BILL ANALYSIS                                                                                                                                                                                                    Ó





                             SENATE JUDICIARY COMMITTEE
                         Senator Hannah-Beth Jackson, Chair
                            2015 - 2016  Regular  Session


          SB 570 (Jackson)
          Version: April 6, 2015
          Hearing Date:  April 28, 2015
          Fiscal: Yes
          Urgency: No
          TH   
                    

                                        SUBJECT
                                           
                        Personal Information: Privacy: Breach

                                      DESCRIPTION  

          This bill would modify the existing data breach notification  
          requirement for agencies and persons or businesses conducting  
          business in California that own or license computerized data  
          that includes personal information.  Specifically, this bill  
          would require these entities, in the event of a data breach, to  
          provide affected individuals with a one-page notice entitled  
          "Notice of Data Breach," in which the required content is  
          presented under the following headings: "What Happened," "What  
          Information Was Involved," "What We Are Doing," "What You Can  
          Do," and "For More Information."  This bill would state that  
          additional information may be provided as a supplement to the  
          one-page notice, would clarify the requirements for providing  
          substitute notice of a data breach, and would make other  
          technical and clarifying changes.

                                      BACKGROUND  

          In 2003, California's first-in-the-nation security breach  
          notification law went into effect. (See Civ. Code Secs.  
          1798.29(a), 1798.82(a).)   Since that time, all but three states  
          have enacted similar security breach notification laws, and  
          governments around the world have or are considering enacting  
          such laws.  California's breach notification statute requires  
          state agencies, local agencies, and businesses to notify  
          residents when the security of their personal information is  
          breached.  This notification requirement ensures that residents  








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          are made aware of a breach, thus allowing them to take  
          appropriate action to mitigate or prevent potential financial  
          losses due to fraudulent activity.

          Existing law requires breach notifications to be made in the  
          most expedient time possible without unreasonable delay, and  
          specifies certain information that must be included in these  
          notices.  The law provides that breach notifications must be  
          written in "plain language," but is otherwise silent about how  
          the information should be presented.  In a 2014 report on data  
          breaches in California, the Attorney General stated:

            Breach notices continue to be written at the college level,  
            well above the average reading level for adults.  The intent  
            of the breach notice law is to alert individuals that their  
            information is at risk, so they can take steps to protect  
            themselves.  Notices that can be easily understood are  
            obviously essential to accomplishing this purpose.

            While concerns about litigation risks may cause companies to  
            draft notices in legalistic language that is less than  
            accessible, we encourage companies to work with communications  
            professionals to improve the clarity of their notices.  Good  
            writing can make the notices more readable, using techniques  
            such as shorter sentences, familiar words and phrases, the  
            active voice and a layout that supports clarity.  (California  
            Department of Justice, California Data Breach Report (Oct.  
            2014)  
             [as of Apr. 20, 2015].)

          To provide greater clarity to individuals who receive notice of  
          a breach, this bill would require data breach notifications to  
          include a one-page notice entitled "Notice of Data Breach," in  
          which content is presented under five discrete headings.  This  
          bill would also clarify how to "conspicuously post" a substitute  
          notice of a data breach on a Web site and would make other  
          technical and clarifying changes to the Data Breach Notification  
          Law.

                                CHANGES TO EXISTING LAW
           
           1.Existing law  requires any agency, person, or business that  
            owns or licenses computerized data that includes personal  
            information to disclose a breach of the security of the system  







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            to any California resident whose unencrypted personal  
            information was, or is reasonably believed to have been,  
            acquired by an unauthorized person.  The disclosure must be  
            made in the most expedient time possible and without  
            unreasonable delay, consistent with the legitimate needs of  
            law enforcement, as specified.  (Civ. Code Secs. 1798.29(a),  
            (c) and 1798.82(a), (c).)

             Existing law  requires any agency, person, or business that  
            maintains computerized data that includes personal information  
            that the agency, person, or business does not own to notify  
            the owner or licensee of the information of any security  
            breach immediately following discovery if the personal  
            information was, or is reasonably believed to have been,  
            acquired by an unauthorized person.  (Civ. Code Secs.  
            1798.29(b), 1798.82(b).)

             Existing law  requires any agency, person, or business that is  
            required to issue a security breach notification to meet all  
            of the following requirements when issuing the notification:
                 the notification shall be written in plain language; and
                 the notification shall include, at a minimum, the  
               following information:
               o      the name and contact information of the reporting  
                 entity;
               o      a list of the types of personal information that  
                 were or are reasonably believed to have been the subject  
                 of a breach;
               o      if the information is possible to determine at the  
                 time the notice is provided, then any of the following:  
                 (i) the date of the breach; (ii) the estimated date of  
                 the breach; or (iii) the date range within which the  
                 breach occurred;
               o      the date of the notice;
               o      whether the notification was delayed as a result of  
                 a law enforcement investigation, if that information is  
                 possible to determine at the time the notice is provided;
               o      a general description of the breach incident, if  
                 that information is possible to determine at the time the  
                 notice is provided; and
               o      the toll-free telephone numbers and addresses of the  
                 major credit reporting agencies, if the breach exposed a  
                 social security number or a driver's license or  
                 California identification card number.  (Civ. Code Secs.  
                 1798.29(d), 1798.82(c).)







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             Existing law  provides that at the discretion of the agency,  
            person, or business that is required to issue a security  
            breach notification, the notification may also include any of  
            the following:
                 information about what the reporting entity has done to  
               protect individuals whose information has been breached;  
               and
                 advice on steps that the person whose information has  
               been breached may take to protect himself or herself.   
               (Civ. Code Secs. 1798.29(d), 1798.82(c).)

             This bill  would additionally require a security breach  
            notification to include a one page notice titled "Notice of  
            Data Breach," in which content is presented under the  
            following headings: "What Happened," "What Information Was  
            Involved," "What We Are Doing," "What You Can Do," and "For  
            More Information."  This bill would specify that additional  
            information may be provided as a supplement to the one page  
            notice.

             This bill  would specify that the format of the one page notice  
            shall be designed to call attention to the nature and  
            significance of the information it contains, and would make  
            the following additional specifications:
                 the title and headings in the one page notice shall be  
               clearly and conspicuously displayed; and
                 the text of the one page notice and any other notice  
               provided pursuant to the Data Breach Notification Law shall  
               be no smaller than 10-point type.

           1.Existing law  specifies that, for purposes of the Data Breach  
            Disclosure Law, "notice" may be provided by one of the  
            following methods:
                 written notice;
                 electronic notice; or
                 substitute notice, if the agency, person, or business  
               demonstrates that the cost of providing notice would exceed  
               $250,000, or that the affected class of subject persons to  
               be notified exceeds 500,000, or the agency does not have  
               sufficient contact information.  (Civ. Code Secs.  
               1798.29(i), 1798.82(j).)

             Existing law  further specifies that substitute notice shall  
            consist of all of the following:







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                 email notice when the reporting entity has an email  
               address for the subject persons;
                 conspicuous posting of the notice on the reporting  
               entity's Internet Web site page, if it maintains one; and
                 notification to major statewide media, as specified.   
               (Civ. Code Secs. 1798.29(i), 1798.82(j).)

             This bill  would provide that conspicuous posting of the notice  
            on the reporting entity's Internet Web site, if it maintains  
            one, must occur for a minimum of 30 days.  This bill would  
            also provide that conspicuous posting on a reporting entity's  
            Internet Web site means providing a link to the notice on the  
            home page that is in larger type than the surrounding text, or  
            in contrasting type, font, or color to the surrounding text of  
            the same size, or set off from the surrounding text of the  
            same size by symbols or other marks that call attention to the  
            link.

             This bill  would make other technical and clarifying changes.
          
                                        COMMENT
           
           1.Stated need for the bill
           
          The author writes:

            Existing law protects the privacy of California residents by  
            requiring businesses and government agencies that own or  
            license personal information to disclose when unencrypted  
            computer systems storing this data are thought to have been  
            breached.  California's breach notification law requires these  
            disclosures to be made in the most expedient time possible and  
            without unreasonable delay.  An October 2014 report from the  
            California Attorney General concluded that breach  
            notifications are often difficult to understand.

            This bill improves the readability of breach notifications by  
            simplifying and standardizing how breached entities  
            communicate relevant information to affected California  
            residents.  It directs these entities to convey the  
            information currently required under existing law in a  
            one-page notice with the information grouped under the  
            following five headings:
                What Happened
                What Information Was Involved







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                What We Are Doing
                What You Can Do
                For More Information

            Breached entities remain free to provide additional  
            information to supplement the required one-page notice as they  
            see fit.  Additionally, this bill specifies that notices  
            conspicuously posted on a Web site under the substitute notice  
            provision must remain posted for a minimum of 30 days, and  
            clarifies the meaning of "conspicuous posting."

            These changes to California's breach notification law will  
            help ensure that critical information pertaining to a breach  
            is communicated effectively to California residents,  
            empowering them to take appropriate steps to protect  
            themselves from the consequences of a data breach.

           2.Readability of Data Breach Notifications
           
          California recognizes that the right to privacy is a fundamental  
          right, and has enshrined that right along with other fundamental  
          rights in article I, section 1 of the California Constitution.   
          The harm that can result from the theft of personal information  
          via a data breach threatens to undermine that fundamental right.  
           Unfortunately, because of the size of its economy and the  
          number of consumers, the data held by California businesses and  
          government agencies is frequently targeted by cyber criminals.   
          The Attorney General's 2014 California Data Breach Report found  
          that, in 2012, "17 percent of the data breaches recorded in the  
          United States took place in California - more than any other  
          state" and that "the number of reported breaches in California  
          increased by 28 percent in 2013."  (California Department of  
          Justice, California Data Breach Report (Oct. 2014)  
           [as of Apr. 20, 2015].)  The frequency  
          of data breaches in California and the threat that such breaches  
          pose to California residents makes timely and effective  
          notification of a breach a matter of critical importance.

          However, data breach notices are often written in a way that  
          obscures the information they contain, making them less  
          effective in communicating critical information to affected  
          California residents.  The Attorney General's 2014 California  
          Data Breach Report states that, using the Flesch-Kinkaid  
          Grade-Level index to assess readability of 70 randomly selected  







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          notices, "no significant improvement in readability" has  
          occurred since readability assessments began in 2012.  The  
          Report found that the "average reading grade was college level  
          in both years: 14 in 2012 and 13 in 2013."  (Id.)
          This bill would likely enhance the readability of data breach  
          notices by specifying that such notices must include one page  
          marked with clear headings that group the most critical  
          information California residents need to respond effectively  
          when their personal information is compromised.  By moving away  
          from current practice that allows the presentation of breach  
          notice information in multiple unbroken paragraphs, this bill  
          would help make the information conveyed in breach notices more  
          accessible to all Californians.  The bill would additionally  
          provide breached entities with some measure of clarity about how  
          breach notices should be formatted in order to give affected  
          consumers adequate notice of a breach, while allowing breached  
          entities the flexibility to include relevant additional  
          information in their notices.

           3.Conspicuous Posting of Substitute Notices
           
          Existing law authorizes breached entities to issue substitute  
          notices in lieu of direct notice when the entity can demonstrate  
          that the cost of providing notice would exceed $250,000, that  
          the affected class of subject persons to be notified exceeds  
          500,000, or that the entity does not have sufficient contact  
          information to notify affected consumers directly.  Existing law  
          states that breach notification by substitute notice must  
          include notification to major statewide media and conspicuous  
          posting of the notice on the reporting entity's Internet Web  
          site, if it maintains one.

          This bill would clarify that conspicuously posting a substitute  
          notice on an Internet Web site means providing a link to the  
          notice on the home page that is in larger type than the  
          surrounding text, or in contrasting type, font, or color to the  
          surrounding text of the same size, or set off from the  
          surrounding text of the same size by symbols or other marks that  
          call attention to the link.  This bill would also specify that  
          substitute notices must remain conspicuously posted for at least  
          30 days.  These changes to the substitute notice requirement  
          would likely make substitute notices more effective by making it  
          more likely that they will be noticed by affected consumers.









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           Support  :  Privacy Rights Clearinghouse

           Opposition  :  None Known

                                        HISTORY
           
           Source  :  Author

           Related Pending Legislation  :

          AB 259 (Dababneh, 2015) would require an agency, if the agency  
          was the source of a breach and the breach compromised a person's  
          social security number, driver's license number, or California  
          identification card number, to offer the person identity theft  
          prevention and mitigation services at no cost for not less than  
          12 months.  This bill is pending in the Assembly Appropriations  
          Committee.

          AB 964 (Chau, 2015) would amend California's Data Breach  
          Notification Law to require breach notification to be made  
          within 30 days, consistent with the legitimate needs of law  
          enforcement.  This bill would authorize the Attorney General to  
          grant additional time, not exceeding 30 days, in which to make  
          the disclosure if the Attorney General determines that the  
          person or business needs additional time in order to determine  
          the scope of the security breach, prevent further disclosures,  
          conduct a risk assessment, restore the integrity of the data  
          system, or provide notice to an entity designated to receive  
          reports and information about information security incidents.   
          This bill would also provide that if the data containing  
          personal information was encrypted, there would be a presumption  
          that a breach would not compromise the security,  
          confidentiality, or integrity of the personal information.  This  
          bill is pending in the Assembly Privacy and Consumer Protection  
          Committee.

           Prior Legislation  :

          AB 1710 (Dickinson, Ch. 855, Stats. 2014) amended California's  
          Data Breach Notification Law to require a person or business to  
          offer appropriate identity theft prevention and mitigation  
          services to an affected person at no cost for not less than 12  
          months if the person or business was the source of a data  
          breach.  This bill also prohibited the sale, advertisement for  
          sale, or offer to sell an individual's social security number.







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          SB 46 (Corbett, Ch. 396, Stats. 2013) revised the data elements  
          included within the definition of personal information under  
          California's Data Breach Notification Law by adding certain  
          information that would permit access to an online account, and  
          imposed additional requirements on the disclosure of a breach of  
          the security of the system or data in situations where the  
          breach involves personal information that would permit access to  
          an online or email account.

          AB 1149 (Campos, Ch. 395, Stats. 2013) expanded existing  
          disclosure requirements concerning breaches of computerized data  
          owned or licensed by state agencies to "local agencies" as  
          defined by Government Code Section 6252(a).  This bill also made  
          certain technical corrections to the security breach  
          notification law.

          SB 24 (Simitian, Ch. 197, Stats. 2011) required any agency,  
          person, or business that is required to issue a security breach  
          notification pursuant to existing law to fulfill certain  
          additional requirements pertaining to the security breach  
          notification, and required any agency, person, or business that  
          is required to issue a security breach notification to more than  
          500 California residents to electronically submit a single  
          sample copy of that security breach notification to the Attorney  
          General.

          AB 1298 (Jones, Ch. 699, Stats. 2007), among other things, added  
          medical information and health insurance information to the data  
          elements that, when combined with the individual's name, would  
          constitute personal information requiring disclosure when  
          acquired, or believed to be acquired, by an unauthorized person  
          due to a security breach.

          AB 1950 (Wiggins, Ch. 877, Stats. 2004) required a business that  
          owns or licenses personal information about a California  
          resident to implement and maintain reasonable security  
          procedures and practices to protect personal information from  
          unauthorized access, destruction, use, modification, or  
          disclosure.  AB 1950 also required a business that discloses  
          personal information to a nonaffiliated third party to require  
          by contract that those entities maintain reasonable security  
          procedures.

          SB 1386 (Peace, Ch. 915, Stats. 2002) enacted California's Data  







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          Breach Notification Law and required a state agency, or a person  
          or business that conducts business in California, that owns or  
          licenses computerized data that includes personal information to  
          disclose any breach of the security of the data to California's  
          residents whose unencrypted personal information was, or is  
          reasonably believed to have been, acquired by an unauthorized  
          person.  SB 1936 permitted notifications to be delayed if a law  
          enforcement agency determines that it would impede a criminal  
          investigation, and required an agency, person, or business that  
          maintains computerized data that includes personal information  
          owned by another to notify the owner or licensee of the  
          information of any breach of security of the data.

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