BILL ANALYSIS                                                                                                                                                                                                    




                                                                  AB 350
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          Date of Hearing:   April 28, 2009

                           ASSEMBLY COMMITTEE ON JUDICIARY
                                  Mike Feuer, Chair
                     AB 350 (Lieu) - As Amended:  March 31, 2009
                                           
          SUBJECT  :   CONSUMER DEBT NEGOTIATION COMPANIES  

           KEY ISSUE  :  SHOULD THE COMMITTEE PASS THIS BILL AS A WORK IN  
          PROGRESS WHILE THE AUTHOR CONTINUES HIS GOOD FAITH EFFORTS TO  
          REACH CONSENSUS WITH CONSUMER GROUPS REGARDING APPROPRIATE  
          REGULATION OF THE EXPANDING DEBT SETTLEMENT INDUSTRY? 

           FISCAL EFFECT  :  As currently in print this bill is keyed fiscal.

                                      SYNOPSIS
          
          This bill, co-sponsored by two trade association of the debt  
          settlement services industry, provides for the regulation and  
          licensure by the Department of Corporations (DOC) of entities  
          that offer to represent consumers for the purpose of negotiating  
          reduction in the amount of debt owed to creditors for a fee.   
          This bill continues several years of notable effort by the  
          author to implement a comprehensive enforcement scheme to  
          provide helpful clarity to the industry and appropriate consumer  
          protection.  Although consumer groups remain opposed to certain  
          provisions in the bill, the author and sponsor have engaged in  
          serious discussions through the Committee to reduce areas of  
          concern and seek consensus on outstanding issues noted in the  
          analysis. 

           SUMMARY  :  Provides for regulation and licensure by the  
          Department of Corporations (DOC) of entities that provide "debt  
          settlement" (i.e., negotiation) services.  Specifically,  this  
          bill  as currently in print:

          1)Defines "debt settlement services" as services provided as an  
            intermediary between an individual and one or more creditors  
            of the individual for obtaining concessions on behalf of the  
            debtor.

          2)Provides that no person shall provide debt settlement services  
            to an individual who resides in this state unless the provider  
            is licensed, but exempts specified persons and companies from  
            licensing.









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          3)Requires licensees to obtain a license renewal on an annual  
            basis.

          4)Requires a licensee to maintain evidence of a surety bond or  
            minimum coverage of insurance in an amount specified by the  
            commissioner.

          5)Requires the application to contain specified information  
            regarding the applicant.  

          6)Requires the approval or denial of an initial license within  
            60 days of submission of a complete application.  If an  
            application is denied the applicant may appeal and request a  
            hearing pursuant to the California Administrative Procedure  
            Act.

          7)Allows the DOC to conduct investigations and otherwise enforce  
            the licensing provisions.

          8)Requires certain disclosures and other information prior to or  
            in the consumer contract and allows a consumer or the provider  
            to cancel the contract in certain situations within specified  
            time periods. 

          9)Allows a maximum set-up fee and provides a maximum total of  
            all fees charged by the provider and a specified period during  
            which the fees may be spread unless accelerated.

          10)Requires a provider to notify the individual within three  
            business days after learning of a creditor's decision to cease  
            final negotiation with the provider.  

          11)Requires a provider to furnish specified information to the  
            consumer if a creditor has agreed to accept as payment in full  
            an amount less than the principal amount of debt owed by the  
            individual.

          12)Requires a provider to maintain records of each individual  
            for whom it provides services for a specified period.

          13)Prohibits certain acts and representations by providers,  
            including specified advertisements.

          14)Requires each provider to establish an internal formal  









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            complaint policy that creates a process for the provider to  
            receive, review, and address or resolve formal complaints  
            internally and requires that the file of complaints be  
            available to the commissioner upon request.

          15)Provides for public and private enforcement, including a  
            private cause of action for specified wrongs.

          16)Specifies an operative date of July 1, 2011.

           EXISTING LAW  provides, under the Check Sellers, Bill Payers and  
          Proraters Law, for licensing and regulation by DOC of proraters  
          - i.e., persons who receive money from a debtor for the purpose  
          of distributing the money among the debtor's creditors in full  
          or partial payment of the debtor's obligations.  (Financial Code  
          12000 et seq.)

           COMMENTS  :  This bill reflects the author's laudable continuing  
          efforts to establish a new set of rules to clearly govern the  
          burgeoning "debt settlement" industry, which offers to negotiate  
          unsecured consumer debt with an individual's creditors for a  
          fee.  As with prior measures, this bill is jointly sponsored by  
          two industry trade associations, who state that consumer debt  
          settlement is a relatively new industry in need of an  
          appropriate regulatory scheme to provide certainty for the  
          industry and protection for consumers.  This bill is one of many  
          being pursued by the industry in various states.  The sponsors  
          note that the number of companies offering debt negotiation  
          services has expanded rapidly in recent years in response to the  
          increasing level of consumer debt - an observation confirmed by  
          media reports that revolving debt (overwhelmingly from credit  
          cards) reached a record high of $943.5 billion last December,  
          and the annual growth rate of this debt has increased steadily  
          since 2007.  The amount of this debt that is delinquent also  
          appears to be on the rise.  (See New York Times, Debt Relief Can  
          Cause Headaches of Its Own (Feb. 9, 2009).)  The sponsors state  
          that their service has "proven to be a valuable and successful  
          alternative to bankruptcy."   

          As explained in more detail below, the author and sponsors have  
          engaged in important and productive discussions with consumer  
          advocates after this bill was reported out of the Assembly  
          Banking & Finance Committee.  These discussions are continuing  
          in an effort to resolve the considerable remaining issues,  
          listed below.  While the opposition has indicated it would  









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          prefer to see the bill remain in the Committee as a two-year  
          measure, it is the author's desire that the bill advance in  
          order to meet legislative deadlines while negotiations proceed.

           History of Prior Legislative Efforts.   Last year the Committee  
          passed the author's AB 2611 as a work-in-progress, with the  
          understanding that further amendments would be taken and the  
          bill might need to return to the Committee.  That measure was a  
          follow-up to the author's 2007 effort, AB 69, which was  
          ultimately amended for another purpose.  Last year AB 2611 was  
          likewise held in the Senate Banking Committee.  At the end of  
          the last session, however, the debt settlement provisions of AB  
          2611 were amended into SB 1678 (Florez), which subsequently  
          failed passage in the Senate Banking Committee.  This bill now  
          returns to the Committee in substantially the same form.  As  
          discussed below, the bill continues to be a developing proposal,  
          with a number of outstanding questions dividing the sponsors and  
          consumer opponents.

           Background On The Debt Settlement Industry  .  Debt settlement  
          companies represent consumers for a fee in an attempt to  
          negotiate with creditors to settle for less than the full amount  
          of a consumer's debt.  According to the sponsors, the industry  
          is designed so that providers do not hold or manage the client's  
          money.  Rather, they encourage consumers to accumulate savings  
          over time while they approach creditors and attempt to work out  
          a reduced payment acceptable to both sides in full satisfaction  
          of the debt, to be paid from the consumer's accumulated savings.  


           Debt Negotiation Services Have Generated Controversy  .  The  
          Assembly Banking & Finance Committee reports that the industry  
          has been marked by a history of bad actors that have typically  
          encouraged customers to default on debts while they collect  
          payments from the consumer from the customer's savings account,  
          which is intended to be available to eventually leverage  
          lump-sum settlement for an amount less than what is owed.   
          However, this approach often leads creditors to impose  
          additional finance charges and delinquency fees and further  
          collection activity, including litigation.  Perhaps even more  
          serious than advising consumers not to pay their debts is the  
          failure of many debt settlement companies to assist consumers  
          with the consequences.  The Banking & Finance Committee analysis  
          states, "It should not surprise anyone that a consumer that  
          stops paying credit card debt is likely to face debt collection  









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          harassment and in many cases collection lawsuits.  In fact, debt  
          settlement company advertisements play heavily on these themes,  
          in many cases sounding much more like companies that stop  
          collection harassment rather than settle debts.  Many companies  
          highlight stopping collection calls as the first item in a list  
          of company services." 

          The Banking & Finance Committee states:

               The Federal Trade Commission (FTC) summarized these  
               problems in its May 2004 lawsuit against National Consumer  
               Council (NCC) and affiliates.  According to allegations in  
               this lawsuit, "Consumers find out, only after enrolling in  
               defendants' debt negotiation process that: a) even after  
               they execute powers of attorney authorizing defendants to  
               represent them in dealing with creditors, they are still  
               called, harassed, and sued by their creditors for  
               collection of their outstanding debts; b) it is not  
               realistic for them to successfully complete the program or  
               eliminate their debts because of intervening creditor  
               collection efforts  ;  c) they will continue to accrue late  
               fees, penalties, and interest on their debt during the time  
               they are enrolled in the debt negotiation process, even  
               though they are making monthly payments to defendants; d)  
               their creditors may raise the interest rates applicable to  
               their debt because, while they are enrolled in the debt  
               negotiation program, the creditors are not receiving the  
               consumers' minimum monthly debt payments; and e) defendants  
               will not reach a settlement, if at all, with the consumer's  
               creditors, and in fact typically will not even contact the  
               creditors, until after the consumer has deposited enough  
               money into his NCC trust account to make a lump sum payoff  
               to the creditors, which often does not occur until many  
               months after the consumer has enrolled in the program."    
               In its lawsuit against Better Budget, the FTC alleged that  
               rather than negotiating with creditors, the defendant in  
               numerous instances failed to contact creditors and debt  
               collectors.  Consumers enrolled in the program were still  
               contacted by creditors.

          A New York Times article last week describes the recent growth  
          of the business, and some of the continuing controversy. 

               As many as 2,000 settlement companies operate in the United  
               States, triple the number of a few years ago.  Settlement  









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               ads offering financial salvation blanket radio and  
               late-night television.

               Consumers who turn to these companies sometimes get help  
               from them, personal finance experts say, but that is not  
               the typical experience.  More often, they say, a settlement  
               company collects a large fee, often 15 percent of the total  
               debt, and accomplishes little or nothing on the consumer's  
               behalf.  State attorneys general are being flooded with  
               complaints about settlement companies and other forms of  
               debt relief.  In North Carolina, complaints doubled last  
               year, while in Florida they tripled, spokeswomen for the  
               state attorneys general said.  In Oregon, complaints have  
               quadrupled since 2006. 

               Debt settlement companies claim they help both creditor and  
               consumer by bridging the abyss between them.  "There is  
               overwhelming demand for this service," said Robby H.  
               Birnbaum, a lawyer who is a board member of the Association  
               of Settlement Companies, a trade group.  "People want to  
               avoid bankruptcy, and this is their last resort."

               In practice, however, the debt settlement firms frequently  
               manage to please no one.  An executive of the American  
               Bankers Association, representing the credit card industry  
               at a recent forum, labeled debt settlement companies "very  
               harmful" to both creditor and consumer.  Even debt  
               collectors are upset, saying the settlement companies  
               prevent them from collecting.

               The premise of debt settlement is simple: A consumer stops  
               trying to pay even the minimum on his cards.  Instead, he  
               accumulates money in an account that the settlement company  
               promises to use to strike a bargain with creditors.   
               Confronted with the certainty of some money now versus the  
               possibility of no money later, the card company settles for  
               40 cents on the dollar or less.

               Even if the goal makes sense, achieving it can be  
               difficult.

               Once the consumer stops paying the minimums, the card  
               companies increase efforts to collect.  Their fees and  
               interest charges do not stop.  They may sue.  The  
               consumer's credit score falls through the floor.  Long  









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               before making any attempt at a deal with creditors, the  
               settlement companies take a fee.  (New York Times, Debt  
               Settlers Offer Promises But Little Help (April 20, 2009.))

           Disagreement Regarding Application of Existing "Prorater's Law"  
          to Debt Settlement Companies.   Existing law regulates "Bill  
          Payers and Proraters" (the "Prorater's Law"), providing for  
          licensing and regulation by the Department of Corporations of  
          proraters - i.e., persons who receive money from a debtor for  
          the purpose of distributing the money among the debtor's  
          creditors in full or partial payment of the debtor's  
          obligations.  (Financial Code 12000 et seq.)  According to the  
          Assembly Banking & Finance Committee analysis, the DOC has  
          issued orders for many debt settlement companies to comply with  
          the Prorater's Law.  However, some industry participants have  
          argued that because they do not directly control the consumer's  
          money they are not proraters as defined in law.  Indeed, the  
          sponsors of this bill categorically state: "Currently there is  
          no law governing the operation of debt settlement companies."

          Under the Prorater's Law, the definition of "prorater" is: "A  
          person who, for compensation, engages in whole or in part in the  
          business of receiving money or evidences thereof for the purpose  
          of distributing the money or evidences thereof among creditors  
          in payment or partial payment of the obligations of the debtor."  
           (Fin. Code section 12002.1.)  The sponsors contend that because  
          their member companies do not handle or control the consumer's  
          money they are not proraters under this definition.  

          The Assembly Banking & Finance Committee analysis reports that  
          recent litigation sheds some light on this debate.  In  
          Nationwide Asset Services, Inc v. California Department of  
          Corporations, a company filed suit against the DOC arising out  
          of the DOC's issuance of a cease and defrain order for operating  
          as a prorater without a license.  In issuing its order, DOC  
          concluded that under the Proraters Law the receipt of money can  
          be actual or constructive, a finding that the court upheld.  The  
          sponsors of this bill claim that they do not operate the same  
          business model as Nationwide, but that the decision in the  
          Nationwide case could be applied to them because there is no  
          alternative to the current Proraters Law.  

          The sponsors of this bill contend that there are several  
          differences between the existing law pertaining to proraters and  
          debt settlers, with a common theme that the Prorater's Law is  









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          drafted to regulate the relationship between a prorater as an  
          entity that receives money from a debtor for the purposes of  
          distributing it to the creditors of a debtor.  Debt settlers,  
          the sponsors contend, act as an agent on behalf of a debtor for  
          the purpose of obtaining a reduction in the debt without  
          controlling the debtor's money.  According to the sponsors, many  
          provisions of the Prorater's Law either conflicts with or are  
          not ideal given the fundamental difference between the two  
          industries. "For example, it is unnecessary for a DS company to  
          provide an audited financial statement annually as required in  
          Section 12304, whereas it is very appropriate for a prorater  
          that maintains a trust account for a debtor.  Another example is  
          the posting of fees in Section 12309.  This is clearly aimed at  
          'brick and mortar' business and does not fit with current  
          practices in the DS industry."

           ARGUMENTS IN OPPOSITION  :  Consumers Union opposes the bill,  
          arguing as follows:

               This measure would replace the fee restrictions that now  
               apply to debt settlement services under the current  
               Proraters law, Financial Code Section 12000, et seq., with  
               much higher fee caps.  It would also create a new licensing  
               scheme and impose certain new restrictions on the conduct  
               of debt settlement companies.  In addition to raising the  
               allowable fees, the bill undermines a critical, if not  
               always fully complied with, provision of current law -that  
               a debt settlement service is not entitled to fees beyond an  
               initial $50 origination fee and a percentage of 10% to 12%  
               of the funds that are actually paid to the creditor.   
               Financial Code section 12314.  Under current law, the  
               service must pay the creditor (that is, settle the debt) to  
               earn a percentage fee.  Under AB 350, consumers would owe  
               the debt settlement service up to 20% of the amount of the  
               original debt as a fee even if that debt is never  
               successfully negotiated and paid.

               Debt settlement services are in the business of contracting  
               with consumers for the consumer to save their own money  
               and, when the consumer has saved enough, negotiating with  
               the consumer's creditors to settle debts.  These services  
               were recently included in a list of five "financial traps"  
               and "costly come-ons" in the March issue of Consumer  
               Reports,  Financial Traps are Flourishing, Tough Times Have  
               Bred Five Costly Come Ons: High Fee Debt Settlement  .  In  









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               that article, Consumer Reports noted evidence that few  
               consumers actually benefit from these programs.  People in  
               financial distress are unlikely to be able to save enough  
               of their own money for the settlement company to use to  
               negotiate their debts, and the debts even can continue to  
               grow during the savings period due to interest and  
               penalties.  Consumer Reports said: "But in a May 2004 case  
               against debt-settlement services brought by the Federal  
               Trade Commission, a court found that less than 2 percent of  
               consumers enrolled in the defendants' debt-negotiation  
               programs, 638 out of 44,844, completed them."

               AB 350 offers a detailed licensing scheme and conduct  
               restrictions, but it authorizes much higher fees than  
               current law and permits those fees to be charged whether or  
               not the debt is in fact actually settled.  Under AB 350,  
               unlike under current law, it would be legal for the  
               consumer to get stuck with a fee of up to 20 % of the debt  
               even if the debt is never in fact successfully settled by  
               the service.

          Also in opposition are the Consumer Federation of America and  
          National Consumer Law Center, who write:

               Our organizations are taking the unusual step of weighing  
               in on state legislation because it would be very harmful to  
               increase the amount of money that settlement firms can  
               charge upfront for a service that is already quite  
               dangerous for many consumers.  The essential promise made  
               by debt settlement firms to the public - that they can  
               settle most debts for significantly less than what is owed  
               - is often fraudulent.  Some of our specific concerns with  
               debt settlement firms include:

               Settlement firms often mislead consumers about the  
               likelihood of a settlement.  Evidence from debt settlement  
               investigations indicate that a large number of consumers  
               never complete a debt settlement program.  One North  
               Carolina assistant attorney general estimates that 80  
               percent of consumers drop out of debt settlement plans  
               within the first year.  A receivers' report on the  
               California-based National Consumers Council, a purported  
               non-profit debt settlement organization that was shut down  
               by the FTC in 2004, found that only 1.4 percent of NCC  
               customers settled with all their creditors.  43 percent of  









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               their clients cancelled the program after incurring fees of  
               64 percent of the amount remitted to NCC.

               Unlike credit counseling agencies, settlement firms cannot  
               guarantee to consumers that the creditor will agree to a  
               reduced payment if certain conditions are met.  In fact,  
               some creditors insist that they won't negotiate with  
               settlement firms at all, or that they will initiate a  
                                       collections action if they learn that a debt settlement  
               company is negotiating on behalf of a consumer.  
                 
               Settlement firms often mislead consumers about the effect  
               of the settlement process on debt collection and their  
               credit worthiness.  Withholding payment to settle multiple  
               debts is a very long process.  Meanwhile, additional fees  
               and interest rates continue to build up, creditors continue  
               to try to collect on unpaid debts, and consumers' credit  
               worthiness continues to deteriorate.  Some firms still  
               advise consumers not to pay debts, either implicitly or  
               explicitly.  Others firms say they never tell consumers not  
               to pay their debts but only accept clients who have already  
               done so.  Moreover, many settlement firms have not followed  
               through with promises that they will stop collection calls.  
                In fact, under the Fair Debt Collection Practices Act,  
               consumers can only request that third party collection  
               efforts stop, not collection attempts by a credit card  
               company or other creditor on its own behalf.

               Settlement firms charge such high fees that consumers often  
               don't end up saving much to make settlement offers, which  
               is why so many drop out of settlement programs.  Debt  
               settlement firms typically require consumers to pay fees of  
               between 14 and 20 percent upfront (and as high as 30  
               percent) before they receive a settlement.  It is often not  
               made clear to consumers that a hefty portion of the  
               payments they make in the first year will go to the firm,  
               not to their reserve fund or creditors.  Many firms also  
               charge monthly fees to maintain accounts as well as a  
               "settlement fee" of between 15 and 30 percent of the amount  
               of debt that has been forgiven.

               As a result of high fees, consumers targeted by debt  
               settlement companies are generally the least likely to  
               benefit. Some firms will work only with insolvent consumers  
               who are unemployed or those in a hardship situation.  Many  









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               have minimum debt requirements of $10,000 to $12,000.   
               Consumers facing serious hardship with very high debts are,  
               of course, the least likely to be able to afford the hefty  
               payments that are charged.  Settlement firms also appear to  
               make no distinction, as a good attorney would, between  
               consumers in these hardship situations who are vulnerable  
               to legal judgments to collect and those who are not.  
                 
               It is unclear what professional services most debt  
               settlement companies offer to assist debtors while they  
               save money to pay for a settlement.  Serious negotiation  
               with creditors cannot commence until a significant  
               settlement amount is saved, which could take years once  
               high fees are paid.  A persistent complaint by consumers is  
               that settlement companies do not contact creditors at all  
               in some cases.

               Though current California law is far from perfect, it does  
               provide that the debt settlement service must pay the  
               creditor (that is, settle the debt) to earn a percentage  
               fee.  By contrast, under AB 350, consumers would owe the  
               debt settlement service up to 20% of the amount of the  
               original debt as a fee even if that debt is never  
               successfully negotiated and paid.  This bill takes the law  
               in precisely the wrong direction, and we therefore urge you  
               to oppose it.
           Outstanding Questions Requiring Further Discussions  .  The author  
          and sponsors have committed to continue their substantial  
          efforts to work with the Committee to resolve a number of  
          outstanding issues as the bill advances.  Among the more  
          significant issues are the following: 

          What is an appropriate fee cap and fee collection period that  
          will not undermine the licensing mandate and yet still protect  
          consumers against the potential for unscrupulous operators?

          What if any financial incentives can be established to promote  
          successful performance by both providers and consumers?

          If debt settlement companies act as agents of consumers for the  
          purpose of attempting to negotiate debt reduction, is it not  
          appropriate to recognize that they may have a fiduciary  
          obligation to their customers, as agents, lawyers, brokers and  
          other financial professionals have?










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          What if any constraints (e.g., suitability factors), should  
          appropriately be placed on the type of customers that are taken  
          on by debt settlement providers?

          Because the debt settlement industry frequently relies on "lead  
          generators" to refer prospective customers, what if any  
          regulation should be placed on the activities of lead generators  
          and the payment of referral fees?

          Should debt settlement companies operated by or affiliated with  
          financial institutions and/or bill payers be exempt from  
          regulation?  

          What background information should be required of applicants,  
          including other names used in other jurisdictions, and the  
          criminal and civil history of the company and its controlling  
          officials, and what if any prior conduct should the DOC be  
          allowed or required to consider when deciding whether to issue  
          or renew a license?

          What representations should a provider be allowed to or  
          prohibited from making?

          What financial arrangements may a provider have with consumers?

          What information should a debt settlement company be required to  
          provide before a consumer commits to a contract?

          What information, documents or transactions are appropriate to  
          communicate solely by email?

          When and what information should be provided in languages other  
          than English?

          What is an appropriate cancellation period and what if any fees  
          should be returned to the consumer who exercises a right to  
          cancel or otherwise terminate the contract?

          Should private arbitration of disputes be allowed unless it is  
          voluntary and knowing given concerns that private judging can  
          impose significant consumer fees, takes place in secret, is  
          conducted without due-process and other rules designed to ensure  
          fairness, raises concerns about alleged "repeat-player" bias and  
          effectively undermines any statutory or other legal protection  
          because arbitrators are not required to apply either the law or  









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          facts in order to impose a binding decision that is essentially  
          shielded from judicial review?

          Should consumers be required to participate in a company's  
          internal complaint process or have their remedies contingent on  
          the result of that process?

          What is an appropriate statute of limitations and what remedies  
          are adequate to ensure robust compliance and enforcement?

          By what methods should providers be required to obtain and  
          document consumer assent to the transfer of funds? 

          Should debt settlements be permitted where the consumer  
          continues to owe funds on that debt subject to "balloon  
          payments"?

          Should debt settlement companies be required to provide a  
          consumer with evidence of full satisfaction of debt settlements  
          they obtain?

          Should debt settlement companies be liable only for certain  
          violations committed "willfully" rather than the more common  
          "intentional" standard?

          Because this would be a new licensing scheme, what information  
          and reports should be provided to policy makers and regulators  
          to ensure that the measure achieves its desired goals?

           REGISTERED SUPPORT / OPPOSITION  :   

           Support 
           
          The Association of Settlement Companies (co-sponsor)
          United States Organization for Bankruptcy Alternatives  
          (co-sponsor)
          AFSCME
          Freedom Financial Network

           Opposition 
           
          Center for Responsible Lending
          Consumer Federation of America 
          Consumers Union
          National Consumer Law Center









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          Analysis Prepared by  :   Kevin G. Baker / JUD. / (916) 319-2334