BILL ANALYSIS                                                                                                                                                                                                    Ó






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          |SENATE RULES COMMITTEE            |                       SB 1199|
          |Office of Senate Floor Analyses   |                              |
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                                   THIRD READING 


          Bill No:  SB 1199
          Author:   Hall (D), et al.
          Amended:  4/26/16  
          Vote:     21 

           SENATE TRANS. & HOUSING COMMITTEE:  8-1, 4/19/16
           AYES:  Beall, Cannella, Galgiani, Leyva, McGuire, Mendoza,  
            Roth, Wieckowski
           NOES:  Allen
           NO VOTE RECORDED:  Bates, Gaines

           SENATE APPROPRIATIONS COMMITTEE: Senate Rule 28.8

           SUBJECT:   Advertising displays:  City of Inglewood


          SOURCE:    Author


          DIGEST:  This bill authorizes two existing advertising displays  
          in the City of Inglewood to be considered on-premise displays  
          until January 1, 2023.  


          ANALYSIS:  


          Existing law:
          
          1)Establishes the Outdoor Advertising Act (OAA), which regulates  
            the placement of advertising displays adjacent to and within  
            specified distances of highways that are part of the national  
            system of interstate and defense highways and federal-aid  








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            highways.          

          2)Prohibits any advertising display from being placed or  
            maintained on property adjacent to a section of a freeway that  
            has been landscaped if the advertising display is designed to  
            be viewed primarily by persons traveling on the main-traveled  
            way of the landscaped freeway.  The OAA, however, only applies  
            to signs that are located within 660 feet of the right-of-way  
            of federal-aid interstate and primary highways. 
          3)Provides for limited exemptions and specified exceptions to  
            the prohibition on advertising along system and landscaped  
            freeways, including exemptions for signs advertising the  
            property's sale or lease, signs designating the premises or  
            its owner, and signs advertising goods or services  
            manufactured or produced on the property itself.   

          4)Provides the OAA generally does not apply to "on-premise"  
            advertising displays, which include those advertising the sale  
            of the property upon which it is placed or that advertise the  
            business conducted, services rendered, or goods produced or  
            sold on the property.  Local government regulates on-premise  
            displays, except for certain safety requirements.

          5)Allows an existing advertising display to be considered  
            on-premise if the display: 

             a)   Advertises those businesses and activities developed  
               within the former Redevelopment Agency (RDA) project area  
               boundaries, as those boundaries existed on December 29,  
               2011;
             b)   Is located within the boundary limits of the project; 
             c)   Was constructed before January 1, 2012; and 
             d)   Does not cause the reduction in federal aid highway  
               funds.

          6)Authorizes, on and after January 1, 2022, the applicable city,  
            county, or city and county to request, for good cause, from  
            the Department of Transportation (Caltrans) an extension  
            beyond January 1, 2023, not to exceed the expiration of the  
            redevelopment project area.

          This bill: 

          1)  Expands existing exemptions for billboards contained within  







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            former RDAs to include advertising displays located within the  
            boundary limits of the City of Inglewood at two locations on  
            Interstate 405 that were constructed on or before January 1,  
            2012, so long as the advertising displays do not cause the  
            reduction of federal aid highway funds.  

          2)  Makes findings and declarations to the need for the special  
            statute for the City of Inglewood.

          Comments

          1)California's exemption for RDA displays in a post-RDA world.   
            In 2013, the Legislature passed and the Governor signed SB 684  
            (Hill, Chapter 544, Statutes of 2013), which sought to address  
            the question about billboards that advertise businesses in RDA  
            project areas in the era of successor agencies.  That bill  
            permitted existing advertising displays that advertised  
            businesses and activities within the boundary limits of an RDA  
            project to remain and be considered "on-premise displays"  
            (e.g., not subject to the OAA) until January 1, 2023.  The  
            city or county could then apply to Caltrans for an extension,  
            showing "good cause" beginning on January 1, 2022. 

            Local governments established RDA project areas in blighted  
            areas that require additional investment to address the  
            blight.  Until RDAs were dissolved, existing law allowed RDAs  
            to permit advertising signs for 10 years, after which they  
            were regulated by Caltrans and the OAA, unless the RDA and  
            Caltrans agreed to an extension for good cause.  Legislation  
            created the RDA exemption to the OAA to allow businesses in  
            these less-desirable places to advertise.

            The dissolution of RDAs raised questions about how existing  
            signs would be treated by Caltrans because there is no longer  
            an RDA to negotiate the extension with Caltrans.  SB 684  
            permitted these existing displays to remain in place for a  
            designated period of time and modeled the OAA exception for  
            RDA signs.  The thought was that at some point, either the  
            blighted area has improved to the point that the businesses no  
            longer need the unique competitive advantage provided by the  
            sign, or the problems are too large for the signs to resolve.   


          2)Impacts on the subjects of a recent legal decision.  This bill  







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            impacts the subjects of a recent decision by an administrative  
            law court concerning violations of the OAA.  On November 20,  
            2015, an administrative law judge (ALJ) found that cause  
            existed for Caltrans to issue Notices of Violation, requiring  
            correction of violations and payment of statutory penalties,  
            pursuant to the OAA and related Caltrans regulations,  
            concerning two "large-scale super graphic wall signs"  
            displayed by Sky Posters in Inglewood, California.  One  
            display, measuring 25,000 square feet, depicted displays for  
            movies such as X-Men and Ant Man, while the other, measuring  
            30,000 square feet, displayed an image of the Nissan Rogue.   
            Both are affixed to the side of a 12-story building adjacent  
            to a section of Interstate 405.  By comparison, the OAA  
            restricts permitted advertising to displays of 1,200 square  
            feet in area with a maximum height of 25 feet and a maximum  
            length of 60 feet. 

            In or about August 2010, Sky Posters applied for and obtained  
            approval from Caltrans for placing RDA displays on the  
            building.  In April 2014, however, Caltrans issued two  
            violation notices based on the conclusion that the subject  
            displays were not redevelopment displays advertising  
            businesses in the City's redevelopment zone and Sky Posters  
            had only received approval for the placement of RDA displays.   
            Additionally, these wall signs were found along a landscaped  
            highway. 

            After the Notice of Violation was issued, Sky Posters filed a  
            Notice of Defense, which requested an administrative hearing.   
            As noted above, the administrative law judge found Sky Posters  
            to be in violation of the OAA, and pursuant to the OAA,  
            ordered Sky Posters to pay $10,300 in penalties and $1,405,641  
            as disgorgement of the gross revenue that resulted from the  
            displays.  The ALJ opinion states that the OAA does not  
            provide for injunctive relief.  For this reason, if Caltrans  
            wants to require Sky Posters to remove the wall signs,  
            Caltrans will have to seek such relief from a Superior Court  
            of the State of California. 

            If this bill were passed, Sky Posters would likely be  
            permitted to continue displaying the two wall posters at  
            issue.

          3)Federal highway funds imperiled.  Current law permits existing  







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            signs within an RDA project area that advertise for businesses  
            within the RDA to remain in place until 2023.  This bill  
            expands that exemption and permit two signs in the City of  
            Inglewood to qualify as on-premise displays and remain until  
            January 1, 2023.

            This exception would conflict with regulations that are  
            adopted pursuant to the federal Highway Beautification Act,  
            and could place California at risk to lose up to 10% of its  
            federal funds.  Presently, California receives $3.5 billion  
            from the federal government, and stands to lose up to $350  
            million.  This bill states that if an advertising display will  
            result in the loss of federal aid highway funds, the display  
            owner or operator shall remove the display and be subject to a  
            civil fine of $10,000 per day. 

          Related/Prior Legislation

          SB 684 (Hill, Chapter 544, Statutes of 2013) permitted existing  
          advertising displays that advertised businesses and activities  
          within the boundary limits of an RDA project to remain and be  
          considered on-premise displays until January 1, 2023.  The city  
          or county could then apply to Caltrans for an extension, showing  
          "good cause" beginning on January 1, 2022. 


          FISCAL EFFECT:   Appropriation:    No          Fiscal  
          Com.:YesLocal:   Yes


          SUPPORT:   (Verified5/9/16)


          None received


          OPPOSITION:   (Verified5/9/16)


          California State Outdoor Advertising Association

          ARGUMENTS IN SUPPORT:  According to the author, "[a]dvertising  
          displays located in former redevelopment agency zones provide a  
          number of benefits to local businesses and local governments.   







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          Not only do these displays encourage economic investment in the  
          area, they also provide general fund revenue for the local  
          government successor agency.  SB 1199 will allow the City of  
          Inglewood to utilize advertising displays located in the former  
          redevelopment zone to advertise business located within the  
          City's boundaries.  Because redevelopment agencies and their  
          boundaries no longer exist and successor agencies are tasked  
          with managing their assets and property, this bill ensures that  
          the City of Inglewood is able to fully utilize their outdoor  
          advertising displays to promote business located within the  
          City."


          ARGUMENTS IN OPPOSITION:      Writing in opposition, the  
          California State Outdoor Advertising Association (CSOAA) states  
          that this bill seeks to legalize two outdoor advertising  
          displays that were recently found to violate state law.   
          According to CSOAA, the sign owner has filed a motion for  
          reconsideration with the Office of Administrative Hearings, and  
          for this reason, believes this bill is premature until there is  
          legal resolution.  Additionally, this bill creates an unleveled  
          playing field for those outdoor companies that have maintained  
          lawfully permitted displays.  CSOAA argues that there is no  
          reason to put $350 million of federal funds at risk to  
          facilitate two illegal advertising displays.


          Prepared by:Alison Dinmore / T. & H. / (916) 651-4121
          5/11/16 15:38:21


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