BILL ANALYSIS                                                                                                                                                                                                    



                                                                       



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          |SENATE RULES COMMITTEE            |                   AB 606|
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                                 THIRD READING


          Bill No:  AB 606
          Author:   Ma (D)
          Amended:  8/17/09 in Senate
          Vote:     21

           
           SENATE FOOD AND AGRICULTURE COMMITTEE  :  3-2, 7/7/09
          AYES:  Florez, Maldonado, Pavley
          NOES:  Hancock, Hollingsworth

           SENATE APPROPRIATIONS COMMITTEE  :  10-1, 8/17/09
          AYES:  Kehoe, Cox, Corbett, Denham, Leno, Oropeza, Price,  
            Runner, Walters, Yee
          NOES:  Hancock
          NO VOTE RECORDED:  Wolk, Wyland

           ASSEMBLY FLOOR  :  75-1, 6/1/09 - See last page for vote


           SUBJECT  :    California Blueberry Commission

           SOURCE  :     Author


           DIGEST  :    This bill creates the California Blueberry  
          Commission within state government to carry out programs of  
          education, promotion, marketing, and research relating to  
          blueberries.  The programs are intended to produce economic  
          benefits, such as increased awareness and sales, to  
          California's blueberry industry.

           ANALYSIS  :    

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                                                                AB 606
                                                                Page  
          2

          This bill:

          1. Creates the California Blueberry Commission (Commission)  
             and specifies the powers, duties, and responsibilities  
             of the Commission.  

          2. Authorizes the Commission to carry out programs of  
             education, promotion, marketing, and research relating  
             to blueberries. 

          3. Authorizes the Commission to levy an annual assessment  
             on producers and handlers of blueberries, and authorizes  
             the expenditure of those funds for purposes of the  
             Commission.

          4. Provides that this bill shall not become operative until  
             the producers and handlers vote in favor of this bill's  
             provisions.  

          5. Authorizes the Commission to levy a civil penalty and to  
             bring civil actions to enforce the provisions of this  
             bill.

          6. Authorizes the Commission to recommend to the Secretary  
             of Food and Agriculture within the California Department  
             of Food and Agriculture (CDFA) the adoption of blueberry  
             quality standards, product labeling, or marketing  
             activity.

           Comments
           
          According to the author's office, the Blueberry Commission  
          established in this bill will answer the needs of  
          California's growing blueberry industry.  The California  
          blueberry industry has grown significantly in the last few  
          years to over 4,500 acres and 50 to 70 growers in the  
          state.  It is hoped that California will grow to be the  
          third or fourth largest blueberry-producing state.  The  
          addition of a California Blueberry Commission will help the  
          industry better adapt and continue to grow through  
          marketing, research, data collection, and creation of a  
          cohesive voice for the blueberry industry.   

           FISCAL EFFECT  :    Appropriation:  Yes   Fiscal Com.:  Yes    







                                                                AB 606
                                                                Page  
          3

          Local:  No

                          Fiscal Impact (in thousands)

           Major Provisions         2009-10        2010-11        2011-12      
             Fund

           New marketing commission          Up to ($1,250)* in new  
                                 revenue      Special**
                                 annually; all CDFA costs reimbursed

          * Based on maximum assessment of $0.025 on 50 million  
          pounds of blueberries
          ** Industry assessment


           ASSEMBLY FLOOR  : 
          AYES:  Adams, Ammiano, Anderson, Arambula, Beall, Tom  
            Berryhill, Blakeslee, Blumenfield, Brownley, Buchanan,  
            Caballero, Charles Calderon, Carter, Chesbro, Conway,  
            Cook, Coto, Davis, De La Torre, De Leon, Duvall,  
            Emmerson, Eng, Evans, Feuer, Fletcher, Fong, Fuentes,  
            Fuller, Furutani, Gaines, Galgiani, Garrick, Gilmore,  
            Hall, Harkey, Hayashi, Hernandez, Hill, Huber, Huffman,  
            Jeffries, Jones, Krekorian, Lieu, Logue, Bonnie  
            Lowenthal, Ma, Mendoza, Miller, Monning, Nava, Nestande,  
            Niello, Nielsen, John A. Perez, V. Manuel Perez,  
            Portantino, Price, Ruskin, Salas, Saldana, Silva,  
            Skinner, Smyth, Solorio, Audra Strickland, Swanson,  
            Torlakson, Torres, Torrico, Tran, Villines, Yamada, Bass
          NOES:  Knight
          NO VOTE RECORDED:  Bill Berryhill, Block, DeVore, Hagman


          TSM:do  8/19/09   Senate Floor Analyses 

                       SUPPORT/OPPOSITION:  NONE RECEIVED

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