SB 761, as introduced, Hall. Advertising: Internet.
Existing law prohibits a person, corporation or association, or any employee of a corporation or association, from engaging in advertising practices conducted by specified means of dissemination or publication, including the Internet, where a statement is made or disseminated that is untrue or misleading and which, by the exercise of reasonable care, should be known to be untrue or misleading. Existing law requires a vendor conducting business through the Internet or any other electronic means of communication, when a transaction involves a buyer in this state, to disclose to the buyer the vendor’s return and refund policy and various other information. A violation of these provisions is a crime.
This bill would state the intent of the Legislature to enact legislation that would require an operator of a commercial Internet Web site that meets specified criteria to provide public disclosures and consumer protections when presenting or offering to consumers vacation home rentals or temporary living spaces.
Vote: majority. Appropriation: no. Fiscal committee: no. State-mandated local program: no.
The people of the State of California do enact as follows:
Section 17538.2 is added to the Business and
2Professions Code, to read:
It is the intent of the Legislature to enact legislation
2that would require an operator of a commercial Internet Web site
3that meets specified criteria to provide public disclosures and
4consumer protections when presenting or offering to consumers
5vacation home rentals or temporary living spaces.