BILL ANALYSIS                                                                                                                                                                                                    



                                                                       



           ------------------------------------------------------------ 
          |SENATE RULES COMMITTEE            |                  SB 1400|
          |Office of Senate Floor Analyses   |                         |
          |1020 N Street, Suite 524          |                         |
          |(916) 651-1520         Fax: (916) |                         |
          |327-4478                          |                         |
           ------------------------------------------------------------ 
           
                                         
                                 THIRD READING


          Bill No:  SB 1400
          Author:   Simitian (D)
          Amended:  8/15/08
          Vote:     21

           
           SENATE BUS., PROF. & ECON. DEV. COMMITTEE  :  8-0, 4/7/08
          AYES: Ridley-Thomas, Aanestad, Calderon, Corbett, Denham,  
            Harman, Simitian, Yee
          NO VOTE RECORDED: Florez  

          SENATE JUDICIARY COMMITTEE  :  5-0, 4/29/08
          AYES:  Corbett, Harman, Ackerman, Kuehl, Steinberg

           SENATE FLOOR  :  31-1, 5/8/08
          AYES:  Aanestad, Ackerman, Alquist, Ashburn, Calderon,  
            Cogdill, Corbett, Correa, Cox, Denham, Ducheny, Dutton,  
            Harman, Hollingsworth, Kehoe, Kuehl, Lowenthal, Machado,  
            Margett, Migden, Negrete McLeod, Oropeza, Padilla,  
            Perata, Romero, Scott, Simitian, Steinberg, Torlakson,  
            Wiggins, Yee
          NOES:  McClintock
          NO VOTE RECORDED:  Battin, Cedillo, Florez, Maldonado,  
            Ridley-Thomas, Runner, Vincent, Wyland

           ASSEMBLY FLOOR  :  61-16, 8/19/08 - See last page for vote


           SUBJECT  :    Business:  sweepstakes

           SOURCE  :     Author


                                                           CONTINUED





                                                               SB 1400
                                                                Page  
          2

           DIGEST  :    This bill recasts California's sweepstakes law  
          by requiring additional disclosures and consumer  
          protections.

           Assembly Amendments  add "solicitation materials selling  
          information regarding sweepstakes" to the provision of law  
          concerning solicitation materials containing sweepstakes  
          entry materials, prohibit the materials from representing  
          that a person has been specially selected unless it is  
          true, delete the definition of "sweepstakes materials,"  
          prohibits sweepstakes sponsor from charging a fee as a  
          condition of an individual receiving a monetary  
          distribution, and redefine the term "sweepstake sponsor."

           ANALYSIS  :    

           Existing Law
           
           1.Defines "sweepstakes" to mean any procedure for the  
             distribution of anything of value by lot or by chance  
             that is not unlawful.

           2.Prohibits sweepstakes solicitation materials from  
             representing that a person is a prize winner unless that  
             person has, in fact, won a prize.

           3.Requires solicitation materials containing sweepstakes  
             entry materials to include a prominent "no purchase is  
             necessary" message and a copy of the "official rules,"  
             as specified.  For purposes of this section, defines "no  
             purchase necessary statement" and "official rules" as  
             follows:

             A.    "No purchase necessary statement" as a language  
                that states no purchase is necessary as a  
                condition of entering the promotion sweepstakes.

             B.    "Official rules" as the formal printed  
                statement of the rules for the promotional  
                sweepstakes appearing in the solicitation  
                materials.

           4.Prohibits sweepstakes entries that do not include an  
             order for products or services from being disadvantaged  







                                                               SB 1400
                                                                Page  
          3

             in the winner selection process for the sweepstakes  
             entered.  

           5.States that sweepstakes material shall not represent  
             that entries in the sweepstakes accompanied by an order  
             for products or services will be eligible for additional  
             prizes or will be more likely to win than entries from  
             individuals not purchasing a product or service.

          This bill:

          1. Adds solicitation materials selling information  
             regarding sweepstakes to the provisions of law  
             concerning solicitation materials containing sweepstakes  
             entry materials

          2. Prohibits solicitation materials containing sweepstakes  
             entry materials or solicitation materials selling  
             information regarding sweepstakes from representing the  
             following: 

             A.    That a person has been specially selected in  
                connection with a sweepstakes unless it is true.

             B.    That the person receiving the solicitation has  
                received any special treatment or personal  
                attention from the sweepstakes sponsor or any  
                officer, employee, or agent of the sweepstakes  
                sponsor unless the representation of special  
                treatment or personal attention is true.

             C.    That a person is being notified a second or  
                final time of the opportunity to receive or  
                compete for a prize, unless that representation  
                is true.

             D.    That a prize notice is urgent or otherwise  
                convey an impression of urgency by use of  
                description, phrasing on a mailing envelope, or  
                similar method, unless there is a limited time  
                period in which the recipient must take some  
                action to claim, or be eligible to receive a  
                prize, and the date by which that action is  
                clearly and conspicuously disclosed in the body  







                                                               SB 1400
                                                                Page  
          4

                of the solicitation materials. 

          3. Prohibits solicitation materials containing sweepstakes  
             entry materials or solicitation materials selling  
             information regarding sweepstakes from either of the  
             following: 

             A.    Simulating or falsely representing that it is a  
                document authorized, issued, or approved by any  
                court, official, or agency of the United States or  
                any state, or by any lawyer, law firm, or  
                insurance or brokerage company.

             B.    Creating a false impression as to its source,  
                authorization, or approval.

          4. Requires the official rules to disclose the date or  
             dates the final winner or winners will be determined. 

          5. Prohibits a sweepstakes sponsor from charging a fee as a  
             condition of receiving a monetary distribution, or  
             obtaining information about a prize or sweepstakes.

          6. Defines the following terms: 

             A.    "No-purchase-or payment-necessary message" to  
                mean either the following statement or a statement  
                substantially similar to the following statement:  
                "No purchase or payment of any kind is necessary to  
                enter or win this sweepstakes.

             B.    "Specially selected" to mean a representation  
                that a person is a winner, a finalist, in first  
                place or tied for first place, or otherwise among a  
                limited group of persons with an enhanced  
                likelihood of receiving a prize.

             C.    "Sweepstakes sponsor" to mean either of the  
                following: 

                (1)      A person or entity that operates or  
                   administers a sweepstakes, as specified.

                (2)      A person or entity that offers, by means  







                                                               SB 1400
                                                                Page  
          5

                   of a notice, a prize to another person in  
                   conjunction with any real or purported  
                   sweepstakes that requires or allows, or  
                   creates the impression of requiring or  
                   allowing, the person to purchase any goods or  
                   services, or pay any money, as a condition of  
                   receiving, or in conjunction with allowing the  
                   person to receive, use, or obtain a prize or  
                   information about a prize.

          7. Specifies that a person or entity that merely furnishes  
             a prize in connection with a sweepstakes that is  
             operated or administrated by another person or entity  
             shall not be deemed a sweepstakes sponsor. 

          8. Makes technical, clarifying changes.

           Background
           
          California sweepstakes law was written in 1998, and aside  
          from minor, technical cleanup legislation, has not been  
          updated since.  In 2000, a multi-state investigation of the  
          sweepstakes solicitations and misleading business practices  
          of the Publisher's Clearinghouse resulted in a 26-state $34  
          million settlement.  In response to the scandal, other  
          states (Colorado, Oregon and Texas) have enacted more  
          stringent consumer protection measures, some of which have  
          been incorporated into this measure.  Examples of their  
          protections are as follows:

           Colorado  :  Defines "specially selected" as a representation  
          that a person is a winner, finalist, in first place or tied  
          for first place, or otherwise among a limited group of  
          persons with an enhanced likelihood of receiving a prize;  
          requires that if sweepstakes materials represent that a  
          person has been specially selected, the solicitation must  
          include a statement of the maximum number of persons in the  
          group, with the enhanced likelihood of receiving a prize  
          and prohibits sweepstakes sponsors from charging a fee as a  
          condition of collecting a prize.

           Texas:   Prohibits sweepstakes sponsors from charging a fee  
          as a condition of collecting a prize and sweepstakes  
          materials shall not represent that the person receiving the  







                                                               SB 1400
                                                                Page  
          6

          solicitation has received any special treatment or personal  
          attention from sweepstakes sponsors or their agents.

           Oregon  :  Prohibits sweepstakes materials from representing  
          that a person has been specially selected, when more than  
          25 percent of persons receiving the sweepstakes materials  
          have the same chance of winning, and requires the  
          sweepstakes materials to disclose the date the final winner  
          will be determined.

           FISCAL EFFECT  :    Appropriation:  No   Fiscal Com.:  No    
          Local:  No

           SUPPORT  :   (Verified  8/20/08)

          AARP
          AT&T
          California Alliance for Consumer Protection
          California Alliance for Retired Americans
          California Senior Legislature
          Congress of California Seniors
          Consumer Action
          Consumer Federation of California
          Experian
          Gray Panthers
          Los Angeles District Attorney
          Older Women's League of California

          ARGUMENTS IN SUPPORT  :    According to the author's office,  
          this legislation is intended to update California's rules  
          and disclosure requirements for sweepstakes solicitations  
          to better protect consumers, particularly the elderly who  
          are disproportionately targeted and victimized, against  
          unfair or misleading advertising of sweepstakes.  


           ASSEMBLY FLOOR  :  61-16, 8/19/08
          AYES:  Aghazarian, Arambula, Beall, Benoit, Berg,  
            Berryhill, Blakeslee, Brownley, Caballero, Charles  
            Calderon, Carter, Cook, Coto, Davis, De La Torre, De  
            Leon, DeSaulnier, Dymally, Emmerson, Eng, Evans, Feuer,  
            Fuentes, Furutani, Galgiani, Garcia, Garrick, Hancock,  
            Hayashi, Hernandez, Horton, Huffman, Jeffries, Jones,  
            Karnette, Krekorian, Laird, Leno, Levine, Lieber, Lieu,  







                                                               SB 1400
                                                                Page  
          7

            Ma, Mendoza, Mullin, Nava, Niello, Nunez, Parra, Plescia,  
            Price, Ruskin, Salas, Saldana, Solorio, Spitzer,  
            Strickland, Swanson, Torrico, Tran, Wolk, Bass
          NOES:  Adams, Anderson, DeVore, Duvall, Fuller, Gaines,  
            Houston, Huff, Keene, La Malfa, Maze, Nakanishi, Silva,  
            Smyth, Villines, Walters
          NO VOTE RECORDED: Portantino, Sharon Runner, Soto


          JJA:do  8/19/08   Senate Floor Analyses 

                         SUPPORT/OPPOSITION:  SEE ABOVE

                                ****  END  ****