otherwise couldn't be made either for  
            lack of collateral or lack of credit history.  California  
            received more money than any other state with the final $57  
            million provided in August, 2015.   Are small businesses  
            capitalizing on these funds?  



          4)AB 2178 provides that the securities sold could be "within or  
            outside California."  Wouldn't anything outside California  
            conflict with federal rules? Other states who have enacted  
            state crowdfunding proposals only apply intrastate.  How will  
            DBO be able to enforce?
          
          Related Legislation:


          AB 2751 (Brown) would create the "Local Economies Securities  
          Act" by allowing additional securities exemptions.  Pending in  
          the Assembly Banking and Finance Committee.  


          Previous Legislation:










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                                                                    Page  25





          AB 722 (Perea) (2015 Legislative Session) would have authorized  
          a new form of securities offering in California to facilitate  
          crowdfunding as an alternative to a similar authorization in  
          federal law under the JOBS Act.  Died in the Assembly  
          Appropriations Committee. 


          AB 2096 (Muratsuchi) (2014 Legislative Session) would have  
                                              created a new way in which a person seeking to offer or sell  
          securities could qualify their offering, by authorizing the  
          "qualification by notification" of offers or sales of securities  
          advertised by means of general solicitation and general  
          advertising, as specified.  Died in the Senate Appropriations  
          Committee.  


          AB 783 (Daly) (2013 Legislative Session) provides that an issuer  
          can offer or sell securities using any form of general  
          solicitation or general advertising.  Died in the Assembly  
          Banking and Finance Committee.





          AB 2081 (Allen) (2012 Legislative Session) provides that an  
          issuer can offer or sell securities using any form of general  
          solicitation or general advertising.  Died on the Senate Floor. 





          SB 875 (Price) (2010 Legislative Session) would have exempted   
          from qualification offerings or sales of securities using a  
          general solicitation or general advertising, provided the  
          transaction meets specified requirements, including a  
          requirement that the sales are made  to accredited investors.   
          Died in Senate Banking and Financial Institutions. 








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          AB 1644 (Campbell & Briggs) (2001 Legislative Session) would  
          have exempted from qualification offerings or sales of  
          securities using a general solicitation or general advertising,  
          provided the transaction meets specified requirements, including  
          a requirement that the sales are made to accredited investors.   
          Failed passage in Assembly Banking and Finance Committee.


          Double Referral





          This measure is double referred to the Assembly Judiciary  
          Committee. 





           REGISTERED SUPPORT / OPPOSITION:




          Support


          California Asian Pacific Chamber of Commerce


          California Association of Competitive Telecommunications  
          Companies (CALTEL)








                                                                    AB 2178


                                                                    Page  27







          California Association of Micro-economic Opportunity (CAMEO)


          California Black Chamber of Commerce 


          California Disabled Veteran Business Alliance


          California Fence Contractors Association


          California Hispanic Chambers of Commerce


          California Metals Coalition (CMC)


          California State Council of Laborers


          Flasher Barricade Association


          Golden Gate Business Association


          Greater Geary Boulevard Merchants & Property Owners Association


          National Association of Women Business Owners (NAWBO) -  
          Sacramento Valley


          National Federation of Independent Business (NFIB)










                                                                    AB 2178


                                                                    Page  28





          North East Mission Business Association (NEMBA) 


          Northern California Independent Booksellers Association (NCIBA)


          Plumbing Heating Cooling Contractors of California (PHCC)


          San Francisco Builders Exchange


          San Francisco Chamber of Commerce


          San Francisco Committee on Jobs


          San Francisco Council of District Merchants Association (SFCDMA)


          San Francisco Locally Owned Merchants Alliance


          San Francisco Small Business Network


          Small Business California (SB-Cal)


          Small Business Majority


          Small Manufacturers Association of California


          South Bay Entrepreneurial Center (SBEC)










                                                                    AB 2178


                                                                    Page  29







          Opposition


          Public Investors Arbitration Bar Association (PIABA)




          Analysis Prepared by:Kathleen O'Malley / B. & F. / (916)  
          319-3081