BILL ANALYSIS                                                                                                                                                                                                    



                                                                  AB 1484
                                                                  Page  1

          CONCURRENCE IN SENATE AMENDMENTS
          AB 1484 (Krekorian)
          As Amended August 31, 2007
          Majority vote 
           
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          |ASSEMBLY:  |74-0 |(May 17, 2007)  |SENATE: |37-1 |(September 6,  |
          |           |     |                |        |     |2007)          |
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           Original Committee Reference:    JUD.  

           SUMMARY  :  Repeals the existing trademark law and enacts the  
          Model State Trademark Law. Preserves many unique features of  
          California's existing trademark law but also makes many changes  
          that track developments in federal trademark law.  Specifically,  
           this bill  :

          1)Expands the information required to be provided with an  
            application for registration to include, among other things, a  
            drawing of the mark and three specimens of that mark as it is  
            actually used.  Provides further that applications must  
            include a signed declaration of accuracy and subjects the  
            signer to civil penalties for willfully misstating material  
            facts.

          2)Permits owners of trademark registration to record change of  
            name, security interests, or licenses.

          3)Expands the grounds upon which the Secretary of State (SOS)  
            shall cancel a registration and specifies procedures for  
            actions to compel registration or cancel a registration. 

          4)Implements a number of changes designed to bring California  
            law into greater conformity with federal law and recent  
            developments in trademark case law.  The most significant of  
            these changes do the following:

             a)   Reduces the duration of state trademark registrations  
               from 10 years to five years, and provides that renewal  
               periods for registrations shall similarly be reduced from  
               10 years to five years;

             b)   Defines "abandonment," consistent with well-settled  
               federal case law, to mean either of the following:  i) that  








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               a mark's use has been discontinued with no intent to  
               resume; or, ii) the owner's course of conduct, including  
               acts of omission as well as commission, causes the mark to  
               lose its significance as a mark.  Provides further that  
               non-use for two consecutive years shall constitute prima  
               facie evidence of abandonment; 

             c)   Provides a cause of action for dilution of a trademark,  
               defines "dilution," and enumerates the essential elements  
               for a finding of dilution; 

             d)   Provides that state registration may be cancelled  
               because a mark has become "generic," and defines that term;

             e)   Provides that a trademark registration may be cancelled  
               if there is a likelihood of confusion with a mark that was  
               previously registered with the United States (U.S.) Patent  
               and Trademark Office, assuming the federal registrant's  
               rights extends to California;

             f)   Prevents applicants from knowingly filing an application  
               when they are aware that another person has previously  
               registered a similar mark;

             g)   Permits the SOS to require a trademark applicant to  
               state whether it previously sought to register the mark  
               with the U.S. Patent and Trademark Office and, if  
               registration was refused, to disclose why; and,  

             h)   Declares that it is the intent of the Legislature to  
               provide a system of state trademark regulation that is  
               consistent with the federal system of trademark  
               registration and, to that end, the construction that the  
               courts give the federal act should be treated as persuasive  
               authority for interpreting and construing California  
               trademark statutes. 

           The Senate amendments  : 

          1)Make minor changes in the formal requirements for filing an  
            application for a trademark.

          2)Make minor and clarifying changes to the definition of  
            "dilution".









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          3)Make clarifying amendments relating to the effect of recording  
            a trademark on security interests governed by Division 9 of  
            the Uniform Commercial Code. 

          4)Omit the requirement that an application for a trademark be  
            signed under penalty of perjury and instead require that the  
            application be signed by a specified person and subject that  
            person to a civil penalty of not more than $10,000 for  
            willfully stating as true in the declaration any material fact  
            he or she knows to be false.  Make corresponding changes in  
            provisions dealing with actions and remedies for violation of  
            a registered mark. 

           AS PASSED BY THE ASSEMBLY  , this bill was substantially similar  
          to the version approved by the Senate.

           FISCAL EFFECT  :  According to the Senate Appropriations  
          Committee, pursuant to Senate Rule 28.8, negligible state costs.  


           COMMENTS  :  A trademark or service mark, for goods and services  
          respectively, may consist of any word, name, symbol, or device,  
          or any combination thereof, that is adopted and used by a person  
          to identify the goods or services manufactured or provided by  
          that person.  Most importantly, the trademark or service mark is  
          used to distinguish those goods or services from goods or  
          services manufactured or provided by others.  

          California's existing trademark law was first adopted in 1941.   
          In 1967 it was repealed and replaced with one based on the Model  
          State Trademark Bill (MSTB), which was drafted by the  
          International Trademark Association (INTA).  At the time  
          California adopted this MSTB in 1967, the most recent version of  
          MSTB was the one first promulgated in 1949.  Since that time,  
          INTA has issued major revisions of the bill in 1992 and again in  
          1996 in order to codify important developments in trademark case  
          law and adapt to ever changing business conditions and  
          practices.  

          This bill would repeal California's existing trademark law and  
          replace it based on the 1996 INTA model bill.  By adopting the  
          model bill, this bill will also bring California into alignment  
          with federal trademark law and the 30 other states that have  
          already adopted one of the more recent version of MSTB.  In  
          addition, this bill states the Legislature's intent to provide a  








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          system of state trademark registration and protection that is  
          substantially consistent with the federal system of trademark  
          registration and protection.  To that end, it is also the intent  
          of this bill that the construction the courts have given to  
          federal law should be treated as persuasive authority for  
          interpreting and construing the provisions of this bill.   

          This bill would make a wholesale change by repealing the  
          relevant sections of the Business & Professions Code and  
          replacing it with one based on the 1996 model law.  However,  
          some of the more important changes include reducing the  
          registration and renewal period from 10 to five years; defining  
          such key terms as "dilution" and "abandonment" in a manner  
          consistent with federal case law; and declaring the  
          Legislature's intent to make state consistent with federal law  
          and thereby allowing courts to treat well-developed federal case  
          law as persuasive authority for interpreting and construing  
          California trademark statutes. 


           Analysis Prepared by  :    Thomas Clark / JUD. / (916) 319-2334 


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