BILL ANALYSIS                                                                                                                                                                                                    Ó



          SENATE COMMITTEE ON
                         BANKING AND FINANCIAL INSTITUTIONS
                             Senator Marty Block, Chair
                                2015 - 2016  Regular 

          Bill No:             SB 197         Hearing Date:    September  
          8, 2015
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          |Author:    |Block                                                |
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          |Version:   |August 31, 2015    Amended                           |
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          |Urgency:   |No                     |Fiscal:    |Yes              |
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          |Consultant:|Eileen Newhall                                       |
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                Subject:  Finance lenders: commercial loan: referral.

          SB 197 is being re-heard by this Committee pursuant to Senate  
          Rule 29.10.  Substantive changes made to the bill since its last  
          hearing by this Committee are shown in bold type.

           SUMMARY       Authorizes California Finance Lenders Law (CFLL) licensees  
          making commercial loans to compensate unlicensed persons for  
          borrower referrals, as specified.  
          
           DESCRIPTION
             
            1.  Provides that a CFLL licensee may pay compensation to an  
              unlicensed person in connection with the referral of one or  
              more prospective borrowers to that licensee, when all of the  
              following conditions are met: 

               a.     The referral by the unlicensed person leads to the  
                 consummation of a commercial loan between the licensee  
                 and the borrower.

               b.     The loan contract provides for an annual percentage  
                 rate that does not exceed 36%.

               c.     Before approving the loan, the licensee obtains  
                 documentation from the prospective borrower documenting  
                 the borrower's commercial status, and performs  
                 underwriting and obtains documentation to ensure that the  
                 prospective borrower will have sufficient monthly gross  







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                 revenue with which to repay the loan pursuant to the loan  
                 terms, as specified.  

               d.     The licensee maintains records of all compensation  
                 paid to unlicensed persons in connection with the  
                 referral of borrowers for at least four years.

               e.     The licensee annually submits information requested  
                 by the Commissioner of Business Oversight (commissioner)  
                 regarding the payment of referral fees.

           2.  Defines referral for purposes of the bill as either the  
              introduction of the borrower and the licensee or the  
              delivery of the borrower's contact information to the  
              licensee.

           3.  Requires a CFLL licensee that receives an application for a  
              commercial loan from a prospective borrower who has been  
              referred to that licensee by an unlicensed person to provide  
              the following written statement to the borrower, in no  
              smaller than 10-point type, and requires the borrower to  
              acknowledge receipt of the statement in writing:  "You have  
              been referred to us by [Name of Unlicensed Person].  If you  
              are approved for the loan, we may pay a fee to [Name of  
              Unlicensed Person] for the successful referral.  [Licensee],  
              and not [Name of Unlicensed Person] is the sole party  
              authorized to offer a loan to you.  You should ensure that  
              you understand any loan offer we may extend to you before  
              agreeing to the loan terms.  If you wish to report a  
              complaint about this loan transaction, you may contact the  
              Department of Business Oversight, Division of Corporations  
              at 1-866-ASK-CORP (1-866-275-2677), or file your complaint  
              online at www.dbo.ca.gov."

           4.  Provides that when a licensee pays a referral fee to an  
              unlicensed person in connection with a commercial loan, that  
              licensee is liable for any misrepresentation made to the  
              borrower in connection with that loan. 

           5.  Provides that if one or more of the following eight  
              activities is performed by an unlicensed person in  
              connection with a commercial loan, that unlicensed person is  
              ineligible to be paid a referral fee in connection with that  
              loan:








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               a.     Participating in any loan negotiation.

               b.     Counseling or advising the borrower about a loan.

               c.     Participating in the preparation of any loan  
                 documents, including credit applications.

               d.     Contacting the licensee on behalf of the borrower  
                 other than to refer the borrower.

               e.     Gathering loan documentation from the borrower or  
                 delivering the documentation to the licensee.

               f.     Communicating lending decisions or inquiries to the  
                 borrower.

               g.     Participating in establishing any sales literature  
                 or marketing materials.

               h.     Obtaining the borrower's signature on documents.

           6.  Notwithstanding the list of prohibitions immediately above,  
              allows persons meeting any of the following criteria to  
              engage in one or more of those eight activities, without  
              rendering themselves ineligible to receive a referral fee:  

               a.     Exempt from licensure under the CFLL.

               b.     Exempt from federal income taxes pursuant to Section  
                 501(c)(3) of the Internal Revenue Code.

               c.     Is a business assistance organization recognized by  
                 the United States Small Business Administration.

               d.     Engages in one or more of the eight activities  
                 listed immediately above in connection with five or fewer  
                 commercial loans made by CFLL licensees in a 12-month  
                 period.

           7.  Prohibits a person who receives compensation in connection  
              with a referral pursuant to the provisions of the bill from  
              doing any of the following:









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               a.     Making a materially false or misleading statement or  
                 representation to a prospective borrower about the terms  
                 or conditions of a prospective loan.

               b.     Advertising, printing, displaying, publishing,  
                 distributing, or broadcasting any statement or  
                 representation with regard to the conditions for making  
                 or negotiating a loan that is false, misleading, or  
                 deceptive or that omits material information that is  
                 necessary to make the statements made not false,  
                 misleading, or deceptive.

               c.     Engaging in any act in violation of Business and  
                 Professions Code Section 17200.

               d.     Committing an act that constitutes fraud or  
                 dishonest dealings.

               e.     Failing to safeguard a prospective borrower's  
                 personally identifiable information.

           8.  Authorizes the commissioner to adopt regulations to impose  
              conditions on the referral activity authorized by the bill.
           
           9.  Authorizes the commissioner to issue a desist and refrain  
              order to any person who, in the commissioner's opinion, is  
              engaged in the business of soliciting borrowers for a loan  
              to be made by a CFLL licensee, and is not in compliance with  
              the provisions of the bill or with any other provision of  
              the CFLL.  

           EXISTING LAW
           

            1.  Pursuant to the CFLL, defines a commercial loan as a loan  
              with a principal amount of $5,000 or more, or any loan under  
              an open-end credit program, whether secured by either real  
              or personal property, or both, or unsecured, the proceeds of  
              which are intended by the borrower for use primarily for  
              other than personal, family, or household purposes. For  
              purposes of determining whether a loan is a commercial loan,  
              the lender may rely on any written statement of intended  
              purposes signed by the borrower. The lender is not required  
              to ascertain that the proceeds of the loan are used in  








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              accordance with the statement of intended purposes  
              (Financial Code Section 22502).



           EXISTING REGULATION


            1.  Prohibits a CFLL licensee from paying any compensation to  
              an unlicensed person for soliciting or accepting  
              applications for loans, except when the compensation is paid  
              to an employee regularly employed at a licensed place of  
              business of the licensee, or to a person or company that is  
              exempt from the CFLL (California Code of Regulations Title  
              10, Chapter 3, Subchapter 6, Article 4, Section 1451)..

           COMMENTS
         
          1.  Purpose:   This bill is co-sponsored by Opportunity Fund and  
              the California Association for Micro Enterprise Opportunity  
              (CAMEO) to remove a competitive disadvantage that applies to  
              CFLL licensees making commercial loans.  In doing so, this  
              bill is intended to improve the ability of microlenders to  
              identify underserved small businesses, and help them access  
              credit.  

           2.  Amendments Leading To Senate Rule 29.10 Referral:   In July,  
              2015, after SB 197 had passed both the Senate Banking and  
              Financial Institutions Committee and the Assembly Banking  
              and Finance Committee, the Department of Business Oversight  
              (DBO) requested extensive amendments to the bill.  DBO's  
              amendments are intended to minimize the likelihood that  
              commercial loans on which referral fees are paid will be  
              marketed in a misleading or unscrupulous manner and to  
              expressly prohibit persons who are required to be licensed  
              as loan brokers from using SB 197 to evade those licensing  
              requirements.  Because the bill, as amended per DBO's  
              request, contains a significant number of conditions that  
              were not present when the bill passed either policy  
              committee, SB 197 was re-referred to the Assembly Banking  
              and Finance Committee pursuant to Assembly Rule 77.2 and,  
              after passing that Committee and the Assembly Floor, has  
              been re-referred to the Senate Banking and Financial  
              Institutions Committee pursuant to Rule 29.10(d).   








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           3.  Background:   Existing CFLL regulations prohibit CFLL  
              licensees from paying any compensation to any person or  
              company that is unlicensed, in exchange for the referral of  
              business.  This places CFLL licensees who make commercial  
              loans at a competitive disadvantage relative to their direct  
              competitors, who are not required to hold CFLL licenses and  
              are thus not subject to the same restriction.  

          According to small business lending experts, referrals are the  
              single most efficient way for commercial lenders to acquire  
              small business customers. Because general purpose  
              advertising is not targeted, it is very inefficient at  
              reaching customers.  Word of mouth is by far the most  
              efficient use of marketing dollars, but is an avenue that is  
              closed off to CFLL licensees by California's regulations.

              As described in more detail below, two types of direct  
              competitors who are not required to hold CFLL licenses  
              include merchant advance companies (not required to be  
              licensed under the CFLL, because they are advancing, rather  
              than lending money) and companies that partner with banks  
              (not required to be licensed under the CFLL, because the  
              loans are made under the banks' charters).  CFLL licensees  
              may offer better loan terms to businesses than competitors  
              who lack CFLL licenses, but often lose customers to those  
              competitors, because the competitors can compensate those  
              from whom they receive referrals, while the CFLL licensees  
              are prohibited from doing so.  

           4.  What Are Merchant Advance Companies?:   Merchant advance  
              companies that serve small businesses represent the most  
              common form of direct competition to commercial lenders  
              licensed under the CFLL.  Unlike commercial lenders,  
              merchant advance companies do not offer loans.  Instead,  
              they offer a variety of non-loan financing options, which  
              include cash advance, purchase order finance, accounts  
              receivable finance, or a combination of these.  Generally  
              speaking, business arrangements between advance companies  
              and the firms they fund involve the following:  The advance  
              company advances a certain amount of money to a business.   
              In return, the business agrees to remit a certain percentage  
              of its future revenue (typically sales receipts) to the  
              advance company until the advance is paid back.  Some  








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              merchant advance firms purchase future sales revenue at a  
              discount; others purchase future sales revenue on a dollar  
              for dollar basis, but charge the business a fee for the  
              transaction.  Some contracts require that money be repaid on  
              a daily basis; others require different repayment schedules.  
               There is considerable variety in the ways in which advance  
              transactions are set up; the one thing that remains constant  
              is their being structured in ways that do not require a  
              California lending license. 

           5.  How Does the Rent-A-Charter/ Bank Affiliate Model Work?    
              Companies that offer loans in partnership with banks  
              represent another type of competition to CFLL licensees.   
              Companies that partner with banks to offer loans can often  
              avoid having to become licensed in the states in which the  
              companies operate, because the loans are technically being  
              made by the bank.  This so-called rent-a-charter or bank  
              affiliate model has several different variations, but often  
              involves a company that lacks a lending license acquiring  
              customers and underwriting prospective borrowers, referring  
              qualified borrowers to a bank, allowing the bank to lend to  
              those qualified borrowers, then purchasing the consummated  
              loans from the bank.  Because the bank is technically the  
              lender, the company which partners with it is not required  
              to hold a lending license.  As such, it is not restricted in  
              its ability to compensate third parties for the referral of  
              business.  

           6.  Levelling the Playing Field:   SB 197 would allow CFLL  
              licensees making commercial loans to pay fees for the  
              successful referral of business, thus eliminating their  
              competitive disadvantage in customer acquisition relative to  
              other entities that extend credit to small businesses in  
              California.  According to this bill's co-sponsors, companies  
              that are not subject to the CFLL often offer less favorable  
              terms to small businesses than CFLL licensees, but small  
              business borrowers never learn about these more favorable  
              loans, because the CFLL lenders cannot compensate entities  
              to refer business to them.  

              California's existing prohibition against payment of  
              referral fees by licensed lenders is intended to protect  
              borrowers, by ensuring that they are not steered to loans  
              with unfavorable terms by unlicensed individuals whose  








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              referrals are based entirely on the compensation they  
              generate, and not on the extent to which the loan makes  
              sense for the borrower being referred.  SB 197 is designed  
              to eliminate the possibility that referral fees paid to  
              unlicensed individuals will result in predatory lending.   
              The bill allows the payment of referral fees only upon  
              consummation of a loan, and requires all loans for which  
              referral fees are paid to adhere to specified best practices  
              for business lending (verify the commercial status of the  
              borrower, maximum APR of 36%, and rigorous underwriting).  

           7.  Summary of Arguments in Support:   

               a.     This bill is co-sponsored by the California  
                 Association for Micro Enterprise Opportunity (CAMEO), a  
                 network of 85 nonprofit micro-business development  
                 organizations that serve very small businesses with  
                 training, business technical assistance, and microloans,  
                 and Opportunity Fund, California's largest non-profit  
                 microlender.  These organizations write, "This bill is  
                 crucial to California small and microbusinesses,  
                 especially underbanked ones, as they may not be learning  
                 about and receiving the most appropriate financing  
                 available.  Word-of-mouth is a key marketing strategy for  
                 reaching underbanked immigrant and minority communities;  
                 referral fees for successful loans encourage  
                 work-of-mouth...Because of [the] uneven playing field,  
                 California businesses may not receive the best financing  
                 available.  This bill will help responsible lending  
                 products be more competitive with other financing such as  
                 merchant cash advances."

               b.     Similar arguments in support were submitted by two  
                 dozen other organizations, including CDC Small Business  
                 Finance (the largest Small Business Association  
                 non-profit lender in the nation), Small Business  
                 California, the National Federation of Independent  
                 Business, Small Business Majority, Nehemiah Community  
                 Reinvestment Fund, California Black Chamber of Commerce,  
                 California Asian Pacific Chamber of Commerce, and others.  
                  

           8.  Summary of Arguments in Opposition:    None received.









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          LIST OF REGISTERED SUPPORT/OPPOSITION
            
          Support
           
          California Association for Micro Enterprise Opportunity  
              (co-sponsor)
          Opportunity Fund (co-sponsor)
          3CORE, Inc.
          Academies for Social Entrepreneurship
          Accion San Diego
          California Asian Pacific Chamber of Commerce
          California Black Chamber of Commerce
          California Disabled Veteran Business Alliance
          California Metals Coalition
          Capital Impact Partners
          CDC Small Business Finance
          Community Advancement Initiatives, Inc.
          El Pajaro Community Development Corporation
          Genesis LA
          MicroEnterprise Collaborative of Inland Southern California
          Mission Asset Fund
          National Federation of Independent Business
          Nehemia Community Reinvestment Fund
          Northern California Community Loan Fund
          Pacific Community Ventures
          Small Business California
          Small Business Majority
          TriTech Small Business Development Center
          Valley Economic Development Center
          West Company
          Women's Economic Ventures
           
          Opposition
               
          None received


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