BILL NUMBER: SB 2024	CHAPTERED
	BILL TEXT

	CHAPTER   494
	FILED WITH SECRETARY OF STATE   SEPTEMBER 14, 1998
	APPROVED BY GOVERNOR   SEPTEMBER 13, 1998
	PASSED THE SENATE   AUGUST 20, 1998
	PASSED THE ASSEMBLY   AUGUST 17, 1998
	AMENDED IN ASSEMBLY   AUGUST 6, 1998
	AMENDED IN ASSEMBLY   JULY 23, 1998
	AMENDED IN ASSEMBLY   JULY 8, 1998
	AMENDED IN ASSEMBLY   JUNE 23, 1998
	AMENDED IN SENATE   APRIL 23, 1998

INTRODUCED BY   Senator Rainey

                        FEBRUARY 20, 1998

   An act to amend Section 1739.7 of the Civil Code, relating to
collectibles.



	LEGISLATIVE COUNSEL'S DIGEST


   SB 2024, Rainey.  Collectibles.
   Existing law defines the term "collectible" as any autographed
sports item sold or offered for sale by a dealer for $25 or more and
the term "promoter" as a person who arranges, holds, organizes, or
presents a trade show featuring collectibles.  Existing law regulates
the advertisement and sale of collectibles by, among other things,
requiring specific disclosures about the merchandise, specifying the
contents of certificates of authenticity, and providing consumers
with the right to recover 10 times actual damages for injuries caused
by a false or missing certificate.  Existing law requires
certificates of authenticity to include specified warranties,
information, and disclosures.
   This bill would provide, instead, that the term "collectible"
applies to any autographed sports item sold or offered for sale to a
consumer for $5 or more and the term "promoter" applies to a person
who arranges, holds, organizes, or presents a trade show featuring
collectibles, autograph signings, or both.  This bill would expand
the enumerated requirements of a certificate of authenticity, by
requiring the inclusion of the date of sale, any identifying serial
number, and information relating to an autograph signing, as
specified.  The bill would also authorize a court to award additional
damages based on the egregiousness of the dealer's conduct where a
consumer has been injured by the failure of a dealer to provide a
valid certificate of authority.


THE PEOPLE OF THE STATE OF CALIFORNIA DO ENACT AS FOLLOWS:


  SECTION 1.  Section 1739.7 of the Civil Code is amended to read:
   1739.7.  (a) As used in this section:
   (1) "Autographed" means bearing the actual signature of a
personality signed by that individual's own hand.
   (2) "Collectible" means an autographed sports item, including, but
not limited to, a photograph, book, ticket, plaque, sports program,
trading card, item of sports equipment or clothing, or other sports
memorabilia sold or offered for sale in or from this state by a
dealer to a consumer for five dollars ($5) or more.
   (3) "Consumer" means any natural person who purchases a
collectible from a dealer for personal, family, or household
purposes.  "Consumer" also includes a prospective purchaser meeting
these criteria.
   (4) "Dealer" means a person who is in the business of selling or
offering for sale collectibles in or from this state, exclusively or
nonexclusively, or a person who by his or her occupation holds
himself or herself out as having knowledge or skill peculiar to
collectibles, or to whom that knowledge or skill may be attributed by
his or her employment of an agent or other intermediary that by his
or her occupation holds himself or herself out as having that
knowledge or skill.  "Dealer" includes an auctioneer who sells
collectibles at a public auction, and also includes persons who are
consignors or representatives or agents of auctioneers.  "Dealer"
includes a person engaged in a mail order, telephone order, or cable
television business for the sale of collectibles.
   (5) "Description" means any of the following:
   (A) Any representation in writing, including, but not limited to,
a representation in an advertisement, brochure, catalog, flyer,
invoice, sign, or other commercial or promotional material.
   (B) Any oral representation.
   (C) Any representation included in a radio or television broadcast
to the public in or from this state.
   (6) "Limited edition" means any collectible that meets all of the
following requirements:
   (A) A company has produced a specific quantity of a collectible
and placed it on the open market.
   (B) The producer of the collectible has posted a notice, at its
primary place of business, that it will provide any consumer, upon
request, with a copy of a notice that states the exact number of a
collectible produced in that series of limited editions.
   (C) The producer makes available, upon request of a consumer,
evidence that the electronic encoding, films, molds, or plates used
to create the collectible have been destroyed after the specified
number of collectibles have been produced.
   (D) The sequence number of the collectible, and the number of the
total quantity produced in the limited edition is printed on the
collectible.
   (7) "Mint condition" means any collectible sold on the open market
or through a private transaction that meets all of the following
requirements:
   (A) The item has never been circulated, used, or worn.
   (B) The item exhibits little or no signs of aging or degradation
caused by oxidation or exposure to sunlight as a result of its
display.
   (C) The item is otherwise free from creases, blemishes, or marks.

   (8) "Promoter" means a person who arranges, holds, organizes, or
presents a trade show featuring collectibles, autograph signings, or
both.
   (9) "Person" means any natural person, partnership, corporation,
limited liability company, company, trust, association, or other
entity, however organized.
   (b) Whenever a dealer, in selling or offering to sell to a
consumer a collectible in or from this state, provides a description
of that collectible as being autographed, the dealer shall furnish a
certificate of authenticity to the consumer at the time of sale.  The
certificate of authenticity shall be in writing, shall be signed by
the dealer or his or her authorized agent, and shall specify the date
of sale.  The certificate of authenticity shall be in at least
10-point boldface type and shall contain the dealer's true legal name
and street address.  The dealer shall retain a copy of the
certificate of authenticity for not less than seven years.  Each
certificate of authenticity shall do all of the following:
   (1) Describe the collectible and specify the name of the sports
personality who autographed it.
   (2) Either specify the purchase price and date of sale or be
accompanied by a separate invoice setting forth that information.
   (3) Contain an express warranty, which shall be conclusively
presumed to be part of the bargain, of the authenticity of the
collectible.  This warranty shall not be negated or limited by reason
of the lack of words such as "warranty" or "guarantee" or because
the dealer does not have a specific intent or authorization to make
the warranty or because any statement relevant to the collectible is
or purports to be, or is capable of being, merely the dealer's
opinion.
   (4) Specify if the collectible is offered as one of a limited
edition and, if so, shall specify (A) how the collectible and edition
are numbered and (B) the size of the edition and the size of any
prior or anticipated future edition, if known, or if not known, the
certificate shall contain an explicit statement to that effect.
   (5) Indicate whether the dealer is surety bonded or is otherwise
insured to protect the consumer against errors and omissions of the
dealer and, if bonded or insured, provide proof thereof.
   (6) Indicate the last four digits of the dealer's resale
certificate number from the State Board of Equalization.
   (7) Indicate whether the item was autographed in the presence of
the dealer and specify the date and location of, and the name of a
witness to, the autograph signing.
   (8) Indicate whether the item was obtained or purchased from a
third party.  If so, indicate the name and address of this third
party.
   (9) Include an identifying serial number which corresponds to an
identifying number printed on the collectible item, if any.  The
serial number shall also be printed on the sales receipt.  If the
sales receipt is printed electronically, the dealer may manually
write the serial number on the receipt.
   (c) No dealer shall represent an item as a collectible if it was
not autographed by the sports personality in his or her own hand.
   (d) No dealer shall display or offer for sale a collectible in
this state, unless at the location where the collectible is offered
for sale, and in close proximity to the collectible merchandise,
there is a conspicuous sign that reads as follows:
"SALE OF AUTOGRAPHED SPORTS MEMORABILIA:  AS REQUIRED BY LAW, A
DEALER WHO SELLS TO A CONSUMER ANY SPORTS MEMORABILIA DESCRIBED AS
BEING AUTOGRAPHED MUST PROVIDE A WRITTEN CERTIFICATE OF AUTHENTICITY
AT THE TIME OF SALE.  THIS DEALER MAY BE SURETY BONDED OR OTHERWISE
INSURED TO ENSURE THE AUTHENTICITY OF ANY COLLECTIBLE SOLD BY THIS
DEALER."

   (e) Any dealer engaged in a mail-order or telephone-order business
for the sale of collectibles in or from this state:
   (1) Shall include the disclosure specified in paragraph (d), in
type of conspicuous size, in any written advertisement relating to a
collectible.
   (2) Shall include in each television advertisement relating to a
collectible the following written on-screen message, which shall be
prominently displayed, shall be easily readable, and shall be clearly
visible for no less than five seconds and shall be repeated for five
seconds once during each four-minute segment of the advertisement
following the initial four minutes:
"A written certificate of authenticity is provided with each
autographed collectible, as required by law.  This dealer may be
surety bonded or otherwise insured to ensure the authenticity of any
collectible sold by this dealer."

   (3) Shall include as part of the oral message of each radio
advertisement for a collectible the disclosure specified in
subdivision (d).
   (f) No dealer shall display or offer for sale a collectible in
this state at any trade show or similar event primarily featuring
sales of collectibles or other sports memorabilia which offers onsite
admission ticket sales, unless at each onsite location where
admission tickets are sold, there is prominently displayed a specimen
example of a certificate of authenticity.
   (g) Any consumer injured by the failure of a dealer to provide a
certificate of authenticity containing the information required by
this section, or by a dealer's furnishing of a certificate of
authenticity that is false, shall be entitled to recover, in addition
to actual damages, a civil penalty in an amount equal to 10 times
actual damages, plus court costs, reasonable attorney's fees,
interest, and expert witness fees, if applicable, incurred by the
consumer in the action.  The court in its discretion, may award
additional damages based on the egregiousness of the dealer's
conduct.  The remedy specified in this section is in addition to, and
not in lieu of, any other remedy that may be provided by law.
   (h) No person shall represent himself or herself as a dealer in
this state unless he or she possesses a valid resale certificate
number from the State Board of Equalization.
   (i) A dealer may be surety bonded or otherwise insured for
purposes of indemnification against errors and omissions arising from
the authentication, sale, or resale of collectibles.
   (j) Whenever a promoter arranges or organizes a trade show
featuring collectibles and autograph signings, the promoter shall
notify, in writing, any dealer who has agreed to purchase or rent
space in this trade show what the promoter will do if any laws of
this state are violated, including the fact that law enforcement
officials will be contacted when those laws are violated.  This
notice shall be delivered to the dealer, at his or her registered
place of business, at the time the agreement to purchase space in the
trade show is made.  The following language shall be included in
each notice:

   "As a vendor at this collectibles trade show, you are a
professional representative of this hobby.  As a result, you will be
required to follow the laws of this state, including laws regarding
the sale and display of collectibles, as defined in Section 1739.7 of
the Civil Code, forged and counterfeit collectibles and autographs,
and mint and limited edition collectibles.  If you do not obey the
laws, you may be evicted from this trade show, be reported to law
enforcement, and be held liable for a civil penalty of 10 times the
amount of damages."