BILL ANALYSIS                                                                                                                                                                                                    



                                                                  AB 7
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          Date of Hearing:  April 30, 2009

                  ASSEMBLY COMMITTEE ON ELECTIONS AND REDISTRICTING
                                  Paul Fong, Chair
                    AB 7 (Krekorian) - As Amended:  April 27, 2009
           
          SUBJECT  :  Political Reform Act of 1974.

           SUMMARY  :  Requires an independent expenditure (IE) ad that  
          supports or opposes a candidate or ballot measure to contain a  
          statement identifying the economic or other special interests of  
          the major donors to the committee, and requires the committee to  
          provide an address for a Web site that lists the donors to the  
          committee.  Specifically,  this bill  :

          1)Requires every broadcast or mass mailing advertisement  
            supporting or opposing a candidate or ballot measure that is  
            paid for by an IE to include a statement or phrase that  
            clearly identifies the economic or other special interest of  
            the major donors of $50,000 or more to the committee.

          2)Provides that if any of the major donors of $50,000 or more to  
            the committee is another committee, that major donor shall be  
            identified by the names of the economic or other special  
            interest that made the highest cumulative contributions of  
            $50,000 or more to that committee.

          3)Requires the economic or other special interest of the major  
            donors of $50,000 or more to be listed in descending order  
            based on the amount of the contributions made by the  
            respective donor to the committee.

          4)Requires every broadcast or mass mailing advertisement  
            supporting or opposing a candidate or ballot measure that is  
            paid for by an IE to include the Uniform Resource Locator  
            (URL) for an Internet Web site established by the committee  
            that lists the committee's responsible officer and all donors  
            to the committee.

          5)Makes technical changes.

           EXISTING LAW  :

          1)Requires a committee that supports or opposes one or more  
            ballot measures to name itself using a name or phrase that  








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            identifies the economic or other special interest of its major  
            donors of $50,000 or more.  Provides that if the major donors  
            of $50,000 or more share a common employer, the identity of  
            the employer must also be disclosed.

          2)Requires a broadcast or mass mailing advertisement supporting  
            or opposing a candidate or ballot measure that is paid for by  
            an IE to include a disclosure statement identifying the name  
            of the committee making the expenditure and the names of the  
            persons from whom the committee making the IE received its two  
            highest cumulative contributions of $50,000 or more during the  
            12-month period prior to the expenditure.

           FISCAL EFFECT  :  Unknown.  State-mandated local program; contains  
          a crimes and infractions disclaimer.

           COMMENTS  :   

           1)Purpose of the Bill  :  According to the author:

               Independent expenditure committees and ballot measure  
               committees both seek the same result by their actions:  
               influence over the political process and California  
               law.  Ballot measure committees directly amend laws or  
               introduce new statutes and are often driven by  
               interests whose intents or interests may or may not be  
               truthfully stated over the course of their advocacy.

               Similarly, Independent Expenditure committees can  
               introduce into California's political process vitriol  
               and hate or high-minded debate and informative  
               activism, depending on the nature of the interests  
               running the committee.  What cannot be disputed is  
               that IE committees expend a great deal of money to  
               accomplish their goals.  A report issued last year by  
               the Fair Political Practices Commission (Independent  
               Expenditures: The Giant Gorilla in Campaign Finance)  
               highlighted the issue.  From the Report: 

                Since Proposition 34 took effect on January 1, 2001,  
               through the 2006 election cycle, more than $88 million  
               was spent on "independent expenditures" benefiting  
               candidates for state office.

                $63 million of the $88 million spent on "independent  








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               expenditures" for legislative and statewide candidates  
               from 2001 through 2006 came from just 25 "independent  
               expenditure" groups.

                There was a 6,144% increase in "independent  
               expenditure" spending in legislative elections between  
               2000 and 2006.

                There was a 5,502% increase in "independent  
               expenditure" spending for statewide candidates between  
               2002 and 2006. . .

                "Independent expenditure" committees often make it  
               more difficult to track the true source of spending on  
               behalf of candidates.  That's because "independent  
               expenditure" committees frequently make contributions  
               to other such committees, thus adding an additional  
               layer that obscures the identities of the original  
               donors. Facilitating full disclosure is crucial to  
               ensuring the public's right to know which interests  
               are funding political campaigns.

               Given the volume of cash contributed to ballot measure  
               committees and IE committees with the goal of  
               influencing California's political process, AB 7 has a  
               simple premise: the voters, and those affected by the  
               political influence of such committees, have a right  
               to know who is trying to move their votes.

               AB 7 approaches this problem by expanding the  
               disclosures required on broadcasts and mailers by . .  
               . independent expenditure campaigns.

           2)On-Ad Disclosures  :  Existing law generally requires IEs and  
            ads supporting or opposing ballot measures to include a  
            disclosure statement identifying the top two donors of $50,000  
            or more to the committee paying for the ad.  Additionally,  
            existing law requires any committee that supports or opposes  
            one or more ballot measures to name itself using a name or  
            phrase that clearly identifies the economic or other special  
            interest of its major donors of $50,000 or more, and since the  
            name of the committee paying for an advertisement is required  
            to be included in the advertisement, any ad in support of or  
            in opposition to a ballot measure will include an  
            identification of the economic or other special interest of  








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            the major donors to the committee funding the ad.

          This bill places a similar requirement on ads that are paid for  
            by IEs.  However, rather than requiring the committee name to  
            include the economic or other special interest of the major  
            donors of $50,000 or more to the committee, this bill instead  
            requires that the economic or other special interest of the  
            donors of $50,000 or more to the committee funding the ad be  
            included in the ad.  Additionally, to ensure that IEs contain  
            a full disclosure of the interests that are funding an ad,  
            this bill provides that if one of the major donors of $50,000  
            or more to the committee funding the ad is another committee,  
            the ad must also include the economic or special interest of  
            the major donors to the committee that made the donation.

           3)Arguments in Opposition  :  The California Broadcasters  
            Association, which opposes this bill, writes:

               This bill will increase campaign costs.  Unlike the  
               requirements for all other media, disclosures in radio  
               advertisements must be vocalized - which in the case of  
               ballot propositions can currently require over 50% of a 30  
               second ad.  By adding a potentially lengthy web locator  
               address, the time required for disclosures would consume  
               over 20 seconds in a 30 second spot.  This URL would  
               contain the same financial disclosures currently stated  
               within the advertisement.

               Radio is one of the least expensive ways to advertise, but  
               is already being underutilized by political consultants  
               because the current disclosures dramatically reduce the  
               time available for an educational message.  Lengthening  
               these disclosures will eliminate radio as a source of low  
               cost campaign advertising.

           4)Related Legislation  :  AB 1322 (Huffman), which is pending in  
            the Assembly Appropriations Committee, specifies the text and  
            format in which a disclosure must appear when such disclosures  
            are required on certain IEs.  AB 1322 was approved by this  
            committee on April 21, 2009 on a 7-0 vote.

           5)Political Reform Act of 1974 (PRA)  :  California voters passed  
            an initiative, Proposition 9, in 1974 that created the Fair  
            Political Practices Commission and codified significant  
            restrictions and prohibitions on candidates, officeholders and  








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            lobbyists. That initiative is commonly known as the PRA.   
            Amendments to the PRA that are not submitted to the voters,  
            such as those contained in this bill, must further the  
            purposes of the initiative and require a two-thirds vote of  
            both houses of the Legislature.
















































                                                                  AB 7
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           REGISTERED SUPPORT / OPPOSITION  :   

           Support                         
           
          None on file.

           Opposition 

           California Broadcasters Association
           
          Analysis Prepared by  :    Ethan Jones / E. & R. / (916) 319-2094