BILL ANALYSIS                                                                                                                                                                                                    Ó



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          Date of Hearing:  May 4, 2016


                        ASSEMBLY COMMITTEE ON APPROPRIATIONS


                               Lorena Gonzalez, Chair


          AB  
          2178 (Chiu) - As Amended April 18, 2016


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          Urgency:  No  State Mandated Local Program:  NoReimbursable:  No


          SUMMARY:


          This bill authorizes a new form of securities offering in  
          California to facilitate equity crowdfunding and sets up a  
          framework for regulating these offerings. In summary, the bill: 


          1)Defines the following conditions under which an applicant may  
            file for a "crowdfunding" permit: 









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              a)    The applicant is a California corporation or a foreign  
                corporation, as specified.


              b)    The total offering of securities by the applicant to  
                be sold in a 12-month period is limited to $1 million. 


              c)    The aggregate amount of securities sold to any  
                investor does not exceed $5,000 or 10% of the net worth of  
                that natural person (exclusive of home, home furnishings,  
                and automobiles) in any 12-month period, or such other  
                amounts the Commissioner of the Department of Business  
                Oversight (DBO) authorizes by rule of order. 


              d)    Offers and sales cannot be integrated with prior  
                offers or sales of securities or subsequent offers of  
                sales or securities. 


              e)    The applicant must take reasonable steps to ensure  
                that that each non-accredited investor has sufficient  
                knowledge and experience in financial business matters  
                that the investor is capable of evaluating the merits and  
                risks of a protective investment. 


              f)    The applicant files with the Commissioner and provides  
                to investors a disclosure document, as defined, and a  
                Small Company offering Registration (SCOR) disclosure  
                document, no less than 10 business days prior to  
                commencement of the offering of securities. 


              g)    The applicant or a third party does not engage in any  
                direct solicitation, including face-to-face and telephone  
                solicitations, and complies with advertising requirements,  








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                as specified. 


              h)    The applicant sets aside in a separate third-party  
                escrow account all funds raised as part of the offering to  
                be held in escrow until that time of minimum offering  
                amount is reached. 


              i)    The transaction is conducted through an intermediary  
                and through the intermediary's platform. 


              j)    The applicant or any person selling an investment on  
                behalf of an applicant shall have a fiduciary obligation  
                to any investor or prospective investor. 


          2)Imposes a filing fee of $200 plus one fifth of 2 of the  
            aggregate value of the securities sought to be sold. 


          3)Requires the court to award reasonable attorney's fees and  
            costs, and authorizes the award of treble and punitive  
            damages, to a prevailing purchaser in an action brought  
            against any person who violates conditions of qualification by  
            permit. 


          4)Requires DBO to either issue or deny the permit within 60 days  
            of receipt of the application otherwise the applicant can  
            demand a hearing with DBO to explain why the permit has not  
            been granted. 


          FISCAL EFFECT:


          1)Significant annual administrative costs in the range of $2  








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            million to DBO for attorneys to review applications, office  
            technicians for processing, and overhead expenses. 


          2)Unknown and possibly significant revenues from filing fees to  
            offset costs of administrating the program.   


          COMMENTS:


          1)Purpose. According to the sponsor, Small Business California,  
            AB 2178 provides additional means for small businesses and  
            startups to access capital. This bill creates a modified  
            qualification process with DBO, under which issuers may offer  
            securities via general solicitation and general advertising to  
            the public, and may offer those securities to non-accredited  
            investors.  The bill is similar to a previous bill advanced by  
            this sponsor to permit securities "crowdfunding" (AB 722  
            (Perea) in 2015).


          2)Federal securities law and the JOBS Act. In April 2012,  
            President Obama signed the Jumpstart Our Business Startups Act  
            (JOBS Act), which was designed to make it easier for startups  
            and small businesses to raise capital, and included a  
            provision requiring the SEC to develop new rules permitting  
            capital raising by crowdfunding.





            In October of 2015, the SEC adopted final rules under Title  
            III of the JOBS Act. The JOBS Act provided for a new exemption  
            under the Securities Act of 1933 that will permit  
            securities-based crowdfunding by private companies without  
            registering the offering with the SEC. The final rules become  
            effective in May 2016 except that the forms enabling funding  








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            portals to register with the SEC became effective on January  
            29, 2016. Additionally, the SEC staff must submit a report to  
            the SEC no later than three years following that effective  
            date on the impact of the regulation on capital formation and  
            investor protection. 





          3)Staff Comments. The goals of this bill are admirable, but two  
            important concerns were raised in the Assembly Committee on  
            Banking and Finance analysis of AB 2178: 



             a)   Parallel federal action on crowdfunding may make efforts  
               to develop a statewide program premature. The SEC is  
               required to report the results of the federal regulations  
               in three years, and the committee may wish to wait until  
               there is more information on what works and doesn't work  
               with the federal framework. 


             b)   There could be a prevalence of "regulation shopping,"  
               where issuers or applicants can determine whether to adhere  
               to federal regulations or state securities regulations  
               based on what is most advantageous to them. Under AB 2178,  
               California's program would offer stronger consumer  
               protections, which may result in applicants choosing to  
               engage with the federal program instead. For this reason,  
               it is hard to project participation in the California  
               program, which has implications for the kinds of fee  
               revenue that will go to DBO to support operations. 


          Analysis Prepared by:Luke Reidenbach / APPR. / (916)  
          319-2081









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