BILL ANALYSIS                                                                                                                                                                                                    



                                                                       



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          |SENATE RULES COMMITTEE            |                  AB 2592|
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                                 THIRD READING


          Bill No:  AB 2592
          Author:   Leno (D)
          Amended:  8/23/06 in Senate
          Vote:     21

           
           SENATE BUS., PROF. & ECON. DEV. COMMITTEE :  5-0, 06/12/06
          AYES:  Figueroa, Aanestad, Florez, Morrow, Simitian

           SENATE APPROPRIATIONS COMMITTEE  :  Senate Rule 28.8

           ASSEMBLY FLOOR  :  64-3, 5/4/06 - See last page for vote


           SUBJECT  :    California Travel and Tourism Commission

           SOURCE  :     California and Lodging Association


           DIGEST  :    This bill modifies the conditions and terms of  
          appointees and elected members of the California Travel and  
          Tourism Commission, broadens industry segments which may  
          voluntary participate, and clarifies certain assessment and  
          referendum procedures.

           Senate Floor Amendments  of 8/23/06 makes changes to the way  
          the passenger car rental industry is assessed by the  
          California Travel and Tourism Commission.  These amendments  
          will permit rental car companies to separately state  
          specified charges provided those charges are fully  
          disclosed, re-bundled to show the total estimated cost for  
          an entire rental transaction, and specify the re-bundled  
          price must be given at the time a quote is provided and  
                                                           CONTINUED





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          when a rental commences.  Finally, these amendments become  
          operational only if the rental car industry agrees to  
          increase its Tourism Marketing Assessment to a level  
          sufficient for the Travel and Tourism Commission's budget  
          to be brought up to $25 million in FY 2006-07 and $50  
          million in FY 2007-08. 

           ANALYSIS  :    

           Existing Law
           
           1.Establishes the California Tourism Marketing Act of 1995  
            (Act) which provides for the California Travel and  
            Tourism Commission (CTTC), an independent, nonprofit  
            corporation consisting of 37 members.  (The Commission  
            consists of the 12 members appointed by the Governor, and  
            24 commissioners elected according to tourism industry  
            category in a referendum, and the Secretary of the  
            Business, Transportation and Housing Agency who serves as  
            the chairperson and secretary of the CTTC).

           2.Requires that the 12 appointed commissioners be  
            professionally active in the tourism industry and  
            represent the 12 officially designated tourism regions.

           3.Provides that the 24 elected commissioners be elected  
            according to industry categories including:  
            accommodations, restaurants and retail, attractions and  
            recreation, transportation and travel services.

           4.Provides that all commissioners will serve four-year  
            terms and that, with exception of the Secretary, no  
            commissioner shall serve for more than two consecutive  
            terms.

           5.Authorizes the CTTC to levy assessments on specified  
            businesses which benefit from travel and tourism spending  
            according to referendum of the "assessed businesses" for  
            the purpose of producing a variety of marketing  
            activities.

           6.Allows for persons or businesses with less than  
            $1,000,000 in California gross annual revenue to be  
            exempt from assessment.







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           7.Allows the CTTC to accept, by written contract, a  
            voluntary assessment from any person in a travel and  
            tourism related business that is not an assessed  
            business. 

           8.Requires the contract to provide that the voluntary  
            assessment will be equivalent to the assessment that  
            would be levied if the person were an assessed business. 

           9.Provides that businesses that enter into a contract for  
            voluntary assessment are also allowed to vote on  
            referendums.

          10.Prohibits the CTTC from entering into any contract for  
            voluntary assessment with a person whose primary business  
            is gaming, as defined in Chapter 10 of Title 9, Part 1 of  
            the Penal Code.

          11.Provides that, commencing January 1, 2003, a referendum  
            shall be called every two years to determine candidates  
            for commissioners and assessment levels.

          12.Provides that, commencing in 2007, a referendum shall be  
            called every six years to determine the termination or  
            continuation of the CTTC.

          This bill:

           1.Modifies the conditions of office for appointed CTTC  
            commissioners as follows:

             A.   Requires the primary business, trade or  
               profession of appointed commissioners to be directly  
               related to the tourism industry.

             B.   Requires that each appointed commissioner  
               represent only one of the 12 designated tourism  
               regions.

             C.   Provides that if an appointed commissioner ceases  
               to be professionally active in the tourism industry  
               or his or her primary business, trade or profession  
               ceases to be directly related to the tourism  







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               industry, then he or she will automatically cease to  
               be an appointed commissioner after 90 days following  
               the date of the change, unless he or she is able to  
               meet the criteria within that timeframe. 

           2.Modifies the conditions of office for elected CTTC  
            commissioners as follows:

             A.   Provides that elected commissioners will serve  
               for fiscal year terms (July 1 through June 30). 

             B.   Allows for those commissioners whose term would  
               have expired on December 31 to automatically be  
               extended until June 30 of the following year.

             C.   Provides that if an elected commissioner ceases  
               to be employed by or with an assessed business, in  
               the category and segment which he she was  
               representing, then he or she will automatically  
               cease to be an elected commissioner after 90 days  
               following the date of the change, unless he or she  
               is able to meet the criteria within that timeframe.

           3.Clarifies that the phrase "two consecutive terms" shall  
            not include partial terms.

           4.Makes the following changes only if rental car companies  
            approve a referendum asking them to agree to increase  
            their Tourism Marketing Assessment to a level sufficient  
            for the Travel and Tourism Commission's budget to be  
            brought up to $25 million in fiscal year 2006-07 and $50  
            million in fiscal year 2007-08 (The Secretary of  
            Business, Transportation and Housing [BT&H] must provide  
            notice to the Legislature and the Secretary of State and  
            post notice on its website that the assessment has been  
            approved):

             A.   Defines the terms "Airport Concession Fee,"  
               "Quote," and "Tourism commission assessment".  

             B.   Adds the airport concession fee, if any, and the  
               tourism commission assessment, if any, to the list of  
               items which may be stated separately.  Currently  
               rental companies may separately state the rental rate,  







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               taxes, customer facility charge, if any, and a mileage  
               charge, if any, provided that such items are disclosed  
               both at the time of the quote and when the rental  
               commences.

             C.   Adds the airport concession fee, if any, tourism  
               commission assessment, if any, to the list of  
               separately stated charges that must be provided to the  
               customer at the time of the quote. Current law states  
               that if a rental company chooses to separately state  
               enumerated charges, it MUST at the time the quote is  
               given, provide the customer with a good faith estimate  
               of the rental rate, taxes, customer facility charge,  
               if any, as well as the total charges for the entire  
               rental period.

             D.   Clarifies that when providing quotes on the  
               internet, the company must display the total estimated  
               charges in a typeface at least as big as the displayed  
               base rental rate and that the total estimated charges  
               cannot be more than two internet pages from the  
               displayed base rate.

             E.   Specifies that third parties providing quotes to  
               consumers must follow the same protocol established  
               for the rental company, as best they can.

             F.   Designates the passenger car rental industry as a  
               separate industry category. 

             G.   Defines the term "maximum assessment" as the dollar  
               amount, adopted by the commission, over which an  
               assessed business shall not be required to pay. The  
               commission may adopt differing amounts of maximum  
               assessment for each industry.

             H.   Stipulates that the number of commissioners elected  
               from each industry category is to be determined by the  
               weighted percentage of assessments from that category,  
               although there shall be no more than six from the  
               passenger car rental category.  Existing law states  
               that 24 commissioners are to be elected according to  
               tourism industry category in a referendum.








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             I.   Provides a process for changing the assessment  
               formula when the actual assessment level is  
               significantly different from what was projected.

             J.   Stipulates that if an assessed business within the  
               passenger car rental category pays an assessment  
               greater than the maximum assessment, the weighted  
               percentage assigned to that assessed business shall be  
               the same as though its assessment were equal to the  
               highest maximum assessment.

             K.   Stipulates that assessments will only be collected  
               on each rental transaction that commences at an  
               airport, hotel, or overnight lodging facility.

             L.   The $6,300,000 made available to the commission  
               under the current Budget Act reverts back to the  
               General Fund.

           5.Eliminates the restriction on contracts for voluntary  
            assessments from the gaming industry.

           6.Clarifies that voluntary assessments shall be  
            "proportionally" equivalent to the assessment levied from  
            an assessed business.

           7.Provides procedures for persons sharing common  
            ownership, management, or control of more than one  
            assessed business to calculate, administer, and pay the  
            assessment owed by each business.

           8.Specifies that the threshold for small businesses to be  
            exempt from assessment ($1,000,000 in total California  
            gross annual revenue) may be lowered by referendum, but  
            is never to be set lower than $500,000.

           9.Clarifies that any exempted business may enter into  
            contract for voluntary assessments.  This change will  
            become inoperative on the date the Secretary BT&H  
            provides notice to the Legislature and Secretary of  
            State, and posts notice on its website that the passenger  
            car rental industry has approved, by referendum to be  
            assessed and the assessment rate.








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          10. Provides that if the CTTC delivers a resolution to the  
            Secretary, then the Secretary may call a referendum at  
            any time.  This change will become inoperative on the  
            date the Secretary BT&H provides notice to the  
            Legislature and Secretary of State, and posts notice on  
            its website that the passenger car rental industry has  
            approved, by referendum to be assessed and the assessment  
            rate.

          11.Requires the Secretary to identify, to the extent  
            reasonably feasible, those businesses that would become  
            newly assessed due to a change sought in a referendum,  
            and provide those businesses the opportunity to vote in  
            that referendum.

          12.Requires the California Travel and Tourism Commission to  
            submit a referendum to the passenger rental car industry  
            (no later than March 31, 2007) which will propose an  
            assessment level determined by the commission to yield  
            sufficient funds for a specific spending plan.

          13.Provides that if the commission finds that the  
            referendum allows the commission to meet the funding  
            goals specified, the authorization to terminate the  
            commission by referendum shall be suspended until the end  
            of the 2007-08 FY.  Currently, the industry may terminate  
            the commission by referendum at any time, if the state  
            fails to appropriate $7,300,000.00 in any fiscal year.

          14.Makes other technical and clarifying changes.

           Background
           
          The California Tourism Act grew out of efforts to reverse a  
          multi-year decline in California's tourism industry.   
          During the 1970s, Governor Brown closed the Office of  
          Tourism and withdrew funding from many tourism promotion  
          efforts.  During Governor Deukmejian's tenure, the Office  
          of Tourism was reactivated.

          In February of 1993, Governor Wilson created the Governor's  
          Task Force on Tourism Funding for the purpose of  
          "investigating various tourism funding methods and making  
          policy recommendations regarding a new, "non-tax" method of  







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          providing stable financing for statewide tourism  
          promotion."  The Task Force which was composed of  
          representatives from various California businesses  
          developed the concept that was ultimately enacted by SB 256  
          (Johnston), 1995-96 Session, as the California Tourism and  
          Marketing Act. 

          The California Tourism and Marketing Act established the  
          Office of Tourism in the State Technology, Trade and  
          Commerce Agency (TTCA) and authorized California's tourism  
          industry to conduct an industry-wide referendum of  
          California businesses that benefit from travel and tourism  
          spending.  The referendum passed in October 1997, and it  
          established the CTTC and a statewide marketing fund derived  
          from mandatory assessments on travel and tourism  
          businesses.  The CTTC was created to be a "nonprofit"  
          corporation consisting of 37-members, for the purpose of  
          conducting marketing and managing assessed funds. 

          In January 2004, the programmatic responsibilities of the  
          CTTC were transferred to the State Business, Transportation  
          and Housing Agency (BT&H).  The first full year of  
          assessment funding occurred during the Fiscal Year  
          1998-1999 and between 1998 to 2002, the California Tourism  
          marketing budget was fully funded by the CTTC and the State  
          of California at approximately  $14 million annually.  The  
          state has contributed each year except for FY 2003-2004 and  
          FY 2004-2005.

           FISCAL EFFECT :    Appropriation:  No   Fiscal Com.:  Yes    
          Local:  No

           SUPPORT  :   (Verified  8/23/06)

          California Hotel and Lodging Association (source)
          Alamo Car Rental
          Avis Car Rental
          Budget Car Rental
          California Attractions & Parks Association
          California Chamber of Commerce
          California Parks Company
          California Restaurant Association
          California Ski Industry Association
          California Travel Industry Association







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          Dollar Car Rental 
          Enterprise Car Rental 
          Hertz Corporation
          National Car Rental
          Thrifty Car Rental
          Walt Disney Company


           ARGUMENTS IN SUPPORT  :    According to the author's office,  
          this bill is necessary to update and make clarifying  
          changes to the Tourism Marketing Act with respect to the  
          CTTC.  Currently the Act fails to clearly state the  
          parameters for serving as a commissioner.  This bill  
          establishes or clarifies such parameters.  The Act  
          currently prohibits voluntary assessments from persons in  
          the gaming industry.  There is no existing justification  
          for this prohibition and the gaming industry has expressed  
          interest in participating in tourism funding; thus, this  
          bill eliminates this provision so that gaming interests may  
          participate on a voluntary basis


           ASSEMBLY FLOOR  : 
          AYES:  Aghazarian, Arambula, Baca, Bass, Berg, Bermudez,  
            Bogh, Calderon, Canciamilla, Chavez, Chu, Cohn, Coto,  
            Daucher, De La Torre, Dymally, Emmerson, Evans, Frommer,  
            Hancock, Harman, Jerome Horton, Shirley Horton, Houston,  
            Huff, Jones, Karnette, Keene, Klehs, Koretz, La Malfa, La  
            Suer, Laird, Leno, Leslie, Levine, Lieber, Lieu, Liu,  
            Matthews, McCarthy, Montanez, Mullin, Nakanishi, Nation,  
            Nava, Negrete McLeod, Niello, Oropeza, Parra, Pavley,  
            Plescia, Richman, Ridley-Thomas, Ruskin, Saldana,  
            Salinas, Torrico, Tran, Umberg, Vargas, Wyland, Yee,  
            Nunez
          NOES:  DeVore, Mountjoy, Strickland
          NO VOTE RECORDED:  Benoit, Blakeslee, Chan, Cogdill,  
            Garcia, Goldberg, Haynes, Maze, Sharon Runner, Spitzer,  
            Villines, Walters, Wolk


          JJA:do  8/23/06   Senate Floor Analyses 

                         SUPPORT/OPPOSITION:  SEE ABOVE








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